Sugar Polyols Market

Sugar Polyols Market Size by Product Type (Xylitol, Isomalt, Sorbitol, Maltitol, Mannitol, and Others), Form (Liquid and Powder), Application (Food & Beverage Industry, Pharmaceuticals, Cosmetics & personal Care and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2031

Base Year: 2022 Historical Data: 2020-21
  • Report ID: TBI-13419
  • Published Date: Apr, 2023
  • Pages: 236
  • Category: Food & Beverages
  • Format: PDF
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The global sugar polyols market was valued at USD 3.40 billion in 2022, increasing at a CAGR of 4.71% from 2023 to 2031 and is anticipated to reach USD 5.14 billion by 2031. Asia Pacific is expected to grow the fastest during the forecast period. The sugar polyols industry was negatively affected by the COVID-19 epidemic, as the supply chain got disrupted mainly because of the complete lockdowns and border closures of the countries. These restrictions were due to the highly infectious and contagious nature of the Covid-19 virus; at the same time, there was no availability of its vaccine in the beginning; social distancing, wearing of masks and use of sanitiser were the only precautions in the early days of this pandemic.

Market Introduction:

Polyols or sugar alcohols are organic compounds with one hydroxyl group connected to each carbon atom. Polyols are made from sugars naturally, or they can be produced in industries by hydrogenating sugars. It is produced by fermenting the natural sugars available in fruits and vegetables. It is generally produced from corn and uses enzymes to ferment the sugars. Post-fermentation process, the white liquid is then filtered, dehydrated and crystallized to form sugar-like products based on the requirements. Polyols are generally used as a sugar substitute as it has a low glycemic index (GI) score. This score measures the influence of carbohydrates on blood glucose levels. Polyols have lower GI scores than regular sugar, which shows it has a minimum effect on blood sugar levels. Hence it is becoming a popular option for people suffering from diabetes or those looking to manage their blood sugar levels. For instance, Xylitol has a GI score of 13, and Erythritol has a score of 0, and it is becoming the most popular polyol in the market. These polyols are also used in a broad range of food & beverages as they do not significantly impact blood sugar levels. Polyols are broadly used as bulk sweeteners and used in low-carbohydrate diet products. Moreover, the general public is mostly suffering from diabetes, dental cavities, cardiovascular disease and obesity, among others, because of an imbalanced diet and surplus consumption of sugar & fat-rich diets. Hence there is a growing demand for low-calorie food, and the sugar polyol application base is expanding. Sugar-free confectionery has become the key application for the sugar polyol market, especially in Europe. The growth in the need for preventive healthcare has led consumers to consume low-calorie, sugar-free foods to decrease the incidence of obesity and related disorders like heart disease and diabetes. The health benefits along with favourable physiochemical properties of polyols offer good opportunities for the market to get used in many applications like confectionary, pharmaceutical and oral care products.

Sugar Polyols Market Size

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Recent Development

For example, in March 2022, Roquette, an organization which produces plant-based ingredients, plant proteins, and pharmaceutical excipients, is planning to produce around USD 27 Million of polyols by 2024, i.e. in 2 years at its site in Lestrem. A multi-million dollar investment was made to produce liquid and powder polyols as the organization focuses on the recent trend for healthier and sustainable food & lifestyles. There is a huge demand for nutritional solutions.

For example, in September 2021, Prinova Group LLC agreed to the acquisition of The Ingredient House, LLC (TIH), which supplies sweeteners and other ingredients to the leading food & beverage sectors. This acquisition would help the organization expand its customer base as TIH would contribute broadly, especially in the sweetener and polyol space.

