Ceiling Tiles Market

Ceiling Tiles Market Size by Product (Mineral Wool, Metal, and Gypsum), By Application (Non-Residential, Residential, and Industrial), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13174
  • Published Date: Dec, 2022
  • Pages: 239
  • Category: Chemicals & Materials
  • Format: PDF
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The ceiling tiles market was estimated at around USD 6.9 billion in 2021, growing at a CAGR of nearly 7% during 2022-2030. The market is projected to reach approximately USD 12.7 billion by 2030.

Ceiling Tiles Market: Overview

Ceiling tiles, commonly referred to as ceiling panels, are lightweight construction materials used to improve the aesthetic of any room or space. These tiles can be used for tray, domed, suspended, shed, vaulted, and decorative ceilings, among other types of ceilings. The advantages of the ceiling tiles are low maintenance, longevity, thermal insulation, fire resistance, and sound absorption. Ceiling tile or board is one of the most commonly used building materials. Usually, these tiles are used to improve a structure or construction's aesthetic appeal. They are also employed to provide acoustic protection and change the neighborhood's overall look. These tiles and boards have grown to be a significant component of the molding market for usage in moderately priced homes. These ceiling tiles are frequently utilized in businesses, retail locations, transportation hubs, building borders, suspensions, and other areas.

The increased acceptance of eco sustainable tiles that are approved for the green building requirements for generating less VOCs is predicted to have an impact on the use of conventional goods over the projection period. Well-known manufacturers are extending the range of their product offering by adding low-VOC emitting and asbestos-free product lines to the global ceiling tile market. In the industrialised economies of North America and Europe, where the use of green building materials is growing in popularity, more older buildings will likely be repaired or adapted as a result. Additionally, top local businesses are swiftly implementing recyclable and reusable technologies, which is projected to drive the demand for ceiling tiles over the course of the projection period.

Ceiling Tiles Market Size

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Ceiling Tiles Market: COVID – 19 Impact Analysis

In 2021, it is expected that the novel coronavirus (COVID-19) pandemic would lead the ceiling tile industry to expand at a comparatively slow rate. This awful disease has had a devastating influence on everyone in the world, but especially in North America and Europe. Internationally, businesses and production facilities have been shut down to prevent the virus from proliferating. As a result, the ability to produce ceiling tiles has diminished.

Ceiling Tiles Market: Growth Drivers

Rising demand from developing nations to accelerate the market’s growth

The rising demand in developing countries like South America, Asia Pacific, and the Middle East is expected to lead to an increase in the global market for ceiling tiles. These markets lead the ceiling tile market as a result of the quick modernization brought on by economic growth and large investments in R&D activities. The demand for ceiling tiles is rising as a result of the building and infrastructure industries in these nations experiencing fast growth due to rapid industrialization. Demand for ceiling tiles is anticipated to rise as manufacturing facilities and industrial bases are expanded, businesses relocate to these areas, and there is a plentiful supply of raw materials.

Increased construction activity and social media's effects on refurbishment

Market revenue growth is anticipated to be driven by the expanding worldwide building sector and shifting customer preferences for freshly renovated home options. The demand for ceiling tiles as a substitute option has increased as a result of the growth of the worldwide building market, which went from USD 10 trillion in 2019 to USD 11.7 trillion in 2020. The developed world has the biggest and continuing increase in panel demand. People are spending more money on home improvement and renovation, so rising per capita income encourages people to upgrade their lifestyles and buy expensive homes. Customers believe that a well-decorated space represents status, thus people have begun to improve various ceiling options to promote positive social stereotypes. People's decisions to invest in home improvements are significantly influenced by social media. Additionally, DIY home remodeling projects are frequently promoted on social media as cost-effective, simple to install, low maintenance, and homey alternatives. Ceiling tiles should see an increase in demand as more people get interested in updating their homes with convenient conveniences.

Ceiling Tiles Market: Segmentation Analysis

The ceiling tiles market is categorized into the product, and application. Based on product, the market for mineral wool segment is estimated to lead the market during the forecast period. The increased product consumption across a variety of end-use sectors is attributable to better features such lighter weights, acoustic insulation, recyclable materials, and thermal insulation.

The non-residential application is predicted to dominate the ceiling tile market during the course of the projection. This may be connected to the rapidly expanding global market for commercial building construction. Market expansion is anticipated to be fueled by investments made in the non-residential building sector in a number of developing countries, including India, South Korea, and Brazil. In addition to hospitality, retail, and healthcare environments, ceiling tiles are frequently used in operating rooms, halls, and clinics.

Report Scope

Attribute Description
Base Year 2021
Forecast period 2022-2030
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Market Size(unit) USD Billion
CAGR (2022 to 2030) 7%
Segments Covered

By Product
By Application

Key Insights:

  • Based on product segmentation, the mineral wool segment is estimated to hold the largest market share during the forecast period.
  • Based on application segmentation, the non-residential segment is the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the Asia Pacific region was the leading revenue generator in 2021.

Recent Development

  • December 2020: All of Arktura LLC's issued and outstanding equity, along with a number of its subsidiaries and its business operations in the US and Argentina, were acquired by Armstrong World Industries. Metal and felt ceilings, walls, partitions, and facades are designed and manufactured by Arktura in Los Angeles, California.
  • August 2020: With only one production facility in Elgin, Illinois, and one design centre in Chicago, Illinois, TURF Design, Inc., together with all of its outstanding, issued equity and various subsidiaries, was acquired by Armstrong World Industries. Turf is the designer and manufacturer of the acoustic felt products for walls and ceilings.

