Complementary and Alternative Medicine Market

Complementary and Alternative Medicine Market Size by Intervention (Mind Healing, External Energy, Traditional Alternative Medicine/Botanicals, Sensory Healing, Body Healing), Distribution Method (E-sales, Direct Sales, Distance Correspondence), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13594
  • Published Date: Jul, 2024
  • Pages: 238
  • Category: Healthcare
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global complementary and alternative medicine market was valued at USD 128.93 billion in 2023, which is anticipated to grow at a CAGR of 17.81% from 2024 to 2033. The market is anticipated to gain momentum in the upcoming years due to the shifting regulatory environment and significant regulatory reforms, which will form solid multinational partnerships among nations worldwide for joint initiatives regarding alternative medicine, followed by its adoption and expansion. Government initiatives greatly support the expansion of complementary and alternative medicine (CAM) practises by increasing targeted spending, constructing government facilities, and developing rules to ensure the proper use of these therapies. Government initiatives to examine laws regarding the right to health in all forms are also planned to increase the involvement of service providers and users in the alternative and complementary medical field. Increased targeted investment, establishing government facilities, and issuing regulations to ensure the use of complementary & alternative medicine are just a few examples of how government actions significantly contribute to the demand for integrative healthcare and complementary medical practices.

Market Introduction:

The term "complementary and alternative medicine" refers to drugs and medical procedures that doctors do not often prescribe to treat cancer. In addition to conventional therapies, complementary medicine is used. In contrast, conventional treatments are replaced by alternative medicine. A few examples of supplementary medicine are massage, biofeedback, tai chi, reiki, music therapy, guided visualization, and dietary supplements. Manipulation therapies and body-based therapies are two of the most often practised supplementary therapies. The body-based therapies include cupping, reflexology, massage, chiropractic or osteopathic manipulation, and relaxation. In contrast, mind-body therapy is another form of treatment that is performed. Meditation, yoga, guided imagery or visualization, biofeedback, music therapy, animal-assisted therapy, hypnosis, and prayer therapy are all mind-body therapies. The energy force therapies include magnet therapy, tai chi, qi gong, therapeutic touch, acupuncture, and Reiki. Dietary supplements, herbal remedies, and aromatherapy are some alternative treatment options. The complementary and alternative medicine market encompasses all patient-selected therapeutic choices besides conventional medications. Alternative medicine offers a wide range of potential applications due to the adverse effects of conventional medicine and the lack of healthcare specialists in some areas. The shifting consumer mindset will impact the market's potential during the projection period. Complementary and alternative medicine refers to medical procedures and supplies that are not regarded as components of conventional or mainstream medical treatment. It includes a variety of self-administered substances and practises, such as homoeopathic medicines, herbal treatments, dietary supplements, yoga, chiropractic, acupuncture, and massage therapy. Whole medical systems, manipulative and body-based therapies, and biofield therapy are all included. Therefore, the growing government investments in developing alternative medicines are driving up demand for various complementary and alternative medications. Additionally, customers rapidly took up immunity-boosting homoeopathic and Ayurvedic medications throughout the pandemic. During the projection period, it is anticipated that a significant share of the market growth will be driven by consumers' growing awareness of the availability of complementary and alternative medicines free from difficulties and side effects.

Complementary and Alternative Medicine Market Size

Get an overview of this study by requesting a free sample

Recent Development
  • For instance, Miskawaan Health Group announced in April 2021 the availability of German-based integrative and personalized cancer medicines in Thailand. Miskawaan Integrative Cancer Care was inaugurated by the company in Bangkok. The company will benefit from income diversification due to the regional expansion.
  • The 54th acupuncture clinic in the U.S. opened in Florida in December 2019 because of Modern Acupuncture. This new acupuncture facility should be able to meet the rising demand for acupuncture therapy among Americans.
  • December 2022 witnessed the release of Adoratherapy's Alkemie Chakra Healing line, which included lotion candles, dry touch body oils, body lotions and aroma perfume sprays with the same scents. Using aromatherapy concepts, in which essential oils are active components, the scents were created to balance and heal.
  • Coworth Park introduced a new Hebridean sound treatment in October 2022. The therapy offers a brief period of relaxation and regeneration by incorporating sound therapy, which is meant to be calming, meditative, and transportive.
  • A multi-phase onboarding feature was built for the practical online introduction of the newest items, and Colombia Nutritional delivered a new process solution with the product in July 2020. This strategic product development's primary objective was to maintain a minimum order quantity that would elevate the calibre of the services provided.

