Cold Chain Logistics Market

Cold Chain Logistics Market Size by Service (Storage, Transportation, Value-added Services), Temperature (Chilled, Frozen), Application, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12593
  • Published Date: Oct, 2021
  • Pages: 233
  • Category: Automotive & Transportation
  • Format: PDF
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Global cold chain logistics market seems to reach USD 842.91 billion by 2028, at a CAGR of 22.18% from 2021 to 2028. Global Cold Chain Logistics market is witnessing a considerable growth owing to the surge in consumer demand for perishable foods and surge in the number of refrigerated warehouses.

Market Overview:

In this world of globalization, the distance between the two regions have reduced, but the physical separation is a very important factor to focus on. In the transport operation greater the physical separation more is the chances that the goods get damaged because of many reasons like shocks, undue temperature variations etc. The range of goods known as perishable goods, especially food degrades with time, because of the chemical reaction, which can be reduced by lowering the temperature. The movement of shipment requires time and coordination. If the shipment consists of perishable goods, then it is very important that shipment does not get delayed because with every delay the quality of the product gets reduced. To make sure that the product does not get damaged or compromised while shipment the organizations in pharmaceutical, medical and food industries sectors depends on cold chain. The cold chain is the transportation of sensitive material using thermal and refrigerated packaging methods and uses logistical planning to safeguard the integrity of the shipment. There are different means of transportation for cold chain products like in refrigerated railcars, trucks, refrigerated cargo ships etc. the main elements of the cold chain are i)

Cooling system, this is used to keep the products in appropriate temperature for storage, processing and transportation. Ii) Cold Storage, this provides the facilities for the storage of goods, which are in the process of shipment, to be shipped to a distant place. Iii) Cold Transport, The goods are transported keeping the stable temperature and humidity conditions of the conveyances and not damaging the product. Iv)Cold Processing and distribution, these are the facilities for transformation, like consolidating and deconsolidation of goods, and processing of goods. Cold chain logistics is very important for the reduction in wastage of perishable products. For the pharmaceutical industries, the cold chain is very important to maintain the efficacy of the drug during the supply chain process to the end consumers. The surge in the number of refrigerated warehouses and growth in the processed food sector and the pharmaceutical sector is propelling the cold chain logistics market. The advancement in technologies like RFID and the use of the software is also fuelling the cold chain logistics market and will drive the market in the forecasting period.

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Market Dynamics:

Drivers:
  • A Surge in Consumer Demand for Perishable Foods

The consumer expectation has increased. They want the shipment as soon as possible. The advent of the internet and the increase in disposable income of the people have led to the growth of e-commerce industries. The customers are ordering different products, including perishable foods using an e-commerce site. This is driving the cold chain logistics market. Also, the surge in demand for processed food also requires cold chain logistics. The increasing demand for online sites for medicines is also boosting the cold chain logistics market.

  • The surge in the number of refrigerated warehouses

There is an increase in the number of refrigerated warehouses, which are used for storing temperature-sensitive products. Many export industries are very much dependent on the refrigerated warehouses in the complete cold chain process, as there are many perishable products and medicines the export industry exports to distant places, where there is a requirement. Many organization spends millions of capitals for the cold chain operations for an efficient and reliable process as the end to end cold chain security is the weak link and single break down in the logistics chain can lead to damaging and loss of products, which could cost in millions. The online grocers are also dependent on the refrigerated warehouses as there is an increase in the sales of online grocers. These factors are driving the cold chain logistics market.

Restraints:
  • The Operational cost is high

The high operational cost is acting as a main restraint for the cold chain market. There is a huge electricity consumption for everyday operations in the cold chain logistics industry. The cold chain service providers are unable to reduce operational cost due to an increase in the cost of electricity consumed by the cold chain industries. The consumption of energy and real estate cost is the biggest challenge for the cold chain logistics service providers. The refrigerators are responsible for consuming around 53% of the total power consumed in daily operation; similar is the cases with heating, lighting, cooling etc. All these factors lead to high operational cost, which is acting as a major restraint for the market.

Opportunities:
  • The advancement in technologies

The advancement in technologies in the cold chain logistics is providing a great opportunity for the market in the forecasting period. The new technologies like cloud-based platform, big data, transport management system and the use of RFID to track the shipment is fuelling the market and will drive the market in the forecasting period. The big data enhances the supply chain process; the transportation management services helps in finding the shortest path. The RFID used to give more transparency in the process to both the customer and the logistics company by proper tracking of the vehicle and the shipment. All these factors are helping the logistics company in delivering the product at the right time to the right customer and with the right condition of the perishable product.

Segmentation Analysis:

The global cold chain logistics market has been segmented based on service, temperature, application and regions.