Market Dynamics:

Drivers

The surge in the prevalence of diabetes cases: The prevalence of diabetes is increasing significantly all across the world. In 2019, an estimated 463 million people were suffering from diabetes, and it was estimated that this population would reach around 700 million by 2045. A broad majority of this population is suffering from type 2 diabetes. Also, in 2019, global diabetes-related healthcare spending reached around USD 760 Billion, with around a 15% increase from 2017. Diabetes is a multifactorial disease due to consuming excess refined sugar or sugar-containing foods and products. Hence there is a surge in interest in the products sweetened using sugar alcohols which help people suffering from diabetes. These factors are eventually driving the sugar polyols market.

Growing use in the pharmaceutical and personal care sector: There is a growing use of polyol sweeteners as functional ingredients, especially in the personal care and pharmaceutical sectors. Its demand is growing because of its functionality, like superior excipients and stabilizers in drug formulations. These factors have led to its growing applications in the pharmaceutical industry. Moreover, these sweeteners are broadly used in making oral care products like toothpaste and mouthwash as they offer robust resistance to fermentation by oral bacteria. It also offers a refreshing sweet taste. The market is also growing due to the development of reformulated food and drink products which aim to reduce sugar or salt and fat content. These factors are driving the growth of the sugar polyols market.

Restraints:

High prices and cases of side effects: Polyol-associated products have high prices. Also, these polyols are difficult to digest and could lead to abdominal cramps and diarrhoea. It could also lead to many complications like swelling, nausea, flatulence and intestinal pain into motion. The consumption of more than 45 grams to 55 grams of polyols could lead to excess water in the gut, which leads to diarrhea. People could also face dehydration cramps as laxative effects. All these factors act as a restraint for the market.

Opportunities:

Growing popularity as sugar substitutes: Polyol sweeteners are becoming popular as sugar substitutes and are broadly used in several sugar-free diets globally. Moreover, polyols do not lead to tooth decay as oral bacteria do not easily convert into acids, thus reducing the risk of cavities. This factor is also offering an upper hand in comparison to sugars. These polyol sweeteners also help mitigate the risk of diabetes and carcinogenicity, which is generally linked to chemical sweeteners. It is a low-calorie sweetener in ice creams, candies and bakery goods. Its structure is similar to that of sugars. Still, polyols offer many health and functional benefits, like not promoting tooth decay and curbing the sudden increase in blood sugar levels. The surge in demand for a sugar-free diet and healthier food are some factors boosting the market in the forecast period.

Challenges:

Several alternatives: There are several alternatives available in the market, like honey, dates, coconut sugar, maple syrup, molasses and agave nectar, among others, and they are also  preferred as people perceive them as natural sweeteners.  Also, people have become more aware of their health and prefer natural and organic products. These factors are acting as a challenge for the market.

Regional segmentation analysis:

The regions analyzed for the market include Europe, South America, Asia Pacific, North America, the Middle East, and Africa. Asia Pacific emerged as the largest market for the global sugar polyols market, with a 38.32% share of the market revenue in 2022. Asia Pacific is considered the region with high sweetener consumption. Moreover, there is strong growth forecasted from China, Indonesia and India. There is a growing consumption of chewing gum and carbonates in the region. It has been observed that the demand for carbonated soft drinks has increased due to the growing demand for processed food in the region. Moreover, one study states that most sugar alcohols are used in the production of beverages. In 2017, more than USD 240 Million worth of sugar alcohols were sold for beverage applications. These factors are driving the market in the region. North America has emerged as the second largest market for the global sugar polyols market. The main reason for this could be the growing number of health-conscious customers in the region. Also, the US currently holds more than 20% share in the sugar polyol market. In Canada, the sugar polyol market is growing more than 5 per cent CAGR. Polyol sweeteners are approved by the US Food and Drug Administration (FDA) for use in food as food additives.

