Household Cooking Appliance Market

Household Cooking Appliance Market Size by Product (Ovens, Cooktops & Cooking Ranges, Specialized Appliances), Structure (Freestanding, Built-in), Distribution Channel (E-commerce, Brick & Mortar), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13288
  • Published Date: Feb, 2023
  • Pages: 235
  • Category: Consumer Goods
  • Format: PDF
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The global household cooking appliance market was valued at USD 305.73 billion in 2022 and growing at a CAGR of 7.37% from 2023 to 2032. The market is expected to reach USD 622.54 billion by 2032. The Middle East and Africa is expected to increase the fastest during the forecast period.

Market Introduction:

Microwaves, cooktops, cooking ranges, and other specialist devices are a few examples of household cooking appliances. These items can have auto programs, heat regulators, or innovative programs as their foundation. These items are intended to make cooking simple and efficient. Furthermore, these items are utilized for cleaning and cooking. The need for the newest and most cutting-edge cooking appliances among homes worldwide is anticipated to fuel market expansion in the forecast years. The market for domestic cooking appliances is expanding due to the different features offered by top manufacturers and energy efficiency. Some key drivers influencing demand for the household cooking appliance market are increased disposable income, changing lifestyles, rising home improvement costs, adoption of modular kitchens, and an increase in the number of nuclear families worldwide. Additionally, the convenient access to cooking equipment through various sales channels, combined with a simple payment option, refund policy, and replacement offer, significantly boosts consumer demand for household cooking appliances. During the forecast period, the market is likely to rise due to the growing popularity of intelligent devices, including features like screens, voice control, and cameras. The latest features grabbing consumers' interest include technology like wireless connectivity and the internet of things (IoT) that enable remote monitoring. Additionally, consumers who are cost conscious benefited from the introduction of items with verified energy efficiency.

Household Cooking Appliance Market Size

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Recent Development

Bringing together specialists from the whole food ecosystem, Electrolux presented the Future Sustainable Kitchen on March 22, 2021. The event's main objective was to make sustainable eating the go-to option.

On April 15, 2021, the Electrolux Group announced that its AEG and Electrolux brands had won four Red Dot Design Awards. The designs impressed judges worldwide regarding innovation, use, technical excellence, and aesthetics.

Market Dynamics:

Drivers

Increasing household demand for eco-friendly cooking equipment- The market for cooking appliances with energy-efficiency certification is anticipated to increase in response to rising energy costs and growing environmental consciousness, particularly among households in developed countries. Additionally, producers are concentrating more on creating energy-efficient appliances, which also fuels the global need for household cooking appliances. A significant driver of the market expansion for household cooking appliances is the expanding population of the world combined with the rise in smaller households. The growing number of nuclear families who need at least one cooktop contributes to the market for household appliances. As a result, the demand for kitchen appliances is rising as the number of nuclear families increases. Again, it is anticipated that high residential building construction due to an increasing population will promote market expansion. Consumers' growing disposable income fuels demand for effective and modern kitchen appliances. The emergence of reasonably priced and effective kitchen appliances is assisting in accelerating market expansion along with the substantial increase of economies. Increasing labor force participation raises the country's GDP, which expands the household cooking appliances market. Thus, increasing consumer disposable income across undeveloped nations is anticipated to support the market expansion of household cooking appliances.

Restraints:

The increasing use of online platforms for meal delivery- The main restraints on growth include an increase in employment, a rise in the number of women working, customers' busy and hectic schedules, an increase in disposable money, and a growing use of online meal delivery services like Zomato. Because they no longer have time to cook at home, people are increasingly choosing to order through online food delivery services. This could restrict household cooking appliances' usage and hamper market expansion.

Opportunities:

The adoption of cutting-edge technology like IoT and AI- The latest technologies are being introduced by the manufacturers, including wireless connectivity, built-in cameras, screens, AI, and IoT, which enable remote operation of household cooking appliances and move the industry closer to automation of kitchen appliances. Consumers are showing interest in these newest technologies, which are anticipated to boost sales in the upcoming years. Urban population growth is expected to create profitable business opportunities worldwide. It is anticipated that interconnected cooking, which involves connecting kitchen appliances via the Internet of Things (IoT), can present attractive opportunities. This is attributable to the development of technology, driven by shifting consumer demand and preferences, and encourages producers to develop such cutting-edge products. Additionally, it is anticipated that the market expansion in the near future will be supported by the rising demand for appliances that are simple to use and handle.