Market Dynamics:

Drivers

Increasing healthcare expenditure- Additionally, complementary and alternative treatments and therapies are becoming more popular. This is due to the rise in the prevalence of numerous chronic diseases like cancer and cardiovascular disorders. The development of the global complementary and alternative medicine market is fueled by all of these factors, as well as the rising costs of traditional pharmaceuticals and associated adverse effects. On the other hand, the growing adoption of strategies by significant organizations, such as partnerships, mergers, and acquisitions, may create fresh perspectives in the coming years. The expansion rate of the complementary and alternative medicine market is significantly impacted by rising healthcare spending, which helps to upgrade its infrastructure. Different government organizations' initiatives to improve the healthcare infrastructure by increasing funding will have an even more significant impact on market dynamics. The complementary and alternative medicine market will also expand due to increasing awareness-raising initiatives by both public and private organizations. Because of changing lifestyles and an ageing population, the market for complementary and alternative medicine will expand.

Restraints:

Higher price- The drug's high price will restrict the market's growth. Due to a lack of qualified professionals and poor healthcare infrastructure in developing countries, the market for complementary and alternative medicine will encounter problems. Additionally, during the projected period, the patient's self-medication without consulting a doctor and the general lack of information would act as restrictions and further constrain the market's development rate.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most significant global complementary and alternative medicine market, with a 26.55% market revenue share in 2023. In Europe, the U.K. dominates the market for complementary and alternative medicine. In the area, numerous hospitals and medical facilities offer complementary and alternative therapies. The complementary and alternative medicine field is developing in Norway more quickly than in the rest of Europe. Additionally, acupuncture is a complementary and alternative therapy that is becoming increasingly popular in Europe. Therefore, the market for complementary and alternative medicine in the area is anticipated to grow significantly.

Europe Region Complementary and Alternative Medicine Market Share in 2023 - 26.55%

 

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

Intervention Segment Analysis

The intervention segment is divided into mind healing, external energy, traditional alternative medicine/botanicals, sensory healing, and body healing. The traditional alternative medicine/botanicals segment dominated, with a market share of around 23.15% in 2023. Traditional medicines are most frequently used in both highly industrialized and emerging countries. They are advertised as herbal remedies, homoeopathic remedies, and other organic products. In addition to regular diet and medication, they are frequently used as nutritional supplements in most nations. The popularity of other products has increased in the modern world, including tea and herbal oils. In nations like Japan, India, and China, herbal products are frequently used, and future trends indicate that this practice will continue. Due to their versatility in processing and delivery, medicinal plants and herbs—including tablets, ointments, brews, syrups, and whole herbs—have become increasingly popular.

Distribution Method Segment Analysis

The distribution method segment is divided into e-sales, direct sales, and distance correspondence. The direct sales segment dominated the market, with a market share of around 36.26% in 2023. It is due to the enormous development in medical tourism. Government funding to enhance treatment facilities and promote alternative medicine encourages this development. Several acupuncture and Ayurveda practitioners and organizations plan to investigate the direct selling of complementary medicines and alternative therapies to grow their businesses.

Some of the Key Market Players:
  • Nordic Nutraceuticals
  • The Healing Company Ltd.
  • Sheng Chang Pharmaceutical Company
  • Herb Pharm
  • Columbia Nutritional
  • John Schumacher Unity Woods Yoga Centre
  • AYUSH Ayurvedic Pte Ltd.
  • Ramamani Iyengar Memorial Yoga Institute
  • Pure encapsulations, LLC.

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 128.93 Billion
Market size value in 2033 USD 664 Billion
CAGR (2024 to 2033) 17.81%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Intervention, Distribution Method

Frequesntly Asked Questions

As per The Brainy Insights, the size of the complementary and alternative medicine market was valued at USD 128.93 Billion in 2023 & USD 664 Billion by 2033.

Global complementary and alternative medicine market is growing at a CAGR of 17.81% during the forecast period 2023-2032.

Europe region emerged as the largest market for the complementary and alternative medicine.

Increasing healthcare expenditure is a significant driving factor for the growth of the complementary and alternative medicine market.

Higher price is a significant restraining factor for the growth of the complementary and alternative medicine market.

