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Honey Market

Honey Market Size by Processing (Conventional, & Organic), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, & Others), Application, Packaging, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12678
  • Published Date: Mar, 2022
  • Pages: 236
  • Category: Agriculture
  • Format: PDF
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Global honey market is expected to reach USD 17.44 billion by 2030, at a CAGR of 5.8% from 2022 to 2030. Honey market growth would be driven by rising consumer preference for natural sweeteners instead of artificial sweeteners & sugar and a wide variety of applications of honey in beverages, baked goods, medicines, skin care, hair care, etc.

Market Overview:

Covid 19 infected a large proportion of the population. Majority of the people infected with the virus and mild symptoms like moderate cough or throat infection. For treating these mild symptoms, people explored home remedies, especially in India and its Asian neighbors. Consumption of honey saw a sharp rise, as it was one of the most effective home remedies to treat mild cough and throat infection. Honey is a sweet liquid, brown in color, the texture is thick compared to water. Honey is made by bees from the nectar which they collect from the flowers. The consumption of honey which saw an uptick during the covid 19 due to its effective medicinal properties is anticipated to continue this rise. Honey has varying amounts of vitamins, minerals, antioxidants, calcium etc. which makes the consumption of honey a healthy habit. It can be used as a substitute for sugar and artificial sweeteners as it gives the desirable sweet taste which comes with sugar & artificial sweeteners. Honey is found to have anti-bacterial, anti-fungal, anti-viral, anti-septic properties which help in healing burns and wounds, preventing acid reflux & fighting infections. It is also used by people for skin care, leading to its increased use in ingredient-based beauty and skin care products. Honey has a wide variety of applications with the added benefit of being healthy.

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Market Dynamics:

Drivers:
  • Increasing use of honey as a substitute for sugar & artificial sweeteners

With the increased emphasis on living a healthy lifestyle, there has been a shift in the eating habits of consumers. Studies have shown that daily sugar consumption can lead to heart diseases like heart failure, heart attacks & strokes. Hence there has been an increased demand for a healthy substitute for sugar. Honey, being a natural sweetener, gives a desirable sweet taste, is healthier, and has nutritional values and anti-microbial properties, making it the perfect substitute for sugar. Honey also can act as a substitute for artificial sweeteners, which are undesirable for your health.

Restraints:
  • Barriers in apiculture or beekeeping

Apiculture or beekeeping is the practice of maintaining bee colonies by humans. The colonies of bees are usually maintained in man-made hives, which have many barriers like lack of infrastructure, poor apiculture equipment, no market-oriented production of honey etc. This combined with the prevalence of honey bee predators could hamper the growth of the global honey market.

Opportunities:
  • Increasing application of honey in various industries

The nutritional value of honey has made it a popular ingredient to be used as a substitute of sugar & artificial sweeteners in the production of food & beverages. The medicinal properties of honey have significantly increased its demand in pharmaceuticals & healthcare. The increased use of honey in cough syrups is an ideal example. With the rise in home remedies for skin conditions, a parallel rise in demand was witnessed for honey. Major market players are now introducing honey-based beauty and cosmetics products to attract consumers.

Challenges:
  • The commercial production of honey is not sustainable

There has been a decline in the native bee population around the world due to exploitative nature of anthropological activities. This decline leads to decrease in pollinators and impacts the food supply of the world. With introduction of beekeeping on commercial levels to meet the rising demand for honey there will be overpopulation of bees and the number of non-native bees is bound to decline in the area, this suppresses the pollination by native bees, which in turn negatively impacts the food supply. Commercial beekeeping is not sustainable as it leads to colony breakdowns which can lead to serious environmental damage in the future.

Segmentation Analysis:

The global honey market has been segmented based on processing, distribution channel, application, packaging and regions.

