Baby Food Market

Baby Food Market Size by Product Type (Dried Baby Food, Infant Cereals, Infant Milk Formula, Ready to Feed Baby Food and Others), Category (Conventional and Organic), Demography (Infant, Toddler and Pre Schooler), Distribution Channel (Convenience Stores, Online Retailers, Supermarkets and Hypermarkets, Specialty Stores and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13871
  • Published Date: Dec, 2023
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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The global Baby Food market generated USD 84.16 billion revenue in 2022 and is projected to grow at a CAGR of 6.42% from 2023 to 2032. The market is expected to reach USD 156.80 billion by 2032. The increase in urbanization and evolving lifestyles has resulted in a higher population of working parents, driving the need for convenient and nourishing options in baby food. Moreover, the growing recognition of the significance of early nutrition in the development of infants has contributed to market expansion. Additionally, producers now offer a diverse range of infant food products free from dairy, gluten, and soy, anticipating a positive impact on market revenue growth.

Market Introduction:

Baby food refers to specially prepared nutritional products invented to meet the dietary essentials of infants and toddlers. These products are crafted to provide essential nutrients for babies' healthy growth and development during their formative years. Commonly available in different forms, such as cereals, purees and snacks, baby food is carefully formulated to suit the delicate digestive systems of young children. These specially crafted food items often incorporate various ingredients, including fruits, vegetables, grains, and proteins, focusing on providing the necessary vitamins and minerals for optimal development. Many baby food products are also fortified with essential nutrients like iron, calcium, and omega-3 fatty acids, catering to the specific nutritional requirements of infants. In addition to addressing nutritional needs, baby food considers factors such as taste, texture, and ease of consumption, recognizing the gradual transition from liquid to solid foods in a child's diet. Packaging is designed to ensure freshness and convenience, offering portion-controlled servings suitable for the age-appropriate dietary stages of infants. As an essential component in the early stages of a child's nutrition, baby food plays a vital role in supporting the development of cognitive, physical, and immune functions. The market for baby food continues to evolve, with a growing emphasis on organic and allergen-free options, reflecting parents' increasing awareness and preferences for wholesome and natural nutrition for their little ones.

Baby Food Market Size

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Recent Development
  • In October 2023: Nestlé introduces Nan Supreme Pro with Sinergity blend, a novel early-life nutrition formula. This unique blend integrates a probiotic with 6 HMOs (human milk oligosaccharides), carefully formulated to support customized infant development. Probiotics are pivotal in promoting a healthy gut microbiome and boosting immunity, particularly crucial during infancy. Similarly, HMOs, integral components of breast milk, advance intestinal microbiota and fortify the immune system as the child grows.    
  • In May 2023: Arla Foods has introduced Lacprodan Alpha-50, an infant formula ingredient rich in alpha-lactalbumin (alpha), to address the increasing requirement for low-protein formulations. This innovative solution stands out by containing a minimum of 90% alpha-lactalbumin, allowing smaller dosages to achieve protein levels comparable to human milk.
  • In December 2022: Mother Nurture has unveiled a recently-tested, parent-approved selection of baby foods. This product line is nutritious, preservative-free, and tasty, featuring base ingredients sourced from premium farms and factories worldwide.  
  • In June 2022: Abbott Nutrition Company has resumed infant formula production at its newly finished facility in Michigan, USA. In response to a nationwide shortage of the product, Abbott Nutrition's Sturgis, Michigan, factory has increased its baby formula production.

Market Dynamics:


Rising Global Population - The increasing global population, especially in emerging economies, has resulted in a substantial rise in the number of infants, fostering a heightened demand for baby food products. This demographic trend reflects the growing need for nutritionally balanced and convenient food solutions tailored specifically to meet the unique dietary requirements of infants.

Urbanization and Busy Lifestyles - Urbanization and the prevalence of fast-paced lifestyles have significantly influenced parents' preferences, leading to a notable increase in demand for on-the-go and convenient baby food options. This shift in consumer behaviour is particularly evident in the growing popularity of pouches and single-serving containers in the baby food market.

