Ready Meals Market

Ready Meals Market Size by Product Type (Canned/Preserved Ready Meals, Chilled Ready Meals, Frozen Pizza, Prepared Salads, Chilled Pizza, Dried Ready Meals, and Frozen Ready Meals), End User (Residential and Food Services), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13755
  • Published Date: Oct, 2023
  • Pages: 237
  • Category: Food & Beverages
  • Format: PDF
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The global ready meals market was valued at USD 135 billion in 2022 and grew at a CAGR of 5% from 2023 to 2032. The market is expected to reach USD 219.90 billion by 2032. The increasing demand for ready meals, given the busy lifestyles, will drive the growth of the global ready meals market.

Market Introduction:

A meal that has already been prepared, cooked, and packaged is said to be "ready to eat" or “ready meal”. It is often heated in the oven briefly before being consumed. These foods are also called prepared foods, such as ready-to-eat pizza, pasta, or lasagna. However, the Preserved or canned ready meals are the earliest examples of ready meals being marketed. They are found in the closest supermarket stores. Ready meals save time, which is perhaps the most obvious advantage. Given the convenient packaging, they are also practical because they can be consumed at home or while travelling. They are more nutritious than fast food options. Preparing meals can help reduce food waste by eliminating leftovers and items that are only sometimes utilized before going bad. By eliminating leftovers and components that are only used once before going bad, ready meals are an effective approach to reducing food waste. Additionally, introducing sustainable and eco-friendly packaging materials augments the market's growth by overcoming the plastic packaging and waste generated by the ready meals market.

Ready Meals Market Size

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Recent Development
  • September 2023 - Nucleus Gene Technology is joining China's expanding pre-cooked food business. According to information Yicai Global discovered in the National Enterprise Credit Information Publicity System, the Shenzhen-based company recently registered various agriculture businesses and food trademarks. According to the information, Nucleus Gene established Wuhan Nucleus Gene Agricultural Science and Technology, which is involved in agricultural production, sales, transportation, and experimental agricultural research and development. It also creates rice-based rapid meals and snacks. The company wants to construct facilities with a total area of 3,392 square metres for molecular biological breeding, rice index detection, and rice processing machinery. The company is looking for funding for research and development of rice products in the provinces of Jiangxi and Hubei.
  • July 2023 - The fast-casual restaurant company DIG in New York has introduced meal boxes with a unique entrée and side dish. The brand claims these boxes offer an "affordable" alternative, although that claim may be stretching it. These meals are less expensive than eating in a restaurant, which costs in the mid-teens per person.  

Market Dynamics:

Drivers

The busy lifestyles – the modern world are associated with hustle culture. Everyone is busy managing work, health, relationships and hobbies. The increasingly stressful and busy schedules leave no time to prepare and cook three healthy meals daily. Furthermore, the rising cost of living has increased the remuneration of cooks or maids, which are out of budget for most salaried employees who are just starting and students who stay away from home. The increasing woman workforce has also created a need for ready meals. The increasing awareness about eating fast food and its negative consequences on the body has led to an increasing demand for ready meals that are more nutritious than fast food, quick, easy, affordable and convenient. The market players have identified the growing need for quick solutions for nutritious meals without compromising on taste and quality within an affordable range, encouraging them to innovate and create a wide variety of options for the consumer market. Therefore, busy lifestyles will contribute to the global ready meals market's growth.

  • July 2023 - The meal kit company Kevin's Natural Foods, which sells its goods through its direct-to-consumer (D2C) online shop as well as through more than 17,000 retail locations, has been acquired by Mars Food & Nutrition for an unknown fee. Customers across North America appreciate Kevin's goods because they are of the highest quality, are filling and practical, without sacrificing flavour, and are loved by a committed and devoted following. The announcement of this newest acquisition coincides with Mars' search for new omnichannel distribution channels that go beyond simple eCommerce.
Restraints:

The low nutritional value of ready meals ready meals aren't always as nutritious as cooking a meal from scratch as they do not provide the right amount or quality of nutrients it needs to stay healthy. Ready meals can be high in salt and fat and low in nutrients. The majority of ready meals lack a basic sense of balance of nutrients. There is either an excess or deficiency of something. Additionally, Variety can be a barrier as not all meals can be converted to prepackaged ready-to-eat format. The portion sizes can also be problematic, given the standard sizes offered. Ready meals have added Flavors or starch that make them tastier, so the consumer keeps coming back, which is detrimental to human health in the long run. Ready meals make one dependent if consumed over a long period and prevent the development of life skills like cooking. Therefore, the low nutritional value of ready meals and other associated reasons will hamper the market's growth.

