Organic Packaged Foods Market

Organic Packaged Foods Market Size by Product (R.T.E Cereals, Bakery & Confectionery Products, Dairy Products, Sauces, Dressings and Condiments, Snacks and Nutrition Bars, Other Products), Application (Daily Diet, Nutrition, Others), Distribution Channel (Offline, Online), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14200
  • Published Date: Mar, 2024
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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The global Organic Packaged Foods Market was valued at USD 45 Billion in 2023 and growing at a CAGR of 14.8% from 2024 to 2033. The market is expected to reach USD 178 Billion by 2033. Increasing consciousness regarding dietary impact on health, apprehensions regarding chemicals in conventional foods, inclination towards environmental sustainability, and the influence of evolving lifestyles and higher incomes drive the growth of the Organic Packaged Foods Market. Opportunities lie in diversifying products to meet the expanding demand from health-conscious consumers seeking sustainable food options may drive the growth of the Organic Packaged Foods Market in the period forecasted.

Market Introduction:

The realm of Organic Packaged Food Market encompasses the production, distribution, and consumption of packaged food items derived from organically cultivated ingredients. These goods adhere strictly to organic farming principles, shunning synthetic pesticides, fertilizers, and genetically modified organisms (GMOs).

This market underscores sustainability, ecological awareness, and the adoption of natural techniques to offer food products that meet stringent organic certification criteria. Organic packaged foods are tailored to meet the preferences of consumers who prioritize healthier, eco-conscious alternatives, with a strong emphasis on transparency in sourcing and production methodologies.

Organic Packaged Foods Market Size

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Recent Development
  • In April 2023, Consumer surveys indicate a strong commitment to organic products despite food inflation. Ciranda, an organic ingredient supplier, observes sustained demand for health-focused options, anticipating continued growth in organic, sustainable, and fair-trade ingredients.
  • In August 2022, Danone has announced its acquisition of 92% ownership of Happy Family, an organic baby and baby food producer known for its diverse range of organic products. With this acquisition the company will not only enlarge higher market share but will also provide the end users with innovative products in the market.

Market Dynamics:

Drivers

The Growing awareness about the impact of diet on health Increased awareness of the diet-health connection spurs the demand for organic packaged foods due to their perceived health benefits drives consumers to seek wholesome, natural alternatives over conventional options laden with synthetic additives and pesticides which in turn plays a major role in fueling the growth of the Organic Packaged Food Market.

Desire to support environment sustainability - The desire to support environmental sustainability is a key driver of the organic packaged food market, as consumers increasingly seek products with minimal ecological impact, favoring organic farming practices that promote soil health, biodiversity, and reduced carbon footprint.

Influence of shifting lifestyles and rising disposable incomes - Shifting lifestyles and increasing disposable incomes are driving the organic packaged food market by fostering greater demand for convenient, health-conscious food options, aligning with consumers' evolving preferences for healthier and sustainable choices.

Restraints:

Constrained accessibility of organic ingredients - Limited availability of organic ingredients poses a challenge for the organic packaged food market, hindering production scalability and raising costs. This constraint affects product diversity and may lead to inconsistent supply, impacting market growth and consumer choice.

The common perception that organic foods are costly - The prevailing notion of higher costs associated with organic foods serves as a significant barrier for the organic packaged food market, dissuading price-sensitive consumers and limiting market penetration and growth.

Opportunities:

Technological advancements in the consumer electronic industry – The increasing consumer demand for healthier and sustainable food options presents a significant opportunity for the organic packaged food market, driving growth and fostering innovation to meet evolving preferences and values.

Opportunities for product diversification - Product diversification in the organic packaged food market opens avenues for innovation, thereby offering consumers a wider range of choices to cater to diverse tastes and preferences. This in turn enhances market growth, attracting new consumers and increasing brand loyalty through unique offerings.

Regional segmentation analysis:

In 2023, North America emerged as the dominant revenue contributor, exceeding 50%. Market expansion is fueled by heightened consumer awareness regarding the advantages of organic packaged foods, coupled with increased expenditure on nutritional products in the U.S. and Canada. Furthermore, the proliferation of organic offerings is anticipated to surge with Walmart's expansion plans. Meanwhile, the Asia Pacific region is poised for substantial growth, projecting a 15.8% CAGR from 2023 to 2032. This trajectory is attributed to the burgeoning middle-class populace in nations like China, India, Thailand, and Bangladesh. Moreover, the scarcity of arable land in India and China is likely to prompt industry stakeholders to forge strategic collaborations within the region.

