Astaxanthin Market

Astaxanthin Market Size by Form (Liquid and Dry), Source [Natural (Microalgae, Shrimp, Yeast and Others) and Synthetic], Production Method (Fermentation, Chemical Synthesis, Extraction and Microalgae Cultivation), Application (Food and Beverages, Cosmetics, Nutraceuticals and Feed), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13352
  • Published Date: Mar, 2023
  • Pages: 235
  • Category: Healthcare
  • Format: PDF
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The global astaxanthin market is expected to grow from USD 864.22 Million in 2022 to USD 2133.92 Million by 2032, at a CAGR of 9.46% during the forecast period 2023-2032. North America dominated the market in 2022.

Market Introduction:

Red pigment astaxanthin is a member of the class of substances known as carotenoids. It occurs in specific algae and gives salmon its pink-red colour. Moreover, astaxanthin may enhance immune system performance. People use astaxanthin for various conditions, including post-workout muscular soreness, poor athletic performance, Alzheimer's disease, ageing skin, etc. Moreover, rheumatoid arthritis affects roughly one in five Americans, and carpal tunnel syndrome may benefit from using astaxanthin. There have been a lot of studies on how astaxanthin might aid in treating different tumours because of its antioxidant characteristics. Although chemical synthesis has historically been used to produce this pigment for commercial use, the microalga Haematococcus pluvialis looks to be the most viable source for its industrial biological production.

Astaxanthin Market Size

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Market Dynamics:

Drivers

Increasing use of astaxanthin: Aquaculture, humans and livestock can all consume astaxanthin as a nutritional supplement. Astaxanthin derived from bacterial, synthetic, and algae sources is safe in the United States. Due to its antioxidant, colouring, and health-promoting qualities, astaxanthin has been used extensively in feed additives and the medical field. There is growing evidence that astaxanthin has various health advantages and significant nutraceutical uses in dermatology due to its diversified collective activities in skin biology. Astaxanthin is beneficial for the skin and eyes and is thus used for various cosmetics formulations. It enhances skin quality and helps to promote eye health. It increases the skin's moisture content, makes it more elastic, and lessens wrinkles and acne. Moreover, it strengthens the heart and immune systems.

Restraints:

Potential side-effects– There are possible side effects of astaxanthin, ranging from mild to severe. According to some laboratory research, astaxanthin may prevent the activity of an enzyme called 5-alpha-reductase. As a result, it might prevent the body from converting testosterone into the hormone DHT. It is unknown what impact this would have, although medications that target the same enzyme may have unfavourable side effects, including erectile dysfunction, male breast development, and decreased libido.

Opportunities:

Increasing awareness about feed quality and safety: Animal feed is the largest and most significant component in ensuring the sustainable production of safe and inexpensive animal proteins in the global food business. The consumption of animal products is anticipated to increase by 70% in 2050 due to rapidly rising populations, urbanization, and affluence. A rise in animal output will necessitate the production of more feed. Not only must feed be produced to satisfy increasing demand, but it must also be safe. Feed safety is a requirement for food safety and human health, as well as the health and welfare of animals. It is a component of trade access, income production, and long-term economic viability. It also aids feed and food security and reduces feed losses. Feed is, in reality, an essential component of the food chain, and its safety has been acknowledged as a shared value and obligation. Thus, the rising awareness regarding feed safety and quality results in higher market shares for astaxanthin.

Challenges:

Stringent regulations for product approval – The regulations for product approval in astaxanthin are stringent. Companies must adhere to many regional and global rules to launch their drug. FDA regulations are necessary for all astaxanthin, and the companies must provide the manufacturing process details and the declaration of potential side effects.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East & Africa. North America emerged as the most significant global astaxanthin market, with a revenue share of 41.28% in 2022. The region has a high market growth rate due to the increasing prevalence of skin-related diseases and nutritional deficiencies. The North American market will be driven by investment in the pharmaceutical and biotechnology industry to support the astaxanthin market. Also, the increase in the percentage of health-conscious people provides lucrative growth opportunities to the market. The Asia Pacific region is anticipated to grow lucratively during the forecast period. The market is witnessing a lucrative growth rate due to the increasing investment in aquaculture in India, China and Japan.

