Lactoferrin Market

Lactoferrin Market Size by Source (Cow’s milk, Human milk), Function (Iron Absorption, Antioxidant, Antibacterial, Anti-Inflammatory, Immune Cell Stimulation, Intestinal Flora Protection), Application (Infant Formula, Food & Beverages, Animal Feed, Personal Care Products, Pharmaceuticals, Sports & Functional Food) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2030

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12511
  • Published Date: Oct, 2021
  • Pages: 219
  • Category: Healthcare
  • Format: PDF
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The global lactoferrin market is expected to grow from USD 142.47 million in 2020 to USD 395.75 million by 2030, at a CAGR of 9.20% during the forecast period 2021-2030. Global lactoferrin market is witnessing a considerable growth owing to the rising demand for lactoferrin in emerging and developing nations.

Market Overview:

Lactoferrin is classified as a multifunctional protein which is found inseveral organic secretions including milk. Lactoferrin has antibacterial, antifungal, iron binding/transferring, antiviral, anti-carcinogenic and anti-inflammatory properties. These functional abilities of the lactoferrin depends upon the structure of the multifunctional protein. Lactoferrin is generally extracted from bovine milk and consequently added and mixed into various commercial food productsfor instance in cosmetics, infant formula, toothpaste and nutritional supplements. This multifunctional protein is sensitive to denaturation made by some physicochemical stresses and temperature. Hence, the extraction, process of the lactoferrin coupled with the processing parameters for the lactoferrin containing food products should be improved and optimized in order to avoid denaturation. Lactoferrin is one of the important components of the immune system. The protien’santibacterial and antifungal characteristics mainly acts defense mechanism in the body.Due to this, lactoferrin offers antibacterial and antifungal ability to human infants. Lactoferrin cooperates with RNA and DNA molecules along with heparin and polysaccharides, and shows some of its biological functions in complexes with these ligands. In 1939, lactoferrin was first isolated by Sorensen and Sorensen from bovine milk.

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Market Dynamics:

Drivers:
  • Rising Demand for Lactoferrin in Developing Nations

Lactoferrin (formerly known as lactotransferrin) is a glycoprotein, and categorized as a part of transferrin family. Lactoferrin possesses the ability of transferring and binding Ferric (Fe3+) ions. This multifunctional protein have numerous health benefits regarding anti-bacterial, antiparasitic, anti-fungal, anti-viral, and anti-tumor characteristics. Lactoferrin helps in bone growth, stimulates the retrieval of immune system functions and protects the intestinal epithelium in the body. In some countries, lactoferrin is utilized in the treatment process of hepatitis-C. This multifunctional protien also helps in optimizing the health and mental condition Alzheimer’s disease patients. Thus, the rising adoption of lactoferrinin developing countries is going to escalate the market growth and development in the market.

  • Increasing Cases of Bacterial Infection

The rising incidences of the bacterial infections is the primary factor for stimulating the market growth and development. Many human infections are caused by either viruses or bacteria. The increasing cases of acne is going to increase the demand for the lactoferrin. Acne, also known as acne vulgaris, is a long-term skin disease which happens when the oil from the dead skin follicles block hair follicles.Acne is caused by a bacterium known as P.acnes. According to the World Health Organization (WHO), around 51% of women and 43% of men are reported to experienceacne during their twenties, around 33% of women and 20% of men are reported to experienceacne during their thirties, around 26% of women and 12% of men are reported to experience acne during their forties and around 15% of women and 7% of men reported experiencing acne during their fifties all across the globe. Thus, growing prevalence of this skin disease is going to spur the market development.

Restraints:
  • Lactoferrin ability to cause diarrhoea

Overconsumption of lactoferrin often causes diarrhoea. Additionally, high doses of lactoferrin may cause digestive upset and gastrointestinal disorders. Also, if lactoferrin is consumed in high doses the incidences of skin rash, loss of appetite, fatigue, chills, and constipation may occur.

Opportunities:
  • Rising health consciousness amongst the population

The growing health consciousness amongst the population is going to provide significant opportunities for the market to grow and develop in the future. The consumer’s inclination towards healthy lifestyle and growing utilization of additional nutritionare the main factors owing to the health consciousness. Rapid urbanization coupled with the rising expenditure in the developing and emerging countries is also going to provide potential opportunities. Additionally, innovative technologies are desired to resolve issues of food preservation in emerging as well as developed countries. There is a growing demand for antimicrobial food packaging assimilated with Lactoferrin, and biofilm control in food processing using lactoferrin. Thus, these factors will help the market to grow and flourish in future.

