Fatty Alcohol Market

Fatty Alcohol Market Size by Type (Pure and Midcut, Long Chain, Short Chain, Higher Chain), Application (Detergents and Cleaners, Cosmetics and Personal Care, Lubricants, Plasticizer, Pharmaceuticals, Food and Nutrition), Region, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12535
  • Published Date: Oct, 2021
  • Pages: 229
  • Category: Chemicals & Materials
  • Format: PDF
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Global fatty alcohol market is expected to reach USD 9.29 Billion by 2028, at a CAGR of 5.6% from 2021 to 2028. Global Fatty Alcohol market is witnessing a considerable growth owing to the increasing demand for naturally derived ingredients based product.

Market Overview:

Fatty acids are found in many plants and animals as ester (wax esters). Bacteria and little plants produce it to float on water. Marine mammals uses fatty acids as biosonar lens, which help them in travelling and catching the prey. It is also used for thermal insulation purpose by many plants and insects. Vegetable oils are used as a source or feedstock for the generation of fatty acids. In fact, the vegetable oil is used on a large scale for the generation of Fatty acids. Animal fats were also used as a feedstock previously on a large scale previously. Plant are widely considered as feedstock for fatty alcohol because they provide more variable chain length, and because of this, different types of fatty acids can be formed, which can be used according to their requirement. Fatty alcohols are also can be produced from petrochemical sources. There is a rise in the use of fatty acid because of its non-ionic surfactants properties, which make it useful in the making of detergents, laundry softeners, textile coatings etc. They are also used in the making of agricultural chemicals. The rise in per capita income in the emerging economies like India, China have led to the fast growth in the cosmetic and personal care industry. The increase in disposable income among people have made them look for quality products in all segments. The people are now looking for premium cosmetic and beauty care products. Fatty alcohols are used as emulsifiers and thickeners in the cosmetic product. The younger lot are much more aware of their health; this has increased the demand of the bio-based products rather than petrochemical-based product. This, in turn, increases the demand for fatty alcohol market. Fatty alcohols are used in food products.

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Market Dynamics:

Drivers:
  • Increasing demand for naturally derived ingredients based product

The increase in demand of biodegradable product because of the rise in awareness about the environment have led to the surge in demand of fatty alcohol from natural sources, which make detergents, soaps and other personal care products used by the consumer. That is why the industries are now focusing on naturally sourced product and chemicals to work on decreasing global carbon footprint.

  • Growing personal care industry

The rise in disposable income in the developed and developing countries have led change in the lifestyle of people. They are looking for quality product and the ease in the use of product. The younger lot has raised the demand for cosmetics product. Also, the rise in awareness about health and hygiene are also increasing the demand for bio-based cosmetic products. Fatty alcohol is broadly used in the making of cosmetic products. This drives the fatty alcohol market.

Restraints:
  • Volatility in raw material prices

The fluctuating prices of raw material which is essential for the production of Fatty Alcohol are the major restraint for the market as this affects the production of fatty alcohol, and so also its price according to its requirement by various segments of the market. This also affect the supply chain of the fatty alcohol supply to the needed organization. So affecting the overall market like the personal care market, detergent market etc. So fluctuating prices of raw material are restraining the market.

  • Increasing health and environmental concerns with regards to the use of petrochemical-based fatty alcohols

Increase in global consumer awareness along with more hygienic product demand is expected to drive personal care industry growth and in turn, growth in naturally derived fatty alcohol market. People are now much more conscious about the environment and about the hygiene of the product. People now realize that the petrochemical-based products are not good for the environment and are potentially toxic in use. However, Fatty alcohols are a cost-effective alternative to petrochemicals and are biodegradable in nature. They are used for the same application as petrochemicals.

Opportunities:
  • Rise in preference for liquid detergents over powder detergents in Asia-pacific

The increase in per capita income in the emerging economies have led to improved life style; this has also led to a change in consumer behaviour and lifestyle. Consumer is now looking for quality products, which provide ease in their work like liquid detergents provide ease in the daily household task in cleaning and for sanitation purpose. Also washing machine has become very common in household, so liquid detergents provide ease in the use of detergents in washing machine and also liquid dishwasher has also become very common these days. This, in turn, will drive the fatty alcohol market.

Segmentation Analysis:

The global fatty alcohol market has been segmented based on type, application, and regions.