Opportunities:

The introduction of new variety the market players have identified the need to diversify their product portfolio to capture new market share. Market players curate new products catering to specific audiences according to their tastes and preferences. For instance, the introduction of ready-to-eat poha, upma, dhokla, etc., was done for the Indian audience. Similarly, introducing ready meals featuring Mexican, Japanese, Chinese and other staple dishes has garnered a new market for the industry players. Therefore, introducing new varieties in the ready meals market will augment the market's growth in the forecast period.

  • September 2023 - Samworth Brothers and General Mills collaborated to introduce a line of chilled ready meals under the Old El Paso name. The variety, which is only available at Tesco, includes two serves for two meals, four serves for one supper, and two sides. The introduction comes after General Mills spent recent weeks utilizing innovation for Old El Paso to attract health-conscious consumers. In July, it introduced a burrito bowl meal package, and in August, it released Extra Thin tortillas, which it marketed to people searching for "light" lunchtime options. With the introduction of its Las Chicas meal kit brand into Asda, Kraft Heinz is also expecting to benefit from consumers' appetite for Mexican food.
  • July 2023 - Srsly expanded its repertoire with several low-carb ready meals. Five "vegan proud" ready meals are available, including Chick'n Teriyaki Noodles, Chick'n Chow Mein Noodles, Chick'n Pad Thai, Chick'n Vegetable Thai Red Noodles, and Chick'n Mexican Rice. Each recipe combines low-carb noodles or rice with flavorful spices, fresh vegetables, and salty peanuts. Each serving has 15g of carbs and about 300 calories. The ready meals offered by Srsly include konjac noodles, a reportedly more and more well-liked plant-based flour made from the root of the konjac yam plant. For those looking for a respectable substitute to wheat-based noodles, konjac-based noodles are "a cult stalwart of Asian cuisine" that " quickly generate a loyalist following."
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most significant global ready meals market, with a 37% market revenue share in 2022.

The UK and France are some of the top countries that consume most ready meals. The high per capita income, busy lifestyles, and increasing number of students, singles, and working women have contributed to the increasing demand for ready meals. Additionally, the growing number of industry players introducing new varieties of ready meals to cater to the migrant student population or the native European market has augmented the market's growth. Furthermore, Europeans' food habits or staple diets can be easily replicated in ready-meal formats, which drives the market's growth.

Europe Region Ready Meals Market Share in 2022 - 37%

 

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  • May 2023 - With the introduction of three frozen plant-based ready meals at Tesco supermarkets, Beyond Meat has expanded its product line in the UK. Each meal has less than ten minutes to prepare and at least 14 grammes of protein. Additionally, the company previously collaborated with Wicked Kitchen in 2021 to introduce a line of ready meals at Tesco. These featured the Naked Burrito and the Korean-Inspired Bowl. The unveiling of the new ready meals follows the UK debut of Beyond's plant-based chicken.
Product type Segment Analysis

The product type segment is divided into canned/preserved ready meals, chilled ready meals, frozen pizza, prepared salads, chilled pizza, dried ready meals, and frozen ready meals. The frozen pizza segment dominated the market, with a market share of around 37% in 2022. A frozen pizza is essentially a pizza that has been baked or assembled, quickly frozen, and packaged for sale. It can be found in grocery shops or supermarkets. The customer simply has to unwrap and cook it for a stipulated amount of time, any time they want. Students, employees or any other demographic group find frozen pizzas convenient, quick, delicious, and affordable. Pizzas are very popular globally. Furthermore, the consistency in taste, quality and price offered by frozen pizzas make them dominant in the product type segment. The easy accessibility, availability and affordability are the driving factors.

End-user Segment Analysis

The end-user segment is divided into residential and food services. The residential segment dominated the market, with a market share of around 54% in 2022. The increasing number of working women has contributed to the rising demand for ready meals. Furthermore, students and working professionals living alone prefer easy, quick, affordable meals, better than fast foods. Furthermore, the rising awareness about healthy diets has prompted consumers to subscribe to healthy ready meals given the busy lifestyles which leave no time for cooking. The easy availability of ready meals and supermarkets also augments the segment's growth. Additionally, the increasing number of market layers offering a wide variety of options catering to the tastes and preferences of the audience will bode well for the segment's growth.