Regional Landscape

Asia-Pacific, which currently dominates the market's revenue share, is anticipated to remain one of the most alluring markets during the projection period. This is attributed to the greater use of contemporary construction techniques brought on by expanding consumer disposable incomes in a number of developing nations, including China, India, and others. Additionally, in the next years, elements including a rapid increase in population, urbanization, and ongoing renovation projects in commercial and residential areas will enhance the regional market space even more.

List of the prominent players in the Global Ceiling tiles market:

  • USG Corporation
  • Knauf Gips KG
  • Rockwool International A/S
  • Odenwald Faserplattenwerk GmbH
  • Saint-Gobain Gyproc
  • HIL Limited
  • New Ceiling Tiles LLC
  • Hunter Douglas
  • KET Ceilings
  • Armstrong Worldwide Industries Inc.

The global Ceiling tiles market is segmented as follows:

By Product

  • Mineral Wool
  • Metal
  • Gypsum

By Application

  • Non-residential
  • Residential
  • Industrial

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Application
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising demand from developing nations to accelerate the market’s growth
          5.2.2. Increased construction activity and social media's effects on refurbishment
    5.3. Restrains
          5.3.1. High costs would hamper the market
    5.4. Opportunities
          5.4.1. Growing use of ceiling tiles for enhancing aesthetic

6. Global Ceiling Tiles Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Mineral Wool
    6.3. Metal
    6.4. Gypsum

7. Global Ceiling Tiles Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Non-residential
    7.3. Residential
    7.4. Industrial

8. Global Ceiling Tiles Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Ceiling Tiles Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Ceiling Tiles Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. USG Corporation
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Application Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Knauf Gips KG
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Application Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Rockwool International A/S
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Application Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Odenwald Faserplattenwerk GmbH
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Application Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Saint-Gobain Gyproc
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Application Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. HIL Limited
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Application Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. New Ceiling Tiles LLC
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Application Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Hunter Douglas
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Application Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. KET Ceilings
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Application Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Armstrong Worldwide Industries Inc.
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Application Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

2. Global Mineral Wool Ceiling Tiles Market, By Region, 2022-2030(USD Billion) 

3. Global Metal Ceiling Tiles Market, By Region, 2022-2030(USD Billion) 

4. Global Gypsum Ceiling Tiles Market, By Region, 2022-2030(USD Billion) 

5. Global Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

6. Global Non-residential Ceiling Tiles Market, By Region, 2022-2030(USD Billion) 

7. Global Residential Ceiling Tiles Market, By Region, 2022-2030(USD Billion) 

8. Global Industrial Ceiling Tiles Market, By Region, 2022-2030(USD Billion) 

9. Global Ceiling Tiles Market, By Region, 2022-2030(USD Billion) 

10. Global Ceiling Tiles Market, By North America, 2022-2030(USD Billion) 

11. North America Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

12. North America Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

13. U.S. Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

14. U.S. Ceiling Tiles Market, By Application, 2022-2030(USD Billion)  

15. Canada Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

16. Canada Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

17. Mexico Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

18. Mexico Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

19. Europe Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

20. Europe Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

21. Germany Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

22. Germany Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

23. France Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

24. France Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

25. U.K. Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

26. U.K. Ceiling Tiles Market, By Application, 2022-2030(USD Billion)  

27. Italy Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

28. Italy Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

29. Spain Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

30. Spain Ceiling Tiles Market, By Application, 2022-2030(USD Billion)

31. Rest of Europe Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

32. Rest of Europe Ceiling Tiles Market, By Application, 2022-2030(USD Billion)

33. Asia Pacific Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

34. Asia Pacific Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

35. Japan Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

36. Japan Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

37. China Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

38. China Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

39. India Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

40. India Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

41. Australia Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

42. Australia Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

43. South Korea Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

44. South Korea Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

45. Rest of Asia-Pacific Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

46. Rest of Asia-Pacific Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

47. South America Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

48. South America Ceiling Tiles Market, By Application, 2022-2030(USD Billion)  

49. Brazil Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

50. Brazil Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

51. Argentina Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

52. Argentina Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

53. Rest of Latin America Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

54. Rest of Latin America Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

55. Middle East and Africa Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

56. Middle East and Africa Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

57. UAE Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

58. UAE Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

59. South Africa Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

60. South Africa Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

61. Egypt Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

62. Egypt Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

63. Kuwait Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

64. Kuwait Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

65. Saudi Arabia Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

66. Saudi Arabia Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

67. Rest of Middle East Ceiling Tiles Market, By Product, 2022-2030(USD Billion) 

68. Rest of Middle East Ceiling Tiles Market, By Application, 2022-2030(USD Billion) 

List of Figures 

1. Global Ceiling Tiles Market Segmentation

2. Ceiling Tiles Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Ceiling Tiles Market Attractiveness Analysis By Product

9. Global Ceiling Tiles Market Attractiveness Analysis By Application

10. Global Ceiling Tiles Market Attractiveness Analysis By Region

11. Global Ceiling Tiles Market: Dynamics

12. Global Ceiling Tiles Market Share By Product(2022 & 2030)

13. Global Ceiling Tiles Market Share By Application(2022 & 2030)

14. Global Ceiling Tiles Market Share by Regions (2022 & 2030)

15. Global Ceiling Tiles Market Share by Company (2021)

By Product

  • Mineral Wool
  • Metal
  • Gypsum

By Application

  • Non-residential
  • Residential
  • Industrial

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

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Free Customization

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Fortune 500 Clients

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Free Yearly Update On Purchase Of Multi/Corporate License

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Companies Served Till Date