Carotenoids Market

Carotenoids Market Size by Type (Astaxanthin, Beta-carotene, Lutein, Lycopene, Canthaxanthin, Zeaxanthin and Other), Form (Beadlets, Powder, Liquid and Gel), Source (Synthetic and Natural), Application (Feed, Food & Beverages. Dietary Supplements, Cosmetics and Pharmaceuticals), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13982
  • Published Date: Jan, 2024
  • Pages: 236
  • Category: Food & Beverages
  • Format: PDF
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The global carotenoids market was valued at USD 1.90 billion in 2022 and growing at a CAGR of 4.50% from 2023 to 2032. The market is expected to reach USD 2.95 billion by 2032. Carotenoids are a group of fat-soluble plant pigments with intense colors like red, orange, and yellow. Carotenoids are found in all organisms that derive energy from the sun, including plants and bacteria. Their antioxidant effects allow these compounds to play a critical role in protecting organisms against damage during photosynthesis.

Market Introduction:

Carotenoids are plant pigments responsible for many fruits and vegetables' bright red, yellow, and orange colors. These pigments play a significant part in plant well-being. Individuals who eat food containing carotenoids get protective medical advantages too. Carotenoids also act as cancer prevention agents in the human body. They have solid disease-battling properties, as per the Physicians Committee for Responsible Medicine. The body converts some carotenoids completely to vitamin A, which is fundamental for vision and typical development and improvement. Carotenoids additionally have anti-inflammatory and immune system benefits and are, in some cases, related to cardiovascular disease prevention. Eating carotenoid-rich food sources can safeguard the solid cells in the eye and forestall the development of cancer cells. One of the main sources of visual impairment is macular degeneration, or the degeneration of the focal point of the retina. Long-haul blue light openness can cause this and adversely influence the fragile pieces of the eye. In any case, the carotenoids lutein and zeaxanthin found in the retina can help to absorb blue light. Carotenoids are antioxidants that reduce body inflammation. Carotenoids have been related with bringing down cancer risk, mainly lung cancer.

Carotenoids Market Size

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Recent Development
  • In August 2018: BASF Animal Nutrition launches its Lucantin NXT product offering in the EU 28 market. The next generation of carotenoids is balanced out by propyl gallate (PG) and butylhydroxytoluene (BHT) or tocopherol. The presentation in different nations will slowly follow. Extensive trials have shown that Lucantin NXT products deliver high homogeneity, exceptional stability and long shelf life while maintaining egg yolk and broiler skin coloring efficacy.
  • May 2019: Algatech announced the launch of AstaPure-EyeQ, a characteristic astaxanthin powder to help eye and brain health. The newly launched product is clinically upheld and microencapsulated powder, which has double bioavailability compared to standard products present in the market.

Market Dynamics:

Drivers

Growing Health Consciousness- Carotenoids, like beta-carotene, lutein, and zeaxanthin, are known for their cancer prevention agent properties. Antioxidants assist in neutralizing free radicals in the body, which are related to ageing and different sicknesses, including cancer growth. As individuals become health-conscious, they look for products that give natural antioxidants, and carotenoid-rich foods and supplements fulfil this demand. Carotenoids add to skin well-being by acting as natural pigments and providing protection against UV radiation. Consumers interested in maintaining healthy and radiant skin may seek products containing carotenoids or use skincare products that incorporate these compounds. As preventative health measures gain importance, consumers are more likely to incorporate carotenoid-rich foods into their diets or use supplements to address specific health concerns or reduce the risk of certain diseases.

Restraints:

Strict Regulatory Standards- Carotenoids utilized in food and different items should comply with regulatory standards set by government agencies. The approval process for new ingredients or utilizing existing ingredients in novel ways can be time-consuming. Delays in obtaining regulatory approval can ruin the presentation of new carotenoid-based products to the market. Regulatory standards are dependent upon future developments, and new guidelines might be presented. Sudden changes in guidelines can surprise organizations, expecting them to adjust rapidly or face disturbances in their activities. This uncertainty may prevent investment and innovation in the carotenoids market.

