Cathode Active Materials Market

Cathode Active Materials Market Size by Battery Type (Lithium-Ion, Lead Acid, and Others), Type (Nickel Manganese Cobalt (NMC), Lithium Cobalt Oxide (LCO), Lithium Manganese Oxide (LMO), Lithium Iron Phosphate (LFP), and Nickel Cobalt Aluminum Oxide (NCA)), End-User (Power Tools, Electronics, Automotive, Electric Vehicle, and Energy Storage Systems), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13279
  • Published Date: Feb, 2023
  • Pages: 236
  • Category: Chemicals & Materials
  • Format: PDF
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The global cathode active materials market was valued at USD 22.01 billion in 2022, increasing at a CAGR of 6.30% from 2022 to 2032 and anticipated to reach USD 40.56 billion by 2032. North America is expected to grow the fastest during the forecast period. Moreover, the expanding urbanization, accelerating demand for batteries, along with the presence of a well-established automotive sector are expected to drive the market growth during the forecast period.

Market Introduction:

Cathode active materials are the main components dictating the distinctions in composition while building positive electrodes for battery cells. The cathode materials are comprised of nickel, manganese, and cobalt in the crystal structure forming a multi-metal oxide material to which Lithium is added. This family of batteries contains different products that cater to various user requirements for high energy density and load capacity. Also, an anode is a positively charged electrode via which the conventional current enters into a polarized electrical device. . Cathode materials are widely used in lithium-ion batteries in the automotive industry, energy storage systems, power tools, and customer electronics. Cathode materials are traditionally energy-limiting or voltage-limiting electrodes and include lithium nickel cobalt aluminum oxide, lithium manganese oxide, lithium cobalt oxide, lithium iron phosphate, lithium nickel manganese cobalt oxide, oxyhydroxide, graphite cathode, lead dioxide, and sodium iron phosphate.

Cathode Active Materials Market Size

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Market Dynamics:

Drivers

The increasing need for battery storage systems: The growing demand for battery energy systems and shifting preference from fuel energy to battery energy is one of the driving factors of the market growth. Further, the rising usage of batteries in customer electronic products, increasing utilization of energy storage applications, along with the rising use of rechargeable & lightweight batteries in devices such as smartphones and laptops are expected to propel the market growth during the forecast period. Additionally, the increasing adoption rate of renewable energy generators like solar photovoltaic panels & wind turbines has increased the demand for energy storage.

Restraints:

The lack of raw material availability and safety issues: The stringent safety regulations for batteries via storage & transportation and unfavorable situations arising from the COVID-19 outbreak are restraining factors of the market growth. Moreover, the lack of raw materials, issues related to the safety of batteries, concerns regarding safety and reliability, and high costs are also hampering the market growth during the forecast period. Additionally, cobalt is a scarce mineral that is found in the negatively charged electrode or cathode in almost all lithium-ion batteries. Cobalt is heavy & associated with unethical mining practices, volatile prices, and a fragile global supply chain.

Opportunities:

The increasing penetration of electric vehicles: The rising penetration of electric vehicles across the globe is anticipated to escalate the demand for electric vehicle batteries. Further, the rising fuel cost & government initiatives across various geographies to increase awareness about EVs are also helping to boost the market growth. Moreover, the growing investments aimed at weaning car consumers away from fossil fuels & meeting increasingly stringent decarbonization targets are expected to propel the market growth. However, the strategic partnerships between battery makers, e-mobility providers, and energy suppliers are also helping to stimulate market growth during the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include Europe, South America, Asia Pacific, North America, the Middle East, and Africa. Asia Pacific emerged as the largest global cathode active materials market, with a 47.34% market revenue share in 2022. Asia Pacific dominates the cathode active materials market due to the rising demand for lithium-ion batteries across various worldwide industries. Moreover, the growing battery use and demand for battery energy systems in nations such as South Korea, China, India, and others are helping to propel the market growth in this region. Additionally, the presence of end-use industries such as automotive and consumer electronics are expected to drive the market growth. Further, the growing projects and aggressive investments by countries like India and China in renewable energy are stimulating market growth during the forecast period in this region. North America is expected to grow the fastest during the forecast period due to the increasing demand for customer electronics. Furthermore, the rising disposable income, and increasing use of lithium-ion batteries in energy storage systems, coupled with a growing population, are stimulating market growth over the forecast period in this region. Additionally, the ongoing transition from conventional to alternative energy sources and the rising demand for energy conservation propel the market growth in this region.

Asia Pacific Region Cathode Active Materials Market Share in 2022 - 47.34%

 

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Battery type segment analysis

The battery type segment is divided into lithium-ion, lead acid, and others. The lithium-ion segment dominated, with a market share of around 37.11% in 2022. This growth is attributed to the increasing renewable energy sector. Moreover, the growing demand for mobile phones, laptops, digital cameras, and other electronic devices is also helping to boost the segment’s market growth. Additionally, lithium-ion batteries are used in numerous industrial applications like agricultural machinery, power tools, cordless tools, industrial automation systems, aviation, marine equipment and machinery, military and defense, electronics, civil infrastructure, and oil and gas. Further, by 2032, the lead acid segment will likely dominate the market due to the increasing research and development activities.