  • August 2023 - HelloFresh is launching its ready-meal service Factor in Europe, with Belgium and the Netherlands getting the first look. The company wants to dominate the market and expand into other European nations. Factor has enjoyed ten years of success in the US market and currently holds a 60% market share for ready meals. The company was acquired by HelloFresh in 2020, and it has huge plans for it. Factor has been active in Canada since the beginning of this year and aims for all of Europe, starting with the Netherlands and the northern part of Belgium. Customers can choose from flexitarian, pescatarian, vegetarian, or ketogenic menu selections, and 25% of the available meals are vegan or vegetarian.
Distributional Channel Segment Analysis

The distribution channel segment is divided into supermarkets/hypermarkets, convenience stores, online and others. The supermarkets/hypermarkets segment dominated the market, with a market share of around 55% in 2022. They have the necessary infrastructure to store ready meals at the specified temperatures and conditions. They offer a wide variety of ready meals with dedicated aisles and sections, giving consumers a choice, easy accessibility and enabling them to make informed decisions. The growing presence of supermarkets/hypermarkets in suburban areas tier two and three cities will also augment the market's growth.

  • October 2023 - To break out from the sea of black that has taken over store shelves everywhere, My Muscle Chef has made its latest step to release the brand-new red tray. This change aligns with My Muscle Chef's recent 'Take Back Sunday' campaign, highlighting a brand update that boosts the company's position as a lifestyle platform for those with aspirations other than fitness. This update acknowledges My Muscle Chef's new status while continuing to serve the Fit Individual. As the go-to, on-the-go option for a far bigger market of consumers, the brand now delivers even more value. Those who want a no-compromise solution that is quick, fresh, inexpensive, and of high quality.
Some of the Key Market Players:
  • 2 Sisters Food Group
  • Conagra Brands, Inc.
  • Dr. Oetker
  • General Mills, Inc.
  • Green Mill Foods
  • Kellogg Company
  • Kerry Foods Ltd.
  • Nestlé
  • Nomad Foods
  • Unilever

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 135 Billion
Market size value in 2032 USD 219.90 Billion
CAGR (2023 to 2032) 5%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type, End-User and Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global ready meals market was valued at USD 135 billion in 2022 to USD 219.90 billion by 2032.

Global ready meals market is growing at a CAGR of 5% during the forecast period 2023-2032.

The market's growth will be influenced by the busy lifestyles.

The low nutritional value of ready meals could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by End User
          4.3.3. Market Attractiveness Analysis by Distribution Channel
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The busy lifestyles
    5.3. Restraints
          5.3.1. The low nutritional value of ready meals
    5.4. Opportunities
          5.4.1. The introduction of new variety
    5.5. Challenges
          5.5.1. The growing demand for fresh foods and meals

6. Global Ready Meals Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Canned/Preserved Ready Meals
    6.3. Chilled Ready Meals
    6.4. Frozen Pizza
    6.5. Prepared Salads
    6.6. Chilled Pizza
    6.7. Dried Ready Meals
    6.8. Frozen Ready Meals

7. Global Ready Meals Market Analysis and Forecast, By End User
    7.1. Segment Overview
    7.2. Residential
    7.3. Food Services

8. Global Ready Meals Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Supermarkets/Hypermarkets
    8.3. Convenience Stores
    8.4. Online
    8.5. Others

9. Global Ready Meals Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Ready Meals Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Ready Meals Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. 2 Sisters Food Group
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Conagra Brands, Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Dr. Oetker
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. General Mills, Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Green Mill Foods
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Kellogg Company
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Kerry Foods Ltd.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Nestlé
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Nomad Foods
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Unilever
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