  • The service segment is divided into storage, transportation and value-added services. The storage segment is accounted for the highest market share of 45.23% in 2020. This is due to the growing need for reducing the wastage of perishable products like foods. The surge in the sales of online grocers is also a factor contributing to the highest market share of the storage segment.
  • The temperature segment includes chilled and frozen. The chilled segment accounts for 56.2% of the market share in 2020. This is because there is a great requirement of chilling the food product these days for the preservation of food and to extend their shelf life by weeks. The surge in demand for online grocery market is also contributing to having the highest market share of the chilled segment.
  • The application segment consists of dairy & frozen desserts, ‘fish, meat, and seafood products’, fruits & vegetables, bakery & confectionery products and others. The dairy and frozen desserts segment accounts for 34.89% of market share in 2020. The daily lifestyle of the people these days have led to the increasing demand for dairy and frozen desserts. The rapid urbanization and surge in the disposable income of the people have led to change in the lifestyle of the people, they are much more inclined to frozen desserts and dairy products, as it can be consumed at any time, and have less preparation time.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Europe is accounting for the highest marketing share in 2020.

  • Europe region is having the highest market share of 38.64% in 2020. This is due to the good infrastructure and well-connected roads. Also, this region consists of a key cold chain service provider companies. The surge in demand for consumption of perishable food in the region is also driving the cold chain market in the region.
  • The Asia Pacific had the second-largest market share of 23.91 % in 2020. This is due to the increase in demand for perishable food, the expansion of the retail sector in the region and stop wasting food before consumption. These factors are driving the cold chain logistics in the region.

Europe Cold Chain Logistics Market Share in 2020 - 38.64%

 

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Competitive Analysis:

The big players are now focused in the implementation of strategies like joint venture, product innovations, merger and acquisition and partnerships etc. to gain the market share and to strengthen its position in the global Cold Chain Logistics industry.

In April 2019, AmeriCold Logistics LLC agreed to acquire Cloverleaf Cold Storage. This acquisition would provide more density and diversification in the business to the organization. This would also help the company in increasing its protein segment.

In April 2019, Burris Logistics signed a merger with Trinity logistics. This merger would bolster the freight brokerage service of the organization.

List of Key Market Players:

  • AmeriCold Logistics LLC
  • Preferred Freezer Services Inc.
  • Lineage Logistics Holdings LLC
  • Nichirei Corporation
  • Snowman Logistics Ltd
  • Burris Logistics Inc.
  • AGRO Merchants Group LLC
  • Kloosterboer Group B.V
  • Tippmann Group
  • Conestoga Cold Storage
  • Congebec Logistics Inc

Key Target Audience

  • Food & Beverage Industries
  • Pharmaceutical Industries
  • Chemical Industries

Report Description:

  • Global Cold Chain Logistics Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global Cold Chain Logistics market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global Cold Chain Logistics market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of service, temperature, application and regionswhich are deduced and formulatedon the basis of theirgrowth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathommarket growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global Cold Chain Logistics market. This offersvital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global Cold Chain Logistics market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development &innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global Cold Chain Logistics market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the Cold Chain Logistics market was valued at USD 169.69 billion in 2020 and is anticipated to reach USD 842.91 billion by 2028.

Global Cold Chain Logistics market is growing at a CAGR of 22.18% during the forecast period 2021-2028.

The global Cold Chain Logistics market has been segmented based on service, temperature, application and regions. Chilled segment is accounted for the largest market share in 2020. Storage segment held a substantial industry share in 2020.

The Europe region emerged as the largest market for the Power Tools.

A Surge in Consumer Demand for Perishable Foods is the key driving factors for the Cold Chain Logistics market.

The high operational cost could hamper the market growth.

The advancement in technologies will provide huge opportunities to the market.

Key players are AmeriCold Logistics LLC, Preferred Freezer Services Inc., Lineage Logistics Holdings LLC, Nichirei Corporation.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Service
          4.3.2. Market Attractiveness Analysis By Temperature
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. A Surge in Consumer Demand for Perishable Foods
          5.2.2. The surge in the number of refrigerated warehouses
    5.3. Restraints
          5.3.1. The Operational cost is high
    5.4. Opportunities
          5.4.1. The advancement in technologies

6. Global Cold Chain Logistics Market Analysis and Forecast, By Service
    6.1. Segment Overview
    6.2. Storage
    6.3. Application ation
    6.4. Value-added services

7. Global Cold Chain Logistics Market Analysis and Forecast, By Temperature
    7.1. Segment Overview
    7.2. Chilled
    7.3. Frozen

8. Global Cold Chain Logistics Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Dairy & Frozen Desserts
    8.3. ‘Fish, Meat, And Seafood Products’
    8.4. Fruits & Vegetables
    8.5. Bakery & Confectionery Products
    8.6. Others