Type segment analysis

The type segment is divided into nickel manganese cobalt (NMC), lithium cobalt oxide (LCO), lithium manganese oxide (LMO), lithium iron phosphate (LFP), and nickel cobalt aluminum oxide (NCA). In 2022, the lithium cobalt oxide (LCO) segment dominated the market with the largest market share of 29.14% and market revenue of 6.41 billion. This growth is attributed to the significant investment in the R&D of battery production. Also, lithium cobalt oxide, also called lithium cobaltite or lithium cobaltate, is a dark blue or bluish-gray crystalline solid. Lithium cobalt oxide is commonly used in the positive electrodes of lithium-ion batteries. Further, by 2032, the lithium iron phosphate (LFP) segment will likely dominate the market due to the increasing focus on energy storage technologies. Moreover, the rising use of lithium iron phosphate batteries in electric vehicles due to their unique properties, like enhanced energy efficiency, high power, long life cycle, and energy density, is also helping to boost the segment’s market growth. Further, lithium iron phosphate (LFP) is a popular, cost-effective cathode material for lithium-ion cells that are known to deliver excellent protection and a long life span, which makes it especially well-suited for specialty battery applications requiring high load currents & endurance. Lithium iron phosphate battery is widely utilized in stationary & portable energy storage.

End-user segment analysis

The end-user segment is divided into power tools, electronics, automotive, electric vehicles, and energy storage systems. In 2022, the automotive segment dominated the market, accounting for around 27.16% of global revenue. This growth is attributed to the increasing sales of passenger cars and commercial vehicles. Further, by 2032, the electric vehicle segment will likely dominate the market due to the increased sales of electric vehicles. Also, electric vehicle batteries are made up of combustible elements such as Lithium, manganese, and polymers.

Some of the Key Market Players:

  • Umicore N.V.
  • 3M Company
  • Johnson Matthey plc - Kureha Corporation
  • BASF SE
  • Mitsubishi Chemical Corporation
  • LG Chem Ltd.
  • Mitsui Mining & Smelting Co., Ltd.
  • Mitsubishi Chemical Corporation
  • Nichia Corporation
  • NEI Corporation
  • Sumitomo Metal Mining Co., Ltd.
  • POSCO
  • Targray Technology International, Inc.
  • SHOWA DENKO K.K.
  • TODA KOGYO CORP

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 22.01 Billion
Market size value in 2032 USD 40.56 Billion
CAGR (2023 to 2032) 6.30%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The key regions are North America, South America, Europe, Asia Pacific, and Middle East & Africa.
Segments Key Segments are battery type, type, end-user, and regions

Frequesntly Asked Questions

Asia Pacific region emerged as the largest market for cathode active materials.

The market's growth will be influenced by the surging adoption of electric vehicles.

The lack of raw material availability could hamper the market growth.

The increasing technological advancements in lithium-ion battery cathode materials will provide enormous opportunities for the market.

Key players Umicore N.V., 3M Company, Johnson Matthey plc - Kureha Corporation, BASF SE, Mitsubishi Chemical Corporation, LG Chem Ltd., Mitsui Mining & Smelting Co., Ltd., Mitsubishi Chemical Corporation

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Battery Type
          4.3.2. Market Attractiveness Analysis By Type
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing investments in the renewable energy sector
          5.2.2. The increasing demand for industrial energy storage systems
          5.2.3. The increasing use of industrial robots
    5.3. Restraints
          5.3.1. The inadequate charging infrastructure
          5.3.2. The lack of raw material availability
    5.4. Opportunities
          5.4.1. The increasing technological advancements in lithium-ion battery cathode materials
          5.4.2. The increasing penetration of electric vehicles

6. Global Cathode Active Materials Market Analysis and Forecast, By Battery Type
    6.1. Segment Overview
    6.2. Lithium-Ion
    6.3. Lead Acid
    6.4. Others

7. Global Cathode Active Materials Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Nickel Manganese Cobalt (NMC)
    7.3. Lithium Cobalt Oxide (LCO)
    7.4. Lithium Manganese Oxide (LMO)
    7.5. Lithium Iron Phosphate (LFP)
    7.6. Nickel Cobalt Aluminum Oxide (NCA)

8. Global Cathode Active Materials Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Power Tools
    8.3. Electronics
    8.4. Automotive
    8.5. Electric Vehicle
    8.6. Energy Storage Systems

