Precious and Base Metals Market

Precious and Base Metals Market Size by Precious Metal (Silver, Gold, and Platinum Group Metals (PGM)), Base Metal (Lead, Copper, Aluminum, and Others), End-User (Consumer Goods, Automotive and Transportation, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13277
  • Published Date: Feb, 2023
  • Pages: 236
  • Category: Chemicals & Materials
  • Format: PDF
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The global precious and base metals market was valued at USD 789.13 billion in 2022, increasing at a CAGR of 13.08% from 2023 to 2032 and anticipated to reach USD 2697.78 billion by 2032. North America is expected to grow the fastest during the forecast period.  Furthermore, the increasing cost of precious metals like gold, silver, and other equivalent metals is expected to propel the market growth during the forecast period.

Market Introduction:

Gold, palladium, silver, and platinum are the primary precious metals. Precious metals are elements that are considered rare & chemically inert. Precious metals are not abundant in nature & they have high economic value. Precious metals are utilized commonly in jewelry, industrial processes, or very usually as investment vehicles. The best-known precious metals are coinage metals, which are silver & gold. Although both have industrial uses, they are better known for their assistance in art, jewelry, and coinage. Other precious metals contain the platinum group metals: osmium, ruthenium, rhodium, iridium, palladium, and platinum, of which platinum is the most widely traded. Base metals are common metals that corrode, tarnish, or oxidize moderately quickly when exposed to moisture or air. Base metals can be contrasted with precious metals and are widely utilized in industrial & commercial applications, such as manufacturing & construction. The primary benefit of base metals is that they are relatively cheap.

Precious and Base Metals Market 

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Market Dynamics:

Drivers

Increasing urbanization: The rising demand for base metals in residential & non-residential construction development is one of the driving factors of the market growth. Moreover, the ever-increasing demand for platinum group metals in producing many active pharmaceutical ingredients (APIs) and overall product utilization in the jewelry industry for electroplating are driving factors of the market growth over the forecast period. Also, the increase in urbanization and the rising industrialization positively impacted the market growth during the forecast period. However, the increasing applications of base metals for hardening & strengthening alloys, plating, casting, and coating reactive metals are also helping to stimulate the market growth during the forecast period. 

Restraints:

The stringent regulations associated with mining: The risks associated with deep mining and strict government regulations owing to depleting reserves hamper the market growth. Further, the mining of precious minerals is a tedious task affecting large capital in machinery, long working hours, and uncertainty of output is expected to inhibit the growth. Also, the high costs involved in maintaining platinum group metals, technical issues, and diminishing ore grades of precious and base metals hamper the market growth over the forecast period. Moreover, the fluctuations or volatility in the prices of raw materials, along with the inadequate polishing to preserve the luster & color of precious and base metals, is also restraining the market growth.

Opportunities:

The technological advancements: The various technological innovations, like the introduction of handheld X-ray fluorescence (XRF) devices to analyze platinum group metals in catalytic converters, propel the market growth. Additionally, the technological advancements in extraction & deep mining for base metals to meet the rising demand of end-use industries are helping to boost market growth during the forecast period. Further, the rapidly growing demand for renewable energy and the increasing proliferation of electric vehicles is expected to drive market growth during the forecast period. Moreover, the expanding mining operations, hike in recycling, as well as increasing petrochemical demand from industries like construction is propelling the market growth during the forecast period. Apart from this, the increasing demand for palladium in catalytic converters in the automotive market in vehicle exhausts is also pushing the market growth in the upcoming year.

Regional segmentation analysis:

The regions analyzed for the market include Europe, South America, Asia Pacific, North America, the Middle East, and Africa. Asia Pacific emerged as the largest global precious and base metals market, with a 46.38% market revenue share in 2022. Asia Pacific dominates the precious and base metals market due to labor availability and growing precious metals prices. Further, the rise in income levels, along with the increase in the consumption of jewelry owing to the expansion of the fashion industry, drive the market growth in this region over the forecast period. Additionally, China's strong domestic manufacturing sector, along with the rise in investments in infrastructure by the government, is expected to push market growth during the forecast period in this region. North America is expected to grow the fastest during the forecast period due to the rising penetration of international players. Moreover, the presence of the largest electrical & electronics industry, coupled with the strong manufacturing capabilities of the U.S., is expected to drive market growth during the forecast period. Apart from this, the increased use of PGM within automotive, along with the increasingly stringent government regulations regarding carbon emissions, are also helping to stimulate market growth during the forecast period in this region.

