Breakfast Cereals Market

Breakfast Cereals Market Size by Product Type (Hot Cereals and Ready-To-Eat Cereals), Ingredient Type (Rice, Oats, Wheat, Corn, and Barley), Distribution Channel, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12914
  • Published Date: Sep, 2022
  • Pages: 237
  • Category: Food & Beverages
  • Format: PDF
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The global breakfast cereals market is expected to reach USD 95.90 billion by 2030, at a CAGR of 4.53% from 2022 to 2030. Breakfast cereals market growth would be driven by rising consumer demand for breakfast cereals attributed to the rise in disposable income of the population. The affordable, accessible, easy and tasty nature of breakfast cereals can be considered the prime factor for market development. The rising awareness about the health benefits of breakfast cereals will also aid in the market's growth. Introducing new cereal variants with multiple flavors in different sizes customized to the local taste of the region/country will also provide an impetus to the market's growth.

Market Overview:

Cereal can be defined as a grain that is grown for food. The components of the grain are edible. Cereal or breakfast cereal is a roasted grain cooked in water or milk or consumed directly with milk. Wheat, maize, oats, corn, barley, quinoa, buckwheat, and rye are some types of cereals. Cereals have carbohydrates, proteins, vitamins, and minerals. They are a rich source of fiber as well. Cereals are processed to provide them as a ready-to-eat breakfast option. There are multiple kinds of breakfast cereals. For example, porridge, cornflakes, muesli, granola, bran flakes, and oats. Some of the most popular breakfast cereals are cheerios, frosted flakes, lucky charms, froot loops, frosted mini wheats, and honey nut cheerios. Breakfast cereals are nutrient-rich, boost energy, regulate the heart, promote bone strength, and are fulfilling. A new line of organic products with no added sugar, no added preservatives, and low sugar content are being introduced to cater to this health-conscious population. These products are available in a wide variety of flavors; they are available at any nearby supermarket/hypermarket or even online, making them accessible.

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Market Dynamics:

Drivers:
  • The increasing popularity of breakfast cereals

The busy and hectic schedules of the population have increased the popularity of ready-to-eat products as they are convenient, quick, affordable & accessible, which is a positive development for the breakfast cereals market. However, even with hectic schedules, individuals today do not want to compromise on product quality and demand healthier products. Breakfast cereals are high in fiber and provide proteins, carbs, vitamins, minerals, and other essential nutrients. They are fulfilling, nutritious, reduce disease risk, improve body health, boost metabolism, and give daily energy. Breakfast cereals also aid in improving bone and nerve health. The growing awareness about the benefits of breakfast cereals will positively contribute to the development of the market. Furthermore, breakfast cereal variants are becoming healthier – with low to no sugar or added preservatives or sweeteners, low sodium levels, organic, vegan, gluten-free, and nutrient-rich. They are also available in a variety of forms and flavors. These features will further provide an impetus to the market's growth as the health-conscious target audience will gravitate towards these products.

Restraints:
  • Market players face difficulty in procuring raw materials.

Breakfast cereals market growth would be hampered by supply chain bottlenecks, trade restraints, wars, and other uncertainties that make raw material procurement difficult for the market players. For instance, Russia and Ukraine are the top barley, wheat, oats, and corn producers. However, the Russia-Ukraine war has made it difficult for the market players to procure surplus produce from these countries.

Opportunities:
  • Growing western influence in the Asia Pacific and the Middle East and Africa regions

With the growing influence of western food culture in Asia, the Middle East, and Africa, the demand for breakfast cereals will witness a rise. The increasing work population has contributed to busy lifestyles that demand quick and healthy breakfasts like cereals in the morning to sustain energy throughout the day. The growing gym culture popularized by social media influencers has also encouraged the consumption of healthy oats and oatmeals with various recipes to choose from, increasing the demand for breakfast cereals in the eastern world. Furthermore, the market players are exploiting these regions by offering breakfast cereals customized for the local audience according to their tastes and preference. Therefore, the breakfast cereals market's development in the Asia Pacific, Middle East, and African region has attracted numerous market players, expanding the product base and allowing customers to choose from the best brands. The saturated breakfast cereals market has increased the competition among the players. Market players are introducing innovative products with multiple flavors and packaging to attract new customers. Market players have introduced new flavors like caramel, apple cinnamon, fruit pops, Oreo crunchies, nutter butter, strawberry pops, ice cream pebbles, etc. Innovative marketing strategies have translated into the skyrocketing popularity of high-fiber, healthy, premium, and high-quality cereals. The popularity of these breakfast cereals has picked up as they are easy to make, quick, affordable, accessible, and available in various flavors. Such endeavors will expand the consumer market and provide lucrative opportunities to the industry players.