  • The processing segment is divided into conventional & organic. The conventional segment dominated the market with a market share of around 75% in 2021. The ease and popularity of this processing method, its affordable nature & wider availability are the reasons for its dominance. The development of new flavors has also positively affected its dominance.
  • The distribution channel segment is divided into supermarkets/hypermarkets, convenience stores, online & others. Over the forecast period, the online segment is expected to grow at the fastest CAGR of 6.5%. The shift in purchasing habits of consumers due to the pandemic has led to the rise in popularity of online shopping. The increased internet penetration, at-home delivery service, wide variety of choices, presence of various brands etc. are some of the contributing factors which are anticipated to play a role in the growth of this segment.
  • The application segment is divided into food & beverages, personal care & cosmetics, pharmaceuticals & other applications. In 2021, the food & beverages segment dominated the market, accounting for around 40% of global revenue. The increased use of honey instead of sugar in confectionery products, beverages, baked goods among others are the reasons for the increased market share of this segment. Honey is also consumed directly adding to the demand of honey for this segment.
  • The packaging segment is divided into bottle, glass jar, tub, tube & others. The bottle segment dominated the global honey market with a market share of 48% in 2021. The ability of bottle to take different shapes and sizes make them popular, along with being easy to transport as it is lightweight and shatter resistant.
Regional Segmentation Analysis:

The regions analyzed for the market include Asia Pacific, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific region emerged as the largest market for the global honey market with a 34.6% share of the market revenue in 2021.

  • Asia Pacific currently dominates the honey market due to the presence of well-established players in the region, high volume of production, and a huge consumer market that utilizes honey in cooking, baking, medicines, skin care, and hair care.

Asia Pacific region Honey Market Share in 2021 - 34.6%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global honey industry.

Dabur honey, a leading market player in production of honey and a well-established brand, introduced its new range of honey-infused syrups and spread in the flavor strawberry and chocolate. These products have no added sugar and are healthier compared to sugar-based spreads.

List of Key Market Players:

  • Dabur India Ltd.
  • Beeyond the Hive
  • New Zealand Honey Co.
  • Oha Honey LP
  • Little Bee Impex
  • Barkman Honey LLC
  • Capilano Honey Ltd.
  • Billy Bee Honey Products
  • Dutch Gold Honey, inc.
  • Golden Acres Honey

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Honey Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global honey market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global honey market. The regions analyzed for the market are Europe, Asia Pacific, Asia Pacific, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of honey based on processing, distribution channel, application and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global honey market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global honey market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global honey market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the honey market was valued at USD 10.5 Billion in 2021 to USD 17.44 Billion by 2030.

Global Honey market is growing at a CAGR of 5.8% during the forecast period 2022-2030.

The global honey market has been segmented based on processing, distribution channel, application, packaging, and regions. The conventional segment led the market in 2021. The online segment led the market in 2021.

Asia Pacific region emerged as the largest market for the honey.

The market's growth will be influenced by the increasing use of honey as a substitute for sugar & artificial sweeteners.

Barriers in apiculture or beekeeping could hamper the market growth.

Increasing application of honey in various industries will provide huge opportunities to the market.

Key players are Dabur India Ltd., Beeyond the Hive, New Zealand Honey Co., Oha Honey LP, Little Bee Impex, Barkman Honey LLC, Capilano Honey Ltd., Billy Bee Honey Products, Dutch Gold Honey, inc. and Golden Acres Honey.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Processing
          4.3.2. Market Attractiveness Analysis By Distribution Channel
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Packaging
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing use of honey as a substitute for sugar & artificial sweeteners
    5.3. Restraints
          5.3.1. Barriers in apiculture or beekeeping
    5.4. Opportunities
          5.4.1. Increasing application of honey in various industries
    5.5. Challenges
          5.5.1. The commercial production of honey is not sustainable

6. Global Honey Market Analysis and Forecast, By Processing
    6.1. Segment Overview
    6.2. Conventional
    6.3. Organic

7. Global Honey Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Supermarkets/Hypermarkets
    7.3. Convenience Stores
    7.4. Online
    7.5. Others

8. Global Honey Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Food & Beverages
    8.3. Personal Care & Cosmetics
    8.4. Pharmaceuticals
    8.5. Other Applications

9. Global Honey Market Analysis and Forecast, By Packaging
    9.1. Segment Overview
    9.2. Bottle
    9.3. Glass Jar
    9.4. Tub
    9.5. Tube
    9.6. Others