North America region Astaxanthin Market Share in 2022 - 41.28%

 

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Form Segment Analysis

The form segment is divided into liquid and dry. The dry segment dominated the market with a revenue share of 64.29% in 2022. Dry astaxanthin is used in various applications owing to its longer shelf life. Dry astaxanthin can be mixed with animal feed, food and beverages, nutraceutical products, and cosmetics.

Source Segment Analysis

The source segment includes natural and synthetic. The natural segment further includes microalgae, shrimp, yeast and others. The natural segment dominated the market with a revenue share of 67.34% in 2022. Natural astaxanthin has several advantages, such as sustainability and high efficacy. Further, the increasing demand for organic food supplements has led to higher use of natural astaxanthin.

Production Method Segment Analysis

The production method segment includes fermentation, chemical synthesis, extraction and microalgae cultivation. The chemical synthesis segment dominated the market with a revenue share of 42.91% in 2022. Chemically synthesized astaxanthin is considered to be economical. However, the chemically synthesized astaxanthin is only suitable for feed production.

Application Segment Analysis

The application segment includes food and beverages, cosmetics, nutraceuticals and feed. The feed segment dominated the market with a revenue share of 47.02% in 2022. Astaxanthin is majorly used in the manufacturing of animal feeds. The growth of the aquaculture industry has led to high demand for astaxanthin. It is even used for improving seafood quality.

Some of the Key Market Players:
  • Cyanotech Corporation
  • Algatech Ltd
  • Beijing Gingko Group
  • MicroA
  • Algalíf Iceland EHF
  • PIVEG, Inc.
  • Fuji Chemical Industries Co. Ltd
  • ENEOS Corporation
  • Atacama Bio Natural Products S.A
  • BASF SE
  • Parry Nutraceuticals
  • Fenchem Biotech Ltd.
  • KDI Ingredients

Report Description: 

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2022 USD 864.22 Million
Market size value in 2032 USD 2133.92 Million
CAGR (2023 to 2032) 9.46%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments The research segment is based on form, source, production method, and application.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the astaxanthin market was valued 864.22 Million in 2022 to USD 2133.92 Million by 2032.

Global astaxanthin market is growing at a CAGR of 9.46% during the forecast period 2023-2032.

North America region emerged as the largest market for the astaxanthin.

The market's growth will be influenced by the growing demand from various end-user industries.

The potential side-effects of drugs could hamper the market growth.

The increasing investment in aquaculture industry is providing huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Form
          4.3.2. Market Attractiveness Analysis by Source
          4.3.3. Market Attractiveness Analysis by Production Method
          4.3.4. Market Attractiveness Analysis by Application
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing use of astaxanthin in various application
    5.3. Restraints
          5.3.1. Potential side-effects
    5.4. Opportunities
          5.4.1. Increasing investment in aquaculture industry
    5.5. Challenges
          5.5.1. Stringent regulations for approval

6. Global Astaxanthin Market Analysis and Forecast, By Form
    6.1. Segment Overview
    6.2. Liquid
    6.3. Dry

7. Global Astaxanthin Market Analysis and Forecast, By Source
    7.1. Segment Overview
    7.2. Natural
          7.2.1. Microalgae
          7.2.2. Shrimp
          7.2.3. Yeast
          7.2.4. Others
    7.3. Synthetic

8. Global Astaxanthin Market Analysis and Forecast, By Production Method
    8.1. Segment Overview
    8.2. Fermentation
    8.3. Chemical Synthesis
    8.4. Extraction
    8.5. Microalgae Cultivation

9. Global Astaxanthin Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Food and Beverages
    9.3. Cosmetics
    9.4. Nutraceuticals
    9.5. Feed

10. Global Astaxanthin Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Astaxanthin Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Astaxanthin Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Cyanotech Corporation
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Algatech Ltd
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Beijing Gingko Group
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. MicroA
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Algalíf Iceland EHF
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. PIVEG, Inc.
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Fuji Chemical Industries Co. Ltd
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. ENEOS Corporation
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Atacama Bio Natural Products S.A
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. BASF SE
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Parry Nutraceuticals
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. Fenchem Biotech Ltd.
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. KDI Ingredients
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Product Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis
 

