Freight Forwarding Market

Freight Forwarding Market Size by Mode of Transport (Air Freight Forwarding, Rail Freight Forwarding, Ocean Freight Forwarding, and Road Freight Forwarding), Services (Transportation & Warehousing, Value-added Services, and Insurance), Customer Type (B2B and B2C), Application (Healthcare, Oil & Gas, Retail, Food & Beverage, Industrial and Manufacturing, and others) Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13348
  • Published Date: Jul, 2024
  • Pages: 236
  • Category: Automotive & Transportation
  • Format: PDF
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The global freight forwarding market was valued at USD 208.61 billion in 2023. The global freight forwarding market is growing at a CAGR of 4.1% from 2024 to 2033. The global freight forwarding market is expected to reach USD 311.77 billion by 2033. The growing use of technology like AI is further driving the market. The Asia Pacific is expected to grow the fastest during the forecast period.

Market Introduction:

Freight forwarding is the arrangement and transportation of goods from one point to another using one or more carriers through air, water, land, or rail. The foundation of freight forwarding is the practical and economical transportation of goods preserved in good condition during the route. To accomplish this, freight forwarders become experts in managing the logistics necessary to guarantee that goods reach on time. In today's markets, having the right tools at disposal is crucial for successful trading and transportation.

Freight Forwarding Market Size

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Recent Development
  • In March 2021, Kuehne+Nagel (K+N), a global third-party logistics (3PL) services business with headquarters in Germany, recently paid US$ 1.5 billion to acquire China-based freight forwarder Apex International Corporation. The acquisition's goal was to increase its presence in the Asia area.
  • In December 2019, Sinotrans Limited, Germany, expanded its ocean container capacity to 3.7 million twenty-foot equivalent units (TEU) 2019 from 3.3 million twenty-foot equivalent units (TEU) in 2018, witnessing a growth of 11.3%.

Market Dynamics:

Drivers

Growing cross-border trade activities and a booming e-commerce sector- The freight forwarding market has increased due to the e-commerce industry's quick expansion, which has led to a demand for a well-organized supply chain and logistics to ensure a seamless end-to-end movement of goods. The freight forwarding industry has developed due to technological advancements like the Internet of Things (IoT) in freight forwarding systems.

Restraints:

Clogged trade routes– The market is likely to be hampered by the congested trade channels. A crisis in global freight transportation capacity is just beginning. Economic growth and increased international trade have steadily increased the need for freight transportation in North America and Europe over the past few decades. The inability of specific routes to handle significant levels of freight traffic has resulted in congested freight zones hampering the market's growth.

Opportunities:

Increasing usage of artificial intelligence- Artificial intelligence in logistics and supply chain management is developing quickly. The integration of artificial intelligence (AI) has become a critical issue that is gaining pace in the freight forwarding industry. Artificial intelligence helps save costs and time, increases productivity, and enhances accuracy through automation and real-time data. This is expected to provide growth opportunities for the freight forwarding market over the forecast period.

Challenges:

The expansion of nearshoring manufacturing businesses globally - The growth of the freight forwarding market is challenged by the expansion of nearshoring manufacturing operations around the globe, which is anticipated to lead to a lack of acceptability of trade activities. The increase of the freight forwarding market is anticipated to be constrained by the development of reshoring and nearshoring industries. Despite the challenges, the expanding trend of global freight transportation will assist in tempering the freight forwarding industry's boom over the coming years.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global freight forwarding market, with a 33.81% share of the market revenue in 2023.

North America currently dominates the freight forwarding market due to its strong economy. The United States contributes one-fifth of the world's GDP despite having only 4.5% of its population. Out of ten brands, the majority are American. The United States has the most trading partners. The United States'      top 30 trading partners account for 88% of exports and 87% of imports.

Additionally, as governments enacted lockdowns in the US and other countries to try and stop the spread of Covid-19, consumers have switched to buying more goods and services online. Major retailers, particularly those found in malls, have experienced losses. As consumers become more reliant on online purchasing, online merchants like Amazon and Target Corp., which has expanded its e-commerce operations, have seen their fortunes surge. Walt Disney said in March 2021 that it would shutter at most minuscule 60 Disney Stores across North America in that year. The business announced that it would reduce the number of its brick-and-mortar sites while increasing its e-commerce efforts. Asia Pacific is expected to expand at the fastest CAGR during the forecast period owing to the expanding economies like China and India. Since they present growth potential, leading corporations are concentrating on mergers and acquisitions to increase their company footprint in these fast-growing markets.

