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The global yerba mate market was valued at USD 1.6 billion in 2022 and growing at a CAGR of 4.8% from 2023 to 2032. The market is expected to reach USD 2.5 billion by 2032. The term "yerba mate" refers to a herbal tea prepared from the Ilex paraguariensis plant. To make herbal tea, yerba mate plant twigs and leaves are first dried, often over a fire, and then infused with hot water. One can serve this tea hot or chilled. This beverage, also known as mate, is highly well-liked in a number of Latin American nations, including Paraguay, Brazil, Argentina, and Uruguay. Caffeine is a stimulant found in yerba mate. Additionally, this beverage can incorporate flavors like the fruit grapefruit, pomegranates, and others. It is a preferred option for many customers because of the variety of tastes.
Ilex paraguariensis, a member of the Holly genus, is the scientific name for yerba mate. It is a plant that is both utilized to manufacture the beverage mate and for therapeutic purposes. Along with treating chronic fatigue syndrome (CFS), it is also used to reduce physical and mental exhaustion. It is frequently ingested orally and helps in enhancing mood, minimizing depressive symptoms, and strengthening bones. Additionally, it works well for treating kidney stones, high cholesterol, diabetes, and urinary tract infections (UTIs).
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Customers are increasingly looking for natural and organic items as they become more aware of the negative effects that synthetic chemicals have on the environment and their health. Yerba mate is a well-liked product among customers searching for healthier, more sustainable alternatives since it is a natural product developed without the use of pesticides or other artificial chemicals. Antioxidants, vitamins, and minerals included in yerba mate are also said to provide a number of health advantages, including enhancing the immune system, assisting with digestion, and enhancing mental clarity. More consumers are looking for healthy beverages like yerba mate as they become more health conscious.
The majority of the world's yerba mate is cultivated in South America, and it is not extensively distributed elsewhere. Because of the restricted supply, it could be challenging for businesses to get high-quality yerba mate leaves and consistently create reliable goods. Additionally, despite yerba mate's rising popularity, many consumers in North America and Europe are still ignorant of the beverage's potential health advantages. The market's potential for expansion can be constrained by this ignorance.
There is a chance for businesses to create new yerba mate products and formulas, including flavorful blends or functional drinks with additional vitamins or minerals. This may support market expansion by attracting diverse customer demographics. Additionally, the expansion of e-commerce gives businesses the chance to reach new markets and sell their goods directly to customers there. This could make it easier to get around the problem of restricted yerba mate availability in some markets.
The South America region is likely to account for a sizable portion of the worldwide market. Yerba mate is traditionally consumed hot in Latin America with a traditional gourd and straw called a "mate." The drink is frequently enjoyed socially with friends and family and is seen as a sign of friendliness and hospitality. Additionally, Brazil, Paraguay, and Argentina are the countries where the majority of yerba mate is produced. These nations have a long tradition of yerba mate farming and have mastered the art of making yerba mate leaves of the highest caliber.
Asia Pacific Region Yerba Mate Market Share in 2022 - 32.3%
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Powder segment is likely to dominate the global market with the highest CAGR of 6.3% over the forecast period. Smoothies, energy drinks, and protein powders are just a few items that might benefit from the addition of yerba mate powder. Because of its adaptability, yerba mate is well-liked by wellness and health enthusiasts who are searching for fresh and original methods to include it in their diets. Additionally, yerba mate powder can be found in abundance in health food shops and online. The yerba mate powder market has grown as a result of this accessibility.