Challenges:
  • Availability of Substitutes

Anaemia is a blood condition where there is a lack of a protein called haemoglobin. Haemoglobin is required to carry oxygen in the blood and transport it around the body. Both lactoferrin and ferrous sulfate is used to treat anemia. Additionally, ferrous sulfate is an essential body mineral. Additionally, oral ferrous iron salts are the most cheapest and cost-effective in nature that is generally prescribed for the medication for the treatment of iron deficiency anemia. Thus, this factor may hamper the market growth and development in future.

Segmentation Analysis:

The global lactoferrin market has been segmented based on source, function, applicationand regions.

  • The source segment is divided intohuman milk and cow’s milk. Thehuman milk segment is going to going to dominate the market with around 62% in 2020. The segmental growth is attributed because large amount of lactoferrin is found in human milk, just after the baby is born known as colostrum. Colostrum holds high levels of lactoferrin, about seven times the amount found in breast milk that is produced in due course of time.
  • The function segment includesiron absorption, antioxidant, antibacterial, anti-inflammatory, immune cell stimulation, and intestinal flora protection. The iron absorption segment dominated the market with a market share around 28% in 2020. The segment growth is attributed because lactoferrin is usually used to treat anemia disorder. Anemia occurs because of iron deficiency in haemoglobin. Anemia affects around 30% of the global population. Thus, this factor is going to stimulate the segmental growth.
  • By application, the market is segmented into infant formula, food & beverages, animal feed, personal care products, pharmaceuticals, and sports & functional food. The infant formulasegment is going to have the highest growth during the forecast period. The segment growth is mainly attributed owing to binding property of Ferric ions associated with the lactoferrin. Also, lactoferrin possesses antibacterial and antifungal attributes which acts as an important agent for immunity in babies and infants.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa.Asia Pacific region emerged as the largest market for the lactoferrin market with around 32.5% share of the market revenue in 2020.

  • The regional growth is attributed because of the rise in demand for lactoferrin in the developing and emerging countries in the present scenario. The key organizations engaged in production and manufacturing of lactoferrin are gradually expanding their base in Asia Pacific region because of the presence of the large consumer base coupled with the rising popularity of the health consciousness amongst the population in and across the region.
  • North America is expected to grow at the highest CAGR over the forecast period owing to the rising incidences of the bacteria related diseases and disorders. According to the American Academy of Dermatology, acne is the most general skin disease in U.S. coupled with the developed countries like Canada affecting over 50 million American populationeach year.

Asia Pacific Lactoferrin Market Share in 2020- 32.5%

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances and partnerships to improve their market position in the global lactoferrin industry.

In May 2018, BegaBionutrientslaunched Inferrin that is a microencapsulated lactoferrin. This new Inferrinproduct is intendedto increase the applications of lactoferrinsubjected to food and dietary supplements.

In March 2016, Mead Johnson Nutrition Company launched of their new product line Enfinitasin order to enhance and optimize the nourishment in the children worldwide. This in turn will help in strengthening the position of the company in near future.

List of Key Market Players:

  • Tatua Co-Operative Dairy Company Ltd
  • Synlait Milk Ltd
  • Royal FrieslandCampina
  • Merck KGaA
  • Ingredia SA
  • Glanbia PLC
  • Freedom Foods Group Ltd
  • Fonterra Co-operative Group Limited
  • Farbest Brands
  • Bega Cheese Limited

Key Target Audience

  • Pharmaceutical companies
  • Research and Development (R&D) Companies
  • Government Research Laboratories
  • Government Authorities And R&D Institutions
  • Academic & Medical Research Institutions
  • Investors

Report Description:

  • Global lactoferrin Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2017 and 2018 are considered as the historic years and 2021 to 2030 are the forecast years. The global lactoferrin market is based on revenue (USD Million). The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share for each of the segments, regions and countries catering to global lactoferrin market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East &Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of lactoferrinon the basis of source, function, application and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global lactoferrin market. This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global lactoferrinmarket and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global lactoferrin market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the lactoferrin market was valued at USD 142.47 million in 2020 to USD 395.75 million by 2030.

Global lactoferrin market is growing at a CAGR of 9.20% during the forecast period 2021-2030.

The global lactoferrin market has been segmented based on source, function, application and regions. The human milk segment is anticipated to dominate the market in 2020.

The Asia Pacific region emerged as the largest market for the lactoferrin.

Rising demand for lactoferrin in developing nations is the key driving factor for the lactoferrin market.

Overconsumption of lactoferrin often causes diarrhoea, which could hamper the market growth.

Rising health consciousness amongst the population will provide huge opportunities to the market.

