Oxo Alcohols Market

Oxo Alcohols Market Size by Type (N-Butanol, 2-Ethylhexanol, Iso-Butanol), Applications (Plasticizers, Acrylate, Acetate, Glycol Ether, Solvents, Adhesives, Lube Oil Additive) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12597
  • Published Date: Oct, 2021
  • Pages: 226
  • Category: Chemicals & Materials
  • Format: PDF
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Global oxo alcohols market seems to reach USD 20.65billion by 2028, at a CAGR of 4.85% from 2021 to 2028. Global Oxo Alcohols market is witnessing a considerable growth owing to the increasing demand for plasticizers, paints, coatings and adhesives in the global market.

Market Overview:

Oxo Alcohols are basically used as solvents. As solvents, it is used in various applications like solvent used in printing inks. This is also used as an additive in polishers and cleaning agent. Oxo Alcohol is widely used in the production of drugs as an extractant, widely used in the textile industry. Oxo Alcohol also acts as a dehydrating agent when required. Oxo Alcohols are used for making automotive coatings, crop protection products, antioxidants, pesticides, perfumes etc. So this is broadly used in as a feedstock in chemical and manufacturing companies. Oxo Alcohols are produced when there is a reaction between olefins and syngas with rhodium acting as a catalyst agent. According to the demand and requirement, different olefins are used like acetylene, ethylene and propylene to produce different types of Oxo-Alcohol.

The surge in demand for plasticizers by construction and packaging industries and the rising demand as a solvent in the printing inks are some of the factors driving the oxo-alcohol market. There is a great demand for plasticizers in construction, consumer goods and automotive industries. Oxo Alcohols are used in the manufacturing of Acrylates, which are used as an intermediate for textile, packaging and automotive sectors. Acrylates are widely used in construction and coating sector. The surge in the per capita income in the developed and developing economies have led to the development in the infrastructure, increase in renovation activities. All these factors are driving Acrylates market, which in turn is propelling the Oxo-Alcohol market. The Oxo alcohol products have varied applications in various segment like orienting inks segment, in drugs segment, in textile industry etc. The products are also used as an intermediate in the automotive and construction industry. It also as a solvent used in the polymer. Many factors fuelling this market are rapid industrialization, expanding manufacturing sector and also rising chemical and polymer industry. These factors are crucial for the growth of Oxo-Alcohol Market.

Some of the Oxo-Alcohol like iso- Butanol are used in household and industrial coatings. It is also used as adhesives, wood furniture varnish etc. It is also used as an additive in Lube oil and paints. 2- Ethyl Hexanol are used in cosmetic industries. Similarly, there is a broad application of a different type of oxo alcohols from perfume, to pharmaceuticals, they are used in almost every industry segment.

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Market Dynamics:

Drivers:
  • The increasing demand for plasticizers, paints, coatings and adhesives

The increase in per capita income of the people in the developed and developing economies have led the people to live a quality life, buy new properties, car, invest in new ventures, buy quality products etc. All these factors increase the demand of goods in almost all the market sector. The demand of automobile increases the production of automobiles by the automobile companies, which increases the demand for paint and plasticizers by the automobile industries. Also, this will also increase the demand for coatings and adhesives used in the automobile sector, which in turn drive the Oxo-Alcohol market. Similarly, the prices of the properties will also rise; this also lead to the construction of new buildings which create the demand for adhesives, coatings, paints and plasticizers. The increasing disposable income will also propel the people for the renovation of the house, which also drive the paint, coatings etc. market, which in turn drive the Oxo-Alcohol market.

  • Rapid Industrialization and urbanization

Rapid industrialization and urbanization is also driving the Oxo-Alcohol market. The government of the emerged and emerging economies are taking initiatives for developing the infrastructure of the cities for the ease of the people. This attracts more people to the cities, thus led to the rapid urbanization of the cities, which has created the demand for the construction of new buildings for schools, shopping complex, hospitals etc. which again increases the demand for paints, plasticizers, coatings etc. The urbanization will also increase the demand for the automobiles, cosmetics products and consumer goods, which increases the pace of industrialization, as the demand increases. All of these factors ultimately will drive the Oxo-Alcohol market.

Restraints:
  • The fluctuations in the price of raw materials

The fluctuation in the price of raw materials producing Oxo Alcohols are acting as a restraint for the market. The fluctuation in the price would cause the fluctuation in supply of Oxo Alcohol, which ultimately someday would not able to meet the demand. The price of the Oxo Alcohol will then rise, resulted in the less buying of Oxo-Alcohol, and the end-user industries would start looking for the substitute products, which will reduce the demand of the Oxo-Alcohol, which in turn reduce the sales of Oxo-Alcohol. So the fluctuations in the price of raw materials are the major restraint for the Oxo-Alcohol market.

