Battery Swapping Market

Battery Swapping Market Size by Service Type (Subscription Model and Pay-Per-Use Model), Vehicle Type (Three-Wheeler Light Commercial Vehicle, Two-Wheeler, Three-Wheeler Passenger Vehicle, Four-Wheeler Passenger Vehicle, Four-Wheeler Light Commercial Vehicle, and Others), Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13343
  • Published Date: Mar, 2023
  • Pages: 238
  • Category: Automotive & Transportation
  • Format: PDF
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The global battery swapping market is expected to grow from USD 210 million in 2022 to USD 1,664.44 million by 2032, at a CAGR of 23% from 2023-2030. The growing demand for electric vehicles will augment the growth of the global battery-swapping market.

Market Introduction:

A battery swapping station allows electric-run vehicles or other battery-powered electricals to switch out a depleted battery pack for a charge. It is a quicker way of recharging than plugging them into a charging station. battery swapping entails substituting the drained battery for a fully charged one without waiting for the charging cycle to finish. For instance, an EV owner pulls up to the station to switch out batteries. The vehicle is then driven onto a platform and gently raised to remove the battery. After that, the battery is removed from the car using a crane or another lifting tool. Then, a fresh, charged battery is installed and connected to the vehicle. Batteries that have been removed remain at the station and are recharged. They are prepared to be used for another swapping session after charging. battery swapping enables a better battery Life by switching out the batteries in their EVs; owners can use more recent, high-quality batteries, extending the lifespan of their EVs. battery swapping directly impacts the cost of an electric vehicle as the user only pays for the energy entailed in the fully charged battery and not the battery. Furthermore, battery swapping is more economical for governments than charging stations. battery-as-a-service can also reduce high costs for EV manufacturers.

Battery Swapping Market Size

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Recent Development

In February 2023, William Li, the founder and chairman of NIO Inc., a Chinese electric vehicle (EV) startup, declared in a post on the company's social media platform that they plan to construct 1,000 battery-swapping stations in the company China by the end of 2023. This aspect will bring the country's total number of such stations to 2,300. 600 stations will be located in metropolitan areas and the remaining 400 along highways, focusing on the third- and fourth-tier cities and counties. This element is in addition to their previous intention of building 400 stations this year, declared in December.

Market Dynamics:

Drivers

The growing demand for electric vehicles – The ever-increasing climate change crisis has highlighted unsustainable anthropological activities like the overexploitation of fossil fuels. The climate change crisis has become more evident recently with the increasing flash floods, storms, cyclones and drought spells. These events devastate the people, property and economy of every nation. Climate change is a global problem and needs a comprehensive and cooperative effort to reduce its consequences. Additionally, the depleting fossil fuel resources and uncertain geopolitical tensions have led to a highly volatile energy market, with rising energy prices that are contributing to a cost-of-living crisis. This was highlighted recently by the Russian invasion of Ukraine, which was followed by western sanctions and counter-actions in terms of trade and other economic factors. Transportation, logistics or supply chain form an integral part of today's modern world. Affordable and accessible Connectivity and seamless mobility are the backbones of economies. However, the significant negative contribution of conventional vehicles to the environment and rising energy costs have reduced their popularity and adoption. Technological advancements, research and development, and product innovations have made electric cars the ideal substitute. They do not run on fossil fuels; their long-term engine economy is affordable and efficient. The government's push towards upscaling electric vehicle manufacturing through subsidies and incentives also contributes to their rising popularity. The increasing awareness about electric vehicles and their personal, economic and environmental benefits contribute to their rising demand. The battery-swapping market would benefit from the growing demand for electric vehicles.

Restraints:

The high initial cost to set up battery swapping stations – The initial setup cost of a battery swapping station is high. Land acquisition or land leasing contracts are the first setups which are difficult to acquire given the high costs and the bureaucracy. The necessary regulatory permissions and approvals are another hurdle that increases the costs and extends the timeline of the initial setup, causing losses for the operator. Furthermore, the battery swapping station needs several electrical and high-end equipment capable of carrying, storing and transferring vast amounts of energy. AC-DC converters, vehicle batteries, battery chargers, distribution transformers, charging racks etc., are some of the components required to set up and effectively operate battery swapping stations.

Maintenance, control, safety and security systems are essential for these establishments' seamless functioning. All of this entails high capital costs and maintenance and operation costs. Therefore, battery-swapping charging stations' high initial setup costs will hamper the market's growth.

