Modified Starch Market

Modified Starch Market Size By Raw Material (Potato, Wheat, Corn, and Cassava), By Form (Liquid and Dry), and By End-User (Feed, Food and Beverages, and Industrial) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2020-21
  • Report ID: TBI-13750
  • Published Date: Oct, 2023
  • Pages: 237
  • Category: Consumer Goods
  • Format: PDF
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The global modified starch market was valued at USD 14.7 billion in 2022, growing at a CAGR of 2.9% from 2023 to 2032. The market is expected to reach USD 19.5 billion by 2032. One of the main factors propelling the modified starch market's growth is the increased demand from modern customers for food products with obvious labels, useful features, and affordable costs.

Market Introduction:

Modified starch is a vital and useful ingredient in producing ready-to-eat food items. Due to its many benefits, modified starch is used in various industries, including food, papermaking, cosmetics, personal care, and textiles. Modified starch is a versatile ingredient used in the personal care and cosmetics industries. As the demand for natural cosmetics has increased over the past few years and is expected to keep on expanding in the years to come, manufacturers are creating new cosmetic products employing organic ingredients such as modified starch. Over the past few years, many worldwide fast-food restaurant chains have increased their operations in numerous countries, each with unique cuisine and product offers to satisfy consumer demand across numerous regions. Fast food restaurants frequently use modified starch to improve their food's flavour, taste, and texture, propelling product demand during the projection period.

Modified Starch Market Size

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Recent Development

In April 2021, A significant Thai producer of food-grade tapioca starch, Starpro, and Cargill Inc. partnered. The cooperation aims to increase the availability of its tapioca starch products in the Asia Pacific region, support food makers' product processing requirements, and satisfy customers' sensory demands.

Market Dynamics:

Drivers

Numerous functional benefits- Numerous food products contain modified starches because they have significantly improved and enhanced functional characteristics compared to native starches. Numerous physical modification techniques, such as heat-moisture treatment and annealing, alter starches physically without destroying or gelatinizing the starch granules. The global market for modified starch is anticipated to grow due to the usage of modified starch in the food sector as a fat substitute, texture enhancer, and flavour encapsulator.

Restraints:

Price Fluctuations of raw materials- Fluctuations in prices of raw materials such as corn, wheat, tapioca, and rice are projected to stymie market expansion. The cost of raw materials increases due to the increasing transportation costs and changing climatic conditions.

Opportunities:

Increased spending on research and development- Introducing new and creative goods worldwide has increased the need for food additives. Government and non-government organizations are spending more money on research and development operations. This fuels the worldwide industry and opens up new potential for modified starch. Introducing fresh, cutting-edge products in the food and beverage, personal care and cosmetics, and animal feed sectors provides growth opportunities for the market.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest market for the global modified starch market, with a 46.7% market revenue share in 2022.

India, Taiwan, Japan, South Korea, and China are among the nations in this region that primarily rely on agriculture for economic growth, causing the market to increase. Additionally, this region's market is growing due to favourable government agriculture policies and changes in consumer lifestyles that have raised demand for processed and convenience foods.

Furthermore, North America has experienced increased demand in the region, which is anticipated to increase as consumers become more aware of the advantages of low-fat foods, particularly in the United States, one of the world's top producers of maize and corn starch. The market is also expanding due to new product developments like Octenyl Succinic Anhydride (OSA), a popular esterification agent, and various uses for modified starch products.

Asia Pacific Region Modified Starch Market Share in 2022 - 46.7%

 

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Raw Material Segment Analysis

The raw material segment is divided into potato, wheat, corn, and cassava. The cassava segment dominated the market, with a market share of around 29% in 2022. Cassava is the most economical source of starch at the global level, which increases its demand. Thus, cassava is widely used to produce modified starch in a corn and wheat starch shortage.

Form Segment Analysis

The form segment is divided into liquid and dry. The dry segment dominated the market, with a market share of around 57% in 2022. The dry form of modified starch is easy to use and transport, which drives the segment's growth. The loading and unloading process of the dry-modified starch requires little attention compared to liquid-modified starch, propelling the segment's growth.

