Ethylene Market

Ethylene Market Size by Feedstock (Naphtha, Ethane, Propane, Butane), Application (Polyethylene, Ethylene Oxide, Ethyl Benzene, Ethylene Dichloride), End User, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12534
  • Published Date: Oct, 2021
  • Pages: 229
  • Category: Chemicals & Materials
  • Format: PDF
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Global ethylene market is expected to reach USD 161.61 billion by 2028, at a CAGR of 8.3% from 2021 to 2028. Global Ethylene market is witnessing a considerable growth owing to the rising demand for ethylene products from the construction industry and packaging industries.

Market Overview:

Ethylene is a hydrocarbon having formula C2H4 or H2C=CH2. This is a colourless, flammable gas with slightly sweet and musky odour, when pure. Ethylene is widely used in the chemical industry as well as feedstock. It is derived from natural gas and petroleum. Ethylene is the first identified plant hormone, responsible for regulating numerous process in plant growth, development and trigger accordingly to biotic and abiotic stress. Ethylene is well known for its effect on fruit ripening and organ abscission, and so has abundant commercial importance in agriculture. Ethylene is mainly used as a feedstock in the manufacturing of different chemical compounds including ethylene oxide, ethylene benzene, polyethylene, vinyl acetate, and alpha-olefins. The spinoffs of these compounds are used in industrial applications such as agrochemicals, automotive, packaging, detergents & soaps, and construction & textiles. The surge in demand for ethylene derivatives in packaging is the key factor driving the growth of the ethylene market. The soaring demand for ethylene products from the construction industry is another factor driving the growth of this market. Increasing application of the ethylene end product such as ethylene dichloride, polyethylene, and ethylbenzene also boost the growth of this market. Moreover, the requirement from automotive applications is expected to motivate the growth of the ethylene market. However, fluctuating prices of crude oil which is essential for the production of ethylene and its derivate, as well as the strict government regulations regarding the production of ethylene, are the main restraining factor of the ethylene market. Also, the use of coal as the feedstock to produce ethylene by many countries is generating more growth opportunities in this market. Linear low-density polyethylene (LLDPE) and Low-density polyethylene (LDPE) are required for manufacturing pharmaceutical & squeeze bottles, trash bags, caps & closures, films for frozen food & dry goods packaging, and laminations. High-density polyethylene (HDPE) is utilized in the applications such as trays, crates, bottles for milk and fruit juices, caps for drums, jerry cans, food packaging, and industrial bulk containers among others. HDPE is also used by extruding it into pipes for water, gas and irrigation, and film for carrier bags, refuse sacks and industrial lining.

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Market Dynamics:

Drivers:
  • Coal is used as the feedstock to produce ethylene

Many countries are using coal as the feedstock to produce ethylene. In many countries like China, it is increasingly used as a raw material for making polyester fibre and resin. China uses coal for the production of polyolefins, liquid fuels etc. So coal as a feedstock produces ethylene which can be used in many applications.

  • The rising demand for ethylene products from the construction industry

Polyethylene and Plastic materials like polyvinyl chloride (PVC) are in great demand by the construction industry. This also helps in decreasing the sound pollution level and can be easily cleaned. Commonly made up of polyvinyl chloride (PVC), CPVC, acrylonitrile butadiene styrene (ABS) or polyethylene, plastic pipes are flexible and very light in weight, making them easy to install.  All of these plastic materials are also highly chemical and water-resistant, making them suitable for many extreme environments. These are some the factors driving the ethylene market.

  • Demand from automotive applications

The increase in the demand for automobiles are driving automotive industries. This has increases the sales of many parts used in automobile such as tires, cushion, screen, wiper arm, bumpers etc. which are made up of good quality plastics. This increase in sales would, in turn, drive the ethylene market.

Restraints:
  • Fluctuating prices of crude oil

The fluctuating prices of crude oil which is essential for the production of ethylene and its derivate are the major restraint for the market as this affects the production of ethylene and its derivatives, and so also its price according to its requirement by various segments of the market. So fluctuating prices of crude oil are restraining the market.

