Protein Chip Market

Global Protein Chip Market Size by Technology (Analytical Protein Microarrays, Functional Protein Microarrays, and Reverse Phase Protein Microarrays), Application (Diagnostics, Antibody Characterization, Proteomics, and Others), End User, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13355
  • Published Date: Mar, 2023
  • Pages: 236
  • Category: Food & Beverages
  • Format: PDF
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The global protein chip market is expected to grow from USD 1.34 billion in 2022 to USD 3.07 billion by 2032, at a CAGR of 8.65% from 2023-2032. The increasing incidence of cancer facilitating the need for targeted treatment will augment the growth of the global protein chip market.

Market Introduction:

Studying the living world's elements is crucial to comprehend it. Proteins are a necessary component of all living things and are essential to their physiological processes. Understanding the structure, organization, function, and interactions of the living world through studying proteins paves the way for creating methods, systems, and goods to monitor, regulate, and maintain a healthy environment. In the past, single molecules have been examined for comprehending the biochemical roles of proteins using one experiment at a time. Yet, as time passed, cutting-edge technology for processing and analyzing proteins was created. DNA microarrays are an example which has proved helpful in genetic research. Because DNA microarrays only provide information on the genes themselves and little information about the functions that the proteins in those genes encode, their application was constrained in the evolving world, and its growing needs. Mass spectrometry-based protein profiling has only recently been established to study proteins. They are carried out using protein microarrays, also known as protein chips. Analytical microarrays, functional microarrays, and reverse phase microarrays are the three types of protein microarrays now employed to investigate the biochemical activities of proteins. New molecular interactions between proteins, small molecules, or enzyme substrates are investigated and identified using functional protein microarrays. Protein-detecting microarrays are used to identify proteins in complex mixtures. Protein chips are used for vaccine development, drug discovery,  vaccination research and testing, biotechnology, disease monitoring, diagnosis, and targeted therapy/treatment.

Global Protein Chip Market Size

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Recent Development

February 2023 - Recombinant protein expression is a fundamental method that supports numerous applications, including clinical diagnostics, vaccine development, and drug discovery. However, the high-throughput production of appropriately folded, functional, and full-length proteins is correlated with a significant failure rate. Misfolded proteins can cause false positives. Sengenics KREXTM technology uses Biotin Carboxyl Carrier Protein (BCCP) as a folding marker and solubility booster to overcome this constraint. This method makes the high-throughput expression of fully lengthened, appropriately folded, and functional proteins possible. The technology created specifically intends to test thousands of mutant proteins simultaneously using Sengenics KREXTM technology. This platform can be used to assess the ability of small molecule drugs to restore the function of mutant proteins, offering important insights into the creation of therapies. This technology makes it possible to explore the impact of genetic mutations on protein function in a superior, low-cost, high-throughput manner.

Market Dynamics:

Drivers

The increasing incidence and prevalence of cancer – In the modern world have witnessed a significant change in the population's lifestyle. There is an increasing prevalence of alcohol consumption, smoking and substance abuse. Furthermore, the contemporary world is based on a sedentary lifestyle, which has led to a lack of physical exercise. The lack of physical exercise has led to obesity, the primary cause of many chronic lifestyle diseases. No physical exercise combined with the unhealthy diet of highly-processed, sugary and non-nutritious food from ever-growing fast-food retail chains has exacerbated the situation. This diet is also a cause of diabetes in the population. Additionally, environmental factors like air pollution contribute to the rising cancer incidence. Every cancer is different and needs a personalized or targeted treatment approach to manage or cure it. The first step towards reducing the burden of cancer or arresting its growth in the early stages is the early diagnosis of the disease. The increasing awareness about the disease and robust diagnostic infrastructure has contributed to the rising adoption of protein chip in cancer research and diagnostics. A protein chip is a highly effective and cost-efficient method to identify biomarkers in cancer cells. Identifying biomarkers or protein arrays allows the oncologist to devise an effective personalized treatment plan for the patient. Furthermore, protein chips can also help analyze biomarkers and their interaction with the treatment or therapeutics, offering the doctor useful insights on whether the treatment plan is working. This enables alteration in treatment plans, early intervention, progress tracking, and positive results to be delivered optimally. Therefore, the rising incidence and prevalence of cancer will drive the global protein chip market's growth.

