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Dehydrated Potato Market

Dehydrated Potato Market Size by Form (Powder, Flakes, Shreds, Diced, and Others), By Nature (Organic and Conventional), By Flavor (Regular Potatoes, Sweet Potatoes), By Distribution Channel (Food Services and Retail Channel) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13448
  • Published Date: May, 2023
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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The global dehydrated potato market was valued at USD 5.6 billion in 2022 and growing at a CAGR of 6.7% from 2023 to 2032. The market is expected to reach USD 10.1 billion by 2032. Dehydrated potatoes have the flavor, flexibility, and nutrition of fresh potatoes and are used in any from soups and salads to ready meals and sweets. The market is being pushed largely by numerous reasons such as an increase in the appeal of these items due to their longer shelf-life and all-season availability. Additionally, growth in consumer preference for convenience foods and increased demand for processed foods are anticipated to drive the market demand for the product. Due to their diverse uses in snacks, general foods, bakeries, and commercial food service operations, these goods are purchased by a number of food service operators globally, which is expected to support the market's steady growth.

Market Introduction:

Dehydrated potatoes are created by eliminating the water and moisture content of potatoes to improve their shelf life for use in packaged and processed meals. Because of the increased customer desire for organic products, organically produced potatoes are in great demand over conventional potatoes. Because of its thickening characteristics, the product is used in sauces, soups, and gravies in dry flour form. Dehydrated potato slices are commonly used in the food and beverage industry to make chips, soup cubes, and mashed potato flakes. The product is used in packaged food items and dry food processing.

Dehydrated Potato Market

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Recent Development
  • In September 2021: McCain Foods Ltd, a worldwide frozen food manufacturer based in Canada, invested USD 20 million on its Béthune factory. The investment would assist the firm in modernizing the facility, establishing new packaging for French fries, and developing a new packaging line. It would also aid the company's transition to more sustainable and efficient industrial manufacturing.
  • In August 2022: The Texas A&M Potato Breeding Program, a multi-state effort financed by the United States Department of Agriculture's National Institute of Food and Agriculture, may introduce two new potato types into the French fry market. The COTX08063-2Ru variety potato clone has been identified by the breeding facility as having a high starch and high gravity species. In Texas, there is a growing demand for French fries, which has resulted in greater production of high-starch potatoes, which create good French fries. These potatoes are also used to manufacture processed meals like chips and dried potatoes.
  • In November 2022: McCain purchased the potato processing firm Lutosa, which established a new flakes factory in Belgium. McCain Foods has invested USD 44.7 million in the new business. The new plant would assist fulfill the world's expanding demand for dehydrated products, improve working conditions, and expand its product line.

Market Dynamics:

Drivers

The baking sector is growing due to consumer demand for gluten-free, whole-grain, and high-fiber goods. Because it is used as a binding agent, the product is gluten-free in baked goods. Because of its ability to provide a desirable crumbly texture and gluten-free baked product, the product is often used in muffins and bread. The product has a high nutritional value since it includes potassium, iron, vitamin C, and fiber, making it suitable for use in healthy baked foods. The bakery industry is expected to grow dramatically as the number of cafés increases, increasing demand for baked products.

Restraints:

This market is experiencing restricted supply due to labor constraints, logistics challenges, and raw material limitations, which are impacting the market growth. Moreover, shifting raw material costs cause supply chain constraints, significantly influencing the industry. Additionally, health-conscious consumers reject high-calorie and additive-laden processed meals in favor of more nutritional options, stifling industry growth.

Opportunities:

The growing demand for convenience meals represents a significant opportunity in the dehydrated potato industry. Dehydrated potatoes are widely used in a variety of instant food items, including instant mashed potatoes, potato chips, and potato-based snacks. With today's hectic and fast-paced lifestyles, the need for handy and easy-to-prepare foods is likely to increase.

Regional segmentation analysis:

The Asia Pacific region is likely to account for a sizable portion of the worldwide market. The region is projected to contribute significantly to instant potato makers. China and India are likely to have the greatest market share in the region. Potato is a valuable vegetable farmed in these nations not only as a staple diet but also as a source of revenue, particularly for farmers in hilly locations with poor soil conditions. Dehydrated potato flakes are utilized as snack components in retail mashed potato products, while potato flour is used to bind meat mixes and thicken gravies and soups.

  • Emsland Group, a multinational corporation, provides dehydrated potato goods such as flakes, granules, and other items. These clean-label and non-GMO goods are used in a variety of dishes such as soups, gravies, snacks, sauces, and pasta. According to the 2021 Food and Health Survey conducted by the International Food Information Council (IFIC), 22% of U.S. consumers reported that they routinely purchase foods and drinks that are labeled on the label as having clean ingredients. Additionally, an increase in demand for applications in snack foods and ready meals is predicted to drive the growth of the North American dehydrated potato market.

