Automotive Air Filters Market

Automotive Air Filters Market Size By Type (Air Intake Filters, and Cabin Air Filters), By Vehicle type (Passenger and New Commercial), by End User (OEMs and Aftermarket), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13045
  • Published Date: Nov, 2022
  • Pages: 236
  • Category: Automotive & Transportation
  • Format: PDF
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The automotive air filters market was estimated at around USD 4.6 billion in 2021, growing at a CAGR of nearly 6.2% during 2022-2030. The market is projected to reach approximately USD 7.9 billion by 2030.

Automotive Air Filters Market: Overview

As materials flow through filtering media or devices, filters are the part of the system that are utilized to remove contaminants like dirt, dust, electronic signals, etc. Filters are employed to remove particles from fluids, gases, air, electrical, and optical phenomena. While electronic filters are used to filter undesired frequencies and electrical signals and fluid filters remove dirt from any type of liquids, air filters are specifically designed to clean the air. When air exits the filtering medium, air filters are used to remove any particulates from the air. Air filters can be either a whole system or just a replacement element. The air filers' intended use, physical size, filter type, filter medium, and airflow rate are among their key specifications.

Systems that demand particle-free air employ air filters to purify the air before it is exhausted. Depending on whether it will be used in furnaces, range hoods, clean rooms, or car engines, it can be found in a variety of shapes. Most automotive air filters, especially those for the cabin, are made of pleated paper and installed in the vehicle's passenger compartment's exterior air intake. For the outside-air intake of cars, these are available in specific shapes. These have recently been added to the car's equipment. Internal combustion engine air filters are another type of automobile air filter that stop abrasive particulate matter from entering engine cylinders, which would otherwise cause oil contamination and mechanical wear.

Automotive Air Filters Market Size

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Automotive Air Filters Market: COVID – 19 Impact Analysis

The COVID-19 crisis has led to unrest in the vehicle air filter industry, a significant slowdown in the supply chain, a decline in corporate confidence, and escalating consumer concern. The total lockdown and temporary closure of industries have already been announced by governments in several regions, which has a negative impact on overall production and sales. Due to supply-chain problem by the pandemic, car sales have been lower than anticipated. This has in turn led to a decline in demand for automobile air filters. To give one example, the output of vehicles fell by 16% globally in 2020. The manufacturing and sale of automobiles have increased, though, since the lockdown limitations were lifted. Global auto sales increased to 66.7 billion units in 2021 from roughly 63.8 billion units in 2020. During the projected period, this rise in vehicle production and sales is anticipated to fuel market expansion.

Automotive Air Filters Market: Growth Drivers

Establishing regulations for greenhouse gas emissions to accelerate the market’s growth

Regulations concerning the release of greenhouse gases have been introduced over the past couple of decades as a result of growing environmental concerns and efforts to reduce greenhouse emissions. Government agencies from all over the world have developed vehicle emission standards to monitor particle emissions. Examples of current emission regulations in use include the Corporate Average Fuel Economy (CAFE) standard developed by the United States, the Euro emission standards developed by the European Union, and the Japanese long-term emission requirements. Air filters are also used to reduce the emissions that come from automobiles. To capture and remove dry particles and contaminants like germs, dust, and pollen from the air passing through them, air filters use a particular type of filtering media like cloth, sintered metal, or ceramic. Additionally, many businesses are implementing enhanced air filters in order to comply with the new restrictions governing the production of greenhouse gases. Thus, the development of legislation governing greenhouse gas emissions is propelling the market for vehicle air filters.

The demand for cars with more comfortable interiors

High safety standards and cutting-edge technology are standard in luxury vehicles. Comfort amenities offered by luxury vehicles include heated and cooled seats, airbags, a blind-spot intervention system, and cabin air filtering. These features have caused a recent increase in demand for luxury vehicles. In order to give the occupants inside the car a more comfortable ride, luxury car manufacturers are also introducing vehicles with enhanced air filtration systems. For instance, Volvo updated its S90 and XC60 models in India in 2021. The upgraded Volvo models have an Advanced Air Cleaner system, which filters the air in the cabin and shows the air quality on the infotainment screen. This system is powered by Google and has an integrated assistant to provide smartphone-like functionality.

Automotive Air Filters Market: Segmentation Analysis

The automotive air filters market is segmented into the type, vehicle type, and end user. Based on type, the market for air intake filters segment is estimated to lead the market during the forecast period. With the urgent need for regular engine repair, it is anticipated to create the greatest share in the next years. It contributes to higher fuel efficiency. With the help of these goods, the systems are kept clear of leaves, insects, and other trash. The product is also a crucial part of a car engine because it guarantees improved performance and efficiency and increases engine longevity. The need for products is anticipated to increase as global auto manufacturing rises.