Throughout the projected period, the organic category is expected to grow at a CAGR of 5.8% over the forecast period. Production of organic yerba mate frequently uses environmentally friendly agricultural techniques like agroforestry and regenerative agriculture. These methods can promote biodiversity, reduce emissions of greenhouse gases, and increase soil health, all of which might be significant to customers who are concerned about the environment. Additionally, consumers' worries about the presence of pesticides and other chemicals in beverages and food are growing. As a result, there is a rising need for natural and organic goods that will boost the yerba mate market
The beverages and food segment held a significant market share of 26.8% in 2022. Companies are creating new and innovative yerba mate-infused goods, such as energy bars and useful snacks. This invention is assisting in broadening the market for yerba mate beyond conventional tea users. Also, ready-to-drink (RTD) yerba mate beverages are gaining popularity because they provide a convenient option for consumers who are interested in enjoying the nutritional advantages of yerba mate without having to make it themselves, which helps the market growth.
The offline segment held a significant market share of 54.9% in 2022. Yerba mate products are often sold at natural and organic specialty stores, such as health food stores, herbal stores, and specialty tea shops. Yerba mate products are also available in several typical grocery stores and supermarkets. Furthermore, some retailers provide customers with sampling opportunities, which can be an effective way to present the product to potential customers and increase sales.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2022 | USD 1.6 Billion |
| Market size value in 2032 | USD 2.5 Billion |
| CAGR (2023 to 2032) | 4.8% |
| Historical data | 2019-2021 |
| Base Year | 2022 |
| Forecast | 2023-2032 |
| Regional Segments | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Form, Nature, Application, Distribution Channel |
As per The Brainy Insights, the size of the yerba mate market was valued at USD 1.6 billion in 2022 to USD 2.5 billion by 2032.
The global yerba mate market is growing at a CAGR of 4.8% during the forecast period 2023-2032.
The Asia Pacific region emerged as the largest market for the yerba mate.
The Rise in demand of natural and organic items will influence the market's growth.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Form
4.3.2. Market Attractiveness Analysis by Nature
4.3.3. Market Attractiveness Analysis by Application
4.3.4. Market Attractiveness Analysis by Distribution Channel
4.3.5. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Rise in demand of natural and organic items
5.3. Restraints
5.3.1. Difficulties in supply chain will hinder the market growth
5.4. Opportunities
5.4.1. Expansion of e-commerce industry
6. Global Yerba Mate Market Analysis and Forecast, By Form
6.1. Segment Overview
6.2. Powder
6.3. Loose Leaf
6.4. Concentrate
6.5. Extracts
6.6. Others
7. Global Yerba Mate Market Analysis and Forecast, By Nature
7.1. Segment Overview
7.2. Organic
7.3. Conventional
8. Global Yerba Mate Market Analysis and Forecast, By Application
8.1. Segment Overview
8.2. Beverages and Food
8.3. Functional Foods
8.4. Personal Care
8.5. Bakery Products
8.6. Confectionery
8.7. Dressings
8.8. Sports Nutrition
8.9. Dietary Supplements
9. Global Yerba Mate Market Analysis and Forecast, By Distribution Channel
9.1. Segment Overview
9.2. Offline
9.3. Online
10. Global Yerba Mate Market Analysis and Forecast, By Regional Analysis
10.1. Segment Overview
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. U.K.