Challenges:

Low affordability and electrification in developing countries- One of the biggest obstacles for market participants that prevents them from entering underdeveloped markets is the absence of electrification in underdeveloped regions. Another difficulty for manufacturers in creating affordable appliances is the poor affordability of low-income consumers. It is anticipated that the high initial cost will hamper the market growth compared to traditional cooking appliances. Innovative cooking appliances are being restricted due to the frequent maintenance required by modern devices. This restriction to market expansion emerges. The growing number of single people who prefer eating over cooking at home impacts the need for the product. The development of the global food and catering industry is also anticipated to restrain the market expansion for household cooking appliances.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the highest in the global household cooking appliance market, with a share of 38.46% and valued at USD 117.58 billion in 2022. Due to the low labor cost and accessibility of raw materials at reasonable prices, the region has become a significant production hub for manufacturers of household cooking appliances. Consequently, top producers from other areas are also extending their business activities in the Asia Pacific region. Throughout the forecast period, the regional market is anticipated to increase due to rising consumer spending power, early adoption of cutting-edge technology, increasingly changing lifestyles, and ongoing urbanization.

Asia Pacific Region Household Cooking Appliance Market Share in 2022 - 38.46%

 

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Product Segment Analysis

The product segment is divided into ovens, cooktops & cooking ranges, and specialized appliances. The cooktops & cooking ranges segment had the highest market share of 36.86% and was valued at USD 112.69 billion in 2022 in the household cooking appliance market. The newest cooktops and cooking ranges for households come in various sizes, are simple to install, and include functionalities that are simple to operate. As a result, they have increased consumer popularity and created new economic prospects, particularly in North America and Europe. The segment has been divided into cooktops and gas, electricity, and induction appliances ranges. Digital temperature control panels on induction cooktops help save time and conserve energy. As a result, modern households choose induction cooktops significantly.

Structure Segment Analysis

The structure segment is divided into freestanding and built-in. The freestanding segment had the highest market share of 54.83% and was valued at USD 167.63 billion in 2022 in the household cooking appliance market. In comparison to their built-in equivalents, freestanding appliances are less expensive. It is also simple to find replacement components for freestanding household products. Although freestanding home appliances take up more room in the kitchen, they are widespread since customers can select the products they want based on their space. Freestanding home furnishings are straightforward to keep clean and maintain.

Distribution Channel Segment Analysis

The distribution channel segment is divided into e-commerce and brick & mortar. The brick & mortar segment had the highest market share of 61.74% and was valued at USD 188.75 billion in 2022 in the household cooking appliance market. Many household consumers will continue to favor the brick-and-mortar channel and buy cooking equipment from general merchandise stores and other specialist retailers. Due to the tangible nature of the product, buyers may make rapid purchasing decisions at physical stores, allowing them to experience the product personally. When it comes to online purchases of kitchen appliances, there are occasions when customers feel uneasy about purchasing after only viewing the effect on the website. At this point, actual stores enable shoppers to inspect the appliance up close and make an informed purchase.

Some of the Key Market Players:
  • Daewoo Electronics Corporation
  • Haier Group Company
  • Panasonic
  • Videocon Industries Limited
  • Fisher & Paykel Appliances Holdings Ltd.
  • Miele & Cie. KG
  • AB Electrolux
  • LG Electronics
  • Robert Bosch Gmbh
  • Whirlpool Corporation
  • Stoves Appliance Company (Glen Dimplex Home Appliances Ltd.)
  • Philips Electronics

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 305.73 Billion
Market size value in 2032 USD 622.54 Billion
CAGR (2023 to 2032) 7.37%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments Product, Structure, Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the household cooking appliance market was valued at USD 305.73 billion in 2022 & USD 622.54 billion by 2032.

Global household cooking appliance market is growing at a CAGR of 7.37% during the forecast period 2023-2032.

Asia Pacific region emerged as the largest market for the household cooking appliance.

The market's growth will be influenced by increasing household demand for eco-friendly cooking equipment.

The market's growth will be hampered by the increasing use of online platforms for meal delivery.

The adoption of cutting-edge technology like IoT and AI is one of the opportunities for the growth of the market.

Low affordability and electrification in the developing countries is the challenge for the household cooking appliance market.

