Mineral Fertilizers Market

Mineral Fertilizers Market Size by Nutrient Type (Nitrogen Based Fertilizers, Phosphate Based Fertilizers and Potash Based Fertilizers), Crop Category (Cereals, Oilseeds, Vegetables, Fruits and Others), Application, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12577
  • Published Date: Oct, 2021
  • Pages: 225
  • Category: Chemicals & Materials
  • Format: PDF
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Global mineral fertilizers market is anticipated to reach USD 143.34 billion by 2028, at a CAGR of 4.85% from 2021 to 2028.The major factors driving to market are growth in emerging markets, low-interest environment, government support, intensive farming techniquesand government subsidies.

Market Overview:

A fertilizer is any material of natural or synthetic origin that is added to soil or plant tissue to provide one or more plant nutrients necessary for plant growth. Many fertilizer sources exist, produced both naturally and industrially. Fertilizers are essential to rejuvenating the soil by delivering proper nutrients that the plants need to grow.

Mineral fertilizers are inorganic substances, mostly salts, which comprise nutrients needed by plants. The soil (its chemical, physical and biological properties) and plants are adversely affected by mineral fertilizers. Mineral fertilizers in soil undergo different changes influencing their permeability, the solubility of its nutrients and their availability to plants. Mineral fertilizers are processed chemically to satisfy crop requirements and can provide nutrients to plants in precise, scientifically formulated amounts.Mineral fertilizers contain nutrients many times more than organic fertilizers. Mineral fertilizers are the most effective ways of increasing crop quality and yields if utilized correctly. The quantity of mineral fertilizers used per hectare of crops is one of the key indicators of agricultural productivity, mainly of its most significant branch, crop cultivation. The plant will take in all the elements that are present in a mineral fertilizer immediately, as no conversion is needed. It is seen as a benefit, because the fertilizer does not rely on soillive. In fact, these fertilizers are readily soluble and hence easy to add to the plant. Mineral fertilizers are essential as the lack of nitrogen in the soil results in leaves to lose color, becoming pale green at first, then turn yellow, hinder the development of new leaves, and certain new leaves stay underdeveloped. With a lack of potassium in the soil reduces seed resemblance, increases plant vulnerability to disease, lower leaves first turn yellow in edges, then turn brown and die.Plants need phosphorus to speed root system and fruit growth. The deficiency of phosphorus in the soil affects the plants, the color becomes greyish or reddish, leaves turn yellow and die.

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Market Dynamics:

Drivers:
  • Adoption of advanced chemical fertilizers

Advanced chemical fertilizers are grabbing trends in the agricultural sector; emerging chemical fertilizers are more effective in providing immediate nutrition, especially when compared to organic fertilizers. These fertilizers' strong acceptance rate would further boost market growth.

  • Rising concern regarding food quality

Food security has contributed to favorable agricultural trade policies and extended the reach of small farmers to international food trade. There is a growing need for chemical fertilizers in the agriculture sector to generate large yields to satisfy the increasing demand for food all over the globe.

Restraints:
  • Alternative farming techniques

Over the forecast period, the demand for fertilizers would possibly be restricted by growing usage of alternative agricultural methods such as aquaponics. Aquaponics includes the growing of hydroponic crops and the raising of aquatic animals (such as fish). The water containing the waste material produced from the aquatic animals is used in aquaponics system to nourish the hydroponic plants.

Opportunities:
  • Government Subsidies

Governments in all nations provide assistance to agricultural goods and fertilizers in the form of incentives, subsidies, loans and tax waivers, thus boosting the overall sector. Governments are providing fertilizer subsidies to boost agricultural productivity while insulating farmers from increasing fertilizer prices.

Challenges:
  • Raw material availability and cost

The fertilizer industry is facing some significant challenges in the form of availability and fluctuating prices of raw materials required for fertilizer production. The main reason of volatility in fertilizer prices is due to the supply and demand factor. Countries like India are facing a handicap because of the shortage of natural resources required to manufacture fertilizers.

Segmentation Analysis:

The global mineral fertilizers market has been segmented based on nutrient type, crop category, application and regions.