10.3.4. Italy
10.3.5. Spain
10.4. Asia-Pacific
10.4.1. Japan
10.4.2. China
10.4.3. India
10.5. South America
10.5.1. Brazil
10.6. Middle East and Africa
10.6.1. UAE
10.6.2. South Africa
11. Global Yerba Mate Market-Competitive Landscape
11.1. Overview
11.2. Market Share of Key Players in the Yerba Mate Market
11.2.1. Global Company Market Share
11.2.2. North America Company Market Share
11.2.3. Europe Company Market Share
11.2.4. APAC Company Market Share
11.3. Competitive Situations and Trends
11.3.1. Product Launches and Developments
11.3.2. Partnerships, Collaborations, and Agreements
11.3.3. Mergers & Acquisitions
11.3.4. Expansions
12. Company Profiles
12.1. Santo Pipó
12.1.1. Business Overview
12.1.2. Company Snapshot
12.1.3. Company Market Share Analysis
12.1.4. Company Product Portfolio
12.1.5. Recent Developments
12.1.6. SWOT Analysis
12.2. LauroRaatz
12.2.1. Business Overview
12.2.2. Company Snapshot
12.2.3. Company Market Share Analysis
12.2.4. Company Product Portfolio
12.2.5. Recent Developments
12.2.6. SWOT Analysis
12.3. Aguantadora
12.3.1. Business Overview
12.3.2. Company Snapshot
12.3.3. Company Market Share Analysis
12.3.4. Company Product Portfolio
12.3.5. Recent Developments
12.3.6. SWOT Analysis
12.4. Kraus Yerba Mate
12.4.1. Business Overview
12.4.2. Company Snapshot
12.4.3. Company Market Share Analysis
12.4.4. Company Product Portfolio
12.4.5. Recent Developments
12.4.6. SWOT Analysis
12.5. CBSe
12.5.1. Business Overview
12.5.2. Company Snapshot
12.5.3. Company Market Share Analysis
12.5.4. Company Product Portfolio
12.5.5. Recent Developments
12.5.6. SWOT Analysis
12.6. Romance
12.6.1. Business Overview
12.6.2. Company Snapshot
12.6.3. Company Market Share Analysis
12.6.4. Company Product Portfolio
12.6.5. Recent Developments
12.6.6. SWOT Analysis
12.7. Rosamonte
12.7.1. Business Overview
12.7.2. Company Snapshot
12.7.3. Company Market Share Analysis
12.7.4. Company Product Portfolio
12.7.5. Recent Developments
12.7.6. SWOT Analysis
12.8. Selecta
12.8.1. Business Overview
12.8.2. Company Snapshot
12.8.3. Company Market Share Analysis
12.8.4. Company Product Portfolio
12.8.5. Recent Developments
12.8.6. SWOT Analysis
12.9. La Virginia
12.9.1. Business Overview
12.9.2. Company Snapshot
12.9.3. Company Market Share Analysis
12.9.4. Company Product Portfolio
12.9.5. Recent Developments
12.9.6. SWOT Analysis
12.10. Triunfo
12.10.1. Business Overview
12.10.2. Company Snapshot
12.10.3. Company Market Share Analysis
12.10.4. Company Product Portfolio
12.10.5. Recent Developments
12.10.6. SWOT Analysis
12.11. Mate Factor
12.11.1. Business Overview
12.11.2. Company Snapshot
12.11.3. Company Market Share Analysis
12.11.4. Company Product Portfolio
12.11.5. Recent Developments
12.11.6. SWOT Analysis
12.12. Wisdom Natural
12.12.1. Business Overview
12.12.2. Company Snapshot
12.12.3. Company Market Share Analysis
12.12.4. Company Product Portfolio
12.12.5. Recent Developments
12.12.6. SWOT Analysis
12.13. Guyaki
12.13.1. Business Overview
12.13.2. Company Snapshot
12.13.3. Company Market Share Analysis
12.13.4. Company Product Portfolio
12.13.5. Recent Developments
12.13.6. SWOT Analysis
12.14. Amanda
12.14.1. Business Overview
12.14.2. Company Snapshot
12.14.3. Company Market Share Analysis
12.14.4. Company Product Portfolio
12.14.5. Recent Developments
12.14.6. SWOT Analysis
12.15. Andresito
12.15.1. Business Overview
12.15.2. Company Snapshot
12.15.3. Company Market Share Analysis
12.15.4. Company Product Portfolio
12.15.5. Recent Developments
12.15.6. SWOT Analysis
12.16. Molinos
12.16.1. Business Overview
12.16.2. Company Snapshot
12.16.3. Company Market Share Analysis
12.16.4. Company Product Portfolio
12.16.5. Recent Developments
12.16.6. SWOT Analysis
12.17. Canarias
12.17.1. Business Overview
12.17.2. Company Snapshot
12.17.3. Company Market Share Analysis
12.17.4. Company Product Portfolio
12.17.5. Recent Developments
12.17.6. SWOT Analysis
12.18. La Tranquera
12.18.1. Business Overview
12.18.2. Company Snapshot
12.18.3. Company Market Share Analysis
