The global kimchi market was valued at USD 4.83 Billion in 2023, which is anticipated to grow at a CAGR of 6.25% from 2024 to 2033. Growing health benefits from kimchi, growing veganism or plant-based diets worldwide, growing publicity from partnerships with social media influencers, and growing Korean food tourism are some of the key factors propelling the market growth. These factors are also anticipated to further support the market growth over the forecast period.
Kimchi is a traditional Korean dish made of fermented vegetables, typically Napa cabbage and Korean radishes, and a variety of sauces. The major ingredients are seasoned with a mixture of salt, garlic, ginger, scallions, chilli peppers, and often fish sauce or fermented seafood, however there are vegan and vegetarian versions. During the fermentation process, beneficial bacteria multiply in the mixture, giving kimchi its distinct sour flavour and elevating it to the position of a probiotic-rich food. Kimchi, a staple of Korean food, is commended for its high nutritional content, versatility as a side dish, and incorporation as an ingredient into numerous other recipes. Kimchi is a fermented food product that is usually created with flavouring elements that don't need to be further processed or desalted before eating. Its most noticeable flavour is usually sour. Red pepper, a variety of veggies, and additional spices are used to make kimchi. It has beneficial bacteria called lactobacillus, which enhances digestion and lowers the risk of major illnesses including diabetes and heart disease. Because kimchi contains several ingredients including selenium and allicin, it also aids in regulating cholesterol levels. It contains vitamin A, which supports good vision and aids in eliminating cancer-causing free radicals. Additionally, the nutritious value of kimchi helps to prevent skin ageing and cell oxidation. Food and beverage innovation is driving demand for new and inventive goods, which is a significant driver for producers in the global food and beverage business. Asian food is consistently regarded as a cutting-edge culinary offering. Because kimchi is being used more often in households, businesses, and other sectors, the market for it is expanding globally. The market for kimchi is expanding due to the numerous health advantages that urge people to eat it. In addition, as people in western nations become increasingly interested in and embrace the sharing culture of other countries' cuisines, kimchi's popularity grows. Due to its high nutritional content, diversity of flavours, and sensory appeal, kimchi is becoming more and more popular worldwide. One of the limitations may be that, despite the fact that kimchi has a lot of potential health benefits, it still includes live bacteria, which, if improperly maintained, increases the danger of harmful germs growing. Natural, organic, and health-conscious food products have become much more in demand worldwide in recent years.
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Growing Korean cuisine tourism to encourage eating behaviours- People who travel for food are exposed to a wide range of culinary traditions, including Korean cuisine that is centred around kimchi. After tasting kimchi for the first time, tourists frequently become addicted to it and search for it when they return home, increasing demand in local markets. Tourists are often inspired to try new foods by their travel experiences and cultural immersion, which leads to them becoming food ambassadors for products like kimchi. As they share their stories, at home interest in and demand for these unusual foods increase. The popularity of Korean restaurants in tourist-heavy areas has contributed significantly to the spread of kimchi throughout the world. When tourists enjoy the kimchi at these places, they search for similar experiences elsewhere, which raises demand and gives neighbourhood restaurants an opportunity to be highlighted. Food tourism stories are regularly shared on food blogs and social media sites. Influencers can create trends regarding kimchi and other Korean delights by posting about their experiences eating them, which will grow the kimchi business. The growing phenomena of culinary tourism, which increases consumer demand and awareness of this traditional Korean food, is partly responsible for kimchi's appeal on a global scale. The market for kimchi is expanding beyond its ethnic origins as more people discover and enjoy a wider variety of cuisines. These days, it's a staple in many different cuisines. Beyond its cultural origins, kimchi's growing popularity and positive reception in the ever-evolving world of culinary tourism continue to attract people's curiosity and drive demand, which is fueling the development of the business.
