Caprylyl Glycol Market

Caprylyl Glycol Market Size by Type (Cosmetic Grade and Industrial Grade), End-use (Chemical Intermediate, Personal Care & Cosmetics, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14431
  • Published Date: Jun, 2024
  • Pages: 238
  • Category: Chemicals & Materials
  • Format: PDF
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The global Caprylyl Glycol market generated USD 1.71 Billion revenue in 2023 and is projected to grow at a CAGR of 6.44% from 2024 to 2033. The market is expected to reach USD 3.19 Billion by 2033. Dedicating more effort to teaching consumers about the advantages of caprylyl glycol, such as its ability to enhance skin hydration, antimicrobial properties, and effective stabilizing agent, will result in higher sales. Since people learned its usefulness, it has become a trend that more people want products with this ingredient for their purchases. Also, the rising adoption of caprylyl glycol in cosmetic and pharmaceutical products due to increasing approval and favourable regulatory policies in key regions bolsters market growth. One extra advantage of compliance with safety standards is the ability to expand the market for them in the future continually.

Market Introduction:

Caprylyl glycol (a member of the glycols family) is an essential cosmetic ingredient, demonstrating good results as an emollient and for conditioning. It is synthesized from caprylic acid and fatty acid (derived from coconut and palm oil). It belongs to the class of glycols and is derived from caprylic acid, a fatty acid found in coconut and palm oil. A surface active agent for increasing the spreadability of cosmetics, it operates as an emollient due to its skin hydrating capabilities and improving the texture of cosmetics. Besides being a skin-softening and skin-protective agent, caprylyl glycol is also a preservative enhancement agent because it can impede the development of yeast, bacteria, and mould, which are known to be detrimental to the shelf life of cosmetic products. This aspect makes it a valuable ingredient in formulations with the desired effects of being an antimicrobial agent. Caprylyl glycol is a toxicity-free ingredient and can be used on sensitive skin or in facial products. It is frequently used with other skincare ingredients such as emulsifiers, moisturizers, and stabilizers to prepare products that meet the hygiene, moisture, and protection requirements. Owing to its relatively non-irritating and mild nature, caprylyl glycol is widely used in cosmetics: serums, creams, lotions, moisturizers, cleansers and makeup. It is especially used in creams and lotions designed for dry or delicate skin, as panthenol's hydration and calming effects are the most appreciated. In addition, caprylyl glycol is useful in many formulations as it is a moderate occlusive emollient that, when combined with other preservatives, can enhance its efficacy while having skin conditioning and moisturizing properties.

Caprylyl Glycol Market Size

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Recent Development
  • In April 2024: Clariant AG recently disclosed the completion of its acquisition of Lucas Meyer Cosmetics. Lucas Meyer Cosmetics is famous for supplying cosmetic raw materials. The strategic step is intended to enable Clariant Ag to progress towards managing more solutions that result in sustainability and focus on customers.

Market Dynamics:

Drivers

The Growing Popularity of Personal Care and Cosmetics Industry - For instance, caprylyl glycol is used as a moisturizing supplement since it increases the efficiency of preservation in cosmetology goods. Some notable factors contributing to the market's growth include growing consumer awareness and concern for effective personal care products.

Growth in the Pharmaceutical Sector - Caprylyl glycol is an organic compound that can be sourced naturally from coconut oil; it also has been realized that it contains active antimicrobial agents that would make it suitable for pharmaceutical purposes. This property of halting the growth of bacteria, fungi, and other microorganisms makes it very useful in medication production, preservation of product purity, and innocuousness to the buyer from production to the expiry time. Caprylyl glycol can be used in formulations with potential benefits other than antimicrobial function in pharmaceutical formulations. It can also be used as a ‘wetting agent’, ‘emollient’, and ‘stabilizer’, improving the quality and stability of medicines. Further, the compatibility of the excipient to co-function in one formulation with several APIs again emphasizes its versatility and capability of responding to a wide variety of products in the industry.

Growing demand of Superior and Safe Ingredients -Due to the growing understanding and knowledge of natural and sustainable raw materials, many industries are introducing glycol capryl, which can be synthesized from natural sources. This trend helps support its market potential as manufacturers increasingly search for environmentally friendly, safe and effective alternatives to synthetic chemicals.

Restraints:

High Production Costs - Even with the seemingly simple extraction and purification process of caprylyl glycol, the overall manufacturing costs can still be quite pricey. This factor may lead to an increase in the cost of other final products and, therefore, slow down the market, particularly in price-competitive areas.