  • The nutrient type segment is divided into nitrogen-based fertilizers, phosphate-based fertilizers and potash based fertilizers. The potash based fertilizers segment held the largest market share of around 38.4% in 2020. This was because it ensures a plant's proper maturation by enhancing optimal health, root strength, disease tolerance and yield rates.
  • The crop category segment includes cereals, oilseeds, vegetables, fruits and others. The vegetables and fruits segment is anticipated to grow at the highest CAGR over the forecast period. This is because the trend of fruit consumption has seen growth over the past two decades, this pattern is expected to continue in the forecast period. Also, the growing exports of vegetables &fruits have contributed to an increase in the area of crop planting, which resulted in a rise in their production levels.
  • The application segment includes fertigation, foliar spray, broadcasting and drop spreading/placement. The fertigation segment is anticipated to grow at the highest CAGR of around 5.9% over the forecast period. This is because fertigation has the benefit that it needs less effort, less time, less energy and less water. Due to its efficacy and reliability, this mode of application is gaining importance.
Regional Segmentation Analysis:

The regions evaluated for the mineral fertilizers market include Europe, North America, Middle East and Africa, South America and Asia Pacific.The Asia Pacific region emerged as the largest market for the Mineral Fertilizers, with a 40.2% share of market revenue in 2020.

  • This was because of the rising agricultural activities and good quality agricultural produce requirements in the region.
  • Asia Pacific is anticipated to register the fastest CAGR during the forecast period because Asian countries including Korea, Japan, China, and Vietnam are applying high nitrogen fertilizer levels per hectare for both perennial and short-term crops.

Asia Pacific Mineral Fertilizers Market Share in 2020- 40.2%

 

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Competitive Analysis:

In May, 2018,Yara International ASA acquired Vale CubatãoFertilizantes (Brazil) and enhanced the company's position in terms of Brazil's nitrogen production assets, as well as the fertilizer and industrial sectors in the region.

  • Bunge Ltd.
  • CF Industries Holdings Inc.
  • Coromandel International Ltd.
  • Eurochem Inc.
  • Israel Chemicals Ltd
  • JSC Belaruskali
  • K+S KALI GmbH
  • Nutrien Ltd.
  • Sinofert Holdings Ltd.
  • SQM
  • The Mosaic Company
  • Uralkali PJSC
  • Yara International ASA

Key Target Audience

  • Mineral FertilizersManufacturers
  • Research and Consulting Firms
  • Raw Material Providers
  • Traders And Distributors
  • Government Authorities and R&D Institutions

Report Description

  • Global Mineral Fertilizers Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global mineral fertilizers market is based on revenue (USD billion). The report incorporates the market study on the basis of revenue. The study covers the market share revenue/market share for each of the segments, regions and countries catering to global mineral fertilizers market. The regions evaluated for the mineral fertilizers market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of mineral fertilizers and regionswhich are deduced and formulatedon the basis of theirgrowth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathommarket growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global mineral fertilizers market. This offersvital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global mineral fertilizers market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development &innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global mineral fertilizers market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the mineral fertilizers market was valued at USD 95.27 billion in 2020 and is anticipated to reach USD 143.34 billion by 2028.

Global mineral fertilizers market is growing at a CAGR of 4.85% during the forecast period 2021-2028.

The global mineral fertilizers market has been segmented based on nutrient type, crop category, application and regions. The potash based fertilizers segment held the largest market share in 2020.

The Asia Pacific region emerged as the largest market for the mineral fertilizers.

Adoption of advanced chemical fertilizers is the key driving factor for the mineral fertilizers market.

Alternative farming techniques could hamper the market growth.

Government subsidies will provide huge opportunities to the market.

Key players are Bunge Ltd., CF Industries Holdings Inc., Coromandel International Ltd., Eurochem Inc., Israel Chemicals Ltd, JSC Belaruskali, K+S KALI GmbH

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Nutrient Type
          4.3.2. Market Attractiveness Analysis By Crop Category
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Adoption of Advanced Chemical Fertilizers
          5.2.2. Rising Concern Regarding Food Quality
    5.3. Restraints
          5.3.1. Alternative Farming Techniques
    5.4. Opportunities
          5.4.1. Government SUBSIDIES
    5.5. Challenges
          5.5.1. Raw Material Availability and Cost

6. Global Mineral Fertilizers Market Analysis and Forecast, By Nutrient Type
    6.1. Segment Overview
    6.2. Nitrogen-based Fertilizers
    6.3. Phosphate-based Fertilizers
    6.4. Potash-based Fertilizers

7. Global Mineral Fertilizers Market Analysis and Forecast, By Crop Category
    7.1. Segment Overview
    7.2. Cereals
    7.3. Oilseeds Vegetables
    7.4. Fruits
    7.5. Others

8. Global Mineral Fertilizers Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Fertigation
    8.3. Foliar Spray
    8.4. Broadcasting and Drop Spreading/Placement

9. Global Mineral Fertilizers Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Mineral Fertilizers Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Mineral Fertilizers Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Bunge Ltd.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. CF Industries Holdings Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Coromandel International Ltd.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Eurochem Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Israel Chemicals Ltd
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. JSC Belaruskali
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. K+S KALI GmbH
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Nutrien Ltd.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Sinofert Holdings Ltd.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. SQM
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. The Mosaic Company
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Uralkali PJSC
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis

List of Table

1.Global Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

2.Global Nitrogen-based Fertilizers In Mineral Fertilizers Market, By Region, 2018–2028 (USD Billion)

3.Global Phosphate-based Fertilizers In Mineral Fertilizers Market, By Region, 2018–2028 (USD Billion)

4.Global Potash-based Fertilizers In Mineral Fertilizers Market, By Region, 2018–2028 (USD Billion)

5.Global Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

6.Global Cereals, Mineral Fertilizers Market, By Region, 2018–2028 (USD Billion)

7.Global Oilseeds Vegetables, Mineral Fertilizers Market, By Region, 2018–2028 (USD Billion)

8.Global Fruits, Mineral Fertilizers Market, By Region, 2018–2028 (USD Billion)

9.Global Others, Mineral Fertilizers Market, By Region, 2018–2028 (USD Billion)

10.Global Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

11.Global Fertigation, Mineral Fertilizers Market, By Region, 2018–2028 (USD Billion)

12.Global Foliar Spray, Mineral Fertilizers Market, By Region, 2018–2028  (USD Billion)

13.Global Broadcasting and Drop Spreading/Placement, Mineral Fertilizers Market, By Region, 2018–2028  (USD Billion)

14.Global Mineral Fertilizers Market, By Region, 2018–2028 (USD Billion)

15.Global Mineral Fertilizers Market, By North America, 2018–2028 (USD Billion)

16.North America Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

17.North America Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

18.North America Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

19.U.S. Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

20.U.S. Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

21.U.S.Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

22.Canada Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

23.Canada Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

24.CanadaMineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

25.Mexico Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

26.Mexico Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

27.MexicoMineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

28.Europe Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

29.Europe Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

30.Europe Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

31.Germany Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

32.Germany Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

33.Germany Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

34.France Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

35.France Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

36.France Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

37.U.K. Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

38.U.K. Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

39.U.K. Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

40.Italy Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

41.Italy Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

42.Italy Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

43.Spain Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

44.Spain Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

45.Spain Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

46.Asia Pacific Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

47.Asia Pacific Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

48.Asia Pacific Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

49.Japan Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

50.Japan Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

51.Japan Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

52.China Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

53.China Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

54.China Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

55.India Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

56.India Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

57.India Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

58.South America Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

59.South America Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

60.South America Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

61.Brazil Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

62.Brazil Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

63.BrazilMineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

64.Middle East and Africa Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

65.Middle East and Africa Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

66.Middle EastMineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

67.UAE Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

68.UAE Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

69.UAEMineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

70.South Africa Mineral Fertilizers Market, By Nutrient Type, 2018–2028 (USD Billion)

71.South Africa Mineral Fertilizers Market, By Crop Category, 2018–2028 (USD Billion)

72.South Africa Mineral Fertilizers Market, By Application, 2018–2028 (USD Billion)

List of Figures 

1.Global Mineral Fertilizers Market Segmentation

2.Mineral Fertilizers Market: Research Methodology

3.Market Size Estimation Methodology: Bottom-Up Approach

4.Market Size Estimation Methodology: Top-Down Approach

5.Data Triangulation

6.Porter’s Five Forces Analysis

7.Value Chain Analysis

8.Global Mineral Fertilizers Market Attractiveness Analysis By Nutrient Type

9.Global Mineral Fertilizers Market Attractiveness Analysis By Crop Category

10.Global Mineral Fertilizers Market Attractiveness Analysis By Application

11.Global Mineral Fertilizers Market Attractiveness Analysis By Region

12.Global Mineral Fertilizers Market: Dynamics

13.Global Mineral Fertilizers Market Share By Nutrient Type(2021 & 2028)

14.Global Mineral Fertilizers Market Share By Crop Category(2021 & 2028)

15.Global Mineral Fertilizers Market Share By Application(2021 & 2028)

16.Global Mineral Fertilizers Market Share by Regions (2021 & 2028)

17.Global Mineral Fertilizers Market Share by Company (2020)

This study forecasts revenue growth at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global mineral fertilizers market on the basis of below mentioned segments:

Global Mineral fertilizers Market by Nutrient Type:

  • Nitrogen-based fertilizers
  • Phosphate-based fertilizers
  • Potash based fertilizers

Global Mineral fertilizers Market by Crop Category:

  • Cereals
  • Oilseeds
  • Vegetables
  • Fruits
  • Others

Global Mineral fertilizers Market by Application:

  • Fertigation
  • Foliar spray
  • Broadcasting
  • Drop spreading/placement

Global Mineral fertilizers Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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