Challenges:
  • Rising concerns about the false messaging and misleading marketing tactics used by the market players

The rising health awareness has encouraged consumers to check their food and beverages' ingredients, calorific and nutritional values. Industry players are increasingly deploying marketing gimmicks of advertising their products as gluten-free, sugar-free, and high in fiber while hiding the added ultra-processing, preservatives, and artificial sweeteners. Awareness about such misleading information is growing, given the conscious shopping habits of the population, thereby challenging the market's growth. The growing concern about the ill effects of overeating cereal will also challenge the market's growth. When consumed in moderate quantities, breakfast cereals have no significant ill effects. However, at times, due to misinformation, it is ignored by consumers leading to many customers avoiding cereals altogether. This ignorance, with a lack of proper messaging by the market players about the composition and benefits of breakfast cereals, can hamper the market growth.

Segmentation Analysis:

The global breakfast cereals market has been segmented based on product type, ingredient type, distribution channel, and region.

  • The product type segment is divided into hot cereals and ready-to-eat cereals. The ready-to-eat cereals segment dominated the market with a market share of around 74% in 2021. The busy and hectic schedules of today's population have increased the popularity of ready-to-eat products as they are convenient, quick, affordable & accessible. The growing popularity of ready-to-eat products will drive the growth of the segment. Furthermore, the rising popularity of cereals as breakfast will also contribute to the development of the segment. Even with hectic schedules, individuals today do not want to compromise on the quality and nutrition of their food and demand healthier products. Ready-to-eat cereals are high in fiber, carbs, vitamins, proteins, and zinc, among other things. The growing trend of developing a healthy morning routine to start the day in the right manner with a healthy breakfast that is quick yet nutritious will also propel the growth of the segment. 
  • The ingredient type segment is divided into rice, oats, wheat, corn, and barley. Over the forecast period, the oats segment is expected to grow at the fastest CAGR of 6.29%. Oats are cereal grains prepared from the seeds of the Poaceae plant of the grass family. Oats as breakfast cereal dominate the market given its numerous benefits. Oats are highly nutritious; they have protein, carbs, fiber, vitamins, amino acids, minerals, and antioxidants. It also contains a fiber called beta-glucan, which is soluble in water and helps reduce cholesterol levels, and blood sugar and is filling. Oats are available in multiple variants. They can be whole grain, steel-cut, rolled, instant, Scottish, and more. Furthermore, the growing number of oat and oatmeal recipes enables consumers to choose from a wide range of options. They are easy to prepare, tasty, and nutritious.
  • The distribution channel segment is divided into supermarkets/hypermarkets, online, specialty stores, convenience stores, and others. In 2021, the supermarkets/hypermarkets segment dominated the market, accounting for around 69% of global revenue. Supermarkets/hypermarkets are convenient for shopping for everyday essentials. They are large and offer every high-quality brand at their stores. They are widely distributed given their extensive retail chains, expanding into tier 1 and tier 2 cities, making them more accessible for consumers. The convenience, choice, affordability, and accessibility offered by supermarkets/hypermarkets are responsible for the segment's dominance in the breakfast cereals market.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America emerged as the largest market for the global breakfast cereals market, with a 37.65% share of the market revenue in 2021.

  • North America currently dominates the breakfast cereals market. Breakfast cereals are the conventionally established breakfast of Americans. It is quick, tasty, affordable, nutritious, and accessible, contributing to its high demand in the fast-paced American lifestyle. The market players in the region offer a wide variety of breakfast cereals that cater to every audience in the market. The growing social media presence of food bloggers, gym enthusiasts, and other influencers who encourage the consumption of cereals with their innovative, tasty, and authentic cereal recipes contributes to the market's growth. The extensive marketing campaigns undertaken by food producers in the American market in the last few decades to present cereals as the ultimate breakfast have also significantly influenced the region's dominance in the breakfast cereals market. Asia-Pacific is expected to rise in the forecast period due to the increasing western influence on eating cereals for breakfasts, given the growing social media influence on the region's young population. The region's growth will also be driven by the rising disposable income of the people and the increasing presence of major market players.

North America region Breakfast Cereals Market Share in 2021 - 37.65%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global breakfast cereals industry.

Cheerios Vanilla O's, a low-sugar cereal with no artificial colors or flavors, was introduced by Nestlé Cereals in October 2021. The new cereal's main component is whole grains, categorized as non-HFSS (high in fat, salt, or sugar) under new UK government standards. With added vitamins and minerals, Cheerios Vanilla O's feature less than 5% sugar without sacrificing flavor and are designed to give customers a nutritious, savory morning option.

List of Key Market Players:

  • Attune Foods LLC
  • B&G Foods Inc.
  • Bagrrys India Ltd.
  • Bob’s Red Mill Natural Foods Inc.
  • Generals Mills Inc.
  • Kellogg Co.
  • Marico Ltd.
  • Nature’s Path Foods
  • Nestle SA
  • PepsiCo Inc.

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Retail Market Chains
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Breakfast Cereals Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global breakfast cereals market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global breakfast cereals market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of breakfast cereals based on product type, ingredient type, distribution channel and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global breakfast cereals market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global breakfast cereals market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter's five forces analysis coupled with SWOT analysis to provide business related data and information. Porter's five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related, i.e., global breakfast cereals market) is covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the breakfast cereals market was valued at USD 64.37 billion in 2021 to USD 95.90 billion by 2030.

