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The packaged water market size was valued at USD 284.6 billion in 2021 and is anticipated to grow at a CAGR of 6.5% from 2022 to 2030. The rising demand for clean and safe drinking water among consumer is driving the market. In countries such as Ethiopia, Uganda, and Somalia clean & safe drinking water is not available readily, hence consumers are dependent on packaged water. However, in developed countries like the US, the UK, Germany, and France, consumers are seeking packaged water with added benefits, which has been driving the growth in developed nations.
Increasing health concerns among consumers have forced them to adopt purified & natural spring water. While traveling, consumers prefer to purchase a pack of 12-24 small bottles and while going to work, the consumer usually purchases a single bottle of 1 liter. For at-home consumption, people usually buy big bottles or subscribe to home delivery of water. The degrading quality of tap water due to increasing pollution levels across the globe has been a major factor leading consumers to switch to packaged water even when eating out of home in restaurants & cafes.
Nutrient-rich water, either flavored or unflavored has been gaining consumer interest. The consumption has been growing among working professionals, travelers, and kids. Most parent wants their kids to eat & drink healthy food & beverages that augment their growth, thus, millennial parents have switched to fortified packaged water, which is rich in vitamins & minerals and healthier than fruit juices and sodas.
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The trend of health & wellness has propelled the market for packaged water labeled as alkaline, pH balanced, electrolytes rich, fiber-infused, probiotic-rich, and antioxidant-infused. Product innovation in this industry has provided many options to consumers. For instance, Keurig Dr. Pepper through its brand Bai offers antioxidant water targeted at health-conscious consumers. It also offers ultra-purified water through its subsidiary CORE Nutrition LLC, which is available in 5 different sizes.
The spread of covid-19 impacted the packaged water industry owing to lockdown restrictions imposed by several governments. Further, the temporary closure of food service distribution channels such as café, restaurants, clubs, and bars negatively impacted the sale of packaged water through this channel. According to International Bottled Water Association (IWBA), bottlers, distributors, and suppliers worked tirelessly to ensure that bottled water is available to the consumers
Sparkling water is anticipated to register the fastest growth with a CAGR of 7.5% from 2022-2030. The increasing consumer demand for this water as an alternative to carbonated soda is driving the segment’s growth. Consumers are switching to flavored sparkling water as these are healthy drinks with no added sugar or sweeteners but with a taste of the fruit that enhances its profile. Furthermore, increasing production innovation in this category is expected to fuel the segment’s growth. For instance, in May 2022, Dash Water introduced a new mango-flavored sparkling water in the UK and is available at Wholefoods, Waitrose, Sainsbury’s, and WH Smith.
Purified water accounted for the largest market share of 40% in 2021. The diseases caused by drinking contaminated water such as diarrhea and dysentery is propelling the demand for this water. It is the most common form of bottled water that is available across countries at a reasonable price. Some of the popular brands of purified water include Dasani, Aquafina, Nestlé Pure Life, Sam’s Choice, and Kirkland Signature.
Bottled water accounted for the largest market share in 2021. Bottled packaging is the most common packaging for packaged water across the geographies. Most manufacturers offer packaged water in plastic recyclable bottles The growing consumer concern for the environment and sustainability has encouraged manufacturers to innovate packaging. For instance, in June 2021 Nestlé developed two new packaging for its Vittel natural mineral water bottles. The new bottles function like conventional bottles but generate less plastic.
The canned packaged water is anticipated to register the fastest CAGR during the forecast period. The rising demand for flavored sparkling water has led to the growth of this packaging. Moreover, product launches are also catering to the growth of this market. For instance, in May 2021 PepsiCo launched a canned sparkling water “soulboost” It is made of functional ingredients like ginseng, L-theanine, and real fruit juice.