Opportunities:
  • The surge in demand from end user industries like construction, automotive, cosmetics and consumer goods.

Oxy-Alcohol has the varied applications as Acrylates, which are used in the the construction and the coating industries. They are used in household coatings and paints. This is also used as adhesives, plasticizers and also used in pharmaceuticals and cosmetic industries. They are also widely used in automotive coatings, in crop protection products, pesticides, in the making of synthetic resins, antioxidants and in the making of perfumes, so it has broad applications. It is also required as a solvent for printing inks. This is used in the coating industry as it prevents blushing when drying in humid conditions. The rise in disposable income in the developed and developing economies has led to the increase in the demand of consumer goods etc. This also has increased the demand of the properties, cars etc. this has led to the increase in the production of consumer goods, increase in the production of cars by the automobile industry, increase in the demand of cosmetics and medicines etc. All these factors are driving the Oxo-alcohol market, which has the application in almost all the end user industries like construction, automotive, cosmetics and consumer goods.

Segmentation Analysis:

The global Oxo Alcohols market has been segmented based on type, application and regions.

  • The type segment is divided into N-Butanol, 2-Ethylhexanol, Iso-Butanol and others. 2-Ethylhexanol is accounted for the highest market share of 33.77% in 2020. This is due to the fact that it is broadly used in coating and adhesive industries. They are used as a feedstock for many downstream applications like di-2-Ethyl Hexyl Phthalate (DEHP), 2-Ethyl Hexyl Acrylate etc., which are broadly used in the petrochemical industries as it has low emission rates and enhances the fuel performance.
  • The application segment includes Plasticizers, Acrylate, Acetate, Glycol Ether, Solvents, Adhesives, Lube Oil Additive. The Plasticizers accounts for 25.33% of market share in 2020. This is due to the rise in demand for PVC applications. Plasticizers are used in PVC to provide the flexibility and the durability. They are broadly used in the making of films and cables. Also, the rise in demand for flexible wallboard, plasticizer based concrete etc. are some the factors that is driving the plasticizer market, which in turn is driving the Oxo-alcohol market.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific is accounting for the highest marketing share in 2020.

  • Asia Pacific region is having the highest market share of 36.23% in 2020. This is due to the growing demand for paint, coatings and adhesives as there is a rapid urbanization going on in the emerging economies like India and China, which creates the demand of infrastructure, buildings etc. The urbanization also attracts people, which then demand for automobiles, medicine, cosmetic products and consumer goods, which also need Oxo Alcohol for its application in the pharmaceuticals industries, automobile industries, construction industries etc.
  • Europe had the second-largest market share of 22.14 % in 2020. This is due to the rise in the production of the automobiles. Countries like Germany, Spain and Italy has better infrastructure and good networking of roads; these factors are fuelling the automobile sectors, which ultimately require many things like paint, adhesives, plasticizer etc., which in turn drives the Oxo-Alcohol market in the region.

Asia Pacific Oxo Alcohols Market Share in 2020 - 36.23%

 

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Competitive Analysis:

In June 2019, Eastman Chemical Company announced the agreement to acquire INACSA. This would help the organization in strengthening the global textile supply chain of the company; this will increase the customer base.

In August 2017, ExxonMobil Chemical Company completed the acquisition of world largest aromatic plants of Jurong Aromatics Corporation. This acquisition will increase the production capacity of the organization and strengthen the organization with operational and logistical synergies.

List of Key Market Players:

  • BASF SE
  • Eastman Chemical Company
  • Mitsubishi Chemical Corporation
  • The DOW Chemical Company
  • ExxonMobil Chemical Company
  • Evonik Industries
  • LG Chem
  • BAX Chemicals BV
  • OXEA Group
  • CNPC

Key Target Audience

  • Paint Industries
  • Chemical industries
  • Adhesive Industries
  • Textile industries
  • Personal care Industries
  • R&D Organizations
  • Regulatory Bodies

Report Description:

  • Global Oxo Alcohols Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global Oxo Alcohols market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global Oxo Alcohols market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of type, application and regionswhich are deduced and formulatedon the basis of theirgrowth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathommarket growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global Oxo Alcohols market. This offersvital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global Oxo Alcohols market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development &innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global Oxo Alcohols market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the Oxo Alcohols market was valued at USD 13.73 billion in 2020 and is anticipated to reach USD 20.65 billion by 2028.

Global Oxo Alcohols market is growing at a CAGR of 4.58% during the forecast period 2021-2028.

The global Oxo Alcohols market has been segmented based on type, application and regions.2-Ethylhexanol is accounted for the largest market share in 2020. Plasticizers segment held a substantial industry share in 2020.