Opportunities:

Advancement in battery technology and introduction of new battery swapping models The several untoward fire incidents with electric vehicles have pushed the public and private players to invest more in research and development to improve battery technology. Furthermore, the growing push towards adopting electric vehicles has created numerous prospective incentives for private players to exploit the growing electric vehicle market with innovative battery solutions. The advancement in battery technologies will improve their efficiency, safety, installation and swapping. The fiscal authorities are pursuing the standardization of battery technology to develop integrated charging stations and battery-swapping infrastructure with optimal costs. Introducing batteries as a service will cut costs for manufacturers, governments and consumers. The government can install battery swapping stations which are less costly than setting up charging stations. The land requirement is also less, and so are the maintenance costs. The manufacturers can forego the manufacturing costs of batteries and outsource them to original equipment manufacturers. These will also offer them resources to improve and specialize in other areas of automobiles. The consumers will benefit as battery swapping is quick and affordable since they only have to pay the energy charges, and the services are customer-centric. The several benefits of new battery-swapping models will offer lucrative opportunities for the market in the forecast period.

Challenges:

Non-standardization of batteriesBatteries in the electrical, automotive and energy sectors entail different requirements, meaning the batteries are designed according to the function they are supposed to perform. The conditions and needs dictate the materials used in them, the energy they can store, carry and transfer, the energy conversion mechanism they use, battery life etc. for instance, the requirements of a battery used in a 2-wheeler automotive are different from those the one used in 3 or 4 wheeler automotive. These differences or differentiation in batteries can challenge the market growth. The battery swapping stations may have to expand their product portfolio, which would entail higher maintenance costs. Each battery type may require different calibrations to charge, work or operate. They might have non-standard installation processes. All these differentiations may discourage the entry of new players and challenge the market's growth.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific emerged as the most dominant region within the global battery swapping market, with a 44.93% market revenue share in 2022. The demand for electric vehicles in the Asia Pacific region is on the path of exponential growth, considering the alarming rate of climate change brought on by the overexploitation of fossil fuel resources such as petroleum and gas and their resulting carbon emission. China and India, with the highest population in the world, are significant contributors to the rising global temperatures and need to push for sustainable reforms to mitigate the negative consequences. With a majority of countries pledging net zero emissions by 2050, it has become imperative for governments to look for alternative fuels to reduce carbon footprints. Through subsidies and production incentive-linked schemes, government support will drive the market for Electric bikes. Adding to this, the price of petroleum is reaching new heights due to instability in oil-producing countries and the shortage of petroleum due to its non-renewable nature.

Along with being environmentally friendly, E-bikes are versatile, trendy and flexible. Consumers today are purpose-driven and well-aware of their choices and their impact on their surroundings, which makes E-bikes a suitable substitute for their current mode of transportation. These factors positively impact E-bikes sales, which are growing at a significant phase and are projected to keep the momentum in the coming years. China is the leading regional player whose consumption of electric bikes was the largest. With the insufficient charging station infrastructure and several challenges hindering their growth, battery swapping is an ideal alternative to push the development of elective vehicles. Furthermore, the governments are encouraging battery-swapping models with favourable policy regulations for their setup, monitoring, licensing and control. Therefore, the growth of electric vehicles in the region will propel the battery-swapping market's development.

Asia Pacific region Battery Swapping Market Share in 2022 - 44.93%

 

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Service type segment analysis

The service type segment is divided into subscription and pay-per-use models. The pay-per-use model segment dominated the market with a revenue share of around 57% in 2022. Pay-per-use billing involves a single fixed-price purchase. There are no setup fees or other upfront charges to pay. Payments depend on how the asset is used. Users have to pay for the services they utilize. The supplier is in charge of the asset's uptime and availability, thus improving accessibility and convenience for the consumers. Users won't incur unforeseen costs, such as expensive maintenance and repair fees. The pay-per-use model makes it easier for the operator to have more working capital flexibility. It also enables electrical or EV manufacturers to outsource their battery services, reducing high costs. The affordability, accessibility and flexibility offered by the pay-per-use model to consumers will propel the segment's growth.  

Vehicle type segment analysis

The vehicle type is divided into two-wheeler, three-wheeler passenger vehicles, three-wheeler light commercial vehicles, four-wheeler light commercial vehicles, four-wheeler passenger vehicles and others. The two-wheeler segment dominated the market with a market share of around 44% in 2022. The electric automotive segment is gaining traction giving the rising governmental push for these vehicles in light of the growing climate change crisis. However, the progress in two-wheeler electric vehicles or E-bikes has been the most prominent. Bikes are preferred by a significant proportion of the population given the fast-paced commute, fuel efficiency offered by these and their convenience on congested roads. The rising fuel prices have shifted the demand from conventional bikes to E-bikes which offer better long-term investment prospects. They provide a traditional motorcycle's features at a lower cost, ideal for the average income earner globally. Given their excellent economy, several commercial or gig platforms have also started employing E-bikes. The sale of electric bikes quadrupled in the last few years and are expected to rise in the future. in the face of insufficient charging station infrastructure; battery swapping is an affordable, quick and accessible solution for e-bike owners. Therefore, the two-wheeler segment dominates the global battery-swapping market.

