Waxy Corn Starch Market

Global Waxy Corn Starch Market Size by Category (Conventional and Organic), Type (Native and Modified), Application [Food and Beverages (Bakery and Confectionery, Dairy Products, Infant Nutrition, Dressings and Others), Pharmaceuticals and Nutraceuticals, Animal Feed, Textile and Others], Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13358
  • Published Date: Mar, 2023
  • Pages: 237
  • Category: Food & Beverages
  • Format: PDF
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The global waxy corn starch market is expected to grow from USD 3.21 Billion in 2022 to USD 5.80 Billion by 2032, at a CAGR of 6.11% during the forecast period 2023-2032. North America dominated the market in 2022.

Market Introduction:

Waxy corn starch comprises amylopectin molecules, which gives this starch unique and advantageous features. In the early 1900s, after corn plants were introduced from the Americas, this genetic variation of maize was found in China. As regular starches do, iodine causes the starch to tint red rather than blue. Made from waxy maize, waxy corn starch is a natural substance that contains up to 99% amylopectin. Waxy corn starch is a crucial raw resource for the worldwide food industry. It is an excellent alternative for the modified starch partial replacement. Waxy corn starch has a higher viscosity than native corn starch, which results in a lower starch dosage in the final product.Since it contains more amylopectin than other types of field corn, waxy or glutinous corn has a sticky texture when cooked. Industrial-scale production of waxy maize starch necessitates additional steps compared to dent maize production.

Global Waxy Corn Starch Market Size

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Market Dynamics:

Drivers

Increasing use of waxy corn starch: Waxy maize starch, a naturally occurring starch free of gluten, aids in creating sauces, fillings, custards, and other food textures. This starch also aids in the formulation of products by thickening, bulking, and retaining water. This starch has a meagre resistance to breakdown during processing and high viscosity and is thus used in snacks. Due to its unique structure, it is readily absorbed by the body, allowing carbohydrates to take action immediately. This is especially beneficial for sports nutrition. These quickly absorbed carbohydrates are frequently employed in exercises and training. The best post-workout beverage contains waxy maize starch together with a protein source.The demand for natural and organic products is rising, which has increased the market share of waxy corn starch-made dietary products.

Restraints:

Variable prices of essential materials– Several materials are used to produce waxy corn starch, and the prices of these materials vary. The raw material prices associated with the development of waxy corn starch contribute to the total costs. Further, the prices of these materials affect the development of waxy corn starch. Thus, the fluctuating cost of raw materials affects the market growth of waxy corn starch.

Opportunities:

Rising demand for processed food & beverage: The food and beverages sector comprises many segments like oils and fats, food additives, functional food and beverages, health and natural foods, packaged foods, animal food, soft drinks, energy drinks, and many more. The growing hectic lifestyle is leveraging the growth of the processed food and beverage industry. The sector is propelling because the developing economies of Asia-Pacific are improving, and more people are getting lifted to the middle class. Food manufacturers have been encouraged to boost production and invest extensively in waxy corn starch due to several influential factors that have increased demand for processed and packaged foods. It should come as no surprise that the health of the food and beverage business is directly tied to the market for waxy corn starch market. As a result, the rising demand for processed and packaged foods is a strong incentive for waxy corn starch manufacturers to increase production capacity.

Challenges:

Stringent regulations for product approval– The regulations for product approval in waxy corn starch are stringent. Companies must adhere to many regional and global regulations to launch their drug. FDA regulations are necessary for all waxy corn starch, and the companies must provide the manufacturing process details and the declaration of the ingredients. Hence, waxy corn starch manufacturers must adhere to these regulations to gain higher market shares.

North America region Waxy Corn Starch Market Share in 2022 - 37.99%

 

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Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global waxy corn starch market, with a revenue share of 37.99% in 2022. The region has a high market growth rate due to the increasing preference for processed food and beverages. The North American market will be driven by pharmaceutical and nutraceutical industry investment to support the waxy corn starch market. Also, the increase in the percentage of health-conscious people provides lucrative growth opportunities to the market. The Asia Pacific region is anticipated to grow lucratively during the forecast period. Many regional industries have started the use of waxy corn starch in place of conventional corn starch.