Asia Pacific Region Sugar Polyols Market Share in 2022 - 38.32%

 

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Product Type segment analysis

The product type segment is divided into xylitol, isomalt, sorbitol, maltitol, mannitol, and others. The sorbitol segment dominated, with a market share of around 37.88% in 2022. Sorbitol is broadly used in diet food like diet drinks, ice cream, cough syrups, mints, and sugar-free chewing gums. It is also generally used in modern cosmetics like humectants and thickeners. It has its application in toothpaste and mouthwash. Moreover, some of the transparent gels can only be produced using sorbitol as it has a high refractive index needed for transparent formulations. As a humectant, it is also used in some cigarettes. It is also used as a humectant and sweetener in cookies and other foods that are not considered dietary.

Form segment analysis

The form segment is divided into liquid and powder. The liquid segment dominated, with a market share of around 62.43% in 2022. The segment share is attributed to factors like technological advancements in production, decrease in manufacturing cost and ease in usability.

Application segment analysis

The application segment is divided into food & beverage industry, pharmaceuticals, cosmetics & personal care and others. In 2022, the food & beverage industry segment dominated the market with the largest market share of 57.33% and market revenue of 1.95 billion. Sugar polyols are broadly used in making candies, biscuits, cakes and pastries, energy drinks and diet chocolates, fruit jam and ice cream, among others. For instance, sorbitol is broadly used for diabetic foods. It is used for maintaining the freshness of confectionery and bakery products. It also preserves the colour and improves the shelf life of canned fruits and products.

Some of the Key Market Players:
  • Cargill, Inc.
  • BENEO GmbH
  • Hebei Huaxu Pharmaceutical Co., Ltd.
  • Baolingbao Biology Co. Ltd
  • DFI Corporation
  • Jungbunzlauer Suisse AG
  • Ingredion Incorporated
  • Archer Daniels Midland Company
  • B Food Science Co., Ltd.
  • DHW Deutsche Hydrierwerke GmbH
  • CSPC Shengxue Glucose Co., Ltd.
  • DuPont Nutrition & Health (Danisco)

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 3.40 Billion
Market size value in 2032 USD 5.14 Billion
CAGR (2023 to 2032) 4.71%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The key regions are South America, North America, Europe, Asia Pacific, and Middle East & Africa.
Segments Key Segments are type, form, application and regions

Frequesntly Asked Questions

Asia Pacific region emerged as the largest market for the sugar polyols.

The market's growth will be influenced by the surge in the prevalence of diabetes cases and growing use in the pharmaceutical and personal care sector.

The high prices and cases of side effects could hamper the market growth.

Growing popularity as sugar substitutes will provide huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Form
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The surge in the prevalence of diabetes cases
          5.2.2. Growing use in the pharmaceutical and personal care sector
    5.3. Restraints
          5.3.1. High prices and cases of side effects
    5.4. Opportunities
          5.4.1. Growing popularity as sugar substitutes
    5.5. Challenges
          5.5.1. Several alternatives

6. Global Sugar Polyols Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Xylitol
    6.3. Isomalt
    6.4. Sorbitol
    6.5. Maltitol
    6.6. Mannitol
    6.7. Others

7. Global Sugar Polyols Market Analysis and Forecast, By Form
    7.1. Segment Overview
    7.2. Liquid
    7.3. Powder

8. Global Sugar Polyols Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Food & beverage industry
    8.3. Pharmaceuticals
    8.4. Cosmetics & personal care
    8.5. Others

9. Global Sugar Polyols Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Sugar Polyols Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Sugar Polyols Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Cargill, Inc
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. BENEO GmbH
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Hebei Huaxu Pharmaceutical Co., Ltd.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Baolingbao Biology Co. Ltd
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. DFI Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Jungbunzlauer Suisse AG
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Ingredion Incorporated
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Archer Daniels Midland Company
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. B Food Science Co., Ltd
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. DHW Deutsche Hydrierwerke GmbH
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. CSPC Shengxue Glucose Co., Ltd.
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. DuPont Nutrition & Health (Danisco)
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
 