Asia Pacific Region Precious and Base Metals Market Share in 2022 - 46.38%

 

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Precious metal segment analysis

The precious metal segment is divided into silver, gold, and platinum group metals (PGM). The platinum group metals (PGM) segment dominated, with a market share of around 40.03% in 2022. This growth is attributed to the increasing product demand in the medical industry for platinum-based anticancer medicines & medical devices like pacemakers. Additionally, the platinum group metals are six anatomically, chemically, and physically similar elements clustered together in the periodic table. The platinum group metals (PGM) consist of ruthenium, platinum, rhodium, osmium, palladium, and iridium. Platinum group metals (PGM) are widely utilized in auto catalysts, fuel cells, oxygen sensors, jewelry making, electronic components, flat-panel computers, medical tools, spark plugs, razors, computer hard drives, and glass production. Further, by 2032, the gold segment will likely dominate the market due to the increasing medical applications. Additionally, gold is a chemical component with the symbol Au (from Latin: aurum) and atomic number 79. It has been a highly sought-after precious metal for jewelry, coinage, and other arts since the beginning of documented history. The metal occurs as grains or nuggets in rocks, underground veins, and alluvial deposits. However, silver is also likely to dominate the industry over the projection period owing to its extensive usage across the industrial & jewelry sector, coupled with low cost compared to its counterparts. Silver is also a widespread type of precious metal due to its many uses in industry & manufacturing, making silver extremely valuable worldwide.

Base metal segment analysis

The base metal segment is divided into lead, copper, aluminum, and others. In 2022, the lead segment dominated the market with the largest market share of 32.6% and market revenue of 257.25 billion. This growth is attributed to the increasing demand for base metals from the electrical, electronics, construction, and automotive sectors. Additionally, lead is used as a dependable source for batteries, zinc is used to coat galvanized steel, and nickel is used to strengthen & harden metal alloys. Further, by 2032, the copper segment will likely dominate the market due to the increasing customer awareness about the impacts of corrosion on electrical equipment.

End-user segment analysis

The end-user segment is divided into consumer goods, automotive and transportation, and others. In 2022, the consumer goods segment dominated the market, accounting for around 39.21% of global revenue. This growth is attributed to the ever-increasing application of precious and base metals in electronics and personal hygiene accessories. Further, by 2032, the automotive and transportation segment will likely dominate the market due to the increasing demand for vehicles coupled with abundant raw material availability. Additionally, the significant investments in platinum group metals are also helping to boost the segment’s market growth.

Some of the Key Market Players:
  • Anglo American
  • Alcoa Corporation
  • Antofagasta plc
  • BHP
  • First Quantum Minerals Ltd.
  • Freeport-McMoRan
  • Lundin Mining Corporation
  • Glencore
  • Teck Resources Limited
  • Rio Tinto

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 789.13 Billion
Market size value in 2032 USD 2697.78 Billion
CAGR (2023 to 2032) 13.08%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The key regions are North America, South America, Europe, Asia Pacific, and Middle East & Africa.
Segments Key Segments are precious metal, base metal, end-user, and regions

Frequesntly Asked Questions

Asia Pacific region emerged as the largest market for precious and base metals.

The market's growth will be influenced by the growing need for platinum group metals (PGMs) in automotive applications.

The stringent regulations associated with mining could hamper the market growth.

The increasing R&D investments in precious and base metals will provide huge opportunities to the market.

Key players Anglo American, Alcoa Corporation, Antofagasta plc, BHP, First Quantum Minerals Ltd., Freeport-McMoRan, Lundin Mining Corporation, Glencore, Teck Resources Limited, Rio Tinto, and among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Precious Metal
          4.3.2. Market Attractiveness Analysis By Base Metal
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rising FDIs by foreign players
          5.2.2. The rising environmental concerns
          5.2.3. The increasing disposable income
          5.2.4. The growing need for platinum group metals (PGMs) in automotive applications
    5.3. Restraints
          5.3.1. The negative impact of covid-19 pandemic
          5.3.2. The stringent regulations associated with mining
    5.4. Opportunities
          5.4.1. The increasing R&D investments in the precious and base metal
          5.4.2. The rapid technological advancements in end-use enterprises

6. Global Precious and Base Metals Market Analysis and Forecast, By Precious Metal
    6.1. Segment Overview
    6.2. Silver
    6.3. Gold
    6.4. Platinum Group Metals (PGM)