Category Segment Analysis

The category segment is divided into conventional and organic. The conventional segment dominated the market with a revenue share of 73.21% in 2022. Conventional waxy corn starch is similar to corn starch. Conventional waxy corn starch is used in multiple applications in food and beverages, pharmaceutical, and sports nutrition. It is also cheaper as compared to organic waxy corn starch.

Type Segment Analysis

The type segment includes native and modified. The native segment dominated the market with a revenue share of 67.02% in 2022. Native waxy corn starch has several advantages, such as high water retention and efficient thickener. Further, the increasing demand for organic food supplements has led to higher use of natural waxy corn starch.

Application Segment Analysis

The application segment includes food and beverages, pharmaceuticals and nutraceuticals, animal feed, textiles, and others. The food and beverages segment further includes bakery and confectionery, dairy products, infant nutrition, dressings, and others. The food and beverages segment dominated the market with a revenue share of 31.95% in 2022. Waxy corn starch is mainly used to manufacture processed food and beverages. It has several attributes that make it an efficient functional additive for dairy products, desserts, dressings and others. It is even used for improving the quality of beverages.

Some of the Key Market Players:
  • Cargill Incorporated
  • AGRANA Beteiligungs-AG
  • Tate & Lyle PLC
  • Manildra Group
  • Sinofi Ingredients
  • Roquette Frères
  • Sanwa Starch Co., Ltd.
  • Tokai Denpun Co., Ltd.
  • SAMYANG CORPORATION
  • New Zealand Starch Limited

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 3.21 Billion
Market size value in 2032 USD 5.80 Billion
CAGR (2023 to 2032) 6.11%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments The research segment is based on category, type, and application.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global waxy corn starch market was valued USD 3.21 Billion in 2022 to USD 5.80 Billion by 2032.

Global waxy corn starch market is growing at a CAGR of 6.11% during the forecast period 2023-2032.

North America region emerged as the largest market for the waxy corn starch.

The market's growth will be influenced by the growing demand from various end-user industries.

The fluctuating cost of raw materials could hamper the market growth.

The increasing investment in processed food and beverages industry is providing huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Category
          4.3.2. Market Attractiveness Analysis By Type
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing use of waxy corn starch in different applications
    5.3. Restraints
          5.3.1. Fluctuating cost of raw materials
    5.4. Opportunities
          5.4.1. Increasing investment in processed food and beverages
    5.5. Challenges
          5.5.1. Stringent regulations for product approval

6. Global Waxy Corn Starch Market Analysis and Forecast, By Category
    6.1. Segment Overview
    6.2. Conventional
    6.3. Organic

7. Global Waxy Corn Starch Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Native
    7.3. Modified

8. Global Waxy Corn Starch Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Food and Beverages
          8.2.1. Bakery and Confectionery
          8.2.2. Dairy Products
          8.2.3. Infant Nutrition
          8.2.4. Dressings
          8.2.5. Others
    8.3. Pharmaceuticals and Nutraceuticals
    8.4. Animal Feed
    8.5. Textile
    8.6. Others

9. Global Waxy Corn Starch Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Waxy Corn Starch Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Waxy Corn Starch Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Cargill Incorporated
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. AGRANA Beteiligungs-AG
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Tate & Lyle PLC
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Manildra Group
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Sinofi Ingredients
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Roquette Frères
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Sanwa Starch Co., Ltd.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Tokai Denpun Co., Ltd.
          1.1.1. Business Overview
          1.1.2. Company Snapshot
          1.1.3. Company Market Share Analysis
          1.1.4. Company Product Portfolio
          1.1.5. Recent Developments
          1.1.6. SWOT Analysis
    11.9. SAMYANG CORPORATION
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. New Zealand Starch Limited
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