10. Global Honey Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Honey Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Honey Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Dabur India Ltd.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Component Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Beeyond the Hive
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Component Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. New Zealand Honey Co.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Component Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Oha Honey LP
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Component Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Little Bee Impex
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Component Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Barkman Honey LLC
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Component Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Capilano Honey Ltd.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Component Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Billy Bee Honey Products
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Component Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Dutch Gold Honey, Inc.
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Component Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Golden Acres Honey
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Component Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
 

List of Table

1. Global Honey Market, By Processing, 2022-2030 (USD Billion) 

2. Global Conventional Honey Market, By Region, 2022-2030 (USD Billion) 

3. Global Organic Honey Market, By Region, 2022-2030 (USD Billion) 

4. Global Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

5. Global Supermarkets/Hypermarkets Honey Market, By Region, 2022-2030 (USD Billion) 

6. Global Convenience Stores Honey Market, By Region, 2022-2030 (USD Billion) 

7. Global Online Honey Market, By Region, 2022-2030 (USD Billion) 

8. Global Others Honey Market, By Region, 2022-2030 (USD Billion) 

9. Global Honey Market, By Application, 2022-2030 (USD Billion) 

10. Global Food & Beverages Honey Market, By Region, 2022-2030 (USD Billion) 

11. Global Personal Care & Cosmetics Honey Market, By Region, 2022-2030 (USD Billion) 

12. Global Pharmaceuticals Honey Market, By Region, 2022-2030 (USD Billion)

13. Global Other Applications Honey Market, By Region, 2022-2030 (USD Billion)

14. Global Honey Market, By Packaging, 2022-2030 (USD Billion) 

15. Global Bottle Honey Market, By Region, 2022-2030 (USD Billion) 

16. Global Glass Jar Honey Market, By Region, 2022-2030 (USD Billion) 

17. Global Tub Honey Market, By Region, 2022-2030 (USD Billion) 

18. Global Tube Honey Market, By Region, 2022-2030 (USD Billion) 

19. Global Others Honey Market, By Region, 2022-2030 (USD Billion) 

20. Global Honey Market, By Region, 2022-2030 (USD Billion) 

21. North America Honey Market, By Processing, 2022-2030 (USD Billion) 

22. North America Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

23. North America Honey Market, By Application, 2022-2030 (USD Billion) 

24. North America Honey Market, By Packaging, 2022-2030 (USD Billion) 

25. U.S. Honey Market, By Processing, 2022-2030 (USD Billion) 

26. U.S. Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

27. U.S. Honey Market, By Application, 2022-2030 (USD Billion) 

28. U.S. Honey Market, By Packaging, 2022-2030 (USD Billion) 

29. Canada Honey Market, By Processing, 2022-2030 (USD Billion) 

30. Canada Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

31. Canada Honey Market, By Application, 2022-2030 (USD Billion) 

32. Canada Honey Market, By Packaging, 2022-2030 (USD Billion) 

33. Mexico Honey Market, By Processing, 2022-2030 (USD Billion) 

34. Mexico Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

35. Mexico Honey Market, By Application, 2022-2030 (USD Billion) 

36. Mexico Honey Market, By Packaging, 2022-2030 (USD Billion) 

37. Europe Honey Market, By Processing, 2022-2030 (USD Billion) 

38. Europe Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

39. Europe Honey Market, By Application, 2022-2030 (USD Billion) 

40. Europe Honey Market, By Packaging, 2022-2030 (USD Billion) 

41. Germany Honey Market, By Processing, 2022-2030 (USD Billion) 

42. Germany Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

43. Germany Honey Market, By Application, 2022-2030 (USD Billion) 

44. Germany Honey Market, By Packaging, 2022-2030 (USD Billion) 

45. France Honey Market, By Processing, 2022-2030 (USD Billion) 

46. France Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