North America Region Freight Forwarding Market Share in 2023 - 33.81%

 

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Mode of Transport segment analysis

The mode of transport segment is divided into air freight forwarding, rail freight forwarding, ocean freight forwarding, and road freight forwarding. The ocean freight forwarding segment dominated the market, with a market share of around 25.88% in 2023. Due to the widespread use of the internet, rising living costs, infrastructure improvements (new ports, containers, and ships), and services best suited for the e-commerce market, the maritime freight forwarding industry is flourishing.

Services segment analysis

The services segment is fragmented into transportation & warehousing, value-added services, and insurance. The transportation and warehousing segment dominated the market, with a market share of 42.33% in 2023. Throughout the shipping process, freight forwarders serve as brokers, negotiating prices and selecting the top warehouses and shipping firms, increasing the demand for transportation and warehousing.

Customer Type segment analysis

The customer type segment is divided into B2B and B2C. Over the forecast period, the B2B segment is expected to grow at the fastest CAGR of 5.1%. Delivery on time is more important to customers, making it a key differentiator for businesses that propel the market’s growth. The B2B sector has grown owing to innovation in freight transit for efficient management.

Application segment analysis

The application segment is divided into healthcare, oil & gas, retail, food & beverage, industrial and manufacturing, and others. The healthcare segment dominated, with a market share of around 18.88% in 2023. The significant market expansion in the healthcare sector can be observed due to rising worldwide pharmaceutical sales and increased activities to support cold chain logistics.

Some of the Key Market Players:
  • Bolloré Logistics
  • CEVA Logistics
  • Sinotrans India Private Limited
  • DB Schenker
  • DHL Global Forwarding
  • Imerco
  • Dachser
  • DSV Panalpina A/S
  • Expeditors International
  • Hellmann Worldwide Logistics
  • Kuehne + Nagel International AG
  • MGF (Manitoulin Global Forwarding)
  • Nippon Express Co.
  • UPS Supply Chain Solutions

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 208.61 Billion
Market size value in 2033 USD 311.77 Billion
CAGR (2024 to 2033) 4.10%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region North America, Asia Pacific, Europe, Latin America, and Middle East & Africa.
Segments Mode of Transport, Services, Customer Type, Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the freight forwarding market was valued at USD 208.61 Billion in 2023 to USD 311.77 Billion by 2033.

The global freight forwarding market is growing at a CAGR of 4.10% during the forecast period 2024-2033.

North America emerged as the largest market for freight forwarding.

Growing cross-border trade activities and a booming e-commerce sector will influence the market's growth.

Clogged trade routes could hamper the market growth.

Increasing usage of artificial intelligence will provide considerable opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Mode of Transport
          4.3.2. Market Attractiveness Analysis By Services
          4.3.3. Market Attractiveness Analysis By Customer Type
          4.3.4. Market Attractiveness Analysis By Application
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing cross-border trade activities and a booming e-commerce sector
    5.3. Restraints
          5.3.1. Clogged trade routes
    5.4. Opportunities
          5.4.1. Increasing usage of artificial intelligence
    5.5. Challenges
          5.5.1. The expansion of nearshoring manufacturing businesses globally



6. Global Freight Forwarding Market Analysis and Forecast, By Mode of Transport
    6.1. Segment Overview
    6.2. Air Freight Forwarding
    6.3. Rail Freight Forwarding
    6.4. Ocean Freight Forwarding
    6.5. Road Freight Forwarding

7. Global Freight Forwarding Market Analysis and Forecast, By Services
    7.1. Segment Overview
    7.2. Mode of Transportation & Warehousing
    7.3. Value-added Services
    7.4. Insurance

8. Global Freight Forwarding Market Analysis and Forecast, By Customer Type
    8.1. Segment Overview
    8.2. B2B
    8.3. B2C

9. Global Freight Forwarding Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Healthcare
    9.3. Oil & Gas
    9.4. Retail
    9.5. Food & Beverage
    9.6. Industrial and Manufacturing
    9.7. others

10. Global Freight Forwarding Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Freight Forwarding Market-Competitive Landscape
    11.1. Overview
          11.1.1. Market Share of Key Players in the Freight Forwarding Market
          11.1.2. Global Company Market Share
          11.1.3. North America Company Market Share
          11.1.4. Europe Company Market Share
          11.1.5. APAC Company Market Share
    11.2. Competitive Situations and Trends
          11.2.1. Product Launches and Developments
          11.2.2. Partnerships, Collaborations, and Agreements
          11.2.3. Mergers & Acquisitions
          11.2.4. Expansions