2. Global Canned/Preserved Ready Meals Ready Meals Market, By Region, 2019-2032 (USD Billion) 

3. Global Chilled Ready Meals Ready Meals Market, By Region, 2019-2032 (USD Billion) 

4. Global Frozen Pizza Ready Meals Market, By Region, 2019-2032 (USD Billion) 

5. Global Prepared Salads Ready Meals Market, By Region, 2019-2032 (USD Billion) 

6. Global Chilled Pizza Ready Meals Market, By Region, 2019-2032 (USD Billion) 

7. Global Dried Ready Meals Ready Meals Market, By Region, 2019-2032 (USD Billion) 

8. Global Frozen Ready Meals Ready Meals Market, By Region, 2019-2032 (USD Billion) 

9. Global Ready Meals Market, By End User, 2019-2032 (USD Billion) 

10. Global Residential Ready Meals Market, By Region, 2019-2032 (USD Billion) 

11. Global Food Services Ready Meals Market, By Region, 2019-2032 (USD Billion) 

12. Global Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

13. Global Supermarkets/Hypermarkets Ready Meals Market, By Region, 2019-2032 (USD Billion) 

14. Global Convenience Stores Ready Meals Market, By Region, 2019-2032 (USD Billion) 

15. Global Online Ready Meals Market, By Region, 2019-2032 (USD Billion) 

16. Global Others Ready Meals Market, By Region, 2019-2032 (USD Billion) 

17. Global Ready Meals Market, By Region, 2019-2032 (USD Billion) 

18. North America Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

19. North America Ready Meals Market, By End User, 2019-2032 (USD Billion) 

20. North America Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

21. U.S. Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

22. U.S. Ready Meals Market, By End User, 2019-2032 (USD Billion) 

23. U.S. Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

24. Canada Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

25. Canada Ready Meals Market, By End User, 2019-2032 (USD Billion) 

26. Canada Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

27. Mexico Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

28. Mexico Ready Meals Market, By End User, 2019-2032 (USD Billion) 

29. Mexico Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

30. Europe Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

31. Europe Ready Meals Market, By End User, 2019-2032 (USD Billion) 

32. Europe Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

33. Germany Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

34. Germany Ready Meals Market, By End User, 2019-2032 (USD Billion) 

35. Germany Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

36. France Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

37. France Ready Meals Market, By End User, 2019-2032 (USD Billion) 

38. France Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

39. U.K. Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

40. U.K. Ready Meals Market, By End User, 2019-2032 (USD Billion) 

41. U.K. Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

42. Italy Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

43. Italy Ready Meals Market, By End User, 2019-2032 (USD Billion) 

44. Italy Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

45. Spain Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

46. Spain Ready Meals Market, By End User, 2019-2032 (USD Billion) 

47. Spain Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

48. Asia Pacific Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

49. Asia Pacific Ready Meals Market, By End User, 2019-2032 (USD Billion) 

50. Asia Pacific Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

51. Japan Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

52. Japan Ready Meals Market, By End User, 2019-2032 (USD Billion) 

53. Japan Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

54. China Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

55. China Ready Meals Market, By End User, 2019-2032 (USD Billion) 

56. China Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

57. India Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

58. India Ready Meals Market, By End User, 2019-2032 (USD Billion) 

59. India Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

60. South America Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

61. South America Ready Meals Market, By End User, 2019-2032 (USD Billion)

62. South America Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion)

63. Brazil Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

64. Brazil Ready Meals Market, By End User, 2019-2032 (USD Billion) 

65. Brazil Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion)

66. Middle East and Africa Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

67. Middle East and Africa Ready Meals Market, By End User, 2019-2032 (USD Billion) 

68. Middle East and Africa Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion)

69. UAE Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

70. UAE Ready Meals Market, By End User, 2019-2032 (USD Billion) 

71. UAE Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion)

72. South Africa Ready Meals Market, By Product Type, 2019-2032 (USD Billion) 

73. South Africa Ready Meals Market, By End User, 2019-2032 (USD Billion) 

74. South Africa Ready Meals Market, By Distribution Channel, 2019-2032 (USD Billion) 

List of Figures 

1. Global Ready Meals Market Segmentation

2. Ready Meals Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Ready Meals Market Attractiveness Analysis by Product Type

9. Global Ready Meals Market Attractiveness Analysis by End User

10. Global Ready Meals Market Attractiveness Analysis by Distribution Channel

11. Global Ready Meals Market Attractiveness Analysis by Region

12. Global Ready Meals Market: Dynamics

13. Global Ready Meals Market Share by Product Type (2022 & 2032)

14. Global Ready Meals Market Share by End User (2022 & 2032)

15. Global Ready Meals Market Share by Distribution Channel (2022 & 2032)

16. Global Ready Meals Market Share by Regions (2022 & 2032)

17. Global Ready Meals Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global ready meals market based on below mentioned segments:

Global Ready Meals Market by Product Type:

  • Canned/Preserved Ready Meals
  • Chilled Ready Meals
  • Frozen Pizza
  • Prepared Salads
  • Chilled Pizza
  • Dried Ready Meals
  • Frozen Ready Meals

Global Ready Meals Market by End User:

  • Residential
  • Food Services

Global Ready Meals Market by Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Global Ready Meals Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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