Online Food Delivery Market

Online Food Delivery Market Size by Type (Mobile Applications and Websites), Business Model (Order Focused Food Delivery Systems, Full-Service Food Delivery Systems, Logistics-Based Food Delivery Systems, and Others), Payment Method, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12992
  • Published Date: Oct, 2022
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global online food delivery market is expected to grow from USD 167.54 billion in 2022 to USD 432.32 billion by 2030, at a CAGR of 12.58% during the forecast period 2022-2030. The Asia Pacific is expected to grow the fastest during the forecast period.

Market Introduction:

Online food delivery allows the customers to view the menus, ratings, location, and other necessary details of a food outlet or a restaurant on a mobile application or website. The admin interface enables the users to connect to multiple restaurants and order food for delivery at their location of choice. The websites or mobile applications enable restaurants or food outlets to fulfill these orders. Customers can order already cooked food for direct consumption or ready-to-eat foods and beverages. A smart connected device is used to order food from an online food delivery platform. The restaurants with multiple chains in various parts of the world have their own dedicated online food delivery apps. For instance, Mcdonald's, Domino's, KFC, and pizza hut have apps that cater to customers' online food delivery needs. Third-party aggregators are also gaining prominence as they collect the details about multiple restaurants and food outlets and offer delivery services as a link between the customers and food service providers. Online food delivery is a boon to customers and food providers. It also benefits the aggregators. Online food delivery helps food outlets reach more customers, improve online visibility, enhance efficiency, be cost-effective, and drive profit margins with greater orders. The customers are offered all the options at the click of a button while sitting at home. Online food delivery offers convenience and affordability and improves accessibility. The advancement in technologies has enabled secure payment options, furthering the development of the online food delivery market.

Online Food Delivery Market Size

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Recent Development

September 2022: With Shinhan Bank's new "Ttaenggyeoyo" service quickly gaining subscribers and Naver introducing a new delivery platform dubbed "N Delivery" in the south Korean market in November, competition has been heating up in the food delivery sector. In the eight months since its launch in January, Shinhan Bank, one of the biggest lenders in the nation, has already registered more than 1 million subscribers for its service. By providing more advantages to clients and restaurant owners than other participants in the market, the company was able to raise its market share in such a short amount of time. IT giant Naver uses its map, reservation, and online payment systems to optimize its meal delivery service.

September 2022 - According to Kaushik Dutta, chairman of the company's board of directors, Zomato, an online food delivery service, has chosen to focus on three important areas: food ordering and delivery; supplies to restaurants through "Hyperpure"; and rapid commerce. The narrowed-down focus is anticipated to help the company capture a greater market share in online food delivery.

Market Dynamics:

Drivers:

Increasing adoption of smart and connected electronic devices - The covid 19 pandemic led to the closure of all dine-in food services like restaurants, cafes, and hotels. To overcome the losses brought on by the closure of dining services, food service providers started offering home deliveries to sustain the businesses through their websites and food delivery platforms like uber eats, Zomato, and food panda. Also, the concept of cloud kitchen gained prominence. All these shifts caused a significant increase in the demand for smartphone laptops and internet/data connectivity services. The affordable smartphones in the market, accompanied by the telecom boom in global economies, reduced the prices of the internet worldwide, making internet access affordable and easy. The billions of smartphone users with internet access can access the convenient online food delivery systems sitting at home, which is ideal for the busy young population of the globe. The digitization of food services by aggregators offering everything under a single platform is anticipated to grow even after the pandemic owing to its convenient, accessible & affordable nature.

Restraints:

Lack of infrastructure - Even with the increasing number of product/service innovations in the online food delivery market, developing nations globally are not equipped with the proper infrastructure to scale up the online food delivery market. For instance, the potential consumer market of the tier-1 and tier-2 cities is unexploited given the lack of connectivity and the absence of retail food chains nearby. Ban on commercial operations of drones is another example that will restrict the development of the market.

Opportunities:

Application of artificial intelligence and big data - Increased research and innovations have widened the scope of AI and big data analytics applications. Using AI and big data analytics in online food delivery platforms will help make mobile applications and websites a personalized experience for the customer with easy navigation and an interactive interface. These intelligent applications will create better customer options according to their previous choices, new tastes, location, and reviews of multiple restaurants. The interactive nature is an added advantage as the increased engagement helps it come at par with the offline dine-in experience in restaurants. Big data analytics will analyze customer behavior and process it in real time to give the best recommendations to the app users. The use of drones for food deliveries is a new venture being tested by food delivery platforms and other technologies. Such technological advancements and new software will offer lucrative opportunities for the market players. 