2. Global Conventional, Waxy Corn Starch Market, By Region, 2019-2032 (USD Billion) 

3. Global Organic, Waxy Corn Starch Market, By Region, 2019-2032 (USD Billion) 

4. Global Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion) 

5. Global Native, Waxy Corn Starch Market, By Region, 2019-2032 (USD Billion) 

6. Global Modified, Waxy Corn Starch Market, By Region, 2019-2032 (USD Billion) 

7. Global Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

8. Global Food and Beverages, Waxy Corn Starch Market, By Region, 2019-2032 (USD Billion) 

9. Global Pharmaceuticals and Nutraceuticals, Waxy Corn Starch Market, By Region, 2019-2032 (USD Billion) 

10. Global Animal Feed, Waxy Corn Starch Market, By Region, 2019-2032 (USD Billion) 

11. Global Textile, Waxy Corn Starch Market, By Region, 2019-2032 (USD Billion) 

12. Global Others, Waxy Corn Starch Market, By Region, 2019-2032 (USD Billion)

13. Global Waxy Corn Starch Market, By Region, 2019-2032 (USD Billion) 

14. North America Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

15. North America Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion) 

16. North America Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion)

17. U.S. Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

18. U.S. Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion) 

19. U.S. Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

20. Canada Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

21. Canada Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion) 

22. Canada Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

23. Mexico Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

24. Mexico Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion)

25. Mexico Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

26. Europe Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

27. Europe Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion)

28. Europe Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion)

29. Germany Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

30. Germany Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion) 

31. Germany Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

32. France Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

33. France Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion)

34. France Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

35. U.K. Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

36. U.K. Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion)

37. U.K. Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

38. Italy Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

39. Italy Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion)

40. Italy Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

41. Spain Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

42. Spain Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion) 

43. Spain Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

44. Asia Pacific Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

45. Asia Pacific Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion) 

46. Asia Pacific Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

47. Japan Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

48. Japan Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion)

49. Japan Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion)

50. China Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

51. China Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion)

52. China Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

53. India Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

54. India Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion) 

55. India Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

56. South America Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

57. South America Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion) 

58. South America Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

59. Brazil Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

60. Brazil Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion) 

61. Brazil Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

62. Middle East and Africa Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

63. Middle East and Africa Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion)

64. Middle East and Africa Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

65. UAE Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

66. UAE Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion)

67. UAE Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

68. South Africa Waxy Corn Starch Market, By Category, 2019-2032 (USD Billion) 

69. South Africa Waxy Corn Starch Market, By Type, 2019-2032 (USD Billion) 

70. South Africa Waxy Corn Starch Market, By Application, 2019-2032 (USD Billion) 

List of Figures 

1. Global Waxy Corn Starch Market Segmentation

2. Waxy Corn Starch Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Waxy Corn Starch Market Attractiveness Analysis By Category

9. Global Waxy Corn Starch Market Attractiveness Analysis By Type

10. Global Waxy Corn Starch Market Attractiveness Analysis By Application

11. Global Waxy Corn Starch Market Attractiveness Analysis By Region

12. Global Waxy Corn Starch Market: Dynamics

13. Global Waxy Corn Starch Market Share by Category (2022 & 2032)

14. Global Waxy Corn Starch Market Share by Type (2022 & 2032)

15. Global Waxy Corn Starch Market Share by Application (2022 & 2032)

16. Global Waxy Corn Starch Market Share by Regions (2022 & 2032)

17. Global Waxy Corn Starch Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global waxy corn starch market based on below mentioned segments:

Global Waxy Corn Starch Market by Category:

  • Conventional
  • Organic

Global Waxy Corn Starch Market by Type:

  • Native
  • Modified

Global Waxy Corn Starch Market by Application:

  • Food and Beverages
    • Bakery and Confectionery
    • Dairy Products
    • Infant Nutrition
    • Dressings
    • Others
  • Pharmaceuticals and Nutraceuticals
  • Animal Feed
  • Textile
  • Others

Global Waxy Corn Starch Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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