47. France Honey Market, By Application, 2022-2030 (USD Billion) 

48. France Honey Market, By Packaging, 2022-2030 (USD Billion) 

49. U.K. Honey Market, By Processing, 2022-2030 (USD Billion) 

50. U.K. Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

51. U.K. Honey Market, By Application, 2022-2030 (USD Billion) 

52. U.K. Honey Market, By Packaging, 2022-2030 (USD Billion) 

53. Italy Honey Market, By Processing, 2022-2030 (USD Billion) 

54. Italy Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

55. Italy Honey Market, By Application, 2022-2030 (USD Billion) 

56. Italy Honey Market, By Packaging, 2022-2030 (USD Billion) 

57. Spain Honey Market, By Processing, 2022-2030 (USD Billion) 

58. Spain Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

59. Spain Honey Market, By Application, 2022-2030 (USD Billion) 

60. Spain Honey Market, By Packaging, 2022-2030 (USD Billion) 

61. Asia Pacific Honey Market, By Processing, 2022-2030 (USD Billion) 

62. Asia Pacific Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

63. Asia Pacific Honey Market, By Application, 2022-2030 (USD Billion) 

64. Asia Pacific Honey Market, By Packaging, 2022-2030 (USD Billion) 

65. Japan Honey Market, By Processing, 2022-2030 (USD Billion) 

66. Japan Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

67. Japan Honey Market, By Application, 2022-2030 (USD Billion) 

68. Japan Honey Market, By Packaging, 2022-2030 (USD Billion) 

69. China Honey Market, By Processing, 2022-2030 (USD Billion) 

70. China Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

71. China Honey Market, By Application, 2022-2030 (USD Billion) 

72. China Honey Market, By Packaging, 2022-2030 (USD Billion) 

73. India Honey Market, By Processing, 2022-2030 (USD Billion) 

74. India Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

75. India Honey Market, By Application, 2022-2030 (USD Billion) 

76. India Honey Market, By Packaging, 2022-2030 (USD Billion) 

77. South America Honey Market, By Processing, 2022-2030 (USD Billion) 

78. South America Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

79. South America Honey Market, By Application, 2022-2030 (USD Billion)

80. South America Honey Market, By Packaging, 2022-2030 (USD Billion)

81. Brazil Honey Market, By Processing, 2022-2030 (USD Billion) 

82. Brazil Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

83. Brazil Honey Market, By Application, 2022-2030 (USD Billion) 

84. Brazil Honey Market, By Packaging, 2022-2030 (USD Billion)

85. Middle East and Africa Honey Market, By Processing, 2022-2030 (USD Billion) 

86. Middle East and Africa Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

87. Middle East and Africa Honey Market, By Application, 2022-2030 (USD Billion) 

88. Middle East and Africa Honey Market, By Packaging, 2022-2030 (USD Billion)

89. UAE Honey Market, By Processing, 2022-2030 (USD Billion) 

90. UAE Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

91. UAE Honey Market, By Application, 2022-2030 (USD Billion) 

92. UAE Honey Market, By Packaging, 2022-2030 (USD Billion)

93. South Africa Honey Market, By Processing, 2022-2030 (USD Billion) 

94. South Africa Honey Market, By Distribution Channel, 2022-2030 (USD Billion) 

95. South Africa Honey Market, By Application, 2022-2030 (USD Billion) 

96. South Africa Honey Market, By Packaging, 2022-2030 (USD Billion) 

List of Figures 

1. Global Honey Market Segmentation

2. Honey Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Honey Market Attractiveness Analysis By Processing

9. Global Honey Market Attractiveness Analysis By Distribution Channel

10. Global Honey Market Attractiveness Analysis By Application

11. Global Honey Market Attractiveness Analysis By Packaging

12. Global Honey Market Attractiveness Analysis By Region

13. Global Honey Market: Dynamics

14. Global Honey Market Share by Processing (2022 & 2030)

15. Global Honey Market Share by Distribution Channel (2022 & 2030)

16. Global Honey Market Share by Application (2022 & 2030)

17. Global Honey Market Share by Regions (2022 & 2030)

18. Global Honey Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2022 to 2030. The Brainy Insights has segmented the global honey market based on below mentioned segments:

Global Honey Market by Processing:

  • Conventional
  • Organic

Global Honey Market by Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Global Honey Market by Application:

  • Food & Beverages
  • Personal Care & Cosmetics
  • Pharmaceuticals
  • Other Applications

Global Honey Market by Packaging:

  • Bottle
  • Glass Jar
  • Tub
  • Tube
  • Others

Global Honey Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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