List of Table

1. Global Astaxanthin Market, By Form, 2019-2032 (USD Million) 

2. Global Liquid, Astaxanthin Market, By Region, 2019-2032 (USD Million) 

3. Global Dry, Astaxanthin Market, By Region, 2019-2032 (USD Million) 

4. Global Astaxanthin Market, By Source, 2019-2032 (USD Million) 

5. Global Natural, Astaxanthin Market, By Region, 2019-2032 (USD Million) 

6. Global Synthetic, Astaxanthin Market, By Region, 2019-2032 (USD Million) 

7. Global Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

8. Global Fermentation, Astaxanthin Market, By Region, 2019-2032 (USD Million) 

9. Global Chemical Synthesis, Astaxanthin Market, By Region, 2019-2032 (USD Million) 

10. Global Extraction, Astaxanthin Market, By Region, 2019-2032 (USD Million) 

11. Global Microalgae Cultivation, Astaxanthin Market, By Region, 2019-2032 (USD Million) 

12. Global Astaxanthin Market, By Application, 2019-2032 (USD Million) 

13. Global Food and Beverages, Astaxanthin Market, By Region, 2019-2032 (USD Million) 

14. Global Cosmetics, Astaxanthin Market, By Region, 2019-2032 (USD Million) 

15. Global Nutraceuticals, Astaxanthin Market, By Region, 2019-2032 (USD Million) 

16. Global Feed, Astaxanthin Market, By Region, 2019-2032 (USD Million)  

17. Global Astaxanthin Market, By Region, 2019-2032 (USD Million) 

18. North America Astaxanthin Market, By Form, 2019-2032 (USD Million) 

19. North America Astaxanthin Market, By Source, 2019-2032 (USD Million) 

20. North America Astaxanthin Market, By Production Method, 2019-2032 (USD Million)

21. North America Astaxanthin Market, By Application, 2019-2032 (USD Million) 

22. U.S. Astaxanthin Market, By Form, 2019-2032 (USD Million) 

23. U.S. Astaxanthin Market, By Source, 2019-2032 (USD Million) 

24. U.S. Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

25. U.S. Astaxanthin Market, By Application, 2019-2032 (USD Million) 

26. Canada Astaxanthin Market, By Form, 2019-2032 (USD Million) 

27. Canada Astaxanthin Market, By Source, 2019-2032 (USD Million) 

28. Canada Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

29. Canada Astaxanthin Market, By Application, 2019-2032 (USD Million) 

30. Mexico Astaxanthin Market, By Form, 2019-2032 (USD Million) 

31. Mexico Astaxanthin Market, By Source, 2019-2032 (USD Million) 

32. Mexico Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

33. Mexico Astaxanthin Market, By Application, 2019-2032 (USD Million) 

34. Europe Astaxanthin Market, By Form, 2019-2032 (USD Million) 

35. Europe Astaxanthin Market, By Source, 2019-2032 (USD Million) 

36. Europe Astaxanthin Market, By Production Method, 2019-2032 (USD Million)

37. Europe Astaxanthin Market, By Application, 2019-2032 (USD Million) 

38. Germany Astaxanthin Market, By Form, 2019-2032 (USD Million) 

39. Germany Astaxanthin Market, By Source, 2019-2032 (USD Million) 

40. Germany Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

41. Germany Astaxanthin Market, By Application, 2019-2032 (USD Million) 

42. France Astaxanthin Market, By Form, 2019-2032 (USD Million) 

43. France Astaxanthin Market, By Source, 2019-2032 (USD Million) 

44. France Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

45. France Astaxanthin Market, By Application, 2019-2032 (USD Million) 

46. U.K. Astaxanthin Market, By Form, 2019-2032 (USD Million) 

47. U.K. Astaxanthin Market, By Source, 2019-2032 (USD Million) 

48. U.K. Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

49. U.K. Astaxanthin Market, By Application, 2019-2032 (USD Million) 

50. Italy Astaxanthin Market, By Form, 2019-2032 (USD Million) 

51. Italy Astaxanthin Market, By Source, 2019-2032 (USD Million) 

52. Italy Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

53. Italy Astaxanthin Market, By Application, 2019-2032 (USD Million) 

54. Spain Astaxanthin Market, By Form, 2019-2032 (USD Million) 

55. Spain Astaxanthin Market, By Source, 2019-2032 (USD Million) 

56. Spain Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

57. Spain Astaxanthin Market, By Application, 2019-2032 (USD Million) 