Global breakfast cereals market is growing at a CAGR of 4.53% during the forecast period 2022-2030.

The market's growth will be influenced by the increasing popularity of breakfast cereals.

Market players facing difficulty in procuring raw materials could hamper the market growth.

Growing western influence in the Asia Pacific and the Middle east and Africa regions will provide huge opportunities to the market.

Key players are Attune Foods LLC, B&G Foods Inc., Bagrrys India Ltd., Bob’s Red Mill Natural Foods Inc., Generals Mills Inc., Kellogg Co., Marico Ltd., Nature’s Path Foods, Nestle SA, and PepsiCo Inc.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Ingredient Type
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing popularity of breakfast cereals
    5.3. Restraints
          5.3.1. Market players face difficulty in procuring raw materials
    5.4. Opportunities
          5.4.1. Growing western influence in the Asia Pacific and the Middle east and Africa regions
    5.5. Challenges
          5.5.1. Rising concerns about the false messaging and misleading marketing tactics used by the market players

6. Global Breakfast Cereals Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Hot Cereals
    6.3. Ready-To-Eat Cereals

7. Global Breakfast Cereals Market Analysis and Forecast, By Ingredient Type
    7.1. Segment Overview
    7.2. Rice
    7.3. Oats
    7.4. Wheat
    7.5. Corn
    7.6. Barley

8. Global Breakfast Cereals Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Supermarkets/Hypermarkets
    8.3. Online
    8.4. Specialty Stores
    8.5. Convenience Stores
    8.6. Others

9. Global Breakfast Cereals Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Breakfast Cereals Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Breakfast Cereals Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Attune Foods LLC
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. B&G Foods Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Bagrrys India Ltd.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Bob’s red Mill Natural Foods Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. General Mills Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Kellogg Co.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Marico Ltd.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Nature’s Path Foods
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Nestle SA
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. PepsiCo Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

2. Global Hot Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

3. Global Ready-to-Eat Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

4. Global Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

5. Global Rice Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

6. Global Oats Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

7. Global Wheat Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

8. Global Corn Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

9. Global Barley Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

10. Global Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

11. Global Supermarkets/Hypermarkets Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

12. Global Online Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

13. Global Speciality Stores Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

14. Global Convenience Stores Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

15. Global Others Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

16. Global Breakfast Cereals Market, By Region, 2019-2030 (USD Billion) 

17. North America Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

18. North America Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

19. North America Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

20. U.S. Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

21. U.S. Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

22. U.S. Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

23. Canada Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

24. Canada Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

25. Canada Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

26. Mexico Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

27. Mexico Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

28. Mexico Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

29. Europe Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

30. Europe Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

31. Europe Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

32. Germany Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

33. Germany Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

34. Germany Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

35. France Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

36. France Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

37. France Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

38. U.K. Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

39. U.K. Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

40. U.K. Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

41. Italy Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

42. Italy Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

43. Italy Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

44. Spain Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

45. Spain Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

46. Spain Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

47. Asia Pacific Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

48. Asia Pacific Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

49. Asia Pacific Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

50. Japan Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

51. Japan Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

52. Japan Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

53. China Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

54. China Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

55. China Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

56. India Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

57. India Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

58. India Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

59. South America Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

60. South America Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

61. South America Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

62. Brazil Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

63. Brazil Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

64. Brazil Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

65. Middle East and Africa Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

66. Middle East and Africa Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

67. Middle East and Africa Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

68. UAE Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

69. UAE Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

70. UAE Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

71. South Africa Breakfast Cereals Market, By Product Type, 2019-2030 (USD Billion) 

72. South Africa Breakfast Cereals Market, By Ingredient Type, 2019-2030 (USD Billion) 

73. South Africa Breakfast Cereals Market, By Distribution Channel, 2019-2030 (USD Billion) 

List of Figures 

1. Global Breakfast Cereals Market Segmentation

2. Breakfast Cereals Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Breakfast Cereals Market Attractiveness Analysis By Product Type

9. Global Breakfast Cereals Market Attractiveness Analysis By Ingredient Type

10. Global Breakfast Cereals Market Attractiveness Analysis By Distribution Channel

11. Global Breakfast Cereals Market Attractiveness Analysis By Region

12. Global Breakfast Cereals Market: Dynamics

13. Global Breakfast Cereals Market Share by Product Type (2022 & 2030)

14. Global Breakfast Cereals Market Share by Ingredient Type (2022 & 2030)

15. Global Breakfast Cereals Market Share by Distribution Channel (2022 & 2030)

16. Global Breakfast Cereals Market Share by Regions (2022 & 2030)

17. Global Breakfast Cereals Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global breakfast cereals market based on below mentioned segments:

Global Breakfast Cereals Market by Product Type:

  • Hot Cereals
  • Ready-To-Eat Cereals

Global Breakfast Cereals Market by Ingredient Type:

  • Rice
  • Oats
  • Wheat
  • Corn
  • Barley

Global Breakfast Cereals Market by Distribution Channel:

  • Supermarkets/Hypermarkets
  • Online
  • Specialty Stores
  • Convenience Stores
  • Others

Global Breakfast Cereals Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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