By vehicle type, the passenger vehicles segment is anticipated to dominate the market during the forecast period. The segment for passenger vehicles is anticipated to increase at the greatest CAGR over the course of the estimated period as a result of rising disposable income and rising consumer awareness of health issues. Sales of this kind of vehicle are predicted to increase because to market-dominating components for automobile air filters.

By end user, the original equipment manufacturers (OEMs) is anticipated to dominant the automotive air filters market during the forecast period. Original equipment manufacturers' (OEMs) sales of automobile air filters are directly correlated with the global production of passenger cars, light commercial vehicles, and heavy commercial vehicles. The primary factor propelling the growth of the OEM end-use category over the forecast period is the increase in global demand for automobiles. Global players are involved in the purchase of high-quality air filters to increase vehicle fuel efficiency and provide comfort for passengers. A separate distribution channel is typically used by OEMs due to the growing demand for high-end products for vehicles. The aforementioned elements will probably cause the end-use segment to grow.

Report Scope

Attribute Description
Market Size(unit) Revenue (USD Billion)
CAGR 6.2%
Base Year 2021
Forecast 2022-2030
Segments

By Product
By Vehicle Type
By End User

Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Key Insights:

  • Based on product segmentation, the air intake filters segment is estimated to hold the largest market share during the forecast period.
  • Based on vehicle type segmentation, the passenger vehicles segment is the leading revenue-generating category during the forecast period.
  • Based on end user segmentation, the OEMs segment is the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the Asia Pacific region was the leading revenue generator in 2021.

Recent Development

  • May 2021: Ahlstrom-Munksjö introduced its first product offering, entirely focused on filtering media solutions for electric vehicles, as it moves forward in the expanding electrification market.
  • December 2020: FibRoc Flooring, Ahlstrom-comprehensive Munksjö's line of high-performance options for flooring applications, was introduced. For more than 40 years, Ahlstrom-Munksjö has been a major supplier of high-performance fiber-based solutions to the flooring sector. Ahlstrom-Munksjö is pleased to announce the launch of the FibRoc Flooring product portfolio, which follows the launch of FibRoc, which communicated the identity and positioning of the new product platform.

Regional Landscape

Asia-Pacific is anticipated to remain one of the most appealing markets throughout the projection period, and this region accounts for the majority revenue share in the market. Due to the rapid growth of the automobile industry in developing nations like China, India, Indonesia, and Japan, the Asia Pacific region held a share of 50.9% of the global market. Additionally, during the course of the projection period, a rise in the popularity of electric and hybrid vehicles is anticipated to fuel a demand for cabin air filters. The region's automotive air filter market has greater growth potential thanks to the presence of major automakers like Toyota, Honda, Hyundai, Chery, Tata, Maruti, and Suzuki as well as the manufacturing bases of major international companies like Ford, Volkswagen, and BMW.

A rising per capita income is expected to cause North America to grow at a significant rate. The need for automobile air filters is also expected to increase due to the growing need for aftermarket services like replacement, repair, maintenance, and customization for better passenger comfort, safety, and ride quality. Rising disposable income and shifting consumer preferences in nations like Canada and the U.S. are blamed for an increase in demand for luxury and electric cars. Furthermore, the market is anticipated to grow throughout the forecast period due to supportive legislation regulating the usage of robust, lightweight, and energy-efficient materials.

List of the prominent players in the Global Automotive air filters market:

  • Sogefi Group
  • Mann + Hummel Group
  • Alco Filters
  • Donaldson Filtration Solutions
  • ACDelco Corporation
  • Ashley Filters
  • Cummins Inc.
  • MAHLE GmbH.
  • Robert Bosch GmbH
  • Lydall Inc.

The global Automotive air filters market is segmented as follows:

By Type

  • Air Intake Filters
  • Cabin Air Filters

By Vehicle type

  • Passenger Vehicles
  • Commercial Vehicle

By End user

  • OEMs
  • Aftermarket

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Vehicle Type
          4.3.3. Market Attractiveness Analysis By End User
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Establishing regulations for greenhouse gas emissions to accelerate the market’s growth
          5.2.2. The demand for cars with more comfortable interiors
    5.3. Restrains
          5.3.1. Non-replaceable filters would hamper the market
    5.4. Opportunities
          5.4.1. Technological advancements

6. Global Automotive Air Filters Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Air Intake Filters
    6.3. Cabin Air Filters

7. Global Automotive Air Filters Market Analysis and Forecast, By Vehicle Type
    7.1. Segment Overview
    7.2. Passenger Vehicles
    7.3. Commercial Vehicles

8. Global Automotive Air Filters Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. OEMs
    8.3. Aftermarket

9. Global Automotive Air Filters Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
          9.3.6. Rest of Europe
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
          9.4.4. Australia
          9.4.5. South Korea
          9.4.6. Rest of Asia-Pacific
    9.5. South America
          9.5.1. Brazil
          9.5.2. Argentina
          9.5.3. Rest of South America
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa
          9.6.3. Saudi Arabia
          9.6.4. Rest of Middle East & Africa