12.18.4. Company Product Portfolio
12.18.5. Recent Developments
12.18.6. SWOT Analysis
List of Table
1. Global Yerba Mate Market, By Form, 2019-2032 (USD Billion)
2. Global Powder Yerba Mate Market, By Region, 2019-2032 (USD Billion)
3. Global Loose Leaf Yerba Mate Market, By Region, 2019-2032 (USD Billion)
4. Global Concentrate Yerba Mate Market, By Region, 2019-2032 (USD Billion)
5. Global Extracts Yerba Mate Market, By Region, 2019-2032 (USD Billion)
6. Global Others Yerba Mate Market, By Region, 2019-2032 (USD Billion)
7. Global Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
8. Global Organic Yerba Mate Market, By Region, 2019-2032 (USD Billion)
9. Global Conventional Yerba Mate Market, By Region, 2019-2032 (USD Billion)
10. Global Yerba Mate Market, By Application, 2019-2032 (USD Billion)
11. Global Beverages and Food Yerba Mate Market, By Region, 2019-2032 (USD Billion)
12. Global Functional Foods Yerba Mate Market, By Region, 2019-2032 (USD Billion)
13. Global Personal Care Yerba Mate Market, By Region, 2019-2032 (USD Billion)
14. Global Bakery Products Yerba Mate Market, By Region, 2019-2032 (USD Billion)
15. Global Confectionery Yerba Mate Market, By Region, 2019-2032 (USD Billion)
16. Global Dressings Yerba Mate Market, By Region, 2019-2032 (USD Billion)
17. Global Sports Nutrition Yerba Mate Market, By Region, 2019-2032 (USD Billion)
18. Global Dietary Supplements Yerba Mate Market, By Region, 2019-2032 (USD Billion)
19. Global Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
20. Global Offline Yerba Mate Market, By Region, 2019-2032 (USD Billion)
21. Global Online Leaf Yerba Mate Market, By Region, 2019-2032 (USD Billion)
22. Global Yerba Mate Market, By Region, 2019-2032 (USD Billion)
23. North America Yerba Mate Market, By Form, 2019-2032 (USD Billion)
24. North America Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
25. North America Yerba Mate Market, By Application, 2019-2032 (USD Billion)
26. North America Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
27. U.S. Yerba Mate Market, By Form, 2019-2032 (USD Billion)
28. U.S. Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
29. U.S. Yerba Mate Market, By Application, 2019-2032 (USD Billion)
30. U.S. Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
31. Canada Yerba Mate Market, By Form, 2019-2032 (USD Billion)
32. Canada Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
33. Canada Yerba Mate Market, By Application, 2019-2032 (USD Billion)
34. Canada Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
35. Mexico Yerba Mate Market, By Form, 2019-2032 (USD Billion)
36. Mexico Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
37. Mexico Yerba Mate Market, By Application, 2019-2032 (USD Billion)
38. Mexico Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
39. Europe Yerba Mate Market, By Form, 2019-2032 (USD Billion)
40. Europe Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
41. Europe Yerba Mate Market, By Application, 2019-2032 (USD Billion)
42. Europe Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
43. Germany Yerba Mate Market, By Form, 2019-2032 (USD Billion)
44. Germany Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
45. Germany Yerba Mate Market, By Application, 2019-2032 (USD Billion)
46. Germany Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
47. France Yerba Mate Market, By Form, 2019-2032 (USD Billion)
48. France Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
49. France Yerba Mate Market, By Application, 2019-2032 (USD Billion)
50. France Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
51. U.K. Yerba Mate Market, By Form, 2019-2032 (USD Billion)
52. U.K. Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
53. U.K. Yerba Mate Market, By Application, 2019-2032 (USD Billion)
54. U.K. Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
55. Italy Yerba Mate Market, By Form, 2019-2032 (USD Billion)
56. Italy Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
57. Italy Yerba Mate Market, By Application, 2019-2032 (USD Billion)