7. Global Precious and Base Metals Market Analysis and Forecast, By Base Metal
    7.1. Segment Overview
    7.2. Lead
    7.3. Copper
    7.4. Aluminum
    7.5. Others

8. Global Precious and Base Metals Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Consumer Goods
    8.3. Automotive and Transportation
    8.4. Others

9. Global Precious and Base Metals Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Precious and Base Metals Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Precious and Base Metals Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Anglo American
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Alcoa Corporation
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Antofagasta plc
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. BHP
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. First Quantum Minerals Ltd.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Freeport-McMoRan
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Lundin Mining Corporation
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Glencore
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Teck Resources Limited
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Rio Tinto
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

2. Global Silver, Precious and Base Metals Market, By Region, 2019-2031 (USD Billion) 

3. Global Gold, Precious and Base Metals Market, By Region, 2019-2031 (USD Billion) 

4. Global Platinum Group Metals (PGM), Precious and Base Metals Market, By Region, 2019-2031 (USD Billion) 

5. Global Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

6. Global Lead, Precious and Base Metals Market, By Region, 2019-2031 (USD Billion)

7. Global Copper, Precious and Base Metals Market, By Region, 2019-2031 (USD Billion)

8. Global Aluminum, Precious and Base Metals Market, By Region, 2019-2031 (USD Billion)

9. Global Others, Precious and Base Metals Market, By Region, 2019-2031 (USD Billion)

10. Global Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

11. Global Consumer Goods, Precious and Base Metals Market, By Region, 2019-2031 (USD Billion)

12. Global Automotive and Transportation, Precious and Base Metals Market, By Region, 2019-2031 (USD Billion)

13. Global Others, Precious and Base Metals Market, By Region, 2019-2031 (USD Billion)

14. North America Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

15. North America Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

16. North America Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

17. U.S. Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

18. U.S. Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

19. U.S. Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

20. Canada Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

21. Canada Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

22. Canada Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

23. Mexico Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

24. Mexico Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

25. Mexico Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

26. Europe Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

27. Europe Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

28. Europe Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

29. Germany Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

30. Germany Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

31. Germany Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

32. France Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

33. France Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

34. France Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

35. U.K. Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

36. U.K. Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

37. U.K. Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

38. Italy Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

39. Italy Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

40. Italy Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

41. Spain Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

42. Spain Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

43. Spain Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

44. Asia Pacific Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

45. Asia Pacific Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

46. Asia Pacific Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

47. Japan Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

48. Japan Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

49. Japan Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

50. China Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

51. China Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

52. China Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

53. India Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

54. India Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

55. India Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

56. South America Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

57. South America Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

58. South America Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

59. Brazil Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

60. Brazil Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

61. Brazil Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

62. Middle East and Africa Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

63. Middle East and Africa Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

64. Middle East and Africa Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

65. UAE Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

66. UAE Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

67. UAE Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

68. South Africa Precious and Base Metals Market, By Precious Metal, 2019-2031 (USD Billion)

69. South Africa Precious and Base Metals Market, By Base Metal, 2019-2031 (USD Billion)

70. South Africa Precious and Base Metals Market, By End-User, 2019-2031 (USD Billion)

List of Figures 

1. Global Precious and Base Metals Market Segmentation

2. Global Precious and Base Metals Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Precious and Base Metals Market Attractiveness Analysis By Precious Metal

9. Global Precious and Base Metals Market Attractiveness Analysis By Base Metal 

10. Global Precious and Base Metals Market Attractiveness Analysis By End-User

11. Global Precious and Base Metals Market Attractiveness Analysis By Region

12. Global Precious and Base Metals Market: Dynamics

13. Global Precious and Base Metals Market Share By Precious Metal (2023 & 2031)

14. Global Precious and Base Metals Market Share By Base Metal (2023 & 2031)

15. Global Precious and Base Metals Market Share By End-User (2023 & 2031)

16. Global Precious and Base Metals Market Share By Regions (2023 & 2031)

17. Global Precious and Base Metals Market Share By Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global precious and base metals based on below mentioned segments:

Global Precious and Base Metals Market by Precious Metal:

  • Silver
  • Gold
  • Platinum Group Metals (PGM)

Global Precious and Base Metals Market by Base Metal:

  • Lead
  • Copper
  • Aluminum
  • Others

Global Precious and Base Metals Market by End-User:

  • Consumer Goods
  • Automotive and Transportation
  • Others

Global Precious and Base Metals by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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