Dietary Fibers Market

Dietary Fibers Market Size by Application (Pharmaceuticals, Food & Beverages, Nutrition, Feed and Others), Source (Cereals & Grains, Fruits & Vegetables, Nuts & Seeds, and Legumes), Type (Insoluble and Soluble), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12899
  • Published Date: Sep, 2022
  • Pages: 236
  • Category: Food & Beverages
  • Format: PDF
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The global dietary fibers market is expected to reach USD 19.08 billion by 2030, at a CAGR of 10.36% from 2022 to 2030. The rising demand for natural and organic ingredients and shifting customer focus toward functional food drive the expansion of the dietary fibers market.

Market Overview:

Dietary fiber is the edible part of plants or equivalent carbohydrates resistant to digestion & absorption in the human small intestine with whole or partial fermentation in the large intestine. Dietary fibers stimulate beneficial physiological effects, including blood cholesterol attenuation, taxation, and blood glucose attenuation. Dietary fiber includes oligosaccharides, lignin, polysaccharides, and associated plant substances. Dietary fiber has two main components: insoluble fiber and soluble fiber, which are elements of plant foods like legumes, whole grains, cereals, vegetables, fruits, nuts, or seeds. Soluble fiber dissolves in water & forms a gel-like substance in the stomach. Insoluble fiber is inert to digestive enzymes in the upper gastrointestinal tract.

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Market Dynamics:

Drivers:
  • The growing demand for dietary fiber from the pharmaceutical industry:

The increasing role of government in promoting healthy food worldwide is the driving factor of market growth. Further, rising customer preference for natural products and a rise in demand for fortified foods among health-conscious customers. Moreover, most firms are using dietary fiber in pharmaceutical and nutraceutical products to cater to the varying requirements of customers and address growing health & wellness concerns. This factor is also helping to drive market growth. In addition, the growing use of dietary fiber supplements to fulfill nutritional needs propels the market growth. Also, such supplements are gaining massive demand due to the rising aging population, healthcare costs, and growing prevalence of lifestyle diseases. All these factors are shifting client preferences towards raising the intake of dietary accessories to stay healthy & fulfil their basic nutritional needs, thereby fuelling the market growth.

Restraints:
  • The stringent government regulations about dietary fibers:

The market's growth is also anticipated to be inhibited by strict regulations imposed by the FDA, like the announcement about a change of definition of dietary fibers in the coming days, which shows that recalling the products available in the market for reassessment and examination are restraining factors of the market. Further, the lack of awareness about the health advantages of dietary fiber in rural areas is also hindering the market growth. In addition, the cost-intensiveness and time & investment needed for regulatory approval are the restraining factors of the market during the forecast period.

Opportunities:
  • The increasing consumption of sports nutrition & nutraceutical products:

The rise in awareness of the health advantages of dietary fibers combined with the growth in the urban population is anticipated to create an opportunity for the market. Further, the increasing usage of proteins for muscle strengthening by athletes and gym-goers and the growing application of dietary fiber in bakery food products are the driving factor of the market growth. They are fat substitute products in the bakery industry that are boosting product penetration. The increasing consumption of protein supplements, including whey protein, and the growing availability of plant proteins, such as pumpkin seed, spirulina, soy, hemp, rice, and pea are also helping to boost the market growth during the forecast period.

Segmentation Analysis:

The global dietary fiber market has been segmented based on application, source, type, and region.

  • The application segment is divided into pharmaceuticals, food & beverages, nutrition, feed, and others. The food & beverages segment led the market with a market share of 25.28% in 2021 due to increased usage in functional food production.  
  • The source segment is divided into cereals & grains, fruits & vegetables, nuts & seeds, and legumes. The cereals & grains segment led the market with a market share of 30.12% in 2021 due to the increasing popularity of ready-to-eat food.
  • The type segment is divided into insoluble and soluble. The insoluble segment led the market with a market share of 56.17% in 2021 because insoluble dietary fibers derived from peas, oats, wheat, rice, corn, peas, and legumes aid in preventing excessive cholesterol, constipation, and obesity. Further, by 2030, the soluble segment will likely dominate the market due to the increasing awareness about the health benefits of soluble dietary fibers.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region emerged as the largest market for the global dietary fibers market, with a 45.42% share of the market revenue in 2021.

  • The presence of many players and different strategies adopted are anticipated to contribute to the dietary fibers market. Furthermore, the high production of nutritional supplements increased dietary needs, and the changing lifestyle of people also helped boost the market growth. Also, the growing urban population and rising chronic diseases are helping to boost market growth.
  • During the forecast period, the Asia Pacific region will record the highest growth due to government campaigns emphasizing the consumption of a nutritionally balanced diet. Further, the consistent R&D and the development of animal feed, pharmaceutical, nutraceutical, and other industries are also helping to boost the market growth in this region. 

Asia Pacific Region Dietary Fibers Market Share in 2021 - 45.42%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global dietary fibers industry.

List of Key Market Players:

  • ADM
  • BENEO
  • Cargill Incorporated
  • Lonza
  • Ingredion Incorporated
  • DuPont
  • Emsland Group
  • Puris
  • Roquette Frères
  • The Green Labs LLC
  • J. RETTENMAIER & SÖHNE GmbH + Co KG
  • Nexira
  • Kerry Inc.
  • Taiyo International
  • Tate & Lyle
  • AGT Food and Ingredients
  • Farbest Brands
  • Batory Foods

Key Target Audience:

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Dietary Fibers Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global dietary fibers market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global dietary fibers market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of dietary fibers based on application, source, type, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global dietary fibers market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global dietary fibers market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global dietary fibers market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the dietary fibers market was valued at USD 7.86 Billion in 2021 to USD 19.08 Billion by 2030.