9. Global Cathode Active Materials Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Cathode Active Materials Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Cathode Active Materials Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Umicore N.V.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. 3M Company
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Johnson Matthey plc - Kureha Corporation
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. BASF SE
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Mitsubishi Chemical Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. LG Chem Ltd.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Mitsui Mining & Smelting Co., Ltd.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Mitsubishi Chemical Corporation
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Nichia Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. NEI Corporation
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Sumitomo Metal Mining Co., Ltd.
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. POSCO
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Targray Technology International, Inc.
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. SHOWA DENKO K.K.
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. TODA KOGYO CORP.
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis

List of Table

1. Global Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

2. Global Lithium-Ion, Cathode Active Materials Market, By Region, 2019-2032 (USD Billion) 

3. Global Lead Acid, Cathode Active Materials Market, By Region, 2019-2032 (USD Billion) 

4. Global Others, Cathode Active Materials Market, By Region, 2019-2032 (USD Billion) 

5. Global Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

6. Global Nickel Manganese Cobalt (NMC), Cathode Active Materials Market, By Region, 2019-2032 (USD Billion)

7. Global Lithium Cobalt Oxide (LCO), Cathode Active Materials Market, By Region, 2019-2032 (USD Billion)

8. Global Nickel Manganese Cobalt (NMC), Cathode Active Materials Market, By Region, 2019-2032 (USD Billion)

9. Global Lithium Manganese Oxide (LMO), Cathode Active Materials Market, By Region, 2019-2032 (USD Billion)

10. Global Lithium Iron Phosphate (LFP), Cathode Active Materials Market, By Region, 2019-2032 (USD Billion)

11. Global Nickel Cobalt Aluminum Oxide (NCA), Cathode Active Materials Market, By Region, 2019-2032 (USD Billion)

12. Global Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

13. Global Power Tools, Cathode Active Materials Market, By Region, 2019-2032 (USD Billion)

14. Global Electronics, Cathode Active Materials Market, By Region, 2019-2032 (USD Billion)

15. Global Automotive, Cathode Active Materials Market, By Region, 2019-2032 (USD Billion)

16. Global Electric Vehicle, Cathode Active Materials Market, By Region, 2019-2032 (USD Billion)

17. Global Energy Storage Systems, Cathode Active Materials Market, By Region, 2019-2032 (USD Billion)

18. North America Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

19. North America Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

20. North America Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

21. U.S. Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

22. U.S. Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

23. U.S. Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

24. Canada Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

25. Canada Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

26. Canada Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

27. Mexico Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

28. Mexico Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

29. Mexico Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

30. Europe Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

31. Europe Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

32. Europe Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

33. Germany Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

34. Germany Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

35. Germany Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

36. France Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

37. France Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

38. France Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

39. U.K. Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

40. U.K. Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

41. U.K. Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

42. Italy Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

43. Italy Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

44. Italy Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

45. Spain Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

46. Spain Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

47. Spain Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

48. Asia Pacific Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

49. Asia Pacific Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

50. Asia Pacific Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

51. Japan Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

52. Japan Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

53. Japan Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

54. China Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

55. China Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

56. China Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

57. India Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

58. India Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

59. India Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

60. South America Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

61. South America Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

62. South America Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

63. Brazil Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

64. Brazil Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

65. Brazil Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

66. Middle East and Africa Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

67. Middle East and Africa Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

68. Middle East and Africa Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

69. UAE Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

70. UAE Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

71. UAE Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

72. South Africa Cathode Active Materials Market, By Battery Type, 2019-2032 (USD Billion)

73. South Africa Cathode Active Materials Market, By Type, 2019-2032 (USD Billion)

74. South Africa Cathode Active Materials Market, By End-User, 2019-2032 (USD Billion)

List of Figures 

1. Global Cathode Active Materials Market Segmentation

2. Global Cathode Active Materials Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Cathode Active Materials Market Attractiveness Analysis By Battery Type

9. Global Cathode Active Materials Market Attractiveness Analysis By Type 

10. Global Cathode Active Materials Market Attractiveness Analysis By End-User

11. Global Cathode Active Materials Market Attractiveness Analysis By Region

12. Global Cathode Active Materials Market: Dynamics

13. Global Cathode Active Materials Market Share By Battery Type (2023 & 2032)

14. Global Cathode Active Materials Market Share By Type (2023 & 2032)

15. Global Cathode Active Materials Market Share By End-User (2023 & 2032)

16. Global Cathode Active Materials Market Share By Regions (2023 & 2032)

17. Global Cathode Active Materials Market Share By Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global cathode active materials based on below mentioned segments:

Global Cathode Active Materials Market by Battery Type:

  • Lithium-Ion
  • Lead Acid
  • Others

Global Cathode Active Materials Market by Type:

  • Nickel Manganese Cobalt (NMC)
  • Lithium Cobalt Oxide (LCO)
  • Lithium Manganese Oxide (LMO)
  • Lithium Iron Phosphate (LFP)
  • Nickel Cobalt Aluminum Oxide (NCA)

Global Cathode Active Materials Market by End-User:

  • Power Tools
  • Electronics
  • Automotive
  • Electric Vehicle
  • Energy Storage Systems

Global Cathode Active Materials by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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