End-User Segment Analysis

The end-user segment is divided into feed, food and beverages, and industrial. The industrial segment dominated the market, with a share of around 31% in 2022. Modified starch is used extensively in producing paper after fibre, water, and fillers. By offering useful properties and serving as a processing aid, starch helps manufacture paper. To make the paper stronger and easier to write on, paper mills use starches sourced from several sources, including waxy maize, ordinary corn, tapioca, wheat and potato. The paper's hardness and whiteness are enhanced by using starch as a binder in paper coating, enhancing printing properties.

Some of the Key Market Players:
  • Ingredion Incorporated
  • Royal Ingredients Group
  • Grain Processing Corporation
  • Global Bio-Chem Technology Group Company Limited
  • SPAC Starch Products
  • KMC
  • Tereos
  • Archer Daniel Midlands Company
  • Tate & Lyle
  • Roquette Freres
  • Emsland
  • AGRANA
  • Qindao CBH Co., Ltd.
  • CARGILL
  • Avebe U.A.
  • SMS Corporation

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 14.7 Billion
Market size value in 2032 USD 19.5 Billion
CAGR (2023 to 2032) 2.9%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Raw Material, Form, End-User

Frequesntly Asked Questions

As per The Brainy Insights, the size of the modified starch market was valued at USD 14.7 billion in 2022 to USD 19.5 billion by 2032.

The global modified starch market is growing at a CAGR of 2.9% during the forecast period 2023-2032.

Asia Pacific emerged as the largest modified starch market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Raw Material
          4.3.2. Market Attractiveness Analysis by Form
          4.3.3. Market Attractiveness Analysis by End-User
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Numerous functional benefits
    5.3. Restraints
          5.3.1. Price Fluctuations in raw materials
    5.4. Opportunities
          5.4.1. Increased spending on research and development
    5.5. Challenges
          5.5.1. High demand for gum arabic

6. Global Modified Starch Market Analysis and Forecast, By Raw Material
    6.1. Segment Overview
    6.2. Potato
    6.3. Wheat
    6.4. Corn
    6.5. Cassava

7. Global Modified Starch Market Analysis and Forecast, By Form
    7.1. Segment Overview
    7.2. Liquid
    7.3. Dry

8. Global Modified Starch Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Feed
    8.3. Food and Beverages
    8.4. Industrial

9. Global Modified Starch Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Modified Starch Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Modified Starch Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Ingredion Incorporated
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Royal Ingredients Group
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Grain Processing Corporation
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Global Bio-Chem Technology Group Company Limited
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. SPAC Starch Products
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. KMC
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Tereos
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Archer Daniel Midlands Company
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Tate & Lyle
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Roquette Freres
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Emsland
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. AGRANA
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Qindao CBH Co., Ltd.
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. CARGILL
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Avebe U.A.
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. SMS Corporation
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
 