12. Company Profiles
    12.1. Bolloré Logistics
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Component Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. CEVA Logistics
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Component Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Sinotrans India Private Limited
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Component Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. DB Schenker
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Component Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. DHL Global Forwarding
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Component Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Imerco
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Component Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Dachser
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Component Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. DSV Panalpina A/S
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Component Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Expeditors International
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Component Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Hellmann Worldwide Logistics
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Component Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion)

2. Global Air Freight Forwarding Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion) 

3. Global Rail Freight Forwarding Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion) 

4. Global Ocean Freight Forwarding Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion)

5. Global Road Freight Forwarding Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion)

6. Global Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

7. Global Transportation & Warehousing Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion) 

8. Global Value-added Services Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion)

9. Global Insurance Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion)

10. Global Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion) 

11. Global B2B Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion) 

12. Global B2C Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion)

13. Global Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion)

14. Global Healthcare Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion)

15. Global Oil & Gas Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion)

16. Global Retail Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion)

17. Global Food & Beverages Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion)

18. Global Industrial and Manufacturing Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion)

19. Global Others Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion)

20. Global  Freight Forwarding Market, By Region, 2020 - 2033 (USD Billion)

21. North America Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

22. North America Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

23. North America Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion)

24. North America Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

25. U.S. Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

26. U.S. Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

27. U.S. Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion)

28. U.S. Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

29. Canada Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

30. Canada Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

31. Canada Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion)

32. Canada Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

33. Mexico Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

34. Mexico Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

35. Mexico Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion)

36. Mexico Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

37. Europe Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

38. Europe Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

39. Europe Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion) 

40. Europe Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

41. Germany Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

42. Germany Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

43. Germany Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion)

44. Germany Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion)

45. France Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

46. France Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

47. France Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion) 

48. France Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

49. U.K. Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

50. U.K. Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

51. U.K. Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion)

52. U.K. Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion)  

53. Italy Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

54. Italy Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

55. Italy Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion) 

56. Italy Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

57. Spain Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

58. Spain Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

59. Spain Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion) 

60. Spain Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

61. Asia Pacific Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

62. Asia Pacific Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

63. Asia Pacific Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion) 

64. Asia Pacific Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

65. Japan Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

66. Japan Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

67. Japan Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion) 

68. Japan Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

69. China Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

70. China Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

71. China Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion) 

72. China Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

73. India Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

74. India  Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

75. India Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion)

76. India Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion)  

77. South America Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

78. South America Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

79. South America Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion)

80. South America Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

81. Brazil Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

82. Brazil Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

83. Brazil Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion)

84. Brazil Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

85. The Middle East and Africa Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

86. The Middle East and Africa Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

87. The Middle East and Africa Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion) 

88. The Middle East and Africa Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion)

89. UAE Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

90. UAE Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

91. UAE Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion) 

92. UAE Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

93. South Africa Freight Forwarding Market, By Mode of Transport, 2020 - 2033 (USD Billion) 

94. South Africa Freight Forwarding Market, By Services, 2020 - 2033 (USD Billion) 

95. South Africa Freight Forwarding Market, By Customer Type, 2020 - 2033 (USD Billion) 

96. South Africa Freight Forwarding Market, By Application, 2020 - 2033 (USD Billion) 

List of Figures 

1. Global Freight Forwarding Market Segmentation

2. Freight Forwarding Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Freight Forwarding Market Attractiveness Analysis By Mode of Transport

9. Global Freight Forwarding Market Attractiveness Analysis By Services

10. Global Freight Forwarding Market Attractiveness Analysis By Customer Type

11. Global Freight Forwarding Market Attractiveness Analysis By Application

12. Global Freight Forwarding Market Attractiveness Analysis By Region

13. Global Freight Forwarding Market: Dynamics

14. Global Freight Forwarding Market Share by Mode of Transport (2024 & 2033)

15. Global Freight Forwarding Market Share By Services (2024 & 2033)

16. Global Freight Forwarding Market Share by Customer Type (2024 & 2033)

17. Global Freight Forwarding Market Share by Application (2024 & 2033)

18. Global Freight Forwarding Market Share by Regions (2024 & 2033)

19. Global Freight Forwarding Market Share by Company (2023)

This study forecasts global, regional, and country revenue from 2020 to 2033. Brainy Insights has segmented the global freight forwarding market based on the below-mentioned segments:

Global Freight Forwarding Market by Mode of Transport:

  • Air Freight Forwarding
  • Rail Freight Forwarding
  • Ocean Freight Forwarding
  • Road Freight Forwarding

Global Freight Forwarding Market by Services:

  • Transportation & Warehousing
  • Value-added Services
  • Insurance

Global Freight Forwarding Market by  Customer Type:

  • B2B
  • B2C

Global Freight Forwarding Market by  Application:

  • Healthcare
  • Oil & Gas
  • Retail
  • Food & Beverage
  • Industrial and Manufacturing
  • Others

Global Freight Forwarding Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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