Opportunities:
  • The increasing demand for ethylene derivatives in packaging

Polyethylene is the major derivative that is used in packaging in the form of low-density, linear low-density (LDPE) and high density (HDPE). They are also used in making films and articles for large industrial use, and residential purposes other than packaging and these are the major drivers for the market. They are in high demand by the pharmaceutical industry for making squeezing bottles, caps, syrup bottles. They are widely used in the making of trash bags, in dry fruits packaging and in laminations. These are the factors driving this market and will drive the market in the forecasting period.

  • Strict government regulations

Stringent government policy and norms regarding the production and use of ethylene are acting as main restraint for the market. More emphasis is given on the use of bio-based ethylene which uses biomass as a feedstock and also the organization has to follow all the guidelines and safety standards for the workers. The government has strict regulation for the industries to contain the air pollution and to reduce harmful emission of greenhouse gas.

Segmentation Analysis:

The global Ethylene market has been segmented based on feedstock, application end userand regions.

  • The feedstock segment is divided into naphtha, ethane, propane, butane and others. As of 2020, Naphtha is the leading feedstock segment having the market share of 28.69% in 2020. Ethane is the second leading feedstock, which is also most commonly used as a feedstock for Ethylene production in most parts of the world.
  • The application segment includes Polyethylene, ethylene oxide, ethylbenzene, ethylene dichloride and others. As of 2020, Polyethylene is the leading application segment of the global ethylene market with 56.18%. The demand form consumable goods segment like packaging materials, residential purposes goods, films and articles for large industrial uses are the market drivers for the market. Ethylene Oxides are broadly used in end-user segments which includes polyester films, PET bottles and fibres. Hence growth of ethylene oxide is predicted to have the highest growth rate in the near future. 
  • The end-user segment includes building & construction, automotive, textiles, packaging and agrochemicals. Packaging industries held the highest market share of around 30.08% in 2020. Agrochemicals is anticipated to have the growing segments during the forecast period. The packaging, automotive and construction industries are expected to drive this market in the forecast period.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. The Asia Pacific region emerged as the largest market for the Ethylene market, with a market share of around 32.48% in 2020.

  • Asia-Pacific expected to have the highest market share in 2020. This is due to the fact that in the emerging economies like China and India, there is a rapid industrialization and urbanization, which has resulted in many end-user industries like automotive, packaging, textile etc. Also, there is a presence of many agricultural countries in the region. All of this drive this market in the region.
  • There is stringent government regulations on the use of VOC (Volatile organic compound) emitting substances, but still, North America and Europe are most likely to witness moderate growth in the coming years. The European Chemicals Agency and The US Environmental Protection Agency control and maintain the use of ethylene through the Clean Air Act, Clean Water Act, European Directive (793/93) etc.

Asia Pacific Ethylene Market Share in 2020- USD 32.48%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances and partnerships to improve their market position in the global ethylene industry.

In 2018, Exxon Mobil and Saudi Basic Industries Corporation (SBIC) had an agreement for a joint venture to begin construction of the world’s largest ethylene production plant, estimated at $1.4 billion.

In July 2019, ExxonMobil started producing on a new high-performance polyethylene line at its Beaumont, Texas polyethylene plant. This has increased the capacity of the plant by 65 per cent or 650,000 tons per year, which has brought site capacity to nearly 1.7 million tons per year.

List of Key Market Players:

  • Saudi Basic Industries Corp
  • Exxon Mobil Corporation
  • Dow DuPont Inc.
  • Royal Dutch Shell plc
  • China Petroleum & Chemical Corporation
  • Chevron Phillips Chemical Company LLC
  • LyondellBasell Industries N.V.
  • The National Petrochemical Company
  • BASF SE
  • Lonza Group

Key Target Audience

  • Packaging Industries
  • Construction Industries
  • Automotive Industries
  • Textiles Industry
  • Food & Beverages Industry
  • Agrochemical Industry

Report Description:

  • Global ethylene Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global ethylene market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global Ethylene market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of feedstock, application, end user and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global ethylene market.  This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global ethylene market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global ethylene market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the ethylene market was valued at USD 81.34 billion in 2020 and is anticipated to reach USD 161.61 billion by 2028.

Global ethylene market is growing at a CAGR of 8.3% during the forecast period 2021-2028.