Opportunities:

Expanding Cosmetic Industry- Carotenoids, being natural colors, are progressively utilized in beauty care products as natural colorants. They give a range of colors from yellow to red and can be utilized to replace synthetic colorants. With the rising buyer inclination for natural and organic cosmetic products, carotenoids offer a plant-based alternative for accomplishing energetic and engaging tones in beauty care products. Carotenoids, like beta-carotene and lutein, have antioxidant properties that are advantageous for skin well-being. These compounds help neutralize free radicals, potentially reducing oxidative stress and contributing to anti-ageing effects. As consumers seek skincare products with added functional benefits, carotenoid-rich formulations may find increased demand.

Challenges:

Limited Awareness-Lack of awareness about the health benefits and applications of carotenoids might bring about low consumer demand for items containing these compounds. Consumers are more likely to choose products they understand and perceive as beneficial to their health. Educating consumers about carotenoid sources, types, and health benefits is essential for building trust and fostering interest in carotenoid-rich products. Organizations might find it trying to advertise items containing carotenoids if purchasers are curious about the mixtures. Growing clear and persuasive marketing messages that pass on the offer of carotenoids can be more troublesome without any earlier information among the ideal interest group.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the largest market for the global carotenoids market, with a 39.98% share of the market revenue in 2022.

With rising revenue, Europe will hold the largest market share. There is a rising customer inclination for natural and clean-label ingredients. Carotenoids, being normal color, are pursued for their medical advantages and as shading specialists in food items. Carotenoids are widely used as natural colorants in the food and beverage industry. They impart vibrant colors to a range of products, including beverages, confectionery, dairy products, and processed foods.

Europe Region Carotenoids Market Share in 2022 - 39.98%

 

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Type Segment Analysis

The type segment is divided into Astaxanthin, Beta-carotene, Lutein, Lycopene, Canthaxanthin, Zeaxanthin and Others. The Astaxanthin segment dominated the market, with a market share of 25.68% in 2022. Astaxanthin is a naturally occurring carotenoid pigment that belongs to the xanthophyll family. It is known for its vibrant red-orange color and is found in various marine organisms, microalgae, and some fungi. Astaxanthin is especially remarkable for its strong antioxidant properties and is generally connected with a few medical advantages.

Form Segment Analysis

The form segment is divided into beadlets, powder, liquid and gel. The beadlets segment dominated the market, with a market share of 35.68% in 2022. Beadlets are a type of carotenoid encapsulation that involves embedding carotenoid compounds into small, bead-like structures. Carotenoids are natural pigments widely distributed in nature and are liable for the red, orange, and yellow colors found in many fruits and vegetables. They are known for their antioxidant properties and potential health benefits.

Source Segment Analysis

The source segment is divided into synthetic and natural. The synthetic segment dominated the market, with a market share of 68.24% in 2022. Synthetic carotenoids can be created through compound combination or by utilizing biotechnological strategies. Common synthetic carotenoids include astaxanthin, beta-carotene, and canthaxanthin. These synthetic forms are designed to replicate the structural characteristics of their natural counterparts.

Application Segment Analysis

The application segment is divided into feed, food & beverages. dietary supplements, cosmetics and pharmaceuticals. The feed segment dominated the market, with a market share of 35.28% in 2022. Carotenoids are utilized in animal feed for several reasons, essentially to improve the coloration of certain animal products and give potential medical advantages. The addition of carotenoids can impact the flavour of feed, making it more interesting to creatures. This can be significant for ensuring that creatures consume a sufficient and adjusted diet.

Some of the Key Market Players:
  • Allied Biotech Corporation
  • Algatech Ltd.
  • BASF SE
  • Kemin Industries
  • Chr. Hansen Holdings A/S
  • DDW The Color House
  • DOHLER GmbH
  • FMC Corporation
  • Novus International Inc.
  • Sensient Technologies

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 1.90 Billion
Market size value in 2032 USD 2.95 Billion
CAGR (2023 to 2032) 4.50%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type, Form, Source, Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the carotenoids market was valued at USD 1.90 billion in 2022 to USD 2.95 billion by 2032.

