Particle Size Analyzer Market

Particle Size Analyzer Market Size by Technology (Dynamic Light Scattering, Nanoparticle Tracking Analysis (NTA), Laser Diffraction, Imaging), Industry (Food and Beverage, Chemicals and Petroleum, Pharmaceuticals, Paints and Coatings, Others), Dispersion Type (Wet Particle, Dry Particle, Spray Particle), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2020-21
  • Report ID: TBI-13354
  • Published Date: Mar, 2023
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global particle size analyzer market was valued at USD 395.37 Million in 2022 and growing at a CAGR of 5.81% from 2023 to 2032. The market is expected to reach USD 695.45 Million by 2032. Asia-Pacific is also expected to increase the fastest during the forecast period.

Market Introduction:

The measurement of a sample's particle concentration, high-resolution size distribution and particle size is done by a particle size analyzer. Particle size analysis can analyze solid substances, emulsions, suspensions, and aerosols. Particle size analysis is utilized for quality control, R&D, and production in various industries, including pharmaceuticals, chemicals and petroleum, food and beverage, paints and coatings and many more. Multiple technologies enable the analysis of particles in aerosol, liquid, powder, or other forms, as well as various substances ranging from proteins and nasal spray to paint, paint thinner, and cosmetics. The laser diffraction particle size analyzer determines particle size using the angle of light scattered by a stream of particles passing through a laser beam. This technique allows continuous bulk material measurement over a wide range (10 nm to 3 mm). The quantity and arrangement of detectors in a laser diffraction particle analyzer dictate the sensitivity and size restrictions of the device. Most often, particles in solution are examined using a particle analyzer with dynamic light scattering (size range: 1 nm to 6 um). When light scattering is dynamic, the size of the particles can be determined using variations in scattered laser light intensity carried on by the Brownian motion of the particles. Even smaller particles (0.5 nm to 200 nm) in liquids can be measured using an induced grating particle size analyzer by electrically aligning the particles and then monitoring their diffusion. The size of tiny particles is determined using a particle size analyzer. The particle could be a liquid or a powder. While manufacturing products across various sectors, particle sizes are determined using a particle size analyzer. Particle size analysis falls within the more general category of test and measurement, which is in and of itself a market that is expanding and essential across all industrial verticals. The need for particle size analyzers is further driven by rising investments in nanotechnology, which is also causing a demand for more powerful analyzers. Key factors driving the particle size analyzer market include rising government funding for pharmaceutical R&D globally, strict quality controls, and increased research clinics, particularly in Asia-Pacific. Despite the many benefits connected with particle analyzers, these tools are expensive. If they must be imported, the charges levied on them are very high, prohibiting many countries from importing as many analyzers as they had first intended.

Particle Size Analyzer Market Size

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Market Dynamics:

Drivers

Technological advancements- The market for particle size analyzers has grown at an appealing rate due to technological advances. With advances in artificial intelligence and machine learning, demand for particle size analyzers will be driven during the projected period. The market is anticipated to be driven by rising initiatives, government assistance, and key players. The main factors propelling the particle size analyzer market expansion are the rigid regulatory framework and the geographical development of significant competitors. The need for this market has expanded due to the growth of nanotechnology research initiatives and rising demand from the semiconductor, pharmaceutical, aerospace, and automotive industries. The expanding research institute funds have fueled the market. When combined with solutions encouraging this market's expansion, new-generation particle size analysis with increased performance delivers greater accuracy and flexibility.

Restraints:

High costs and lack of awareness- In the projected period, the market's expansion may be hampered by high analyzer prices and a lack of consumer knowledge of the technology. The COVID-19 pandemic is believed to be the restriction that hindered the market expansion of particle size analyzers. Yet, the lack of such an analyzer and high import taxes in developing countries may impact the market. The geopolitical unrest and slowing economy have constrained this market's growth.

Opportunities:

Increasing demand in pharmaceuticals- Technology development has provided market players with tremendous opportunities. Powders are typically used for pharmaceutical intermediates and active pharmaceutical ingredients (APIs). The rate of drug absorption in the gastrointestinal system after delivery is influenced by the particle size of APIs and intermediates, which significantly affects the effectiveness of treatments. Thus, it is vital to assess the particle properties of raw materials to preserve the quality of pharmaceutical manufacturing. The rise in the pharmaceutical industry's need for particle size analyzers is estimated to boost market growth during the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia-Pacific emerged as the highest in the global particle size analyzer market, with a share of 34.85% in 2022. In the particle size analyzer market, the Asia Pacific is one of the key profit-generating regions. Growing awareness of nanotechnology, the presence of significant players in the particle size analyzer market in the area, the implementation of government regulations and amendments to improve product quality, the high calibre of industry standards, the gradual shifting of manufacturing activities, and pharmaceutical R&D are some of the factors boosting the Asia-Pacific particle size analyzer market. However, the Asia-Pacific market is anticipated to see the highest CAGR throughout the projection period. This can be attributed to numerous research facilities being built in the area, acting as a global hub for R&D for numerous firms worldwide.