1. Introduction
    1.1. Objective of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Structure
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing household demand for eco-friendly cooking equipment
    5.3. Restraints
          5.3.1. The increasing use of online platforms for meal delivery
    5.4. Opportunities
          5.4.1. The adoption of cutting-edge technology like IoT and AI
    5.5. Challenges
          5.5.1. Low affordability and electrification in the developing countries

6. Global Household Cooking Appliance Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Ovens
    6.3. Cooktops & Cooking Ranges
    6.4. Specialized Appliances

7. Global Household Cooking Appliance Market Analysis and Forecast, By Structure
    7.1. Segment Overview
    7.2. Freestanding
    7.3. Built-in

8. Global Household Cooking Appliance Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. E-commerce
    8.3. Brick & Mortar

9. Global Household Cooking Appliance Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Household Cooking Appliance Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Household Cooking Appliance Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Daewoo Electronics Corporation
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Haier Group Company
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Panasonic
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Videocon Industries Limited
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Fisher & Paykel Appliances Holdings Ltd.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Miele & Cie. KG
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. AB Electrolux
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. LG Electronics
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Robert Bosch Gmbh
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Whirlpool Corporation
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Stoves Appliance Company (Glen Dimplex Home Appliances Ltd.)
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Philips Electronics
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis

List of Table

1. Global Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

2. Global Ovens, Household Cooking Appliance Market, By Region, 2019-2032 (USD Billion) 

3. Global Cooktops & Cooking Ranges, Household Cooking Appliance Market, By Region, 2019-2032 (USD Billion)

4. Global Specialized Appliances, Household Cooking Appliance Market, By Region, 2019-2032 (USD Billion)

5. Global Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

6. Global Freestanding, Household Cooking Appliance Market, By Region, 2019-2032 (USD Billion) 

7. Global Built-in, Household Cooking Appliance Market, By Region, 2019-2032 (USD Billion) 

8. Global Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion) 

9. Global E-commerce, Household Cooking Appliance Market, By Region, 2019-2032 (USD Billion) 

10. Global Brick & Mortars, Household Cooking Appliance Market, By Region, 2019-2032 (USD Billion)

11. Global Household Cooking Appliance Market, By Region, 2019-2032 (USD Billion) 

12. North America Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

13. North America Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

14. North America Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion) 

15. U.S. Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

16. U.S. Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

17. U.S. Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion) 

18. Canada Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

19. Canada Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

20. Canada Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion) 

21. Mexico Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

22. Mexico Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

23. Mexico Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion)

24. Europe Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

25. Europe Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

26. Europe Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion)

27. Germany Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

28. Germany Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

29. Germany Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion) 

30. France Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

31. France Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

32. France Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion)

33. U.K. Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

34. U.K. Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

35. U.K. Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion)

36. Italy Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

37. Italy Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

38. Italy Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion)

39. Spain Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

40. Spain Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

41. Spain Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion) 

42. Asia Pacific Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

43. Asia Pacific Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

44. Asia Pacific Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion) 

45. Japan Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

46. Japan Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

47. Japan Household Cooking Appliance Market, By Distribution Channel 2019-2032 (USD Billion)

48. China Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

49. China Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

50. China Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion)

51. India Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

52. India Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

53. India Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion) 

54. South America Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

55. South America Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

56. South America Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion) 

57. Brazil Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

58. Brazil Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

59. Brazil Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion) 

60. Middle East and Africa Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

61. Middle East and Africa Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

62. Middle East and Africa Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion)

63. UAE Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

64. UAE Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

65. UAE Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion)

66. South Africa Household Cooking Appliance Market, By Product, 2019-2032 (USD Billion) 

67. South Africa Household Cooking Appliance Market, By Structure, 2019-2032 (USD Billion) 

68. South Africa Household Cooking Appliance Market, By Distribution Channel, 2019-2032 (USD Billion) 

List of Figures 

1. Global Household Cooking Appliance Market Segmentation

2. Household Cooking Appliance Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Household Cooking Appliance Market Attractiveness Analysis By Product

9. Global Household Cooking Appliance Market Attractiveness Analysis By Structure

10. Global Household Cooking Appliance Market Attractiveness Analysis By Distribution Channel

11. Global Household Cooking Appliance Market Attractiveness Analysis By Region

12. Global Household Cooking Appliance Market: Dynamics

13. Global Household Cooking Appliance Market Share by Product (2023 & 2032)

14. Global Household Cooking Appliance Market Share by Structure (2023 & 2032)

15. Global Household Cooking Appliance Market Share by Distribution Channel (2023 & 2032)

16. Global Household Cooking Appliance Market Share by Regions (2023 & 2032)

17. Global Household Cooking Appliance Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global household cooking appliance based on below mentioned segments:

Global Household Cooking Appliance by Product:

  • Ovens
  • Cooktops & Cooking Ranges
  • Specialized Appliances

Global Household Cooking Appliance by Structure:

  • Freestanding
  • Built-in

Global Household Cooking Appliance by Distribution Channel:

  • E-commerce
  • Brick & Mortar

Global Household Cooking Appliance by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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