The on-trade distribution channel is anticipated to witness a faster CAGR of 7.8% during the forecast period. The growing demand for packaged water at restaurants, cafes, and bars is propelling market growth. Due to increasing safety concerns among consumers, the demand for packaged water has surged through an on-trade channel. Further, the increasing spending capacity of consumers and rising awareness about various types of packaged water has coerced on-trade channels to offer various varieties of packaged water for the customer to choose from.
The off-trade distribution channel was a larger distribution channel accounting for a market share of more than 85% in 2021. The consumer usually purchases packaged water from supermarkets, hypermarkets, convenience stores, and traditional grocery stores owing to the wide availability of brands and package sizes. Travelers also purchase packaged water from a pharmacy in the countries like the US, the UK, and Germany as they also stock a variety of packaged water.
The Asia Pacific region is anticipated to witness the fastest CAGR of 7.4% during the forecast period. The increasing demand for safe and purified packaged water in countries like China, India, the Philippines, and Indonesia is expected to propel market growth. Furthermore, increasing tourism in this region has also increased the consumption of packaged water. Additionally, awareness about different product variants is also likely to fuel the demand in the coming years.
North America accounted for the second largest market with a share of 23.6% in 2021. The market in this region is driven by adoption of healthly lifestyle. As consumers are seeking products with health benefits, the demand for functional packaged water such as enhanced water and probiotic water is increasing in the region. Moreover, increasing demand for premium products and eco-friendly packaging is also expected to boost the market growth.
The packaged water market consists of a large number of companies ranging from multinational companies to small & mid-size companies. The majority of the market share has been captured by large companies as they have a wide distribution networks and bottling plants across various countries.
Segments Covered in the Report
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Product
4.3.2. Market Attractiveness Analysis by Packaging
4.3.3. Market Attractiveness Analysis by Distribution Channel
4.3.4. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increasing health concerns among consumers
5.3. Restraints
5.3.1. Stringent rules and regulations
5.4. Opportunities
5.4.1. Increasing demand at the On-trade restaurants
5.4.2. Growing trend of health & wellness
5.5. Challenges
5.5.1. Economic slowdown
6. Global Packaged Water Market Analysis and Forecast, By Product
6.1. Segment Overview
6.2. Spring Water
6.3. Purified water
6.4. Mineral water
6.5. Sparkling water
6.6. Others
7. Global Packaged Water Market Analysis and Forecast, By Packaging
7.1. Segment Overview
7.2. Bottled
7.3. Canned
7.4. Others
8. Global Packaged water Market Analysis and Forecast, By Distribution Channel
8.1. Segment Overview
8.2. Off-trade
8.3. On-trade
9. Global Packaged water Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.4.4. South Korea
9.4.5. Australia
9.5. South America
9.5.1. Brazil
9.5.2. Argentina
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
9.6.3. Saudi Arabia
10. Global Packaged water Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in the Packaged water Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. The Coca Cola Company
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. Nestlé
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. National Beverage Corp.
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. PepsiCo
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. Tata Consumer Products
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Primo Water Corporation
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. Keurig Dr Pepper Inc.
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. Saratoga Spring Water Co.