List of Table

1. Global Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

2. Global Xylitol, Sugar Polyols Market, By Region, 2019-2031 (USD Billion) 

3. Global Isomalt, Sugar Polyols Market, By Region, 2019-2031 (USD Billion) 

4. Global Sorbitol, Sugar Polyols Market, By Region, 2019-2031 (USD Billion) 

5. Global Maltitol, Sugar Polyols Market, By Region, 2019-2031 (USD Billion) 

6. Global Mannitol, Sugar Polyols Market, By Region, 2019-2031 (USD Billion) 

7. Global Others, Sugar Polyols Market, By Region, 2019-2031 (USD Billion) 

8. Global Sugar Polyols Market, By Form, 2019-2031 (USD Billion) 

9. Global Liquid, Sugar Polyols Market, By Region, 2019-2031 (USD Billion) 

10. Global Powder, Sugar Polyols Market, By Region, 2019-2031 (USD Billion) 

11. Global Sugar Polyols Market, By Application, 2019-2031 (USD Billion) 

12. Global Food and Beverage industry, Sugar Polyols Market, By Region, 2019-2031 (USD Billion) 

13. Global Pharmaceuticals, Sugar Polyols Market, By Region, 2019-2031 (USD Billion) 

14. Global Cosmetics and Personal Care, Sugar Polyols Market, By Region, 2019-2031 (USD Billion) 

15. Global Others, Sugar Polyols Market, By Region, 2019-2031 (USD Billion) 

16. North America Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

17. North America Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

18. North America Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

19. U.S. Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

20. U.S. Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

21. U.S. Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

22. Canada Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

23. Canada Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

24. Canada Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

25. Mexico Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

26. Mexico Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

27. Mexico Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

28. Europe Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

29. Europe Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

30. Europe Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

31. Germany Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

32. Germany Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

33. Germany Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

34. France Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

35. France Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

36. France Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

37. U.K. Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

38. U.K. Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

39. U.K. Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

40. Italy Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

41. Italy Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

42. Italy Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

43. Spain Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

44. Spain Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

45. Spain Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

46. Asia Pacific Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

47. Asia Pacific Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

48. Asia Pacific Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

49. Japan Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

50. Japan Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

51. Japan Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

52. China Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

53. China Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

54. China Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

55. India Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

56. India Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

57. India Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

58. South America Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

59. South America Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

60. South America Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

61. Brazil Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

62. Brazil Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

63. Brazil Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

64. Middle East and Africa Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

65. Middle East and Africa Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

66. Middle East and Africa Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

67. UAE Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

68. UAE Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

69. UAE Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

70. South Africa Sugar Polyols Market, By Product Type, 2019-2031 (USD Billion)

71. South Africa Sugar Polyols Market, By Form, 2019-2031 (USD Billion)

72. South Africa Sugar Polyols Market, By Application, 2019-2031 (USD Billion)

List of Figures 

1. Global Sugar Polyols Market Segmentation

2. Global Sugar Polyols Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Sugar Polyols Market Attractiveness Analysis By Product Type  

9. Global Sugar Polyols Market Attractiveness Analysis By Form 

10. Global Sugar Polyols Market Attractiveness Analysis By Application 

11. Global Sugar Polyols Market Attractiveness Analysis By Region

12. Global Sugar Polyols Market: Dynamics

13. Global Sugar Polyols Market Share By Product Type (2023 & 2031)

14. Global Sugar Polyols Market Share By Form (2023 & 2031)

15. Global Sugar Polyols Market Share By Application (2023 & 2031)

16. Global Sugar Polyols Market Share By Regions (2023 & 2031)

17. Global Sugar Polyols Market Share By Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2031. The Brainy Insights has segmented the global Sugar Polyols market based on below mentioned segments:

Global Sugar Polyols Market by Product Type:

  • Xylitol
  • Isomalt
  • Sorbitol
  • Maltitol
  • Mannitol
  • Others

Global Sugar Polyols Market by Form:

  • Liquid
  • Powder

Global Sugar Polyols Market by Application:

  • Food & beverage industry
  • Pharmaceuticals
  • Cosmetics & personal care
  • Others

Global Sugar Polyols by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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