58. Asia Pacific Astaxanthin Market, By Form, 2019-2032 (USD Million) 

59. Asia Pacific Astaxanthin Market, By Source, 2019-2032 (USD Million) 

60. Asia Pacific Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

61. Asia Pacific Astaxanthin Market, By Application, 2019-2032 (USD Million) 

62. Japan Astaxanthin Market, By Form, 2019-2032 (USD Million) 

63. Japan Astaxanthin Market, By Source, 2019-2032 (USD Million) 

64. Japan Astaxanthin Market, By Production Method, 2019-2032 (USD Million)

65. Japan Astaxanthin Market, By Application, 2019-2032 (USD Million) 

66. China Astaxanthin Market, By Form, 2019-2032 (USD Million) 

67. China Astaxanthin Market, By Source, 2019-2032 (USD Million) 

68. China Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

69. China Astaxanthin Market, By Application, 2019-2032 (USD Million) 

70. India Astaxanthin Market, By Form, 2019-2032 (USD Million) 

71. India Astaxanthin Market, By Source, 2019-2032 (USD Million) 

72. India Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

73. India Astaxanthin Market, By Application, 2019-2032 (USD Million) 

74. South America Astaxanthin Market, By Form, 2019-2032 (USD Million) 

75. South America Astaxanthin Market, By Source, 2019-2032 (USD Million) 

76. South America Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

77. South America Astaxanthin Market, By Application, 2019-2032 (USD Million) 

78. Brazil Astaxanthin Market, By Form, 2019-2032 (USD Million) 

79. Brazil Astaxanthin Market, By Source, 2019-2032 (USD Million) 

80. Brazil Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

81. BrazilAstaxanthin Market, By Application, 2019-2032 (USD Million) 

82. Middle East and Africa Astaxanthin Market, By Form, 2019-2032 (USD Million) 

83. Middle East and Africa Astaxanthin Market, By Source, 2019-2032 (USD Million) 

84. Middle East and Africa Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

85. Middle East and Africa Astaxanthin Market, By Application, 2019-2032 (USD Million) 

86. UAE Astaxanthin Market, By Form, 2019-2032 (USD Million) 

87. UAE Astaxanthin Market, By Source, 2019-2032 (USD Million) 

88. UAE Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

89. UAE Astaxanthin Market, By Application, 2019-2032 (USD Million) 

90. South Africa Astaxanthin Market, By Form, 2019-2032 (USD Million) 

91. South Africa Astaxanthin Market, By Source, 2019-2032 (USD Million) 

92. South Africa Astaxanthin Market, By Production Method, 2019-2032 (USD Million) 

93. South Africa Astaxanthin Market, By Application, 2019-2032 (USD Million)  

List of Figures

1. Global Astaxanthin Market Segmentation

2. Astaxanthin Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Astaxanthin Market Attractiveness Analysis by Form

9. Global Astaxanthin Market Attractiveness Analysis by Source

10. Global Astaxanthin Market Attractiveness Analysis by Production Method

11. Global Astaxanthin Market Attractiveness Analysis by Application

12. Global Astaxanthin Market Attractiveness Analysis by Region

13. Global Astaxanthin Market: Dynamics

14. Global Astaxanthin Market Share by Form (2022 & 2032)

15. Global Astaxanthin Market Share by Source (2022 & 2032)

16. Global Astaxanthin Market Share by Production Method (2022 & 2032)

17. Global Astaxanthin Market Share by Application (2022 & 2032)

18. Global Astaxanthin Market Share by Regions (2022 & 2032)

19. Global Astaxanthin Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global astaxanthin market based on below mentioned segments:

Global Astaxanthin Market by Form:

  • Liquid
  • Dry

Global Astaxanthin Market by Source:

  • Natural
    • Microalgae
    • Shrimp
    • Yeast
    • Others
  • Synthetic

Global Astaxanthin Market by Production Method:

  • Fermentation
  • Chemical Synthesis
  • Extraction
  • Microalgae Cultivation

Global Astaxanthin Market by Application:

  • Food and Beverages
  • Cosmetics
  • Nutraceuticals
  • Feed

Global Astaxanthin Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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