The global baby drinks market is expected to reach USD 109.66 billion by 2030, at a CAGR of 10.32% from 2022 to 2030. Baby drinks market growth is driven by rising female workforce participation worldwide. Also, the growing number of nuclear families is a significant contributing factor to the development of the market. The rising awareness about the benefits of baby drinks in the growth and health of the infant/baby is increasing the popularity and adoption of baby drinks. The rise in disposable income of the population will also aid market growth. The affordable, accessible, easy, nutritious, and tasty nature of baby drinks can be considered one factor facilitating the market's development. Introducing new flavors in different sizes and innovative packaging will also impetus the market's growth. Government policies and initiatives aimed at improving infant health to produce a healthier demographic will also propel the market's growth.

Market Overview:

Baby drinks are beverages that a suitable for consumption by an infant. Baby drinks can come in various formats: infant formula, vegetable juices, fruit juices, baby electrolytes, etc. They are prepared with numerous ingredients in different proportions to give the baby the proper nourishment. For instance, the infant formula is prepared by purifying the cow's milk whey which is the primary source of protein, other ingredients like vegetable blends are added for fats and lactose for carbohydrates. Several other vitamins and minerals are added to fulfill the baby's nutrient needs. Baby drinks are offered in powdered or liquid forms and can be bottle-fed or cup-fed. Even as the mother's milk remains the primary source of nutrition for an infant/baby, they need to be introduced to various other nutrients like zinc, omega, and iron as they grow. Proper nourishment aids in the optimum growth of the child in the early and later stages of life. It can prevent diseases and other illnesses as well. Baby drinks can fulfill nutrient requirements with a minimum quantity fit for a baby’s stomach. Baby drinks are the ideal supplementary intake instead of solid foods.

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Market Dynamics:

Drivers:

• The increasing female workforce worldwide

The busy and hectic schedules of working mothers have increased the popularity of baby foods and baby drinks as they are nutritious, convenient, quick, affordable & accessible, making the rise in the female workforce a positive development for the baby drinks market. However, working mothers do not want to compromise on product quality and demand healthier products even with hectic schedules. Baby drinks have all the vital nutrients, vitamins and minerals required. It supplemented the breast milk and contributed to the growth of the infant in an effective way. The growing awareness about the benefits of baby drinks will positively contribute to the development of the market. Furthermore, baby drink variants are becoming increasingly popular with young parents, for instance, chocolate, strawberry, vanilla, pumpkin spice, etc. such features will boost the market's growth as informed consumers will gravitate towards these products.

Restraints:

• Lack of uniformity in food safety laws and regulations 

Every nation has its safety and quality standards, which are implemented and kept in check by applying various methods and guidelines. The world is a global village, and with trade and supply chains becoming resilient and seamless with time, the mismatch and duplication of guidelines to be followed have resulted in increased costs and waste of time. A uniform code adopted and ratified by all the countries will make the process of testing, compliance, audit, and delivery of products cost-efficient.

Opportunities:

• Favorable government policies and initiatives

The lack of proper nutrition in the early stages of growth can lead to malnutrition, stunting, wasting, and other under-developed condition among children. It can also lead to increased vulnerability to diseases and other conditions. Children are the future of a nation, and an unhealthy population is a burden for the country. They are unproductive or under-productive and increase the burden on the nation's healthcare sector. Given the unhealthy demographic, the economy cannot reap the growing world's benefits. Federal governments worldwide recognize this problem and have identified ways to mitigate the same. Several government policies and initiatives are spreading awareness about the importance of correct nutrition for infants/babies and how it can be fulfilled. They also provide credit, baby foods/drinks, and other necessary items to mothers. Such initiatives will bode well for the market and offer lucrative opportunities for the market players.

Challenges:

• Declining birth rate

The birth rates have decreased drastically in the previous decades. While the natural course of population explosion, population peak, and a gradual decline is responsible for stabilizing birth rates globally, other reasons have significantly contributed to the decrease in the number of children born in the second half of the 20^th century. Women's increasing access to education has increased their workforce participation. With education, economic independence, and socio-political rights, women are empowered and have a right to bodily integrity, enabling them to choose motherhood independently. Furthermore, contraceptives' growing accessibility and affordability have also contributed to declining birth rates. Additionally, the ill-found one-child policies of some states have contributed to the distorted demographic globally. The cost of raising a child has risen exponentially over the past years. The concept of family planning has gathered attention with growing government initiatives. Therefore, the declining birth rate will challenge the market's growth due to the multiple reasons mentioned previously.