Key players are Tatua Co-Operative Dairy Company Ltd, Synlait Milk Ltd, Royal FrieslandCampina, Merck KGaA, Ingredia SA, Glanbia PLC

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Source
          4.3.2. Market Attractiveness Analysis By Function
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising Demand for Lactoferrin in Developing Nations
          5.2.2. Increasing Cases of Bacterial Infection
    5.3. Restrains
          5.3.1. Lactoferrin ability to cause diarrhoea
    5.4. Opportunities
          5.4.1. Rising health consciousness amongst the population
    5.5. Challenges
          5.5.1. Availability of Substitutes

6. Global Lactoferrin Market Analysis and Forecast, By Source
    6.1. Segment Overview
    6.2. Cow’s milk
    6.3. Human milk

7. Global Lactoferrin Market Analysis and Forecast, By Function
    7.1. Segment Overview
    7.2. Iron Absorption
    7.3. Antioxidant
    7.4. Antibacterial
    7.5. Anti-Inflammatory
    7.6. Immune Cell Stimulation
    7.7. Intestinal Flora Protection

8. Global Lactoferrin Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Infant Formula
    8.3. Food & Beverages
    8.4. Animal Feed
    8.5. Personal Care Products
    8.6. Pharmaceuticals
    8.7. Sports & Functional Food

9. Global Lactoferrin Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Lactoferrin Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in GlobalLactoferrin Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Tatua Co-Operative Dairy Company Ltd
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Synlait Milk Ltd
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Royal FrieslandCampina
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Merck KGaA
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Ingredia SA
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Glanbia PLC
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Freedom Foods Group Ltd
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Fonterra Co-operative Group Limited
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Farbest Brands
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Bega Cheese Limited
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Lactoferrin Market, By Source, 2018–2030(USD Million)