Restraints:

Difficulty obtaining substantive and quality protein samplesProteins must be extracted from living organisms; they are microscopic and do not retain their form or structure organization in the outside environment. They are highly unstable, thereby making it difficult to gather an adequate amount of samples for analysis. The lack of sampling data and the difficulty in analyzing, given the low amount, are some major challenges to the protein chip market. The microscopic natures make it highly likely that the analysis leaves important protein expression out. Furthermore, protein chip is a novel technology, and there is a lack of standardization in sample processing which increases the risk of high false positivity given the dynamic range of the samples. Furthermore, the complexity of protein assays makes it challenging to gather a complete analysis, given the inaccessibility of the analysis software. Therefore, this inherent challenge in protein chip technology will hamper the market's growth.  

Opportunities:

The rising research and development to improve protein chip technology All living beings carry protein. Understanding protein structure, organization, and interaction with the environment and other components form the fundamental basis of any medical research. A better understanding of proteins enables the scientific community to find answers to mysteries of the human body or the living world. It allows them to understand the life processes of the body, diseases, infections, illnesses, disorders and viruses that affect humans at a deeper level. A deeper level of understanding is the key to preventing or curing several diseases and illnesses. The advancement in protein chip technology can improve the diagnosis, prognosis, drug discovery, disease monitoring, and other relevant medical research. The effective role of protein chips during the covid-19 pandemic in diagnosis, disease monitoring, vaccine and drug development is a fine example of this technology's potential for medicine in the future. The rising applications of protein chips have encouraged private and public market players to increase their research and development expenditure, offering lucrative opportunities for the market's development in the forecast period.

Challenges:

High cost of protein chips The research and development of protein chips cost significant capital. The production and associated components required for the analysis also entail high working costs. Furthermore, the low-and-middle-income nations have restricted access to this novel technology which leads to the exclusion of a significant consumer market. Therefore, the high cost of protein chips will challenge the market's growth.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest global protein chip market, with a 44% market revenue share in 2022. North America now holds a dominant position in the global market for protein chips due to the rising incidence of cancer. The increasing prevalence can be attributed to the rising obese population given the sedentary lifestyle, high consumption of processed-sugary foods, and no physical exercise. Excessive alcohol consumption and smoking in the region are equally responsible for the rising cancer incidence. The presence of important industry players and premium academic and research institutions also aids the expansion of the regional market. Furthermore, the growing presence of contract research organizations, or CROs, that offer necessary expertise and support to the pharmaceutical and biotechnology industries on a contract basis is aiding the regional protein chip market's growth. The market for protein chips is growing, given the rising fiscal healthcare expenditure to develop robust diagnostics, testing, disease monitoring, and personalized treatment services at an accessible cost. The increasing government expenditure on advancing the healthcare infrastructure and positive reimbursement policies will aid the growth of the protein chip market, especially in cancer research. The rising awareness about personalized medicine in the region will also augment the market's growth.

North America region Protein Chip Market Share in 2022 - 44%

 

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Technology segment analysis

The technology segment is divided into analytical protein microarrays, functional protein microarrays, and reverse-phase protein microarrays. The analytical protein microarrays segment dominated the market with a revenue share of around 48% in 2022. Analytical protein microarrays profile a complex mixture of proteins to determine their binding affinities. The specificities and levels of protein expression are also analyzed with the help of analytical microarrays. Analytical protein microarrays are used to study antibodies, aptamers, or affibodies. However, it is primarily and majorly used to study antibodies, which is essential for disease monitoring and drug discovery. They can also be utilized for clinical diagnosis and monitoring differential expression profiles. For instance, they study the interaction or reactions of healthy and diseased tissues to environmental stress. Analytical microarrays are useful in environmental monitoring and food safety, given their high sensitivity/specificity, the ability to process large volumes of data and the reduction in biological sample amount.

Application segment analysis

The application is divided into diagnostics, antibody characterization, proteomics, and others. The antibody characterization segment dominated the market with a market share of around 54% in 2022. The physicochemical and immunochemical characteristics, biological activity, purity, impurities, and amount of a monoclonal antibody can all be determined through antibody characterization. The immune system uses antibodies to defend you against allergies, diseases and infections. These proteins are created naturally by your body. Several medical conditions, from non-fatal viral infections to cancer, are treated with lab-produced monoclonal antibodies. Characterizing antibodies is fundamental in diagnostics, drug discovery, therapeutics, and targeted drug delivery systems. Antibody characterization also plays a vital role in identifying biomarkers and thereby developing medication for infectious diseases brought on by bacteria, viruses, and protozoa, along with several applications in treating cancer and autoimmune disorders.