Asia Pacific Region Dehydrated Potato Market Share in 2022 - 35.8%

 

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Form Segment Analysis

Powder segment is likely to dominate the global market with the highest CAGR of 8.4% over the forecast period. Potato powder is frequently used as a thickening ingredient in a variety of culinary preparations, including bakery items, ready-to-eat meals, and other foods. In recent years, ready-to-cook items and convenience foods have grown in popularity. In this environment, potato powder will become popular as a mass-market product and find a nice spot. As a result, given the rising food environment, this product has significant potential and scope. In addition, it is a wonderful gluten-free flour substitute for wheat flour. Its current application is mostly in the food service business, although consumer acceptability is expanding due to its incorporation in a variety of cuisine specialties such as soups, gravies, and curries.

Nature Segment Analysis

Throughout the projected period, the organic category is expected to grow at a CAGR of 9.1% over the forecast period. The idea of organic farming has greatly influenced agricultural techniques, which is one of the primary reasons for the rapid expansion of dehydrated organic potatoes. According to a study conducted by the United States Department of Agriculture, certified organic potatoes in the United States recorded commodity sales of USD 183 million in 2021. Consumers are increasingly worried about the environmental impact of food manufacturing operations, and the global organic foods market is expected to develop at an exponential rate throughout the projected period.

Flavor Type Segment Analysis

The regular potato segment dominated the global market in 2022 with a market share of  61%. The most often used potato in the dehydrated potato market is regular potatoes, also known as white potatoes. They're commonly found in dried potato goods including potato flakes, potato granules, and potato starch. Normal potatoes are high in nutritional fiber, vitamins, and minerals, and they are commonly used in mashed potatoes, French fries, and potato chips.

Distribution Channel Segment Analysis

The food service held a significant market share of 58% in 2022. Hotels, restaurants, fast food outlets, cafeterias, and other food service establishments are included in the food services segment. Because of the increase in food delivery channels, product demand is growing in the food service market. The expanding popularity of full-service and quick-service cafes with rising national and global companies drives product demand. Modern commerce, commercial and industrial uses, and other retail formats also make dehydrated potato items more accessible, which helps market growth.

Some of the Key Market Players:
  • McCain Foods (U.S.)
  • Basic American Foods (U.S.)
  • Lamb Weston (U.S.)
  • Idahoan Foods (U.S.)
  • Pacific Valley Foods (U.S.)
  • Augason Farms (U.S.)
  • Idaho Supreme Potatoes (U.S.)
  • Birkamidon Rohstoffhandels GmbH (Germany)
  • JR Short Milling (U.S.)
  • Rixona B.V. (Netherlands)

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 5.6 Billion
Market size value in 2032 USD 10.1 Billion
CAGR (2023 to 2032) 6.7%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Component, Application, Motion Type

Frequesntly Asked Questions

As per The Brainy Insights, the size of the dehydrated potato market was valued at USD 5.6 billion in 2022 to USD 10.1 billion by 2032.

The global dehydrated potato market is growing at a CAGR of 6.7% during the forecast period 2023-2032.

The Asia Pacific region emerged as the largest market for the Dehydrated Potato.

What is the significant driving factor for the dehydrated potato market?

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  • Segmentation on the basis of any specific country or region
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Form
          4.3.2. Market Attractiveness Analysis by Nature
          4.3.3. Market Attractiveness Analysis by Flavor
          4.3.4. Market Attractiveness Analysis by Distribution Channel
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing baking sector due to consumer demand for gluten-free, whole-grain, and high-fiber goods
    5.3. Restraints
          5.3.1. Restricted supply due to labor constraints, logistics challenges, and raw material limitations
    5.4. Opportunities
          5.4.1. The growing demand for convenience meals

6. Global Dehydrated Potato Market Analysis and Forecast, By Form
    6.1. Segment Overview
    6.2. Powder
    6.3. Flakes
    6.4. Shreds
    6.5. Diced
    6.6. Others

7. Global Dehydrated Potato Market Analysis and Forecast, By Nature
    7.1. Segment Overview
    7.2. Organic
    7.3. Conventional

8. Global Dehydrated Potato Market Analysis and Forecast, By Flavor
    8.1. Segment Overview
    8.2. Regular Potatoes
    8.3. Sweet Potatoes

9. Global Dehydrated Potato Market Analysis and Forecast, By Distribution Channel
    9.1. Segment Overview
    9.2. Food Services
    9.3. Retail Channel

10. Global Dehydrated Potato Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Dehydrated Potato Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Dehydrated Potato Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. McCain Foods
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Basic American Foods
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Lamb Weston
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Idahoan Foods
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Pacific Valley Foods
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Augason Farms
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Idaho Supreme Potatoes
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Birkamidon Rohstoffhandels GmbH
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. JR Short Milling
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Rixona B.V.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
 