1. Introduction
    1.1. Objective of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Intervention
          4.3.2. Market Attractiveness Analysis By Distribution Method
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing healthcare expenditure
    5.3. Restraints
          5.3.1. Higher price

6. Global Complementary and Alternative Medicine Market Analysis and Forecast, By Intervention
    6.1. Segment Overview
    6.2. Mind Healing
    6.3. External Energy
    6.4. Traditional Alternative Medicine/Botanicals
    6.5. Sensory Healing
    6.6. Body Healing

7. Global Complementary and Alternative Medicine Market Analysis and Forecast, By Distribution Method
    7.1. Segment Overview
    7.2. E-sales
    7.3. Direct Sales
    7.4. Distance Correspondence

8. Global Complementary and Alternative Medicine Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Complementary and Alternative Medicine Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Complementary and Alternative Medicine Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Nordic Nutraceuticals
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. The Healing Company Ltd.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Sheng Chang Pharmaceutical Company
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Herb Pharm
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Columbia Nutritional
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. John Schumacher Unity Woods Yoga Centre
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. AYUSH Ayurvedic Pte Ltd.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Ramamani Iyengar Memorial Yoga Institute
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Pure encapsulations, LLC.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis

List of Table

1. Global Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

2. Global Mind Healing, Complementary and Alternative Medicine Market, By Region, 2020-2033 (USD Billion) 

3. Global External Energy, Complementary and Alternative Medicine Market, By Region, 2020-2033 (USD Billion)

4. Global Traditional Alternative Medicine/Botanicals, Complementary and Alternative Medicine Market, By Region, 2020-2033 (USD Billion)

5. Global Sensory Healing, Complementary and Alternative Medicine Market, By Region, 2020-2033 (USD Billion)

6. Global Body Healing, Complementary and Alternative Medicine Market, By Region, 2020-2033 (USD Billion)

7. Global Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

8. Global E-sales, Complementary and Alternative Medicine Market, By Region, 2020-2033 (USD Billion) 

9. Global Direct Sales, Complementary and Alternative Medicine Market, By Region, 2020-2033 (USD Billion)

10. Global Distance Correspondence, Complementary and Alternative Medicine Market, By Region, 2020-2033 (USD Billion)

11. Global Complementary and Alternative Medicine Market, By Region, 2020-2033 (USD Billion) 

12. North America Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

13. North America Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion)

14. U.S. Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

15. U.S. Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

16. Canada Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

17. Canada Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

18. Mexico Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

19. Mexico Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

20. Europe Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

21. Europe Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

22. Germany Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

23. Germany Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

24. France Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

25. France Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

26. U.K. Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

27. U.K. Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

28. Italy Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

29. Italy Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

30. Spain Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

31. Spain Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

32. Asia Pacific Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

33. Asia Pacific Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

34. Japan Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

35. Japan Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

36. China Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

37. China Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

38. India Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

39. India Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

40. South America Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

41. South America Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

42. Brazil Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

43. Brazil Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

44. Middle East and Africa Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

45. Middle East and Africa Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

46. UAE Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

47. UAE Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion) 

48. South Africa Complementary and Alternative Medicine Market, By Intervention, 2020-2033 (USD Billion) 

49. South Africa Complementary and Alternative Medicine Market, By Distribution Method, 2020-2033 (USD Billion)

List of Figures 

1. Global Complementary and Alternative Medicine Market Segmentation

2. Complementary and Alternative Medicine Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Complementary and Alternative Medicine Market Attractiveness Analysis By Intervention

9. Global Complementary and Alternative Medicine Market Attractiveness Analysis By Distribution Method

10. Global Complementary and Alternative Medicine Market Attractiveness Analysis By Region

11. Global Complementary and Alternative Medicine Market: Dynamics

12. Global Complementary and Alternative Medicine Market Share by Intervention (2023 & 2033)

13. Global Complementary and Alternative Medicine Market Share by Distribution Method (2023 & 2033)

14. Global Complementary and Alternative Medicine Market Share by Regions (2023 & 2033)

15. Global Complementary and Alternative Medicine Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global complementary and alternative medicine market based on below mentioned segments:

Global Complementary and Alternative Medicine by Intervention:

  • Mind Healing
  • External Energy
  • Traditional Alternative Medicine/Botanicals
  • Sensory Healing
  • Body Healing

Global Complementary and Alternative Medicine by Distribution Method:

  • E-sales
  • Direct Sales
  • Distance Correspondence

Global Complementary and Alternative Medicine by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date