End-user segment analysis

The end user is divided into hospitals and clinics, academic and research institutes, diagnostic laboratories, pharmaceutical and biotechnology companies and others. The academic and research institutes segment dominated the market with a market share of around 37% in 2022. Protein chip is a new technology slowly replacing DNA microarrays in various fields. The limitations of DNA microarray in protein profiling and expression have been overcome with protein chips. The potential of protein chips in diagnosis, drug monitoring, drug discovery, targeted therapy or treatment, personalized medications, cancer and other medical research has been highlighted over the past decade. These potential applications are being studied, researched, tested and developed primarily in academic and research institutions, explaining their dominance in the segment. Furthermore, the increased government expenditure or funding/grants for these institutions after the covid-19 pandemic has propelled the segment's growth. Similarly, major market players' private funding contributes to the segment's growth.

Some of the Key Market Players:
  • Agilent Technologies Inc.
  • Arrayit Corporation
  • Bio-Rad Laboratories Inc.
  • DANAHER CORPORATION
  • Illumina Inc.
  • Merck KGAA
  • PerkinElmer Inc.
  • QUOTIENT LIMITED
  • RayBiotech Life Inc.
  • Thermo Fisher Scientific Inc.

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 1.34 Billion
Market size value in 2032 USD 3.07 Billion
CAGR (2023 to 2032) 8.65%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments The research segment is based on technology, application, and end user.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global protein chip market was valued at USD 1.34 billion in 2022 to USD 3.07 billion by 2032.

Global protein chip market is growing at a CAGR of 8.65% during the forecast period 2023-2032.

The market's growth will be influenced by the increasing incidence and prevalence of cancer.

Difficulty in obtaining substantive and quality protein samples could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Technology
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by End User
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing incidence and prevalence of cancer
    5.3. Restraints
          5.3.1. Difficulty in obtaining substantive and quality protein samples
    5.4. Opportunities
          5.4.1. The rising research and development to improve protein chip technology
    5.5. Challenges
          5.5.1. High cost of protein chip

6. Global Protein Chip Market Analysis and Forecast, By Technology
    6.1. Segment Overview
    6.2. Analytical Protein Microarrays
    6.3. Functional Protein Microarrays
    6.4. Reverse Phase Protein Microarrays

7. Global Protein Chip Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Diagnostics
    7.3. Antibody Characterization
    7.4. Proteomics
    7.5. Others

8. Global Protein Chip Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Hospitals and Clinics
    8.3. Academic and Research Institutes
    8.4. Diagnostic Laboratories
    8.5. Pharmaceutical and Biotechnology Companies
    8.6. Others

9. Global Protein Chip Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Protein Chip Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Protein Chip Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Agilent Technologies Inc.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Arrayit Corporation
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Bio-Rad Laboratories Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. DANAHER CORPORATION
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Illumina Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Merck KGAA
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. PerkinElmer Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. QUOTIENT LIMITED
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. RayBiotech Life Inc.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Thermo Fisher Scientific Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