Threat of Substitutes - This is a threat posed by similar products such as other glycols, preservatives, or even moisturizers to caprylyl glycol, discouraging consumers from the monopoly of the product. Such decisions, as a result, may hinder the use of high-quality materials that are costly or easily available for cheaper or easily available substitutes may be used by the manufacturers.

Opportunities:

Expansion in Emerging Markets - Dispensable income and customers’ awareness levels have continuously risen in developing economies like APAC, LA, and Africa. The regions are witnessing a revival in the demand for personal care and cosmetic products, thus providing a good market for caprylyl glycol.

Innovations in Product Formulations - Further studies and innovations are thus required to harness the full potential of caprylyl glycol, which is now recognized to have numerous specialty uses in various sectors. A review of the possible areas of research leads to one common area under consideration: changes in delivery systems. The skin care, pharmaceutical, and other industries can develop other means of delivering caprylyl glycol to the targeted regions since the current research reveals that it was effective in those regions. For instance, microencapsulation methods may be applied to retain a substance such as caprylyl glycol within a capsule to release it slowly to provide ongoing benefits. Also, efforts must be made to develop products with more uses than applying caprylyl glycol with other ingredients. Additives to this in a synergistic manner, such as antioxidant or moisturizing agents, companies can create a broad-spectrum product which can help in relaxation, hydration, and skin protection.

Challenges:

Regulatory Norms - This risk may include concern about managing the divergent regulatory conditions for various products accepted in different countries. Legal factors, such as regulatory transformations and compliance, can also raise costs and cause unpredictability in product launches. As a result, these factors may reduce the market growth.

Consumer Misconceptions and Education -- Misunderstandings or lack of knowledge and awareness about the benefits and safety of caprylyl glycol can hinder its adoption. To ensure that people embrace the products and innovations, engaging the consumers and demystifying the misinformation regarding chemical additives is crucial.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most prominent global Caprylyl Glycol market, with a 39.24% market revenue share in 2023.

The United States and other North American countries have a diverse and advancing personal care and cosmetics sector. This aspect is primarily due to major world cosmetic producers within this region, indicating the need to incorporate better quality material such as caprylyl glycol. Additionally, the paying capacity of consumers in the North American region is high regarding personal care products, particularly those of premium quality and have a proven track record of their effectiveness. It is a trend in the market that formulations with moisturizing and antimicrobial properties are in demand, and this caprylyl glycol, which has these properties, can help fill this gap. Moreover, the region has well-developed R&D indices and products and has succeeded in continuing to upgrade the formulations. This factor promotes the development of new concepts, such as modifying several products’ ingredients, including caprylyl glycol. To a greater extent, a sound legal framework requires personal care and cosmetics in North America to meet stringent quality and safety standards. Strict standards and regulatory authorities like the FDA help build confidence in the products, probably to avoid lethal products for users and replace them with safer ones such as caprylyl glycol.

North America Region Caprylyl Glycol Market Share in 2023 - 39.24%

 

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Type Segment Analysis

The Type segment is divided into cosmetic grade and industrial grade. The cosmetic grade segment dominated the market, with a share of around 71.03% in 2023. Caprylyl glycol is widely used in skincare, hair care, and make-up products. The skin-friendly and germ-killing properties and the preservative nature of glycerin make it a favourite addition for these products, which is why there is high demand for it, especially in the cosmetic grade segment. To the same point, there is growing concern about what is included in personal care products and the quality of their components. Cosmetic-grade caprylyl glycol is safe and effective, which indicates why it is used in the formulation of cosmetics and is advisable to all those who use cosmetic products. In addition, cosmetic grade caprylyl glycol is quite useful and can be used in lotions, creams, serums, and other relevant products, including shampoos and conditioners. They do so, especially due to this broad application spectrum, which creates a strong demand in the cosmetics industry.

End-use Segment Analysis

The end-use segment is classified into chemical intermediate, personal care & cosmetics, and others. The personal care & cosmetics segment dominated the market, with a share of around 70.52% in 2023. Caprylyl glycol benefits from its polyfunctional properties, which can be useful in personal care and cosmetic products. It is a moisturizer, emollient, humectant, and preservative in skincare, haircare, makeup and similar products or formulations. Furthermore, it also performs the function of a preservative agent; it discourages the proliferation of microbes in cosmetics products. Since individuals are willing to spend their hard-earned money on long-lasting products with a stable quality and microbial shelf life, then caprylyl glycol should not be taken lightly. Furthermore, it has moisturizing and hydrating properties, resulting in its active use as an ingredient in cosmetics products, including serums, moisturizers/creams, and lotions. The skin's capacity to assist in retaining moisture helps enhance the skin texture and moisture content, making it be used in most cosmetic productions.