Challenges:

Lax data privacy and protection laws - Many cyber-attacks follow increased online users. The online food delivery platforms are a gig economy without proper labor and data security laws. The lack of preventive and protective measures leaves users vulnerable to personal data leakage, data theft, and fraudulent practices. The absence of labor laws facilitates exploitative practices for the workers in the sector. The online food delivery platform attracts individuals from all walks of life, from students to working professionals. The leakage of sensitive personal information, including users' buying habits, is being exploited by selling them to third parties. The third parties use it to harass the users with multiple and frequent ads, which is frustrating for the millions of customers, therefore aiding the market in keeping potential customers away from it.

Segmentation analysis:

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region emerged as the largest market for the global online food delivery market, with a 45.11% share of the market revenue in 2022. The Asia Pacific currently dominates the online food delivery market due to the region's massive population, with India and China being the significant shareholders in the growing populations. The population growth is accompanied by the increase in per capita disposable income, thereby contributing to the rising consumption expenditure. Significant market players and their advancement in the Chinese, Indian and Japanese markets also contribute to the online food delivery market. The booming smartphone and telecom market has increased the number of smartphone owners with internet access. The renewed government push for the 5G rollout to provide better internet access to the population will increase internet penetration in the region, thereby facilitating the growth of the online food delivery market. The growth of the digital payment market given the two years of the pandemic, which drove contactless payment methods, has also advanced the online food delivery market. The Asia Pacific market will rise during the forecast period, given the region's large young population with busy lifestyles.

Asia Pacific Region Online Food Delivery Market Share in 2022 – 45.11%

 

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Type segment analysis

The type segment is divided into mobile applications and websites. The mobile applications segment dominated the market with a market share of around 76% in 2022. A mobile application, as the name suggests, is intended for the use of smartphones or tablets. A mobile application is a software developed to serve a specific purpose or clientele. The increasing ownership of smartphones and the disruptive telecom market, which has made internet access easier and affordable, are the primary drivers for the segment's growth. The technological advancements have led to the development of interactive, functional, real-time, and easy-to-navigate apps, thereby contributing to the growth of the segment. The increasing affordability of smartphones, given the growing research and development in the sector, has increased the number of individuals with access to mobile applications, thereby driving the segment's growth. 

Business model segment analysis

The business model segment is divided into order-focused food delivery systems, full-service food delivery systems, logistics-based food delivery systems, and others. The order-focused food delivery systems segment dominated the market with a market share of around 57% in 2022. The order-focused food delivery system is called the aggregators' food delivery system. The mobile application or the aggregator's website offers the customer the menu of all the nearby restaurants, allowing the customer to choose from a wide variety of options in a single place. The aggregator is the third party with its delivery personnel and acts as a link between the customer and food providers/restaurants. The convenience of the order-focused food delivery systems drives the segment's growth. The dedicated service offering customization to customers according to their tastes, preferences, place, and time are other factors contributing to the development of the segment. The multiple offers and discounts presented by the aggregators are also a positive driving factor for the segment. The several payment options offered by the aggregators, along with an avenue of restaurant research for customers, will drive the development of the segment in the forecast period.

Payment method segment analysis

The payment method segment is divided into online and cash-on-delivery. The online segment dominated the market with a market share of around 74% in 2022. Payment options other than cash on delivery or any other payment involving physical cash are called online payments. Online payment is the electronic exchange of money via the internet. Credit cards, debit cards, e-wallets, smart cards, net banking, UPI payment, and other mobile payment are a few examples of online payment options. With technological advancement, online payments have become safe, secure, and convenient for customers, thereby growing in popularity in the market. The speed, security, ease, reduced transaction costs, and time efficiency offered by online payment contribute to the development of the segment. The increased access to net banking and UPI facilities offered by private and public players is expanding the market for online payments. Furthermore, the multiple discounts and offers offered with online payments will drive the adoption of the online payment segment. The COVID-19 pandemic has contributed significantly to the segment's growth with its no-contact and hassle-free transaction approach.

Some of the Key Market Players:

  • Deliveroo Plc
  • Delivery Hero SE
  • DoorDash Inc.
  • Foodpanda
  • Grubhub
  • Just Eat Takeaway.com N.V.
  • Papa John’s International Inc.
  • Roofoods Limited
  • Uber Technologies
  • Zomato Limited

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 167.54 Billion
Market size value in 2030 USD 432.32 Billion
CAGR (2022 to 2030) 12.58%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments The research segment is based on type, business model, and payment method.
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the online food delivery market was valued at USD 167.54 billion in 2022 to USD 432.32 billion by 2030.

Global online food delivery market is growing at a CAGR of 12.58% during the forecast period 2022-2030.

The market's growth will be influenced by the increasing adoption of smart and connected electronic devices.