  • The type segment is divided into pure and mid-cut, long-chain, short-chain and higher chain. Pure and mid-cut fatty alcohol held the highest market share of 48.15% in 2020. This type is widely used in the formation of Sodium Laureth Ether Sulphate(SLES), which are used in shampoo and body wash gel as a foaming agent.
  • The application segment includes detergents and cleaners, cosmetics and personal care, lubricants, plasticizer, pharmaceuticals, food and nutrition and others. Detergents and cleaners held the highest market share of 31.7% in 2020. This is due to the fact that fatty alcohol is broadly used in making soaps, detergents and cleaners. The increase in demand for liquid detergent and cleaners is also the reason for the highest market share of this segment. The cosmetic and personal care segment would show the highest growth in the forecasting period especially in the APAC region as there is an increase in disposable income among people in the emerging economies of the region and India is having the maximum number of younger population.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. The Asia Pacific region emerged as the largest market for the fatty alcohol market, with a market share of around 37.83% in 2020.

  • Asia-Pacific region is accounted for the highest market share in 2020 and is expected to continue its dominance in the forecasting period. This is because in emerging economies like India, China etc. there is an increase in per capita income of the people. This has led to a change in their lifestyle, and people are looking for quality of product and the ease of use of the products. This has led to increase in premium cosmetic products and best quality detergents. The need for ease of use of the product, for instance, the use of liquid detergents in washing machine has increased the use of liquid detergents and therefore increased the fatty alcohol market. India is having the maximum number of younger population; this set a great scenario for the cosmetic product market, which in turn drive the fatty alcohol market.
  • Europe followed Asia Pacific to emerge as the second major regional market. Germany is the main contributor to the growth of the regional market, followed by Russia.

Asia Pacific Fatty Alcohol Market Share in 2020 - USD 37.83%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances and partnerships to improve their market position in the global fatty alcohol industry.

In 2015, Kuala Lumpur Kepong Berhad (KLK), through its oleochemical unit KLK OLEO, is in discussions with Mitsui to arrange storage facilities in Houston, Texas, for fatty alcohol imports by the company.

In 2019, Univar’s acquisition of Nexeo Solutions in March of this year and its partnership with Kraton during the summer provided a win-win for Univar Solutions’ oleochemical customers, company has gained access to a broad product portfolio while continuing their relationships with an expert application development team.

List of Key Market Players:

  • BASF
  • Univar Inc
  • KLK Oleo
  • VVF LLC
  • P & G Chemicals
  • EcogreenOleochemicals
  • Kao Corporation
  • Sasol Limited
  • Royal Dutch Shell Plc
  • Emery Oleochemicals
  • Berg+ Schmidt GmbH & Co. KG
  • Wilmar International Ltd
  • Godrej Industries Ltd
  • Arkema SA

Key Target Audience

  • Detergents and Cleaners Industries
  • Cosmetics and Personal Care Industries
  • Lubricants Industries.
  • Plasticizer Industry
  • Pharmaceuticals Industry
  • Food & Beverages Industry

Report Description:

  • Global fatty alcohol market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global fatty alcohol market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global Fatty Alcohol market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of type, application and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global fatty alcohol market. This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global fatty alcohol market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global fatty alcoholmarket) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the fatty alcohol market was valued at USD 5.57 billion in 2020 and is anticipated to reach USD 9.29 billion by 2028.

Global fatty alcohol market is growing at a CAGR of 5.6% during the forecast period 2021-2028.

Pure and midcut is the leading type segment of the global fatty alcohol market in 2020. Detergents and cleaners is the leading application segment of the global fatty alcohol market.

The Asia Pacific region emerged as the largest market for the fatty alcohol.

Increasing demand for naturally derived ingredients based product is the key driving factor for the fatty alcohol market.

Volatility in raw material prices may hamper the market growth.

Growing preference for liquid detergents over powder detergents in Asia-pacific will provide huge opportunities to the market.