9. Global Cold Chain Logistics Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Cold Chain Logistics Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Cold Chain Logistics Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Type Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. AmeriCold Logistics LLC
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Preferred Freezer Services Inc
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Lineage Logistics Holdings LLC
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Nichirei Corporation
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Snowman Logistics Ltd
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Burris Logistics Inc
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. AGRO Merchants Group LLC
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Kloosterboer Group B.V
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Tippmann Group
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Conestoga Cold Storage
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Congebec Logistics Inc
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis

List of Table

1. Global Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

2. Global Storage Cold Chain Logistics  Market, By Region, 2018–2028 (USD Billion)

3. Global Application ation Cold Chain Logistics Market, By Region, 2018–2028 (USD Billion)

4. Global Value-Added Services Cold Chain Logistics Market, By Region, 2018–2028 (USD Billion)

5. Global Cold Chain Logistics Market, By Temperature , 2018–2028 (USD Billion)

6. Global Chilled, Cold Chain Logistics Market , By Region, 2018–2028 (USD Billion)

7. Global Frozen, Cold Chain Logistics Market , By Region, 2018–2028 (USD Billion)

8. Global Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

9. Global Dairy & Frozen Desserts, Cold Chain Logistics Market , By Region, 2018–2028 (USD Billion)

10. Global Fish, Meat, And Seafood Products, Cold Chain Logistics Market , By Region, 2018–2028 (USD Billion)

11. Global Fruits & Vegetables, Cold Chain Logistics Market , By Region, 2018–2028 (USD Billion)

12. Global Bakery & Confectionery Products, Cold Chain Logistics Market , By Region, 2018–2028 (USD Billion)

13. Global Others, Cold Chain Logistics Market , By Region, 2018–2028 (USD Billion)

14. Global Cold Chain Logistics Market , By Region, 2018–2028 (USD Billion)

15. Global Cold Chain Logistics Market , By North America, 2018–2028 (USD Billion)

16. North America Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

17. North America Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

18. North America Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

19. U.S. Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

20. U.S. Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

21. U.S. Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

22. Canada Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

23. Canada Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

24. Canada Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

25. Mexico Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

26. Mexico Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

27. Mexico Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

28. Europe Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

29. Europe Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

30. Europe Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

31. Germany Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

32. Germany Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

33. Germany Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

34. France Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

35. France Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

36. France Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

37. U.K. Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

38. U.K. Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

39. U.K. Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

40. Italy Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

41. Italy Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

42. Italy Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

43. Spain Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

44. Spain Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

45. Spain Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

46. Asia Pacific Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

47. Asia Pacific Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

48. Asia Pacific Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

49. Japan Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

50. Japan Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

51. Japan Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

52. China Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

53. China Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

54. China Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

55. India Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

56. India Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

57. India Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

58. South America Cold Chain Logistics Market , By Service, 2018–2028 (USD Billion)

59. South America Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

60. South America Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

61. Brazil Cold Chain Logistics Market , By Metal , 2018–2028 (USD Billion)

62. Brazil Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

63. Brazil Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

64. Middle East and Africa Cold Chain Logistics Market , By Metal, 2018–2028 (USD Billion)

65. Middle East and Africa Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

66. Middle East and Africa Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

67. UAE Cold Chain Logistics Market , By Metal, 2018–2028 (USD Billion)

68. UAE Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

69. UAE Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

70. South Africa Cold Chain Logistics Market , By Metal, 2018–2028 (USD Billion)

71. South Africa Cold Chain Logistics Market , By Temperature , 2018–2028 (USD Billion)

72. South Africa Cold Chain Logistics Market , By Application , 2018–2028 (USD Billion)

List of Figures 

1. Global Cold Chain Logistics Market Segmentation

2. Cold Chain Logistics Market   : Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Cold Chain Logistics Market Attractiveness Analysis By Service  

9. Global Cold Chain Logistics Market Attractiveness Analysis By Temperature 

10. Global Cold Chain Logistics Market Attractiveness Analysis By Application Method 

11. Global Cold Chain Logistics Market Attractiveness Analysis By Region

12. Global Cold Chain Logistics Market   : Dynamics

13. Global Cold Chain Logistics Market Share By Metal  (2021 & 2028)

14. Global Cold Chain Logistics Market Share by Temperature (2021 & 2028)

15. Global Cold Chain Logistics Market Share by Application (2021 & 2028)

16. Global Cold Chain Logistics Market Share by Regions (2021 & 2028)

17. Global Cold Chain Logistics Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global Cold Chain Logistics market on the basis of below mentioned segments:

Global Cold Chain Logistics Market by Service:

  • Storage
  • Transportation
  • Value-added services

Global Cold Chain Logistics Market by Temperature:

  • Chilled
  • Frozen

Global Cold Chain Logistics Market by Application:

  • Dairy & Frozen Desserts
  • ‘Fish, Meat, And Seafood Products’
  • Fruits & Vegetables
  • Bakery & Confectionery Products
  • Others

Global Cold Chain Logistics Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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