Regulations governing kimchi products worldwide- Many countries have tight regulations controlling the importing of foodstuffs like kimchi. These guidelines address labelling requirements, quality standards, and adhering to certain health and safety protocols. Compliance with these regulations could be a challenge for kimchi exporters, particularly for smaller companies or those based in places where it might be challenging to meet these requirements. Some countries have strict regulations on the ingredients that are present in food products. If any of the commonly used ingredients in traditional kimchi recipes don't adhere to these regulations, it may be difficult to manufacture or export kimchi in accordance with local legislation. The specific bacteria and ambient conditions required for the fermentation process used to manufacture kimchi may not be compliant with regional fermentation regulations or standards in different countries. This disparity makes it possible that exporting kimchi to regions with stringent laws governing fermentation or prohibitions on particular microbial strains will present difficulties. The regulations that dictate the kinds of packaging and the necessary labelling may differ significantly throughout countries. To meet these diverse needs, the production and exportation of kimchi products may become a more costly and intricate operation. Tariffs, quotas, and trade restrictions imposed on imported food products can make kimchi much more expensive in some locations, making it less competitive with local options.
Optimum distribution channel- By being available on both online and offline platforms, the kimchi market expansion is utilising a diverse distribution route. Thus, a large number of distribution channels are available, which presents a significant opportunity for the global market to grow. This approach allows for a greater market reach while satisfying the convenience and tastes of a diverse group of consumers. Collaborating with traditional offline channels like eateries, supermarkets, and grocery stores enables access to pre-existing networks that cater to clients who prefer in-person shopping experiences. E-commerce platforms enable access to a bigger audience that is not limited by region. It enables people to simply order and have items delivered directly to their homes, which is especially useful for those who are busy or shopping for speciality products like kimchi. The combination of online and physical distribution increases total kimchi market presence and provides clients with a seamless online and offline shopping experience. The availability of a wide distribution channel expands the market's potential by making kimchi more accessible to a broader range of clients with diverse preferences and purchasing habits.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global kimchi market, with a 33.64% market revenue share in 2023. Due to its excellent flavour and widespread use as side dishes, nations like South Korea and China are the world's top producers. Kimchi production has been rising since Koreans would rather purchase kimchi products than make them themselves.
Asia Pacific Region Kimchi Market Share in 2023 - 33.64%
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The type segment is divided into kkakdugi, yeolmu kimchi, baechu kimchi, baek, and nabak. The baechu kimchi segment dominated the market, with a market share of around 24.77% in 2023. Because it is juicy and delicious when freshly made, can be eaten fresh, and has a good storage capacity that allows people to preserve it for months or even longer, Baechu kimchi is becoming more and more popular.
The distribution channel segment is divided into supermarkets/ hypermarkets, departmental stores, online retail, and others. The supermarkets/ hypermarkets segment dominated the market, with a market share of around 26.48% in 2023. Supermarkets and hypermarkets are the most favoured because of their numerous features and products, such as their unique supermarket shelves and substantial discounts.
|Revenue (USD Billion)
|Market size value in 2023
|USD 4.83 Billion
|Market size value in 2033
|USD 8.85 Billion
|CAGR (2024 to 2033)
|The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
|Type, Distribution Channel
As per The Brainy Insights, the size of the kimchi market was valued at USD 4.83 Billion in 2023 & USD 8.85 Billion by 2033.
Global kimchi market is growing at a CAGR of 6.25% during the forecast period 2024-2033.
Asia Pacific region emerged as the largest market for the kimchi.
Growing Korean cuisine tourism to encourage eating behaviours is a significant driving factor for the growth of the kimchi market.
Regulations governing kimchi products worldwide is a significant restraining factor for the growth of the kimchi market.
Optimum distribution channel is a significant opportunity for the growth of the kimchi market.
Key players are CJ CheilJedang Corp., The Cultured Food Company, South Coast kimchi, The Kimchi Company, DAESANG, Mother-in-Law's, Cosmos Food Co., Inc., Mama O's Premium Kimchi, among others.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global kimchi market based on below mentioned segments:
Global Kimchi by Type:
Global Kimchi by Distribution Channel:
Global Kimchi by Region:
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