Global dietary fibers market is growing at a CAGR of 10.36% during the forecast period 2022-2030.

The market's growth will be influenced by the growing demand for dietary fiber from the pharmaceutical industry.

The stringent government regulations about dietary fibers could hamper the market growth.

The increasing consumption of sports nutrition & nutraceutical products will provide huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By Source
          4.3.3. Market Attractiveness Analysis By Type
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The growing population and product innovations
          5.2.2. The technological advancements in different manufacturing industries
          5.2.3. The increasing consumption of processed food products
    5.3. Restraints
          5.3.1. The emergence of stringent government regulations about dietary fibers
          5.3.2. The lengthy & costly regulatory approval process
          5.3.3. The high price of manufacturing technology
    5.4. Opportunities
          5.4.1. The increase in demand for multivitamin supplements
          5.4.2. The increase in the number of urban residents

6. Global Dietary Fibers Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Pharmaceuticals
    6.3. Food & Beverages
    6.4. Nutrition
    6.5. Feed
    6.6. Others

7. Global Dietary Fibers Market Analysis and Forecast, By Source
    7.1. Segment Overview
    7.2. Cereals & Grains
    7.3. Fruits & Vegetables
    7.4. Nuts & Seeds
    7.5. Legumes

8. Global Dietary Fibers Market Analysis and Forecast, By Type
    8.1. Segment Overview
    8.2. Insoluble
    8.3. Soluble

9. Global Dietary Fibers Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Dietary Fibers Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Dietary Fibers Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. ADM
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. BENEO
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Cargill Incorporated
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Lonza
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Ingredion Incorporated
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. DuPont
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Emsland Group
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Puris
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Roquette Frères
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. The Green Labs LLC
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. J. RETTENMAIER & SÖHNE GmbH + Co KG
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Nexira
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Kerry Inc.
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Taiyo International
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Tate & Lyle
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. AGT Food and Ingredients
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Farbest Brands
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. Batory Foods
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
 

List of Table

1. Global Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

2. Global Pharmaceuticals, Dietary Fibers Market, By Region, 2019-2030 (USD Billion) 

3. Global Food & Beverages, Dietary Fibers Market, By Region, 2019-2030 (USD Billion) 

4. Global Nutrition, Dietary Fibers Market, By Region, 2019-2030 (USD Billion) 

5. Global Feed, Dietary Fibers Market, By Region, 2019-2030 (USD Billion) 

6. Global Others, Dietary Fibers Market, By Region, 2019-2030 (USD Billion) 

7. Global Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

8. Global Cereals & Grains, Dietary Fibers Market, By Region, 2019-2030 (USD Billion)

9. Global Fruits & Vegetables, Dietary Fibers Market, By Region, 2019-2030 (USD Billion)

10. Global Nuts & Seeds, Dietary Fibers Market, By Region, 2019-2030 (USD Billion)

11. Global Legumes, Dietary Fibers Market, By Region, 2019-2030 (USD Billion)

12. Global Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

13. Global Insoluble, Dietary Fibers Market, By Region, 2019-2030 (USD Billion)

14. Global Soluble, Dietary Fibers Market, By Region, 2019-2030 (USD Billion)

15. North America Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

16. North America Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

17. North America Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

18. U.S. Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

19. U.S. Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

20. U.S. Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

21. Canada Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

22. Canada Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

23. Canada Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

24. Mexico Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

25. Mexico Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

26. Mexico Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

27. Europe Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

28. Europe Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

29. Europe Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

30. Germany Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

31. Germany Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

32. Germany Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

33. France Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

34. France Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

35. France Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

36. U.K. Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

37. U.K. Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

38. U.K. Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

39. Italy Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

40. Italy Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

41. Italy Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

42. Spain Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

43. Spain Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

44. Spain Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

45. Asia Pacific Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

46. Asia Pacific Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

47. Asia Pacific Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

48. Japan Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

49. Japan Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

50. Japan Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

51. China Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

52. China Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

53. China Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

54. India Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

55. India Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

56. India Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

57. South America Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

58. South America Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

59. South America Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

60. Brazil Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

61. Brazil Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

62. Brazil Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

63. Middle East and Africa Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

64. Middle East and Africa Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

65. Middle East and Africa Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

66. UAE Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

67. UAE Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

68. UAE Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

69. South Africa Dietary Fibers Market, By Application, 2019-2030 (USD Billion)

70. South Africa Dietary Fibers Market, By Source, 2019-2030 (USD Billion)

71. South Africa Dietary Fibers Market, By Type, 2019-2030 (USD Billion)

List of Figures 

1. Global Dietary Fibers Market Segmentation

2. Global Dietary Fibers Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Dietary Fibers Market Attractiveness Analysis By Application

9. Global Dietary Fibers Market Attractiveness Analysis By Source 

10. Global Dietary Fibers Market Attractiveness Analysis By Type

11. Global Dietary Fibers Market Attractiveness Analysis By Region

12. Global Dietary Fibers Market: Dynamics

13. Global Dietary Fibers Market Share By Application (2022 & 2030)

14. Global Dietary Fibers Market Share By Source (2022 & 2030)

15. Global Dietary Fibers Market Share By Type (2022 & 2030)

16. Global Dietary Fibers Market Share By Regions (2022 & 2030)

17. Global Dietary Fibers Market Share By Company (2021)

his study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global dietary fibers based on below mentioned segments:

Global Dietary Fibers Market by Application:

  • Pharmaceuticals
  • Food & Beverages
  • Nutrition
  • Feed
  • Others

Global Dietary Fibers Market by Source:

  • Cereals & Grains
  • Fruits & Vegetables
  • Nuts & Seeds
  • Legumes

Global Dietary Fibers Market by Type:

  • Insoluble
  • Soluble

Global Dietary Fibers by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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