The global carotenoids market is growing at a CAGR of 4.50% during the forecast period 2023-2032.

The Europe region emerged as the largest market for the carotenoids.

The growing health consciousness will influence the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Form
          4.3.3. Market Attractiveness Analysis By Source
          4.3.4. Market Attractiveness Analysis By Application
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing Health Consciousness
    5.3. Restraints
          5.3.1. Strict Regulatory Standards
    5.4. Opportunities
          5.4.1. Expanding Cosmetic Industry
    5.5. Challenges
          5.5.1. Limited Awareness

6. Global Carotenoids Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Astaxanthin
    6.3. Beta-carotene
    6.4. Lutein
    6.5. Lycopene
    6.6. Canthaxanthin
    6.7. Zeaxanthin
    6.8. Others

7. Global Carotenoids Market Analysis and Forecast, By Form
    7.1. Segment Overview
    7.2. Beadlets
    7.3. Powder
    7.4. Liquid
    7.5. Gel

8. Global Carotenoids Market Analysis and Forecast, By Source
    8.1. Segment Overview
    8.2. Synthetic
    8.3. Natural

9. Global Carotenoids Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Feed
    9.3. Food & Beverages
    9.4. Dietary Supplements
    9.5. Cosmetics
    9.6. Pharmaceuticals

10. Global Carotenoids Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Carotenoids Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Carotenoids Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Allied Biotech Corporation
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Algatech Ltd.
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. BASF SE
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Kemin Industries
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Chr. Hansen Holdings A/S
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. DDW The Color House
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. DOHLER GmbH
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. FMC Corporation
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Novus International Inc.
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Sensient Technologies
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Carotenoids Market, By Type, 2019-2032 (USD Billion) 