Asia-Pacific Region Particle Size Analyzer Market Share in 2022 - 34.85%

 

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Technology Segment Analysis

The technology segment is divided into dynamic light scattering, nanoparticle tracking analysis (NTA), laser diffraction, and imaging. The nanoparticle tracking analysis (NTA) segment is predicted to grow at the highest CAGR of 8.63% over the forecast period in the particle size analyzer market. The particle size analyzer market for nanoparticle tracking analysis technology is anticipated to develop significantly along with research in this area. NTA is mainly used in the biopharmaceutical and biotech industries, where R&D activity is growing. And in the projected time frame, this will certainly increase even more. For measuring the concentration, mobility, and size of nanoparticles in a liquid sample, the nanoparticle tracking analysis (NTA) method has become more widely used in recent years. The concentration, stability, size distribution, possible environmental impact, and toxicity of the nanoparticles in a sample are all assessed using the information acquired by NTA. Metals, polymers, proteins, and other forms of nanoparticles can all be studied with NTA. They are also used in blood, cell culture media, and various liquids, including urine.

Industry Segment Analysis

The industry segment is divided into food and beverage, chemicals and petroleum, pharmaceuticals, paints and coatings, and others. The pharmaceuticals segment is predicted to grow at the highest CAGR of 9.22% over the forecast period in the particle size analyzer market. The pharmaceuticals segment is anticipated to develop the most over the projected period due to encouraging pharmaceutical research studies, government funding for medication development, increased biotechnology businesses, and ongoing technical improvements.

Dispersion Type Segment Analysis

The dispersion type segment is divided into wet particle, dry particle, and spray particle. The wet particle segment is predicted to grow at the highest CAGR of 8.17% over the forecast period in the particle size analyzer market. The rise in their use for determining the size distribution of particles suspended in a liquid medium has increased the demand for wet particle size analyzers over the past few years. This can be accomplished using various methods, including dynamic light scattering, ultrasonic spectroscopy, and laser diffraction. Wet particle size analyzers help regulate and monitor emulsions, slurries, and suspensions in sticky, hot, and very concentrated mineral streams and diluted pharmaceutical emulsions. To preserve the quality and uniformity of the products, these devices have expanded in end-use industries such as food and beverage, cosmetics, and chemical. During the forecast period, this factor is expected to drive market expansion.

Some of the Key Market Players:
  • Beckman Coulter
  • Microtrac
  • SYMPATEC
  • IZON
  • Shimadzu
  • Retsch
  • Bettersize
  • Chengdu Jingxin
  • Malvern
  • Micromeritics
  • PSS
  • OMEC
  • HORIBA
  • Brookhaven
  • Winner Particle
  • CILAS

Report Description: 

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2022 USD 395.37 Million
Market size value in 2032 USD 695.45 Million
CAGR (2023 to 2032) 5.81%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments Technology, Industry, Dispersion Type

Frequesntly Asked Questions

As per The Brainy Insights, the size of the particle size analyzer market was valued at USD 395.37 million in 2022 & USD 695.45 million by 2032.

Global particle size analyzer market is growing at a CAGR of 5.81% during the forecast period 2023-2032.

Asia-Pacific region emerged as the largest market for the particle size analyzer.

Technological advancement is a significant driving factor for the growth of the particle size analyzer market.

High costs along with lack of awareness are a significant restraining factors for the particle size analyzer market.

Increasing demand in pharmaceuticals is a significant opportunity for the growth of the particle size analyzer market.

Key players are Beckman Coulter, Microtrac, SYMPATEC, IZON, Shimadzu, Retsch, Bettersize, Chengdu Jingxin, Malvern, Micromeritics, PSS, OMEC, HORIBA, Brookhaven, Winner Particle, CILAS among others.

1. Introduction
    1.1. Objective of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Technology
          4.3.2. Market Attractiveness Analysis By Industry
          4.3.3. Market Attractiveness Analysis By Dispersion Type
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Technological advancements
    5.3. Restraints
          5.3.1. High costs along with lack of awareness
    5.4. Opportunities
          5.4.1. Increasing demand in pharmaceuticals

6. Global Particle Size Analyzer Market Analysis and Forecast, By Technology
    6.1. Segment Overview
    6.2. Dynamic Light Scattering
    6.3. Nanoparticle Tracking Analysis (NTA)
    6.4. Laser Diffraction
    6.5. Imaging

7. Global Particle Size Analyzer Market Analysis and Forecast, By Industry
    7.1. Segment Overview
    7.2. Food and Beverage
    7.3. Chemicals and Petroleum
    7.4. Pharmaceuticals
    7.5. Paints and Coatings
    7.6. Others