The Asia Pacific region emerged as the largest market for the Oxo Alcohols.

The increasing demand for plasticizers, paints, coatings and adhesives is the key driving factors for the Oxo Alcohols market.

The fluctuations in the price of raw materials could hamper the market growth.

The surge in demand from end user industries like construction, automotive, cosmetics and consumer goods will provide huge opportunities to the market.

Key players are BASF SE, Eastman Chemical Company, Mitsubishi Chemical Corporation, The DOW Chemical Company, ExxonMobil Chemical Company.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
    5.3. Restraints
    5.4. Opportunities
    5.5. Challenges

6. Global Oxo Alcohols Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. N-Butanol
    6.3. 2-Ethylhexanol
    6.4. Iso-Butanol
    6.5. Others

7. Global Oxo Alcohols Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Plasticizers
    7.3. Acrylate
    7.4. Acetate
    7.5. Glycol Ether
    7.6. Solvents
    7.7. Adhesives
    7.8. Lube Oil Additive

8. Global Oxo Alcohols Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Oxo Alcohols Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Oxo Alcohols Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. BASF SE
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Eastman Chemical Company
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Mitsubishi Chemical Corporation
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. The DOW Chemical Company
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. ExxonMobil Chemical Company
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Evonik Industries
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. LG Chem
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. BAX Chemicals BV
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. OXEA Group
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. CNPC
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Oxo Alcohols Market, By Type , 2018–2028 (USD Billion)

2. Global N-Butanol Oxo Alcohols Market, By Region, 2018–2028 (USD Billion)

3. Global 2-Ethylhexanol Oxo Alcohols Market, By Region, 2018–2028 (USD Billion)

4. Global Iso-Butanol Oxo Alcohols  Market, By Region, 2018–2028 (USD Billion)

5. Global OthersOxo Alcohols Market, By Region, 2018–2028 (USD Billion)

6. Global Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

7. Global Plasticizers, Oxo Alcohols Market, By Region, 2018–2028 (USD Billion)

8. Global Acrylate, Oxo Alcohols Market, By Region, 2018–2028 (USD Billion)

9. Global Acetate, Oxo Alcohols Market, By Region, 2018–2028 (USD Billion)

10. Global Glycol Ether, Oxo Alcohols Market, By Region, 2018–2028 (USD Billion)

11. Global Solvents, Oxo Alcohols Market, By Region, 2018–2028 (USD Billion)

12. Global Adhesives, Oxo Alcohols Market, By Region, 2018–2028 (USD Billion)

13. Global Lube Oil Additive, Oxo Alcohols Market, By Region, 2018–2028 (USD Billion)

14. Global Oxo Alcohols Market, By Region, 2018–2028 (USD Billion)

15. Global Oxo Alcohols Market, By North America, 2018–2028 (USD Billion)

16. North America Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

17. North America Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

18. U.S. Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

19. U.S. Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

20. Canada Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

21. Canada Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

22. Mexico Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

23. Mexico Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

24. Europe Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

25. Europe Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

26. Germany Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

27. Germany Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

28. France Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

29. France Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

30. U.K. Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

31. U.K. Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

32. Italy Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

33. Italy Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

34. Spain Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

35. Spain Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

36. Asia Pacific Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

37. Asia Pacific Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

38. Japan Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

39. Japan Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

40. China Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

41. China Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

42. India Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

43. India Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

44. South America Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

45. South America Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

46. Brazil Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

47. Brazil Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

48. Middle East and Africa Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

49. Middle East and Africa Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

50. UAE Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

51. UAE Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

52. South Africa Oxo Alcohols Market, By Type, 2018–2028 (USD Billion)

53. South Africa Oxo Alcohols Market, By Application, 2018–2028 (USD Billion)

List of Figures 

1. Global Oxo Alcohols Market Segmentation

2. Oxo Alcohols Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Oxo Alcohols Market Attractiveness Analysis By Type 

9. Global Oxo Alcohols Market Attractiveness Analysis By Application 

10. Global Oxo Alcohols Market Attractiveness Analysis By Region

11. Global Oxo Alcohols Market: Dynamics

12. Global Oxo Alcohols Market Share By Type (2020 &2028)

13. Global Oxo Alcohols Market Share by Application (2020 &2028)

14. Global Oxo Alcohols Market Share by Regions (2020 &2028)

15. Global Oxo Alcohols Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global Oxo Alcohols market on the basis of below mentioned segments:

Global Oxo Alcohols Market by Type:

  • N-Butanol
  • 2-Ethylhexanol
  • Iso-Butanol
  • Others

Global Oxo Alcohols Market by Application:

  • Plasticizers
  • Acrylate
  • Acetate
  • Glycol Ether
  • Solvents
  • Adhesives
  • Lube Oil Additive

Global Oxo Alcohols Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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