2. Global Analytical Protein Microarrays Protein Chip Market, By Region, 2019-2032 (USD Billion) 

3. Global Functional Protein Microarrays Protein Chip Market, By Region, 2019-2032 (USD Billion) 

4. Global Reverse Phase Protein Microarrays Protein Chip Market, By Region, 2019-2032 (USD Billion) 

5. Global Protein Chip Market, By Application, 2019-2032 (USD Billion) 

6. Global Diagnostics Protein Chip Market, By Region, 2019-2032 (USD Billion) 

7. Global Antibody Characterization Protein Chip Market, By Region, 2019-2032 (USD Billion) 

8. Global Proteomics Protein Chip Market, By Region, 2019-2032 (USD Billion) 

9. Global Others Protein Chip Market, By Region, 2019-2032 (USD Billion) 

10. Global Protein Chip Market, By End User, 2019-2032 (USD Billion) 

11. Global Hospitals and Clinics Protein Chip Market, By Region, 2019-2032 (USD Billion) 

12. Global Academic and Research Institutes Protein Chip Market, By Region, 2019-2032 (USD Billion) 

13. Global Diagnostic Laboratories Protein Chip Market, By Region, 2019-2032 (USD Billion) 

14. Global Pharmaceutical and Biotechnology Companies Protein Chip Market, By Region, 2019-2032 (USD Billion) 

15. Global Others Protein Chip Market, By Region, 2019-2032 (USD Billion) 

16. Global Protein Chip Market, By Region, 2019-2032 (USD Billion) 

17. North America Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

18. North America Protein Chip Market, By Application, 2019-2032 (USD Billion) 

19. North America Protein Chip Market, By End User, 2019-2032 (USD Billion) 

20. U.S. Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

21. U.S. Protein Chip Market, By Application, 2019-2032 (USD Billion) 

22. U.S. Protein Chip Market, By End User, 2019-2032 (USD Billion) 

23. Canada Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

24. Canada Protein Chip Market, By Application, 2019-2032 (USD Billion) 

25. Canada Protein Chip Market, By End User, 2019-2032 (USD Billion) 

26. Mexico Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

27. Mexico Protein Chip Market, By Application, 2019-2032 (USD Billion) 

28. Mexico Protein Chip Market, By End User, 2019-2032 (USD Billion) 

29. Europe Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

30. Europe Protein Chip Market, By Application, 2019-2032 (USD Billion) 

31. Europe Protein Chip Market, By End User, 2019-2032 (USD Billion) 

32. Germany Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

33. Germany Protein Chip Market, By Application, 2019-2032 (USD Billion) 

34. Germany Protein Chip Market, By End User, 2019-2032 (USD Billion) 

35. France Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

36. France Protein Chip Market, By Application, 2019-2032 (USD Billion) 

37. France Protein Chip Market, By End User, 2019-2032 (USD Billion) 

38. U.K. Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

39. U.K. Protein Chip Market, By Application, 2019-2032 (USD Billion) 

40. U.K. Protein Chip Market, By End User, 2019-2032 (USD Billion) 

41. Italy Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

42. Italy Protein Chip Market, By Application, 2019-2032 (USD Billion) 

43. Italy Protein Chip Market, By End User, 2019-2032 (USD Billion) 

44. Spain Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

45. Spain Protein Chip Market, By Application, 2019-2032 (USD Billion) 

46. Spain Protein Chip Market, By End User, 2019-2032 (USD Billion) 

47. Asia Pacific Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

48. Asia Pacific Protein Chip Market, By Application, 2019-2032 (USD Billion) 

49. Asia Pacific Protein Chip Market, By End User, 2019-2032 (USD Billion) 

50. Japan Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

51. Japan Protein Chip Market, By Application, 2019-2032 (USD Billion) 

52. Japan Protein Chip Market, By End User, 2019-2032 (USD Billion) 

53. China Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

54. China Protein Chip Market, By Application, 2019-2032 (USD Billion) 

55. China Protein Chip Market, By End User, 2019-2032 (USD Billion) 

56. India Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

57. India Protein Chip Market, By Application, 2019-2032 (USD Billion) 

58. India Protein Chip Market, By End User, 2019-2032 (USD Billion) 

59. South America Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

60. South America Protein Chip Market, By Application, 2019-2032 (USD Billion)

61. South America Protein Chip Market, By End User, 2019-2032 (USD Billion)

62. Brazil Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

63. Brazil Protein Chip Market, By Application, 2019-2032 (USD Billion) 

64. Brazil Protein Chip Market, By End User, 2019-2032 (USD Billion)

65. Middle East and Africa Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

66. Middle East and Africa Protein Chip Market, By Application, 2019-2032 (USD Billion) 

67. Middle East and Africa Protein Chip Market, By End User, 2019-2032 (USD Billion)

68. UAE Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

69. UAE Protein Chip Market, By Application, 2019-2032 (USD Billion) 

70. UAE Protein Chip Market, By End User, 2019-2032 (USD Billion)

71. South Africa Protein Chip Market, By Technology, 2019-2032 (USD Billion) 

72. South Africa Protein Chip Market, By Application, 2019-2032 (USD Billion) 

73. South Africa Protein Chip Market, By End User, 2019-2032 (USD Billion) 

List of Figures 

1. Global Protein Chip Market Segmentation

2. Protein Chip Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Protein Chip Market Attractiveness Analysis by Technology

9. Global Protein Chip Market Attractiveness Analysis by Application

10. Global Protein Chip Market Attractiveness Analysis by End User

11. Global Protein Chip Market Attractiveness Analysis by Region

12. Global Protein Chip Market: Dynamics

13. Global Protein Chip Market Share by Technology (2022 & 2032)

14. Global Protein Chip Market Share by Application (2022 & 2032)

15. Global Protein Chip Market Share by End User (2022 & 2032)

16. Global Protein Chip Market Share by Regions (2022 & 2032)

17. Global Protein Chip Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global protein chip market based on below mentioned segments:

Global Protein Chip Market by Technology:

  • Analytical Protein Microarrays
  • Functional Protein Microarrays
  • Reverse Phase Protein Microarrays

Global Protein Chip Market by Application:

  • Diagnostics
  • Antibody Characterization
  • Proteomics
  • Others

Global Protein Chip Market by End User:

  • Hospitals and Clinics
  • Academic and Research Institutes
  • Diagnostic Laboratories
  • Pharmaceutical and Biotechnology Companies
  • Others

Global Protein Chip Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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