List of Table

1. Global Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

2. Global Potato, Modified Starch Market, By Region, 2019-2032 (USD Billion) 

3. Global Wheat, Modified Starch Market, By Region, 2019-2032 (USD Billion)  

4. Global Corn, Modified Starch Market, By Region, 2019-2032 (USD Billion)  

5. Global Cassava, Modified Starch Market, By Region, 2019-2032 (USD Billion)  

6. Global Modified Starch Market, By Form, 2019-2032 (USD Billion)

7. Global Liquid, Modified Starch Market, By Region, 2019-2032 (USD Billion)

8. Global Dry, Modified Starch Market, By Region, 2019-2032 (USD Billion)

9. Global Modified Starch Market, By End-User, 2019-2032 (USD Billion)

10. Global Feed, Modified Starch Market, By Region, 2019-2032 (USD Billion) 

11. Global Food and Beverages, Modified Starch Market, By Region, 2019-2032 (USD Billion)

12. Global Industrial, Modified Starch Market, By Region, 2019-2032 (USD Billion)

13. North America Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

14. North America Modified Starch Market, By Form, 2019-2032 (USD Billion)

15. North America Modified Starch Market, By End-User, 2019-2032 (USD Billion)

16. U.S. Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

17. U.S. Modified Starch Market, By Form, 2019-2032 (USD Billion)

18. U.S. Modified Starch Market, By End-User, 2019-2032 (USD Billion)

19. Canada Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

20. Canada Modified Starch Market, By Form, 2019-2032 (USD Billion)

21. Canada Modified Starch Market, By End-User, 2019-2032 (USD Billion)

22. Mexico Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

23. Mexico Modified Starch Market, By Form, 2019-2032 (USD Billion)

24. Mexico Modified Starch Market, By End-User, 2019-2032 (USD Billion)

25. Europe Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

26. Europe Modified Starch Market, By Form, 2019-2032 (USD Billion)

27. Europe Modified Starch Market, By End-User, 2019-2032 (USD Billion)

28. Germany Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

29. Germany Modified Starch Market, By Form, 2019-2032 (USD Billion)

30. Germany Modified Starch Market, By End-User, 2019-2032 (USD Billion)

31. France Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

32. France Modified Starch Market, By Form, 2019-2032 (USD Billion)

33. France Modified Starch Market, By End-User, 2019-2032 (USD Billion)

34. U.K. Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

35. U.K. Modified Starch Market, By Form, 2019-2032 (USD Billion)

36. U.K. Modified Starch Market, By End-User, 2019-2032 (USD Billion)

37. Italy Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

38. Italy Modified Starch Market, By Form, 2019-2032 (USD Billion)

39. Italy Modified Starch Market, By End-User, 2019-2032 (USD Billion)

40. Spain Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

41. Spain Modified Starch Market, By Form, 2019-2032 (USD Billion)

42. Spain Modified Starch Market, By End-User, 2019-2032 (USD Billion)

43. Asia Pacific Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

44. Asia Pacific Modified Starch Market, By Form, 2019-2032 (USD Billion)

45. Asia Pacific Modified Starch Market, By End-User, 2019-2032 (USD Billion)

46. Japan Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

47. Japan Modified Starch Market, By Form, 2019-2032 (USD Billion)

48. Japan Modified Starch Market, By End-User, 2019-2032 (USD Billion)

49. China Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

50. China Modified Starch Market, By Form, 2019-2032 (USD Billion)

51. China Modified Starch Market, By End-User, 2019-2032 (USD Billion)

52. India Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

53. India Modified Starch Market, By Form, 2019-2032 (USD Billion)

54. India Modified Starch Market, By End-User, 2019-2032 (USD Billion)

55. South America Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

56. South America Modified Starch Market, By Form, 2019-2032 (USD Billion)

57. South America Modified Starch Market, By End-User, 2019-2032 (USD Billion)

58. Brazil Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

59. Brazil Modified Starch Market, By Form, 2019-2032 (USD Billion)

60. Brazil Modified Starch Market, By End-User, 2019-2032 (USD Billion)

61. Middle East and Africa Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

62. Middle East and Africa Modified Starch Market, By Form, 2019-2032 (USD Billion)

63. Middle East and Africa Modified Starch Market, By End-User, 2019-2032 (USD Billion)

64. UAE Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

65. UAE Modified Starch Market, By Form, 2019-2032 (USD Billion)

66. UAE Modified Starch Market, By End-User, 2019-2032 (USD Billion)

67. South Africa Modified Starch Market, By Raw Material, 2019-2032 (USD Billion)

68. South Africa Modified Starch Market, By Form, 2019-2032 (USD Billion)

69. South Africa Modified Starch Market, By End-User, 2019-2032 (USD Billion)

List of Figures 

1. Global Modified Starch Market Segmentation

2. Global Modified Starch Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Modified Starch Market Attractiveness Analysis by Raw Material

9. Global Modified Starch Market Attractiveness Analysis by Form

10. Global Modified Starch Market Attractiveness Analysis by End-User

11. Global Modified Starch Market Attractiveness Analysis by Region

12. Global Modified Starch Market: Dynamics

13. Global Modified Starch Market Share by Raw Material (2023 & 2032)

14. Global Modified Starch Market Share by Form (2023 & 2032)

15. Global Modified Starch Market Share by End-User (2023 & 2032)

16. Global Modified Starch Market Share by Regions (2023 & 2032)

17. Global Modified Starch Market Share by Company (2022)

This study forecasts global, regional, and country revenue from 2019 to 2032. The Brainy Insights has segmented the global modified starch market based on the below-mentioned segments:

Global Modified Starch Market By Raw Material:

  • Potato
  • Wheat
  • Corn
  • Cassava

Global Modified Starch Market By Form:

  • Liquid
  • Dry

Global Modified Starch Market By End-User:

  • Feed
  • Food and Beverages
  • Industrial

Global Modified Starch Market By Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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