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. FIJI Water Company LLC
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. Danone
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
11.11. Hint Inc.
11.11.1. Business Overview
11.11.2. Company Snapshot
11.11.3. Company Market Share Analysis
11.11.4. Company Product Portfolio
11.11.5. Recent Developments
11.11.6. SWOT Analysis
11.12. VOSS WATER
11.12.1. Business Overview
11.12.2. Company Snapshot
11.12.3. Company Market Share Analysis
11.12.4. Company Product Portfolio
11.12.5. Recent Developments
11.12.6. SWOT Analysis
11.13. Gerolsteiner Brunnen GmbH & Co. KG
11.13.1. Business Overview
11.13.2. Company Snapshot
11.13.3. Company Market Share Analysis
11.13.4. Company Product Portfolio
11.13.5. Recent Developments
11.13.6. SWOT Analysis
11.14. Nongfu Spring
11.14.1. Business Overview
11.14.2. Company Snapshot
11.14.3. Company Market Share Analysis
11.14.4. Company Product Portfolio
11.14.5. Recent Developments
11.14.6. SWOT Analysis
List of Table
1. Global Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
2. Global Spring water Packaged water Market, By Region, 2019-2030 (USD Billion) (Tons)
3. Global Purified water Packaged water Market, By Region, 2019-2030 (USD Billion) (Tons)
4. Global Mineral water Packaged water Market, By Region, 2019-2030 (USD Billion) (Tons)
5. Global Sparkling water Packaged water Market, By Region, 2019-2030 (USD Billion) (Tons)
6. Global Others Packaged water Market, By Region, 2019-2030 (USD Billion) (Tons)
7. Global Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
8. Global Bottled Packaged water Market, By Region, 2019-2030 (USD Billion) (Tons)
9. Global Canned Packaged water Market, By Region, 2019-2030 (USD Billion) (Tons)
10. Global Others Packaged water Market, By Region, 2019-2030 (USD Billion) (Tons)
11. Global Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
12. Global Off-trade Packaged water Market, By Region, 2019-2030 (USD Billion) (Tons)
13. Global On-trade Packaged water Market, By Region, 2019-2030 (USD Billion) (Tons)
14. Global Packaged water Market, By Region, 2019-2030 (USD Billion) (Tons)
15. North America Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
16. North America Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
17. North America Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
18. U.S. Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
19. U.S. Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
20. U.S. Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
21. Canada Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
22. Canada Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
23. Canada Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
24. Mexico Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
25. Mexico Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
26. Mexico Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
27. Europe Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
28. Europe Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
29. Europe Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
30. Germany Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
31. Germany Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
32. Germany Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
33. France Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
34. France Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
35. France Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
36. U.K. Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
37. U.K. Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
38. U.K. Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
39. Italy Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
40. Italy Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
41. Italy Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
42. Italy Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
43. Spain Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
44. Spain Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
45. Spain Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
46. Asia Pacific Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
47. Asia Pacific Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
48. Asia Pacific Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
49. Japan Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
50. Japan Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
51. Japan Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
52. China Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
53. China Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
54. China Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
55. India Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
56. India Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
57. India Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
58. South Korea Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
59. South Korea Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
60. South Korea Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
61. Australia Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
62. Australia Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
63. Australia Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
64. South America Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
65. South America Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
66. South America Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
67. Brazil Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
68. Brazil Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
69. Brazil Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
70. Argentina Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
71. Argentina Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
72. Argentina Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
73. Middle East and Africa Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
74. Middle East and Africa Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
75. Middle East and Africa Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
76. UAE Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
77. UAE Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
78. UAE Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
79. South Africa Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
80. South Africa Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
81. South Africa Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
82. Saudi Arabia Packaged water Market, By Product Type, 2019-2030 (USD Billion) (Tons)
83. Saudi Arabia Packaged water Market, By Distribution Channel, 2019-2030 (USD Billion) (Tons)
84. Saudi Arabia Packaged water Market, By Packaging, 2019-2030 (USD Billion) (Tons)
List of Figures
1. Global Packaged water Market Segmentation
2. Packaged water Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Packaged water Market Attractiveness Analysis by Product
9. Global Packaged water Market Attractiveness Analysis by Packaging
10. Global Packaged water Market Attractiveness Analysis by Distribution Channel
11. Global Packaged water Market Attractiveness Analysis by Region
12. Global Packaged water Market: Dynamics
13. Global Packaged water Market Share by Product Type (2022 & 2030)
14. Global Packaged water Market Share by Packaging (2022 & 2030)
15. Global Packaged water Market Share by Distribution Channel (2022 & 2030)
16. Global Packaged water Market Share by Regions (2022 & 2030)
17. Global Packaged water Market Share by Company (2021)
Segments Covered in the Report
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