Key players are BASF, Univar Inc., KLK Oleo, VVF LLC, P & G Chemicals, Ecogreen Oleochemicals, Kao Corporation, Sasol Limited, and Royal Dutch Shell Plc.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for naturally derived ingredients based product
          5.2.2. Growing personal care Industry
    5.3. Restrains
          5.3.1. Volatility in raw material prices
          5.3.2. Increasing health and environmental concerns with regards to use of petrochemical based fatty alcohols
    5.4. Opportunities
          5.4.1. Growing preference for liquid detergents over powder detergents in Asia-pacific

6. Global Fatty AlcoholMarket Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Pure and Midcut
    6.3. Long Chain
    6.4. Short Chain
    6.5. Higher Chain

7. Global Fatty AlcoholMarket Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Detergents and Cleaners
    7.3. Cosmetics and Personal Care
    7.4. Lubricants
    7.5. Plasticizer
    7.6. Pharmaceuticals
    7.7. Food and Nutrition
    7.8. Others

8. Global Fatty AlcoholMarket Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Fatty AlcoholMarket-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in GlobalFatty AlcoholMarket
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. BASF
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Univar Inc.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. KLK Oleo
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. VVF LLC
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. P & G Chemicals
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. EcogreenOleochemicals
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Kao Corporation
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Sasol Limited
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Royal Dutch Shell Plc
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Emery Oleochemicals
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Berg+ Schmidt GmbH & Co. KG
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Wilmar International Ltd
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Godrej Industries Ltd
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Arkema SA
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
 

List of Table

1. Global Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

2. Global Pure and Midcut, Fatty Alcohol Market, By Region, 2018-2028 (USD Billion)(Kilotons)

3. Global Long Chain, Fatty Alcohol Market, By Region, 2018-2028 (USD Billion)(Kilotons)

4. Global Short Chain, Fatty Alcohol Market, By Region, 2018-2028 (USD Billion)(Kilotons)

5. Global Higher Chain, Fatty Alcohol Market, By Region, 2018-2028 (USD Billion)(Kilotons)

6. Global Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

7. Global Detergents and CleanersFatty Alcohol Market, By Region, 2018-2028 (USD Billion)(Kilotons)

8. Global Cosmetics and Personal CareFatty Alcohol Market, By Region, 2018-2028 (USD Billion)(Kilotons)

9. Global LubricantsFatty Alcohol Market, By Region, 2018-2028 (USD Billion)(Kilotons)

10. Global PlasticizerFatty Alcohol Market, By Region, 2018-2028 (USD Billion)(Kilotons)

11. Global PharmaceuticalsFatty Alcohol Market, By Region, 2018-2028 (USD Billion)(Kilotons)

12. Global Food and NutritionFatty Alcohol Market, By Region, 2018-2028 (USD Billion)(Kilotons)

13. Global OthersFatty Alcohol Market, By Region, 2018-2028 (USD Billion)(Kilotons)

14. Global Fatty Alcohol Market, By Region, 2018-2028 (USD Billion)(Kilotons)

15. Global Fatty Alcohol Market, By North America, 2018-2028 (USD Billion)(Kilotons)

16. North America Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

17. North America Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

18. U.S. Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

19. U.S. Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

20. Canada Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

21. Canada Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

22. Mexico Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

23. Mexico Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

24. Europe Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

25. Europe Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

26. Germany Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

27. Germany Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

28. France Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

29. France Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

30. U.K. Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

31. U.K. Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

32. Italy Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

33. Italy Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

34. Spain Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

35. Spain Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

36. Asia Pacific Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

37. Asia Pacific Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

38. Japan Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

39. Japan Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

40. China Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

41. China Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

42. India Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

43. India Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

44. South America Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

45. South America Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

46. Brazil Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

47. Brazil Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

48. Middle East and Africa Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

49. Middle East and Africa Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

50. UAE Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

51. UAE Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

52. South Africa Fatty Alcohol Market, By Type, 2018-2028 (USD Billion)(Kilotons)

53. South Africa Fatty Alcohol Market, By Application, 2018-2028 (USD Billion)(Kilotons)

List of Figures 

1. Global Fatty Alcohol Market Segmentation

2. Fatty Alcohol Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Fatty Alcohol Market Attractiveness Analysis By Type

9. Global Fatty Alcohol Market Attractiveness Analysis By Application

10. Global Fatty Alcohol Market Attractiveness Analysis By Region

11. Global Fatty Alcohol Market: Dynamics

12. Global Fatty Alcohol Market Share By Type (2021 & 2028  )

13. Global Fatty Alcohol Market Share By Application (2021 & 2028  )

14. Global Fatty Alcohol Market Share by Regions (2021 & 2028  )

15. Global Fatty Alcohol Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global fatty alcohol market on the basis of the below-mentioned segments:

Global Fatty Alcohol Market by Type:

  • Pure and Midcut
  • Long Chain
  • Short Chain
  • Higher Chain

Global Fatty Alcohol Market by Application:

  • Detergents and Cleaners
  • Cosmetics and Personal Care
  • Lubricants
  • Plasticizer
  • Pharmaceuticals
  • Food and Nutrition
  • Others

Global Fatty Alcohol Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa         
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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