Segmentation Analysis:

The global baby drinks market has been segmented based on product type, application, distribution channel, and region.

• The product type segment is divided into baby juice, baby electrolyte, infant formula, growing-up milk, ready-to-drink, concentrated, and others. The infant formula segment dominated the market with a market share of around 43% in 2021. Infant formula is false milk or infant milk that is fed to babies under the age of one year. They usually have a month-long shelf life. Infant formula has a blend of all the necessary nutrients, like protein, carbohydrates, and fats, along with essential vitamins and minerals. It is a supplementary form of nourishment for the babies and the mother's breast milk. The growing popularity of infant formula can be attributed to its nutrients, convenience, and nourishment. It enables people other than the mother to bond with the babies and frees up the mother's time. The increasing number of infant formula producers is another significant contributing factor responsible for the segment's growth. Introducing new products for the 0-3 age group will propel the segment's growth in the future.
• The application segment is divided into less than 6 months, 6-12 months, 12-36 months, and more than 36 months of age. Over the forecast period, the 6-12 months segment is expected to grow at the fastest CAGR of 13.52%. During the 6-12 months of growing up, the growth happens faster, and the body requires more nutrients and energy. Introducing the proper nutrients at this stage is vital to ensure the baby's healthy growth. The body needs iron, zinc, omega-3, other vitamins, and conventional energy nutrients. Since the baby's stomach is small and can consume only so much, baby drinks are the ideal way to fulfill nutrient needs. They are available in numerous flavors, sizes, and nutrient compositions. With the rising awareness about infant and baby health among young parents, the 6-12 months is expected to be the fastest during the forecast period.
• The distribution channel segment is divided into supermarkets/hypermarkets, online, convenience stores, pharmacy/medical stores, and others. In 2021, the supermarkets/hypermarkets segment dominated the market, accounting for around 57% of global revenue. Supermarkets/hypermarkets focus on good-quality products and have dedicated spaces for multiple product categories, which makes it convenient for consumers to shop. Supermarkets/hypermarkets are retail chains distributed across cities, making them more accessible to customers. Additionally, supermarkets/hypermarkets offer discounts, coupon cards, and gift cards which save money, contributing to the growing popularity of supermarkets. Supermarkets/hypermarkets enable buyers to compare multiple products in one place, making optimum choices, thereby maintaining their dominance as the preferred distribution channel.

Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. The Asia Pacific emerged as the largest market for the global baby drinks market, with a 39.44% share of the market revenue in 2021.

• The Asia Pacific currently dominates the baby drinks market. The growing population of China and India form the largest consumer base for the baby drinks market. The rising disposable income is another significant factor responsible for the growth of the baby drinks market in the Asia Pacific. The increasing number of female workers in the region is attributed to the growing popularity of baby drinks and food. The rising awareness about infant/baby health among the increasing number of young parents will also increase the demand for baby drinks in the region. The growing demand for high-quality, nutrient-rich, affordable baby drinks will also contribute to the regional market's growth.

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global baby drinks industry.

Arla Foods Ingredients introduced an infant formula containing alpha-lactalbumin as one of its main components in 2019 to improve the product's effectiveness for babies. Alpha-lactalbumin is considered a high-quality protein value that serves as the main element, especially in formulae with a poor nutritional level, because of its vital amino acid composition. The most prevalent protein present in human milk is used to produce the alpha-lactalbumin-induced infant formula.

List of Key Market Players:

• Abbott Laboratories
• Arla Foods
• Dana Dairy
• Danone SA
• FrieslandCampina Food Company
• HIPP GmbH and Co.
• Mead Johnson & Company LLC
• Nestle SA
• The Hain Celestial Group
• The Kraft Heinz Company

Key Target Audience

• Market Players
• Investors
• Paediatric Care
• End-users
• Venture capitalists
• Consulting And Research Firm
• Third-party knowledge providers
• Value-Added Resellers (VARs)

Report Description:

• Global Baby Drinks Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
• 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global baby drinks market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global baby drinks market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
• The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of baby drinks based on product type, application, distribution channel and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
• The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global baby drinks market. This offers vital and in-depth insights to depict the overall market scenario.
• The report offers the detailed study for the company profiles of key organizations operating in the global baby drinks market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
• The report provides an elaborative assessment of the porter's five forces analysis coupled with SWOT analysis to provide business related data and informations. Porter's five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
• Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
• Potential growth prospects along with the penetration rate analysis of the product (market related, i.e., global baby drinks market) is covered to comprehend the adoption rate and evaluate the market size.