58. Italy Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
59. Spain Yerba Mate Market, By Form, 2019-2032 (USD Billion)
60. Spain Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
61. Spain Yerba Mate Market, By Application, 2019-2032 (USD Billion)
62. Spain Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
63. Asia Pacific Yerba Mate Market, By Form, 2019-2032 (USD Billion)
64. Asia Pacific Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
65. Asia Pacific Yerba Mate Market, By Application, 2019-2032 (USD Billion)
66. Asia Pacific Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
67. Japan Yerba Mate Market, By Form, 2019-2032 (USD Billion)
68. Japan Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
69. Japan Yerba Mate Market, By Application, 2019-2032 (USD Billion)
70. Japan Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
71. China Yerba Mate Market, By Form, 2019-2032 (USD Billion)
72. China Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
73. China Yerba Mate Market, By Application, 2019-2032 (USD Billion)
74. China Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
75. India Yerba Mate Market, By Form, 2019-2032 (USD Billion)
76. India Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
77. India Yerba Mate Market, By Application, 2019-2032 (USD Billion)
78. India Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
79. South America Yerba Mate Market, By Form, 2019-2032 (USD Billion)
80. South America Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
81. South America Yerba Mate Market, By Application, 2019-2032 (USD Billion)
82. South America Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
83. Brazil Yerba Mate Market, By Form, 2019-2032 (USD Billion)
84. Brazil Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
85. Brazil Yerba Mate Market, By Application, 2019-2032 (USD Billion)
86. Brazil Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
87. Middle East and Africa Yerba Mate Market, By Form, 2019-2032 (USD Billion)
88. Middle East and Africa Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
89. Middle East and Africa Yerba Mate Market, By Application, 2019-2032 (USD Billion)
90. Middle East and Africa Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
91. UAE Yerba Mate Market, By Form, 2019-2032 (USD Billion)
92. UAE Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
93. UAE Yerba Mate Market, By Application, 2019-2032 (USD Billion)
94. UAE Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
95. South Africa Yerba Mate Market, By Form, 2019-2032 (USD Billion)
96. South Africa Yerba Mate Market, By Nature, 2019-2032 (USD Billion)
97. South Africa Yerba Mate Market, By Application, 2019-2032 (USD Billion)
98. South Africa Yerba Mate Market, By Distribution Channel, 2019-2032 (USD Billion)
List of Figures
1. Global Yerba Mate Market Segmentation
2. Yerba Mate Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Yerba Mate Market Attractiveness Analysis by Form
9. Global Yerba Mate Market Attractiveness Analysis by Nature
10. Global Yerba Mate Market Attractiveness Analysis by Application
11. Global Yerba Mate Market Attractiveness Analysis by Distribution Channel
12. Global Yerba Mate Market Attractiveness Analysis by Region
13. Global Yerba Mate Market: Dynamics
14. Global Yerba Mate Market Share by Form (2022 & 2032)
15. Global Yerba Mate Market Share by Nature (2022 & 2032)
16. Global Yerba Mate Market Share by Application (2022 & 2032)
17. Global Yerba Mate Market Share by Distribution Channel (2022 & 2032)
18. Global Yerba Mate Market Share by Regions (2022 & 2032)
19. Global Yerba Mate Market Share by Company (2022)
This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global yerba mate market based on below-mentioned segments:
Global Yerba Mate Market by Form:
Global Yerba Mate Market by Nature:
Global Yerba Mate Market by Application:
Global Yerba Mate Market by Distribution Channel:
Global Yerba Mate Market by Region:
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