Lack of infrastructure could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Type
          4.3.2. Market Attractiveness Analysis by Business Model
          4.3.3. Market Attractiveness Analysis by Payment Method
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing adoption of smart and connected electronic devices
    5.3. Restraints
          5.3.1. Lack of infrastructure
    5.4. Opportunities
          5.4.1. Application of artificial intelligence and big data
    5.5. Challenges
          5.5.1. Lax data privacy and protection laws

6. Global Online Food Delivery Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Mobile Applications
    6.3. Websites

7. Global Online Food Delivery Market Analysis and Forecast, By Business Model
    7.1. Segment Overview
    7.2. Order Focused Food Delivery Systems
    7.3. Full-Service Food Delivery Systems
    7.4. Logistics-Based Food Delivery Systems
    7.5. Others

8. Global Online Food Delivery Market Analysis and Forecast, By Payment Method
    8.1. Segment Overview
    8.2. Online
    8.3. Cash-on-Delivery

9. Global Online Food Delivery Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Online Food Delivery Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Online Food Delivery Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Deliveroo Plc
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Delivery Hero SE
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. DoorDash Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Foodpanda
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Grubhub
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Just Eat Takeaway.com N.V.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Papa John’s International Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Roofoods Limited
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Uber Technologies
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Zomato Limited
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

2. Global Mobile Applications Online Food Delivery Market, By Region, 2019-2030 (USD Billion) 

3. Global Websites Online Food Delivery Market, By Region, 2019-2030 (USD Billion) 

4. Global Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

5. Global Order Focused Food Delivery Systems Online Food Delivery Market, By Region, 2019-2030 (USD Billion) 

6. Global Full-Service Food Delivery Systems Online Food Delivery Market, By Region, 2019-2030 (USD Billion) 

7. Global Logistics-Based Food Delivery Systems Online Food Delivery Market, By Region, 2019-2030 (USD Billion) 

8. Global Others Online Food Delivery Market, By Region, 2019-2030 (USD Billion) 

9. Global Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

10. Global Online Online Food Delivery Market, By Region, 2019-2030 (USD Billion) 

11. Global Cash-on-Delivery Online Food Delivery Market, By Region, 2019-2030 (USD Billion) 

12. Global Online Food Delivery Market, By Region, 2019-2030 (USD Billion) 

13. North America Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

14. North America Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

15. North America Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

16. U.S. Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

17. U.S. Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

18. U.S. Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

19. Canada Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

20. Canada Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

21. Canada Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

22. Mexico Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

23. Mexico Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

24. Mexico Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

25. Europe Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

26. Europe Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

27. Europe Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

28. Germany Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

29. Germany Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

30. Germany Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

31. France Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

32. France Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

33. France Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

34. U.K. Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

35. U.K. Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

36. U.K. Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

37. Italy Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

38. Italy Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

39. Italy Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

40. Spain Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

41. Spain Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

42. Spain Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

43. Asia Pacific Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

44. Asia Pacific Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

45. Asia Pacific Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

46. Japan Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

47. Japan Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

48. Japan Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

49. China Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

50. China Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

51. China Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

52. India Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

53. India Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

54. India Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

55. South America Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

56. South America Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

57. South America Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

58. Brazil Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

59. Brazil Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

60. Brazil Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

61. Middle East and Africa Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

62. Middle East and Africa Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

63. Middle East and Africa Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

64. UAE Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

65. UAE Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

66. UAE Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

67. South Africa Online Food Delivery Market, By Type, 2019-2030 (USD Billion) 

68. South Africa Online Food Delivery Market, By Business Model, 2019-2030 (USD Billion) 

69. South Africa Online Food Delivery Market, By Payment Method, 2019-2030 (USD Billion) 

List of Figures 

1. Global Online Food Delivery Market Segmentation

2. Online Food Delivery Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Online Food Delivery Market Attractiveness Analysis by Type

9. Global Online Food Delivery Market Attractiveness Analysis by Business Model

10. Global Online Food Delivery Market Attractiveness Analysis by Payment Method

11. Global Online Food Delivery Market Attractiveness Analysis by Region

12. Global Online Food Delivery Market: Dynamics

13. Global Online Food Delivery Market Share by Type (2022 & 2030)

14. Global Online Food Delivery Market Share by Business Model (2022 & 2030)

15. Global Online Food Delivery Market Share by Payment Method (2022 & 2030)

16. Global Online Food Delivery Market Share by Regions (2022 & 2030)

17. Global Online Food Delivery Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global online food delivery market based on below mentioned segments:

Global Online Food Delivery Market by Type:

  • Mobile Applications
  • Websites

Global Online Food Delivery Market by Business Model:

  • Order Focused Food Delivery Systems
  • Full-Service Food Delivery Systems
  • Logistics-Based Food Delivery Systems
  • Others 

Global Online Food Delivery Market by Payment Method:

  • Online
  • Cash-on-Delivery   

Global Online Food Delivery Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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