The global Ethylene market has been segmented based of feedstock, application end user and regions. Naphtha is the leading feedstock segment of the global ethylene market in 2020.

The Asia Pacific region emerged as the largest market for the ethylene.

Using coal as the feedstock to produce ethylene is the key driving factor for the ethylene market.

Fluctuating prices of crude oil may hamper the market growth.

The increasing demand for ethylene derivatives in packaging will provide huge opportunities to the market.

Key players are Saudi Basic Industries Corp. Exxon Mobil Corporation, Dow DuPont Inc., Royal Dutch Shell plc, China Petroleum & Chemical Corporation.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Feedstock
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By End User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Using coal as the feedstock to produce ethylene
          5.2.2. The rising demand for ethylene products from the construction industry
          5.2.3. Demand from automotive applications
    5.3. Restrains
          5.3.1. Fluctuating prices of crude oil
    5.4. Opportunities
          5.4.1. The increasing demand for ethylene derivatives in packaging
    5.5. Challenges
          5.5.1. Strict government regulations

6. Global Ethylene Market Analysis and Forecast, By Feedstock
    6.1. Segment Overview
    6.2. Naphtha
    6.3. Ethane
    6.4. Propane
    6.5. Butane
    6.6. Others

7. Global Ethylene Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Polyethylene
    7.3. Ethylene Oxide
    7.4. Ethyl Benzene
    7.5. Ethylene Dichloride
    7.6. Others

8. Global Ethylene MarketAnalysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Building & Construction
    8.3. Automotive
    8.4. Textiles
    8.5. Packaging
    8.6. Agrochemicals

9. Global Ethylene MarketAnalysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Ethylene Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in GlobalEthylene Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Saudi Basic Industries Corp
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Exxon Mobil Corporation
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Dow DuPont Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Royal Dutch Shell plc
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. China Petroleum & Chemical Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Chevron Phillips Chemical Company LLC
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. LyondellBasell Industries N.V.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. The National Petrochemical Company
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. BASF SE
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Lonza Group
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