2. Global Astaxanthin Carotenoids Market, By Region, 2019-2032 (USD Billion) 

3. Global Beta-carotene Carotenoids Market, By Region, 2019-2032 (USD Billion) 

4. Global Lutein Carotenoids Market, By Region, 2019-2032 (USD Billion) 

5. Global Lycopene Carotenoids Market, By Region, 2019-2032 (USD Billion) 

6. Global Canthaxanthin Carotenoids Market, By Region, 2019-2032 (USD Billion) 

7. Global Zeaxanthin Carotenoids Market, By Region, 2019-2032 (USD Billion) 

8. Global Others Carotenoids Market, By Region, 2019-2032 (USD Billion) 

9. Global Carotenoids Market, By Form, 2019-2032 (USD Billion) 

10. Global Beadlets Carotenoids Market, By Region, 2019-2032 (USD Billion) 

11. Global Powder Carotenoids Market, By Region, 2019-2032 (USD Billion) 

12. Global Liquid Carotenoids Market, By Region, 2019-2032 (USD Billion) 

13. Global Gel Carotenoids Market, By Region, 2019-2032 (USD Billion) 

14. Global Carotenoids Market, By Source, 2019-2032 (USD Billion) 

15. Global Synthetic Carotenoids Market, By Region, 2019-2032 (USD Billion) 

16. Global Natural Carotenoids Market, By Region, 2019-2032 (USD Billion) 

17. Global Carotenoids Market, By Application, 2019-2032 (USD Billion) 

18. Global Feed Carotenoids Market, By Region, 2019-2032 (USD Billion) 

19. Global Food & Beverages Carotenoids Market, By Region, 2019-2032 (USD Billion) 

20. Global Dietary Supplements Carotenoids Market, By Region, 2019-2032 (USD Billion)

21. Global Cosmetics Carotenoids Market, By Region, 2019-2032 (USD Billion) 

22. Global Pharmaceuticals Carotenoids Market, By Region, 2019-2032 (USD Billion) 

23. Global Carotenoids Market, By Region, 2019-2032 (USD Billion) 

24. North America Carotenoids Market, By Type, 2019-2032 (USD Billion) 

25. North America Carotenoids Market, By Form, 2019-2032 (USD Billion) 

26. North America Carotenoids Market, By Source, 2019-2032 (USD Billion)

27. North America Carotenoids Market, By Application, 2019-2032 (USD Billion) 

28. U.S. Carotenoids Market, By Type, 2019-2032 (USD Billion) 

29. U.S. Carotenoids Market, By Form, 2019-2032 (USD Billion) 

30. U.S. Carotenoids Market, By Source, 2019-2032 (USD Billion)

31. U.S. Carotenoids Market, By Application, 2019-2032 (USD Billion) 

32. Canada Carotenoids Market, By Type, 2019-2032 (USD Billion) 

33. Canada Carotenoids Market, By Form, 2019-2032 (USD Billion) 

34. Canada Carotenoids Market, By Source, 2019-2032 (USD Billion)

35. Canada Carotenoids Market, By Application, 2019-2032 (USD Billion) 

36. Mexico Carotenoids Market, By Type, 2019-2032 (USD Billion) 

37. Mexico Carotenoids Market, By Form, 2019-2032 (USD Billion) 

38. Mexico Carotenoids Market, By Source, 2019-2032 (USD Billion)

39. Mexico Carotenoids Market, By Application, 2019-2032 (USD Billion) 

40. Europe Carotenoids Market, By Type, 2019-2032 (USD Billion) 

41. Europe Carotenoids Market, By Form, 2019-2032 (USD Billion) 

42. Europe Carotenoids Market, By Source, 2019-2032 (USD Billion)

43. Europe Carotenoids Market, By Application, 2019-2032 (USD Billion) 

44. Germany Carotenoids Market, By Type, 2019-2032 (USD Billion) 

45. Germany Carotenoids Market, By Form, 2019-2032 (USD Billion) 

46. Germany Carotenoids Market, By Source, 2019-2032 (USD Billion) 

47. Germany Carotenoids Market, By Application, 2019-2032 (USD Billion) 

48. France Carotenoids Market, By Type, 2019-2032 (USD Billion) 

49. France Carotenoids Market, By Form, 2019-2032 (USD Billion) 

50. France Carotenoids Market, By Source, 2019-2032 (USD Billion) 

51. France Carotenoids Market, By Application, 2019-2032 (USD Billion) 

52. U.K. Carotenoids Market, By Type, 2019-2032 (USD Billion) 

53. U.K. Carotenoids Market, By Form, 2019-2032 (USD Billion) 

54. U.K. Carotenoids Market, By Source, 2019-2032 (USD Billion) 

55. U.K. Carotenoids Market, By Application, 2019-2032 (USD Billion) 

56. Italy Carotenoids Market, By Type, 2019-2032 (USD Billion) 

57. Italy Carotenoids Market, By Form, 2019-2032 (USD Billion) 

58. Italy Carotenoids Market, By Source, 2019-2032 (USD Billion) 

59. Italy Carotenoids Market, By Application, 2019-2032 (USD Billion) 

60. Spain Carotenoids Market, By Type, 2019-2032 (USD Billion) 