List of Table

1. Global Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

2. Global Powder Dehydrated Potato Market, By Region, 2019-2032 (USD Billion) 

3. Global Flakes Dehydrated Potato Market, By Region, 2019-2032 (USD Billion) 

4. Global Shreds Dehydrated Potato Market, By Region, 2019-2032 (USD Billion) 

5. Global Diced Dehydrated Potato Market, By Region, 2019-2032 (USD Billion) 

6. Global Others Dehydrated Potato Market, By Region, 2019-2032 (USD Billion) 

7. Global Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

8. Global Organic Dehydrated Potato Market, By Region, 2019-2032 (USD Billion) 

9. Global Conventional Dehydrated Potato Market, By Region, 2019-2032 (USD Billion) 

10. Global Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

11. Global Regular Potatoes Dehydrated Potato Market, By Region, 2019-2032 (USD Billion) 

12. Global Sweet Potatoes Dehydrated Potato Market, By Region, 2019-2032 (USD Billion) 

13. Global Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion) 

14. Global Food Services Dehydrated Potato Market, By Region, 2019-2032 (USD Billion) 

15. Global Retail Channel Dehydrated Potato Market, By Region, 2019-2032 (USD Billion) 

16. Global Dehydrated Potato Market, By Region, 2019-2032 (USD Billion) 

17. North America Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

18. North America Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

19. North America Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

20. North America Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion) 

21. U.S. Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

22. U.S. Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

23. U.S. Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

24. U.S. Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion)

25. Canada Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

26. Canada Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

27. Canada Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

28. Canada Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion) 

29. Mexico Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

30. Mexico Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

31. Mexico Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

32. Mexico Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion)

33. Europe Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

34. Europe Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

35. Europe Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

36. Europe Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion)

37. Germany Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

38. Germany Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

39. Germany Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

40. Germany Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion) 

41. France Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

42. France Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

43. France Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

44. France Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion)

45. U.K. Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

46. U.K. Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

47. U.K. Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

48. U.K. Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion) 

49. Italy Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

50. Italy Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

51. Italy Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion)

52. Italy Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion) 

53. Spain Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

54. Spain Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

55. Spain Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

56. Spain Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion) 

57. Asia Pacific Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

58. Asia Pacific Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

59. Asia Pacific Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

60. Asia Pacific Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion)

61. Japan Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

62. Japan Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

63. Japan Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

64. Japan Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion) 

65. China Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

66. China Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

67. China Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

68. China Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion)

69. India Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

70. India Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

71. India Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

72. India Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion)

73. South America Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

74. South America Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

75. South America Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

76. South America Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion)

77. Brazil Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

78. Brazil Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

79. Brazil Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

80. Brazil Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion)

81. Middle East and Africa Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

82. Middle East and Africa Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

83. Middle East and Africa Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

84. Middle East and Africa Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion) 

85. UAE Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

86. UAE Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

87. UAE Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

88. UAE Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion) 

89. South Africa Dehydrated Potato Market, By Form, 2019-2032 (USD Billion) 

90. South Africa Dehydrated Potato Market, By Nature, 2019-2032 (USD Billion) 

91. South Africa Dehydrated Potato Market, By Flavor, 2019-2032 (USD Billion) 

92. South Africa Dehydrated Potato Market, By Distribution Channel, 2019-2032 (USD Billion) 

List of Figures 

1. Global Dehydrated Potato Market Segmentation

2. Dehydrated Potato Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Dehydrated Potato Market Attractiveness Analysis by Form

9. Global Dehydrated Potato Market Attractiveness Analysis by Nature

10. Global Dehydrated Potato Market Attractiveness Analysis by Flavor

11. Global Dehydrated Potato Market Attractiveness Analysis by Distribution Channel

12. Global Dehydrated Potato Market Attractiveness Analysis by Region

13. Global Dehydrated Potato Market: Dynamics

14. Global Dehydrated Potato Market Share by Form (2022 & 2032)

15. Global Dehydrated Potato Market Share by Nature (2022 & 2032)

16. Global Dehydrated Potato Market Share by Flavor (2022 & 2032)

17. Global Dehydrated Potato Market Share by Distribution Channel (2022 & 2032)

18. Global Dehydrated Potato Market Share by Regions (2022 & 2032)

19. Global Dehydrated Potato Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global dehydrated potato market based on below-mentioned segments:

Global Dehydrated Potato Market by Form:

  • Powder
  • Flakes
  • Shreds
  • Diced
  • Others

Global Dehydrated Potato Market by Nature:

  • Organic
  • Conventional

Global Dehydrated Potato Market by Flavor:

  • Regular Potatoes
  • Sweet Potatoes

Global Dehydrated Potato Market by Distribution Channel:

  • Food Services
  • Retail Channel

Global Dehydrated Potato Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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