Some of the Key Market Players:
  • Ashland
  • BASF SE
  • Clariant AG
  • Dow
  • Evonik Industries AG
  • Inolex, Inc.
  • Krishana Enterprises
  • Lotioncrafter
  • Lonza Group Ltd.
  • Proto Chemicals Industries
  • Symrise
  • Thor Personal Care

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 1.71 Billion
Market size value in 2033 USD 3.19 Billion
CAGR (2024 to 2033) 6.44%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type and End-use

Frequesntly Asked Questions

As per The Brainy Insights, the size of the caprylyl glycol market was valued at USD 1.71 billion in 2023 to USD 3.19 billion by 2033.

The global caprylyl glycol market is growing at a CAGR of 6.44% during the forecast period 2024-2033.

North America became the largest market for caprylyl glycol.

Climbing demand in the personal care and cosmetics industry and growth in the pharmaceutical sector drive the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By End-use
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising Demand in the Personal Care and Cosmetics Industry
          5.2.2. Growth in the Pharmaceutical Sector
    5.3. Restraints
          5.3.1. High Production Costs
    5.4. Opportunities
          5.4.1. Expansion in Emerging Markets
    5.5. Challenges
          5.5.1. Regulatory Compliance and Changes

6. Global Caprylyl Glycol Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Cosmetic Grade
    6.3. Industrial Grade

7. Global Caprylyl Glycol Market Analysis and Forecast, By End-use
    7.1. Segment Overview
    7.2. Chemical Intermediate
    7.3. Personal Care & Cosmetics
    7.4. Others

8. Global Caprylyl Glycol Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Caprylyl Glycol Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Caprylyl Glycol Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Ashland
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. BASF SE
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Clariant AG
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Dow
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Evonik Industries AG
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Inolex, Inc.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Krishana Enterprises
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Lotioncrafter
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Lonza Group Ltd.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Proto Chemicals Industries
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Symrise
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Thor Personal Care
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
 

List of Table

1. Global Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

2. Global Cosmetic Grade, Caprylyl Glycol Market, By Region, 2020-2033 (USD Billion) (Tons) 

3. Global Industrial Grade, Caprylyl Glycol Market, By Region, 2020-2033 (USD Billion) (Tons) 

4. Global Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

5. Global Chemical Intermediate, Caprylyl Glycol Market, By Region, 2020-2033 (USD Billion) (Tons) 

6. Global Personal Care & Cosmetics, Caprylyl Glycol Market, By Region, 2020-2033 (USD Billion) (Tons) 

7. Global Others, Caprylyl Glycol Market, By Region, 2020-2033 (USD Billion) (Tons) 

8. Global Caprylyl Glycol Market, By Region, 2020-2033 (USD Billion) (Tons) 

9. North America Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

10. North America Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

11. U.S. Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

12. U.S. Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

13. Canada Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

14. Canada Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

15. Mexico Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

16. Mexico Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

17. Europe Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

18. Europe Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

19. Germany Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

20. Germany Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

21. France Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

22. France Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

23. U.K. Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

24. U.K. Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

25. Italy Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

26. Italy Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

27. Spain Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

28. Spain Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

29. Asia Pacific Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

30. Asia Pacific Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

31. Japan Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

32. Japan Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

33. China Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

34. China Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

35. India Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

36. India Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

37. South America Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

38. South America Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

39. Brazil Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

40. Brazil Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

41. Middle East and Africa Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

42. Middle East and Africa Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

43. UAE Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

44. UAE Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

45. South Africa Caprylyl Glycol Market, By Type, 2020-2033 (USD Billion) (Tons) 

46. South Africa Caprylyl Glycol Market, By End-use, 2020-2033 (USD Billion) (Tons) 

List of Figures 

1. Global Caprylyl Glycol Market Segmentation

2. Caprylyl Glycol Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Caprylyl Glycol Market Attractiveness Analysis By Type

9. Global Caprylyl Glycol Market Attractiveness Analysis By End-use

10. Global Caprylyl Glycol Market Attractiveness Analysis By Region

11. Global Caprylyl Glycol Market: Dynamics

12. Global Caprylyl Glycol Market Share By Type (2024 & 2033)

13. Global Caprylyl Glycol Market Share By End-use (2024 & 2033)

14. Global Caprylyl Glycol Market Share By Regions (2024 & 2033)

15. Global Caprylyl Glycol Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Caprylyl Glycol market based on below-mentioned segments:

Global Caprylyl Glycol Market by Type:

  • Cosmetic Grade       
  • Industrial Grade           

Global Caprylyl Glycol Market by End-use:

  • Chemical Intermediate
  • Personal Care & Cosmetics     
  • Others    

Global Caprylyl Glycol Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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