10. Global Automotive Air Filters Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Automotive Air Filters Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Type Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Sogefi Group
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company End User Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Mann + Hummel Group
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company End User Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Alco Filters
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company End User Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Donaldson Filtration Solutions
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company End User Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. ACDelco Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company End User Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Ashley Filters
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company End User Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Cummins Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company End User Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. MAHLE GmbH.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company End User Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Robert Bosch GmbH
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company End User Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Lydall Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company End User Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

2. Global Air Intake Filters Automotive Air Filters Market, By Region, 2022-2030(USD Million) 

3. Global Cabin Air Filters Automotive Air Filters Market, By Region, 2022-2030(USD Million) 

4. Global Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

5. Global Passenger Vehicles Composites Automotive Air Filters Market, By Region, 2022-2030(USD Million) 

6. Global Commercial Vehicles Composites Automotive Air Filters Market, By Region, 2022-2030(USD Million) 

7. Global Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

8. Global OEMs Automotive Air Filters Market, By Region, 2022-2030(USD Million) 

9. Global Aftermarket Automotive Air Filters Market, By Region, 2022-2030(USD Million) 

10. Global Automotive Air Filters Market, By Region, 2022-2030(USD Million) 

11. Global Automotive Air Filters Market, By North America, 2022-2030(USD Million) 

12. North America Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

13. North America Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

14. North America Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

15. U.S. Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

16. U.S. Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

17. U.S. Automotive Air Filters Market, By End User, 2022-2030(USD Million)  

18. Canada Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

19. Canada Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

20. Canada Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

21. Mexico Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

22. Mexico Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

23. Mexico Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

24. Europe Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

25. Europe Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

26. Europe Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

27. Germany Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

28. Germany Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

29. Germany Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

30. France Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

31. France Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

32. France Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

33. U.K. Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

34. U.K. Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

35. U.K. Automotive Air Filters Market, By End User, 2022-2030(USD Million)  

36. Italy Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

37. Italy Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

38. Italy Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

39. Spain Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

40. Spain Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

41. Spain Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

42. Rest of Europe Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

43. Rest of Europe Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

44. Rest of Europe Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

45. Asia Pacific Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

46. Asia Pacific Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

47. Asia Pacific Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

48. Japan Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

49. Japan Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

50. Japan Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

51. China Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

52. China Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

53. China Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

54. India Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

55. India Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

56. India Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

57. Australia Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

58. Australia Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

59. Australia Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

60. South Korea Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

61. South Korea Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

62. South Korea Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

63. Rest of Asia-Pacific Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

64. Rest of Asia-Pacific Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

65. Rest of Asia-Pacific Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

66. South America Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

67. South America Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

68. South America Automotive Air Filters Market, By End User, 2022-2030(USD Million)  

69. Brazil Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

70. Brazil Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

71. Brazil Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

72. Argentina Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

73. Argentina Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

74. Argentina Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

75. Rest of South America Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

76. Rest of South America Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

77. Rest of South America Automotive Air Filters Market, By End User, 2022-2030(USD Million)

78. Middle East and Africa Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

79. Middle East and Africa Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

80. Middle East and Africa Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

81. UAE Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

82. UAE Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

83. UAE Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

84. South Africa Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

85. South Africa Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

86. South Africa Automotive Air Filters Market, By End User, 2022-2030(USD Million) 

87. Saudi Arabia Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

88. Saudi Arabia Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

89. Saudi Arabia Automotive Air Filters Market, By End User, 2022-2030(USD Million)

90. Rest of Middle East & Africa Automotive Air Filters Market, By Type, 2022-2030(USD Million) 

91. Rest of Middle East & Africa Automotive Air Filters Market, By Vehicle Type, 2022-2030(USD Million) 

92. Rest of Middle East & Africa  Automotive Air Filters Market, By End User, 2022-2030(USD Million)

List of Figures 

1. Global Automotive Air Filters Market Segmentation

2. Automotive Air Filters Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Automotive Air Filters Market Attractiveness Analysis By Type

9. Global Automotive Air Filters Market Attractiveness Analysis By Vehicle Type

10. Global Automotive Air Filters Market Attractiveness Analysis By End User

11. Global Automotive Air Filters Market Attractiveness Analysis By Region

12. Global Automotive Air Filters Market: Dynamics

13. Global Automotive Air Filters Market Share By Type(2022 & 2030)

14. Global Automotive Air Filters Market Share By Vehicle Type(2022 & 2030)

15. Global Automotive Air Filters Market Share By End User(2022 & 2030)

16. Global Automotive Air Filters Market Share by Regions (2022 & 2030)

17. Global Automotive Air Filters Market Share by Company (2021)

By Type

  • Air Intake Filters
  • Cabin Air Filters

By Vehicle type

  • Passenger Vehicles
  • Commercial Vehicle

By End user

  • OEMs
  • Aftermarket

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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