Product Segment Analysis

The bakery and confectionery segment currently holds a commanding 45% share of the global market, while the Snacks and Nutrition Bars sector is poised to experience the most rapid growth. The increasing preference for healthier choices has spurred interest in Organic Packaged Foods as a nutritious and naturally sweet substitute. Its adaptability is evident in its significant use within the bakery and confectionery industry in 2023, demonstrating its potential for crafting flavorful treats. Companies can capitalize on this trend by innovating and exploring fresh applications for Organic Packaged Foods, meeting consumer demands for both delicious and wholesome products. Recognizing and leveraging the popularity of Organic Packaged Foods empowers businesses to effectively cater to evolving consumer preferences.

North America Region Organic Packaged Foods Market Share in 2023 - 50%

 

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Distribution Channel Segment Analysis

Offline channels currently hold a commanding 75% share of the global market, while online channel is projected to experience rapid growth. The strong preference for offline channels underscores consumers' fondness for hands-on shopping experiences. However, there's a noticeable surge in online distribution channels, driven by factors such as home delivery and a wider array of product choices. This shift indicates an emerging trend towards purchasing Organic Packaged Foods online.

Application Segment Analysis

In 2023, the organic packaged foods market witnessed the dominance of the Daily Diet segment, capturing over 56.3% of the market share, reflecting consumers' preference for integrating Organic Packaged Foods into their regular meals. This trend underscores its popularity as a versatile ingredient, adding nutrition and sweetness to everyday dishes. Additionally, the market comprises segments like Nutrition and Others, indicating diverse applications in specialized diets and the food industry. This insight provides businesses with valuable information to innovate and explore new opportunities in the Organic Packaged Foods market.

Some of the Key Market Players:
  • Amy’s Kitchen
  • Albert’s Organics, Inc
  • Whitewave Foods Company
  • Hain Celestial Group
  • General Mills Inc.
  • The Kellogg Company
  • Campbell Soup Company
  • Belvoir Fruit Farms Ltd
  • Dean Food Company
  • Organic Valley

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 45 Billion
Market size value in 2033 USD 178 Billion
CAGR (2024 to 2033) 14.8%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product, Distribution Channel, Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the organic packaged foods market was valued at USD 45 billion in 2023 to USD 178 billion by 2033.

The global organic packaged foods market is growing at a CAGR of 14.8% during the forecast period 2024-2033.

The North America region emerged as the largest market for the organic packaged foods.

The growing awareness about the impact of diet on health will influence the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product
          4.3.2. Market Attractiveness Analysis by Distribution Channel
          4.3.3. Market Attractiveness Analysis by Application
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing awareness about the impact of diet on health
          5.2.2. Concerns over chemicals and additives in conventional food products
          5.2.3. Desire to support environment sustainability
          5.2.4. Influence of shifting lifestyles and rising disposable incomes
    5.3. Restraints
          5.3.1. Constrained accessibility of organic ingredients
          5.3.2. Common perception that organic foods are costly
    5.4. Opportunities
          5.4.1. Expanding consumer base seeking healthier and sustainable food options
          5.4.2. Opportunities for product diversification
    5.5. Challenges
          5.5.1. Concerns over expensive price
          5.5.2. Availability of organic ingredients

6. Global Organic Packaged Foods Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. R.T.E Cereals
    6.3. Bakery & Confectionery Products
    6.4. Dairy Products
    6.5. Sauces, Dressings and Condiments
    6.6. Snacks and Nutrition Bars
    6.7. Other Products

7. Global Organic Packaged Foods Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Offline
    7.3. Online

8. Global Organic Packaged Foods Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Daily Diet
    8.3. Nutrition
    8.4. Others

9. Global Organic Packaged Foods Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Organic Packaged Foods Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Organic Packaged Foods Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Amy’s Kitchen
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Albert’s Organics, Inc
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Whitewave Foods Company
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Hain Celestial Group
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. General Mills Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. The Kellogg Company
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Campbell Soup Company
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Belvoir Fruit Farms Ltd
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Dean Food Company
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Organic Valley
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