Health and Nutrition Awareness - Growing knowledge among parents about the importance of nutrition during the early stages of a child's development has increased the demand for specialized and nutritionally balanced baby food products.


Breastfeeding Advocacy - The global promotion of breastfeeding, supported by various health organizations, poses a restraint on the baby food market as it encourages exclusive breastfeeding for the first six months of an infant's life. This factor can limit the market for certain formulas and complementary baby food products.

Health Concerns and Product Recalls - Instances of product recall due to safety or contamination concerns can significantly impact consumer trust and confidence in baby food brands, leading to a decline in sales and market share.


Rising Requirement for Organic and Natural Products - The increasing consumer selection for organic and natural food products presents an opportunity for the baby food market to expand its offerings in this segment, catering to health-conscious parents.

Innovations in Product Development - Continuous innovations in baby food formulations, textures, and packaging can provide opportunities for companies to differentiate their products and meet the evolving preferences of parents.

E-Commerce and Online Retailing - The increasing craze of online shopping and e-commerce platforms allows baby food manufacturers to reach a broader customer base, especially in regions where online shopping is becoming increasingly popular.


Cultural and Regional Variances - Diverse cultural preferences and practices related to infant feeding can present challenges for standardizing and marketing baby food products globally. Adapting to regional variations is essential for market success.

Economic Downturns and Price Sensitivity - Economic downturns can lead to changes in consumer spending patterns, with parents becoming more price-sensitive. This factor can impact the sales of premium baby food products and challenge market growth.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most prominent global Baby Food market, with a 41.39% market revenue share in 2022.

Asia Pacific is home to a large and rapidly growing population, including many infants and young children. The sheer size of the population contributes to a high demand for baby food products. Furthermore, the region has experienced significant urbanization and lifestyle changes. As more families move to urban areas and adopt modern lifestyles, there is an increased demand for convenient and processed baby food products. Additionally, there has been a growing awareness among parents in the region regarding the importance of nutrition during the early stages of a child's development. This awareness has driven the demand for specialized and nutritionally balanced baby food products. Economic growth in many Asian Pacific countries has increased disposable income. As families have more purchasing power, they are more likely to spend on premium and branded baby food products. North America has been a significant and mature market for the baby food industry, and several factors contribute to its growth. The trend towards organic and natural food products is prominent in North America. Many parents prefer baby food products free from artificial additives and preservatives, contributing to the growth of the organic baby food market. Like many other developed regions, North America has a population with busy lifestyles, including many dual-income families. The convenience factor of ready-to-eat and easy-to-prepare baby food products aligns with the demands of such lifestyles. Besides, the widespread adoption of e-commerce and online retailing in North America has made it easier for parents to access and purchase various baby food products. The convenience of online shopping contributes to market growth.

Asia Pacific Region Baby Food Market Share in 2022 - 41.39%

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Product Type Segment Analysis

The product type segment is classified into dried baby food, infant cereals, infant milk formula, ready to feed baby food and others. The infant milk formula segment dominated the market, with a share of around 62.19% in 2022. Infant milk formula is formulated to mimic breast milk's nutritional composition closely. It is designed to provide essential nutrients such as proteins, fats, carbohydrates, vitamins, and minerals needed for infants' optimal growth and development. While breastfeeding is recommended for infants, various factors, such as maternal health issues, lifestyle choices, and workplace demands, can make breastfeeding challenging for some mothers. Infant milk formula serves as an alternative to breast milk in such situations. In addition, infant milk formula offers convenience to parents, especially those with busy lifestyles or working mothers. The product's long shelf life and portability make it a practical choice for parents who may only sometimes have the time or facilities to prepare fresh meals for their infants.