8. Global Particle Size Analyzer Market Analysis and Forecast, By Dispersion Type
    8.1. Segment Overview
    8.2. Wet Particle
    8.3. Dry Particle
    8.4. Spray Particle

9. Global Particle Size Analyzer Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Particle Size Analyzer Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Particle Size Analyzer Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Beckman Coulter
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Microtrac
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. SYMPATEC
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. IZON
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Shimadzu
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Retsch
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Bettersize
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Chengdu Jingxin
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Malvern
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Micromeritics
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. PSS
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. OMEC
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. HORIBA
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Brookhaven
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Winner Particle
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. CILAS
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis

List of Table

1. Global Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

2. Global Dynamic Light Scattering, Particle Size Analyzer Market, By Region, 2019-2032 (USD Million) 

3. Global Nanoparticle Tracking Analysis (NTA), Particle Size Analyzer Market, By Region, 2019-2032 (USD Million)

4. Global Laser Diffraction, Particle Size Analyzer Market, By Region, 2019-2032 (USD Million)

5. Global Imaging, Particle Size Analyzer Market, By Region, 2019-2032 (USD Million)

6. Global Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

7. Global Food and Beverage, Particle Size Analyzer Market, By Region, 2019-2032 (USD Million) 

8. Global Chemicals and Petroleum, Particle Size Analyzer Market, By Region, 2019-2032 (USD Million)

9. Global Pharmaceuticals, Particle Size Analyzer Market, By Region, 2019-2032 (USD Million)

10. Global Paints and Coatings, Particle Size Analyzer Market, By Region, 2019-2032 (USD Million)

11. Global Others, Particle Size Analyzer Market, By Region, 2019-2032 (USD Million) 

12. Global Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million) 

13. Global Wet Particle, Particle Size Analyzer Market, By Region, 2019-2032 (USD Million) 

14. Global Dry Particle, Particle Size Analyzer Market, By Region, 2019-2032 (USD Million)

15. Global Spray Particle, Particle Size Analyzer Market, By Region, 2019-2032 (USD Million)

16. Global Particle Size Analyzer Market, By Region, 2019-2032 (USD Million) 

17. North America Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

18. North America Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million)

19. North America Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million) 

20. U.S. Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

21. U.S. Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

22. U.S. Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

23. Canada Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

24. Canada Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

25. Canada Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

26. Mexico Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

27. Mexico Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

28. Mexico Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

29. Europe Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

30. Europe Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

31. Europe Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

32. Germany Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

33. Germany Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

34. Germany Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

35. France Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

36. France Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

37. France Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

38. U.K. Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

39. U.K. Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

40. U.K. Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

41. Italy Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

42. Italy Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

43. Italy Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

44. Spain Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

45. Spain Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

46. Spain Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

47. Asia Pacific Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

48. Asia Pacific Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

49. Asia Pacific Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

50. Japan Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

51. Japan Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

52. Japan Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

53. China Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

54. China Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

55. China Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

56. India Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

57. India Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

58. India Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

59. South America Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

60. South America Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

61. South America Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

62. Brazil Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

63. Brazil Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

64. Brazil Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

65. Middle East and Africa Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

66. Middle East and Africa Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

67. Middle East and Africa Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

68. UAE Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

69. UAE Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

70. UAE Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

71. South Africa Particle Size Analyzer Market, By Technology, 2019-2032 (USD Million) 

72. South Africa Particle Size Analyzer Market, By Industry, 2019-2032 (USD Million) 

73. South Africa Particle Size Analyzer Market, By Dispersion Type, 2019-2032 (USD Million)

List of Figures 

1. Global Particle Size Analyzer Market Segmentation

2. Particle Size Analyzer Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Particle Size Analyzer Market Attractiveness Analysis By Technology

9. Global Particle Size Analyzer Market Attractiveness Analysis By Industry

10. Global Particle Size Analyzer Market Attractiveness Analysis By Dispersion Type

11. Global Particle Size Analyzer Market Attractiveness Analysis By Region

12. Global Particle Size Analyzer Market: Dynamics

13. Global Particle Size Analyzer Market Share by Technology (2023 & 2032)

14. Global Particle Size Analyzer Market Share by Industry (2023 & 2032)

15. Global Particle Size Analyzer Market Share by Dispersion Type (2023 & 2032)

16. Global Particle Size Analyzer Market Share by Regions (2023 & 2032)

17. Global Particle Size Analyzer Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global particle size analyzer based on below mentioned segments:

Global Particle Size Analyzer by Technology:

  • Dynamic Light Scattering
  • Nanoparticle Tracking Analysis (NTA)
  • Laser Diffraction
  • Imaging

Global Particle Size Analyzer by Industry:

  • Food and Beverage
  • Chemicals and Petroleum
  • Pharmaceuticals
  • Paints and Coatings
  • Others

Global Particle Size Analyzer by Dispersion Type:

  • Wet Particle
  • Dry Particle
  • Spray Particle

Global Particle Size Analyzer by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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