2. Global R.T.E Cereals, Organic Packaged Foods Market, By Region, 2020-2033(USD Billion) 

3. Global Bakery & Confectionery Products, Organic Packaged Foods Market, By Region, 2020-2033(USD Billion)

4. Global Dairy Products, Organic Packaged Foods Market, By Region, 2020-2033(USD Billion)

5. Global Sauces, Dressings and Condiments, Organic Packaged Foods Market, By Region, 2020-2033(USD Billion)

6. Global Snacks and Nutrition Bars, Organic Packaged Foods Market, By Region, 2020-2033(USD Billion)

7. Global Other Products, Organic Packaged Foods Market, By Region, 2020-2033(USD Billion)

8. Global Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

9. Global Offline, Organic Packaged Foods Market, By Region, 2020-2033(USD Billion)

10. Global Online, Organic Packaged Foods Market, By Region, 2020-2033(USD Billion)

11. Global Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

12. Global Daily Diet, Organic Packaged Foods Market, By Region, 2020-2033(USD Billion) 

13. Global Nutrition, Organic Packaged Foods Market, By Region, 2020-2033(USD Billion)

14. Global Others, Organic Packaged Foods Market, By Region, 2020-2033(USD Billion)

15. Global Organic Packaged Foods Market, By Region, 2020-2033(USD Billion)

16. North America Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

17. North America Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

18. North America Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

19. U.S. Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

20. U.S. Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

21. U.S. Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

22. Canada Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

23. Canada Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

24. Canada Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

25. Mexico Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

26. Mexico Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

27. Mexico Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

28. Europe Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

29. Europe Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

30. Europe Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

31. Germany Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

32. Germany Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

33. Germany Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

34. France Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

35. France Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

36. France Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

37. U.K. Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

38. U.K. Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

39. U.K. Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

40. Italy Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

41. Italy Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

42. Italy Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

43. Spain Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

44. Spain Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

45. Spain Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

46. Asia Pacific Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

47. Asia Pacific Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

48. Asia Pacific Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

49. Japan Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

50. Japan Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

51. Japan Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

52. China Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

53. China Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

54. China Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

55. India Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

56. India Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

57. India Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

58. South America Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

59. South America Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

60. South America Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

61. Brazil Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

62. Brazil Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

63. Brazil Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

64. Middle East and Africa Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

65. Middle East and Africa Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

66. Middle East and Africa Organic Packaged Foods Market, By Applications, 2020-2033(USD Billion)

67. UAE Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

68. UAE Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

69. UAE Organic Packaged Foods Market, By Application, 2020-2033(USD Billion)

70. South Africa Organic Packaged Foods Market, By Product, 2020-2033(USD Billion)

71. South Africa Organic Packaged Foods Market, By Distribution Channel, 2020-2033(USD Billion)

72. South Africa Organic Packaged Foods Market, By Application, 2020-2033(USD Billion) 

List of Figures 

1. Global Organic Packaged Foods Market Segmentation

2. Global Organic Packaged Foods Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Organic Packaged Foods Market Attractiveness Analysis by Product

9. Global Organic Packaged Foods Market Attractiveness Analysis by Distribution Channel

10. Global Organic Packaged Foods Market Attractiveness Analysis by Application

11. Global Organic Packaged Foods Market Attractiveness Analysis by Region

12. Global Organic Packaged Foods Market: Dynamics

13. Global Organic Packaged Foods Market Share by Product (2023 & 2033)

14. Global Organic Packaged Foods Market Share by Distribution Channel (2023 & 2033)

15. Global Organic Packaged Foods Market Share by Application (2023 & 2033)

16. Global Organic Packaged Foods Market Share by Regions (2023 & 2033)

17. Global Organic Packaged Foods Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global organic packaged foods market based on below-mentioned segments:

Global Organic Packaged Foods Market by Product:

  • R.T.E Cereals
  • Bakery & Confectionery Products
  • Dairy Products
  • Sauces, Dressings and Condiments
  • Snacks and Nutrition Bars
  • Other Products

Global Organic Packaged Foods Market by Application:

  • Daily Diet
  • Nutrition
  • Others

Global Organic Packaged Foods Market by Distribution Channel:

  • Offline
  • Online

Global Organic Packaged Foods Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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