Some of the Key Market Players:
  • BattSwap Inc.
  • Echargeup
  • Esmito Solutions Private Limited
  • Gogoro Inc.
  • Immotor
  • Leo Motors Inc.
  • Lithion Power Private Limited
  • NIO Power
  • Numocity Technologies Private Limited
  • Sun Mobility

Report Description: 

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2022 USD 210 Million
Market size value in 2032 USD 1664.44 Million
CAGR (2023 to 2032) 23%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments The research segment is based on service type and vehicle type.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global battery swapping market was valued at USD 210 million in 2022 to USD 1664.44 million by 2032.

Global battery swapping market is growing at a CAGR of 23% during the forecast period 2023-2030.

What is the significant driving factor for the battery swapping market?

High initial cost to set up battery swapping stations could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Service Type
          4.3.2. Market Attractiveness Analysis By Vehicle Type
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The growing demand of electric vehicles
    5.3. Restraints
          5.3.1. High initial cost to set up battery swapping stations
    5.4. Opportunities
          5.4.1. Advancement in battery technology and introduction of new battery swapping models
    5.5. Challenges
          5.5.1. Non-standardization of batteries

6. Global Battery Swapping Market Analysis and Forecast, By Service Type
    6.1. Segment Overview
    6.2. Subscription Model
    6.3. Pay-Per-Use Model

7. Global Battery Swapping Market Analysis and Forecast, By Vehicle Type
    7.1. Segment Overview
    7.2. Two-Wheeler
    7.3. Three-Wheeler Passenger Vehicle
    7.4. Three-Wheeler Light Commercial Vehicle
    7.5. Four-Wheeler Light Commercial Vehicle
    7.6. Four-Wheeler Passenger Vehicle
    7.7. Others

8. Global Battery Swapping Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Battery Swapping Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Battery Swapping Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. BattSwap Inc.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Echargeup
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Esmito Solutions Private Limited
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Gogoro Inc.
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Immotor
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Leo Motors Inc.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Lithion Power Private Limited
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. NIO Power
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Numocity Technologies Private Limited
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Sun Mobility
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

2. Global Subscription Model Battery Swapping Market, By Region, 2019-2032 (USD Million) 

3. Global Pay-Per-Use Model Battery Swapping Market, By Region, 2019-2032 (USD Million) 

4. Global Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

5. Global Two-Wheeler Battery Swapping Market, By Region, 2019-2032 (USD Million) 

6. Global Three-Wheeler Passenger Vehicle Battery Swapping Market, By Region, 2019-2032 (USD Million) 

7. Global Three-Wheeler Light Commercial Vehicle Battery Swapping Market, By Region, 2019-2032 (USD Million) 

8. Global Four-Wheeler Light Commercial Vehicle Battery Swapping Market, By Region, 2019-2032 (USD Million) 

9. Global Four-Wheeler Passenger Vehicle Battery Swapping Market, By Region, 2019-2032 (USD Million) 

10. Global Others Battery Swapping Market, By Region, 2019-2032 (USD Million) 

11. Global Battery Swapping Market, By Region, 2019-2032 (USD Million) 

12. North America Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

13. North America Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

14. U.S. Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

15. U.S. Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

16. Canada Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

17. Canada Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

18. Mexico Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

19. Mexico Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

20. Europe Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

21. Europe Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

22. Germany Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

23. Germany Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

24. France Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

25. France Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

26. U.K. Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

27. U.K. Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

28. Italy Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

29. Italy Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

30. Spain Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

31. Spain Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

32. Asia Pacific Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

33. Asia Pacific Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

34. Japan Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

35. Japan Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

36. China Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

37. China Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

38. India Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

39. India Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

40. South America Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

41. South America Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

42. Brazil Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

43. Brazil Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

44. Middle East and Africa Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

45. Middle East and Africa Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

46. UAE Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

47. UAE Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

48. South Africa Battery Swapping Market, By Service Type, 2019-2032 (USD Million) 

49. South Africa Battery Swapping Market, By Vehicle Type, 2019-2032 (USD Million) 

List of Figures 

1. Global Battery Swapping Market Segmentation

2. Battery Swapping Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Battery Swapping Market Attractiveness Analysis By Service Type

9. Global Battery Swapping Market Attractiveness Analysis By Vehicle Type

10. Global Battery Swapping Market Attractiveness Analysis By Region

11. Global Battery Swapping Market: Dynamics

12. Global Battery Swapping Market Share by Service Type (2022 & 2032)

13. Global Battery Swapping Market Share by Vehicle Type (2022 & 2032)

14. Global Battery Swapping Market Share by Regions (2022 & 2032)

15. Global Battery Swapping Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the battery swapping market based on below mentioned segments:

Battery Swapping Market by Service Type:

  • Subscription Model
  • Pay-Per-Use Model

Battery Swapping Market by Vehicle Type:

  • Two-Wheeler
  • Three-Wheeler Passenger Vehicle
  • Three-Wheeler Light Commercial Vehicle
  • Four-Wheeler Light Commercial Vehicle
  • Four-Wheeler Passenger Vehicle
  • Others

Battery Swapping Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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