2. Global Naphtha Ethylene Market, By Region, 2018-2028 (USD Billion)

3. Global Ethane Ethylene Market, By Region, 2018-2028 (USD Billion)

4. Global Propane Ethylene Market, By Region, 2018-2028 (USD Billion)

5. Global Butane Ethylene Market, By Region, 2018-2028 (USD Billion)

6. Global Others Ethylene Market, By Region, 2018-2028 (USD Billion)

7. Global Ethylene Market, By Application, 2018-2028 (USD Billion)

8. Global Polyethylene Ethylene Market, By Region, 2018-2028 (USD Billion)

9. Global Ethylene Oxide, Ethylene Market, By Region, 2018-2028 (USD Billion)

10. Global Ethyl Benzene Ethylene Market, By Region, 2018-2028 (USD Billion)

11. Global Ethylene Dichloride Ethylene Market, By Region, 2018-2028 (USD Billion)

12. Global Others Ethylene Market, By Region, 2018-2028 (USD Billion)

13. Global Ethylene Market, By End User, 2018-2028 (USD Billion)

14. Global Building & Construction Ethylene Market, By Region, 2018-2028 (USD Billion)

15. Global Automotive Ethylene Market, By Region, 2018-2028 (USD Billion)

16. Global Textiles Ethylene Market, By Region, 2018-2028 (USD Billion)

17. Global Packaging Textiles Ethylene Market, By Region, 2018-2028 (USD Billion)

18. Global Agrochemicals Ethylene Market, By Region, 2018-2028 (USD Billion)

19. Global Ethylene Market, By Region, 2018-2028 (USD Billion)

20. Global Ethylene Market, By North America, 2018-2028 (USD Billion)

21. North America Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

22. North America Ethylene Market, By Application, 2018-2028 (USD Billion)

23. North America Ethylene Market, By End User, 2018-2028 (USD Billion)

24. U.S. Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

25. U.S. Ethylene Market, By Application, 2018-2028 (USD Billion)

26. U.S. Ethylene Market, By End User, 2018-2028 (USD Billion)

27. Canada Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

28. Canada Ethylene Market, By Application, 2018-2028 (USD Billion)

29. Canada Ethylene Market, By End User, 2018-2028 (USD Billion)

30. Mexico Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

31. Mexico Ethylene Market, By Application, 2018-2028 (USD Billion)

32. Mexico Ethylene Market, By End User, 2018-2028 (USD Billion)

33. Europe Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

34. Europe Ethylene Market, By Application, 2018-2028 (USD Billion)

35. Europe Ethylene Market, By End User, 2018-2028 (USD Billion)

36. Germany Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

37. Germany Ethylene Market, By Application, 2018-2028 (USD Billion)

38. Germany Ethylene Market, By End User, 2018-2028 (USD Billion)

39. France Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

40. France Ethylene Market, By Application, 2018-2028 (USD Billion)

41. France Ethylene Market, By End User, 2018-2028 (USD Billion)

42. U.K. Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

43. U.K. Ethylene Market, By Application, 2018-2028 (USD Billion)

44. U.K. Ethylene Market, By End User, 2018-2028 (USD Billion)

45. Italy Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

46. Italy Ethylene Market, By Application, 2018-2028 (USD Billion)

47. Italy Ethylene Market, By End User, 2018-2028 (USD Billion)

48. Spain Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

49. Spain Ethylene Market, By Application, 2018-2028 (USD Billion)

50. Spain Ethylene Market, By End User, 2018-2028 (USD Billion)

51. Asia Pacific Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

52. Asia Pacific Ethylene Market, By Application, 2018-2028 (USD Billion)

53. Asia Pacific Ethylene Market, By End User, 2018-2028 (USD Billion)

54. Japan Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

55. Japan Ethylene Market, By Application, 2018-2028 (USD Billion)

56. Japan Ethylene Market, By End User, 2018-2028 (USD Billion)

57. China Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

58. China Ethylene Market, By Application, 2018-2028 (USD Billion)

59. China Ethylene Market, By End User, 2018-2028 (USD Billion)

60. India Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

61. India Ethylene Market, By Application, 2018-2028 (USD Billion)

62. India Ethylene Market, By End User, 2018-2028 (USD Billion)

63. South America Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

64. South America Ethylene Market, By Application, 2018-2028 (USD Billion)

65. South America Ethylene Market, By End User, 2018-2028 (USD Billion)

66. Brazil Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

67. Brazil Ethylene Market, By Application, 2018-2028 (USD Billion)

68. Brazil Ethylene Market, By End User, 2018-2028 (USD Billion)

69. Middle East and Africa Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

70. Middle East and Africa Ethylene Market, By Application, 2018-2028 (USD Billion)

71. Middle East and Africa Ethylene Market, By End User, 2018-2028 (USD Billion)

72. UAE Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

73. UAE Ethylene Market, By Application, 2018-2028 (USD Billion)

74. UAE Ethylene Market, By End User, 2018-2028 (USD Billion)

75. South Africa Ethylene Market, By Feedstock, 2018-2028 (USD Billion)

76. South Africa Ethylene Market, By Application, 2018-2028 (USD Billion)

77. South Africa Ethylene Market, By End User, 2018-2028 (USD Billion)

List of Figures 

1. Global Ethylene Market Segmentation

2. Ethylene Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Ethylene Market Attractiveness Analysis By Feedstock

9. Global Ethylene Market Attractiveness Analysis By Application

10. Global Ethylene Market Attractiveness Analysis By End User

11. Global Ethylene Market Attractiveness Analysis By Region

12. Global Ethylene Market: Dynamics

13. Global Ethylene Market Share By Feedstock (2021 & 2028)

14. Global Ethylene Market Share By Application (2021 & 2028)

15. Global Ethylene Market Share By End User(2021 & 2028)

16. Global Ethylene Market Share by Regions (2021 & 2028)

17. Global Ethylene Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global Ethylene market on the basis of below mentioned segments:

Global Ethylene Market by Feedstock:

  • Naphtha
  • Ethane
  • Propane
  • Butane
  • Others

Global Ethylene Market by Application:

  • Polyethylene
  • Ethylene Oxide
  • Ethyl Benzene
  • Ethylene Dichloride
  • Others

Global Ethylene Market by End User:

  • Building & Construction
  • Automotive
  • Textiles
  • Packaging
  • Agrochemicals

Global Ethylene Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa         
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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