Category Segment Analysis

The category segment is divided into conventional and organic. The conventional segment dominated the market, with a share of around 72.84% in 2022. Conventional baby food products, including traditional jarred purees and cereals, have a long history of acceptance among consumers. Familiarity with these products contributes to their continued popularity. Furthermore, conventional baby food products are often more affordable than premium or speciality options. This factor makes them accessible to a larger population segment, especially for price-conscious parents. Additionally, conventional baby food products are widely available in supermarkets, grocery stores, and convenience stores. Their broad distribution contributes to their accessibility, making them a convenient choice for parents.

Demography Segment Analysis

The demography segment includes infant, toddler and pre schooler. The toddler segment dominated the market, with a share of around 52.38% in 2022. The toddler stage marks a crucial transition from exclusive milk-based diets to solid foods. Parents seek nutritious and age-appropriate food options for toddlers to support their growth and development during this phase. The toddler segment includes a diverse range of products, such as snacks, finger foods, and meals tailored to toddlers' taste preferences and nutritional needs. This variety appeals to parents looking for options beyond basic baby purees. Besides, ready-to-eat and easy-to-prepare toddler foods cater to the busy lifestyles of parents, offering convenient options for on-the-go snacking and meals. Convenience is a key factor in the dominance of the toddler segment.

Distribution Channel Segment Analysis

The distribution channel segment is split into convenience stores, online retailers, supermarkets and hypermarkets, specialty stores and others. The supermarkets and hypermarkets segment dominated the market, with a share of around 44.51% in 2022. Supermarkets and hypermarkets typically offer a wide range of baby food products, including infant formulas, cereals, purees, snacks, and toddler meals. This variety allows consumers to find diverse products in one location. Moreover, supermarkets and hypermarkets often stock products from globally recognized baby food brands. The presence of well-known and trusted brands contributes to consumer confidence and fosters loyalty, enhancing the dominance of these retail outlets. In addition, baby food products are strategically placed in dedicated sections within supermarkets and hypermarkets. This strategic placement ensures visibility and accessibility, making it easy for parents to locate and purchase baby food during shopping trips.

Some of the Key Market Players:
  • Arla Food
  • Ausnutria Dairy Corporation Ltd.
  • Abbott Laboratories
  • Asahi Group Holdings
  • Bellamy's Organic
  • Bubs Australia
  • Campbell Soup Company
  • Danone S.A.
  • DMK Group
  • Feihe International Inc.
  • Fries land Campina
  • Hero Group
  • HiPP
  • Kewpie Corporation
  • Mother Nurture
  • Nestlé
  • Perrigo Company PLC
  • PZ Cussons
  • Royal Friesland Campina NV
  • Reckitt Benckiser Group plc
  • Shijiazhuang Junlebao Dairy Co., Ltd.
  • Symrise AG
  • Sun-Maid Growers of California
  • The Kraft Heinz Company.
  • The Hain Celestial Group Inc.
  • Vertrieb KG
  • Yili Group

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 84.16 Billion
Market size value in 2032 USD 156.80 Billion
CAGR (2023 to 2032) 6.42%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type, Category, Demography, and Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the baby food market was valued at USD 84.16 billion in 2022 to USD 156.80 billion by 2032.

The global baby food market is growing at a CAGR of 6.42% during the forecast period 2023-2032.

The Asia Pacific region became the largest market for baby food.

The rising global population, rapid urbanization, and busy lifestyles drive the market's growth.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global Baby Food market based on below-mentioned segments:

Global Baby Food Market by Product Type:

  • Dried Baby Food
  • Infant Cereals
  • Infant Milk Formula     
  • Ready to Feed Baby Food
  • Others

Global Baby Food Market by Category:

  • Conventional   
  • Organic

Global Baby Food Market by Demography:

  • Infant
  • Toddler    
  • Pre Schooler

Global Baby Food Market by Distribution Channel:

  • Convenience Stores
  • Online Retailers
  • Supermarkets and Hypermarkets  
  • Specialty Stores
  • Others

Global Baby Food Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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