61. Spain Carotenoids Market, By Form, 2019-2032 (USD Billion) 

62. Spain Carotenoids Market, By Source, 2019-2032 (USD Billion) 

63. Spain Carotenoids Market, By Application, 2019-2032 (USD Billion) 

64. Asia Pacific Carotenoids Market, By Type, 2019-2032 (USD Billion) 

65. Asia Pacific Carotenoids Market, By Form, 2019-2032 (USD Billion) 

66. Asia Pacific Carotenoids Market, By Source, 2019-2032 (USD Billion) 

67. Asia Pacific Carotenoids Market, By Application, 2019-2032 (USD Billion) 

68. Japan Carotenoids Market, By Type, 2019-2032 (USD Billion) 

69. Japan Carotenoids Market, By Form, 2019-2032 (USD Billion) 

70. Japan Carotenoids Market, By Source, 2019-2032 (USD Billion) 

71. Japan Carotenoids Market, By Application, 2019-2032 (USD Billion) 

72. China Carotenoids Market, By Type, 2019-2032 (USD Billion) 

73. China Carotenoids Market, By Form, 2019-2032 (USD Billion) 

74. China Carotenoids Market, By Source, 2019-2032 (USD Billion) 

75. China Carotenoids Market, By Application, 2019-2032 (USD Billion) 

76. India Carotenoids Market, By Type, 2019-2032 (USD Billion) 

77. India Carotenoids Market, By Form, 2019-2032 (USD Billion) 

78. India Carotenoids Market, By Source, 2019-2032 (USD Billion) 

79. India Carotenoids Market, By Application, 2019-2032 (USD Billion) 

80. South America Carotenoids Market, By Type, 2019-2032 (USD Billion) 

81. South America Carotenoids Market, By Form, 2019-2032 (USD Billion) 

82. South America Carotenoids Market, By Source, 2019-2032 (USD Billion) 

83. South America Carotenoids Market, By Application, 2019-2032 (USD Billion) 

84. Brazil Carotenoids Market, By Type, 2019-2032 (USD Billion) 

85. Brazil Carotenoids Market, By Form, 2019-2032 (USD Billion) 

86. Brazil Carotenoids Market, By Source, 2019-2032 (USD Billion) 

87. Brazil Carotenoids Market, By Application, 2019-2032 (USD Billion) 

88. Middle East and Africa Carotenoids Market, By Type, 2019-2032 (USD Billion) 

89. Middle East and Africa Carotenoids Market, By Form, 2019-2032 (USD Billion) 

90. Middle East and Africa Carotenoids Market, By Source, 2019-2032 (USD Billion) 

91. Middle East and Africa Carotenoids Market, By Application, 2019-2032 (USD Billion) 

92. UAE Carotenoids Market, By Type, 2019-2032 (USD Billion) 

93. UAE Carotenoids Market, By Form, 2019-2032 (USD Billion) 

94. UAE Carotenoids Market, By Source, 2019-2032 (USD Billion) 

95. UAE Carotenoids Market, By Application, 2019-2032 (USD Billion) 

96. South Africa Carotenoids Market, By Type, 2019-2032 (USD Billion) 

97. South Africa Carotenoids Market, By Form, 2019-2032 (USD Billion) 

98. South Africa Carotenoids Market, By Source, 2019-2032 (USD Billion) 

99. South Africa Carotenoids Market, By Application, 2019-2032 (USD Billion) 

List of Figures 

1. Global Carotenoids Market Segmentation

2. Carotenoids Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Carotenoids Market Attractiveness Analysis By Type

9. Global Carotenoids Market Attractiveness Analysis By Form

10. Global Carotenoids Market Attractiveness Analysis By Source

11. Global Carotenoids Market Attractiveness Analysis By Application

12. Global Carotenoids Market Attractiveness Analysis by Region

13. Global Carotenoids Market: Dynamics

14. Global Carotenoids Market Share By Type (2022 & 2032)

15. Global Carotenoids Market Share By Form (2022 & 2032)

16. Global Carotenoids Market Share By Source (2022 & 2032)

17. Global Carotenoids Market Share By Application (2022 & 2032)

18. Global Carotenoids Market Share by Regions (2022 & 2032)

19. Global Carotenoids Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global carotenoids market based on below-mentioned segments:

Global Carotenoids Market by Type:

  • Astaxanthin
  • Beta-carotene
  • Lutein
  • Lycopene
  • Canthaxanthin
  • Zeaxanthin
  • Others

Global Carotenoids Market by Form:

  • Beadlets
  • Powder
  • Liquid
  • Gel

Global Carotenoids Market by Source:

  • Synthetic
  • Natural

Global Carotenoids Market by Application:

  • Feed
  • Food & Beverages
  • Dietary Supplements
  • Cosmetics
  • Pharmaceuticals

Global Carotenoids Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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