2. Global Cow’s milk Lactoferrin Market, By Region, 2018–2030(USD Million)

3. Global Human milk Lactoferrin Market, By Region, 2018–2030(USD Million)

4. Global Lactoferrin Market, By Function , 2018–2030(USD Million)

5. Global Iron Absorption Lactoferrin Market, By Region, 2018–2030(USD Million)

6. Global Antioxidant, Lactoferrin Market, By Region, 2018–2030(USD Million)

7. Global Antibacterial Lactoferrin Market, By Region, 2018–2030(USD Million)

8. Global Anti-Inflammatory Lactoferrin Market, By Region, 2018–2030(USD Million)

9. Global Immune Cell StimulationL actoferrin Market, By Region, 2018–2030(USD Million)

10. Global Intestinal Flora Protection Lactoferrin Market, By Region, 2018–2030 (USD Million)

11. Global Lactoferrin Market, By Application, 2018–2030(USD Million)

12. GlobalInfant FormulaLactoferrin Market, By Region, 2018–2030(USD Million)

13. Global Food & BeveragesL actoferrin Market, By Region, 2018–2030(USD Million)

14. Global Animal FeedL actoferrin Market, By Region, 2018–2030(USD Million)

15. Global Personal Care Products Lactoferrin Market, By Region, 2018–2030(USD Million)

16. Global Pharmaceuticals Lactoferrin Market, By Region, 2018–2030(USD Million)

17. Global Sports & Functional Food Lactoferrin Market, By Region, 2018–2030(USD Million)

18. Global Lactoferrin Market, By Region, 2018–2030(USD Million)

19. Global Lactoferrin Market, By North America, 2018–2030(USD Million)

20. North America Lactoferrin Market, By Source, 2018–2030(USD Million)

21. North America Lactoferrin Market, By Function , 2018–2030(USD Million)

22. North America Lactoferrin Market, By Application, 2018–2030(USD Million)

23. U.S. Lactoferrin Market, By Source, 2018–2030(USD Million)

24. U.S. Lactoferrin Market, By Function , 2018–2030(USD Million)

25. U.S. Lactoferrin Market, By Application, 2018–2030(USD Million)

26. Canada Lactoferrin Market, By Source, 2018–2030(USD Million)

27. Canada Lactoferrin Market, By Function , 2018–2030(USD Million)

28. Canada Lactoferrin Market, By Application, 2018–2030(USD Million)

29. Mexico Lactoferrin Market, By Source, 2018–2030(USD Million)

30. Mexico Lactoferrin Market, By Function , 2018–2030(USD Million)

31. Mexico Lactoferrin Market, By Application, 2018–2030(USD Million)

32. Europe Lactoferrin Market, By Source, 2018–2030(USD Million)

33. Europe Lactoferrin Market, By Function , 2018–2030(USD Million)

34. Europe Lactoferrin Market, By Application, 2018–2030(USD Million)

35. Germany Lactoferrin Market, By Source, 2018–2030(USD Million)

36. Germany Lactoferrin Market, By Function , 2018–2030(USD Million)

37. Germany Lactoferrin Market, By Application, 2018–2030(USD Million)

38. France Lactoferrin Market, By Source, 2018–2030(USD Million)

39. France Lactoferrin Market, By Function , 2018–2030(USD Million)

40. France Lactoferrin Market, By Application, 2018–2030(USD Million)

41. U.K. Lactoferrin Market, By Source, 2018–2030(USD Million)

42. U.K. Lactoferrin Market, By Function , 2018–2030(USD Million)

43. U.K. Lactoferrin Market, By Application, 2018–2030(USD Million)

44. Italy Lactoferrin Market, By Source, 2018–2030(USD Million)

45. Italy Lactoferrin Market, By Function , 2018–2030(USD Million)

46. Italy Lactoferrin Market, By Application, 2018–2030(USD Million)

47. Spain Lactoferrin Market, By Source, 2018–2030(USD Million)

48. Spain Lactoferrin Market, By Function , 2018–2030(USD Million)

49. Spain Lactoferrin Market, By Application, 2018–2030(USD Million)

50. Asia Pacific Lactoferrin Market, By Source, 2018–2030(USD Million)

51. Asia Pacific Lactoferrin Market, By Function , 2018–2030(USD Million)

52. Asia Pacific Lactoferrin Market, By Application, 2018–2030(USD Million)

53. Japan Lactoferrin Market, By Source, 2018–2030(USD Million)

54. Japan Lactoferrin Market, By Function , 2018–2030(USD Million)

55. Japan Lactoferrin Market, By Application, 2018–2030(USD Million)

56. China Lactoferrin Market, By Source, 2018–2030(USD Million)

57. China Lactoferrin Market, By Function , 2018–2030(USD Million)

58. China Lactoferrin Market, By Application, 2018–2030(USD Million)

59. India Lactoferrin Market, By Source, 2018–2030(USD Million)

60. India Lactoferrin Market, By Function , 2018–2030(USD Million)

61. India Lactoferrin Market, By Application, 2018–2030(USD Million)

62. South America Lactoferrin Market, By Source, 2018–2030(USD Million)

63. South America Lactoferrin Market, By Function , 2018–2030(USD Million)

64. South America Lactoferrin Market, By Application, 2018–2030(USD Million)

65. Brazil Lactoferrin Market, By Source, 2018–2030(USD Million)

66. Brazil Lactoferrin Market, By Function , 2018–2030(USD Million)

67. Brazil Lactoferrin Market, By Application, 2018–2030(USD Million)

68. Middle East and Africa Lactoferrin Market, By Source, 2018–2030(USD Million)

69. Middle East and Africa Lactoferrin Market, By Function , 2018–2030(USD Million)

70. Middle East and Africa Lactoferrin Market, By Application, 2018–2030(USD Million)

71. UAE Lactoferrin Market, By Source, 2018–2030(USD Million)

72. UAE Lactoferrin Market, By Function , 2018–2030(USD Million)

73. UAE Lactoferrin Market, By Application, 2018–2030(USD Million)

74. South Africa Lactoferrin Market, By Source, 2018–2030(USD Million)

75. South Africa Lactoferrin Market, By Function , 2018–2030(USD Million)

76. South Africa Lactoferrin Market, By Application, 2018–2030(USD Million)

List of Figures 

1. Global Lactoferrin Market Segmentation

2. Lactoferrin Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Lactoferrin Market Attractiveness Analysis By Source

9. Global Lactoferrin Market Attractiveness Analysis By Function 

10. Global Lactoferrin Market Attractiveness Analysis By Application

11. Global Lactoferrin Market Attractiveness Analysis By Region

12. Global Lactoferrin Market: Dynamics

13. Global Lactoferrin Market Share By Source (2021 & 2030)

14. Global Lactoferrin Market Share By Function  (2021 & 2030)

15. Global Lactoferrin Market Share By Application(2021 & 2030)

16. Global Lactoferrin Market Share by Regions (2021 & 2030)

17. Global Lactoferrin Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2030. The Brainy Insights has segmented the global lactoferrin market on the basis of below mentioned segments:

Global Lactoferrin Market by Source:

  • Human Milk
  • Cow’s Milk

Global Lactoferrin Market by Function:

  • Iron Absorption
  • Antioxidant
  • Antibacterial
  • Anti-Inflammatory
  • Immune Cell Stimulation
  • Intestinal Flora Protection

Global Lactoferrin Market by Application:

  • Infant Formula
  • Food & Beverages
  • Animal Feed
  • Personal Care Products
  • Pharmaceuticals
  • Sports & Functional Food

Global Lactoferrin Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa         
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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