Anhydrous Milk Fat Market

Anhydrous Milk Fat Market Size by Nature (Conventional, Organic), Application (Bakery, Dairy Products, Confectionery, Flavours, Others), Distribution Channel (Online Sales, Offline Sales), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13389
  • Published Date: Apr, 2023
  • Pages: 236
  • Category: Food & Beverages
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global anhydrous milk fat market was valued at USD 4.07 billion in 2022 and growing at a CAGR of 8.33% from 2023 to 2032. The market is expected to reach USD 9.05 billion by 2032. North America is expected to increase the fastest during the forecast period.

Market Introduction:

Triacylglycerols, or glycerol esterified to three fatty acids, are a range of compounds that collectively make up anhydrous milk fat, each with a distinct physical property. Anhydrous milk fat, for instance, melts at a high degree of temperature and has a high melting point. Anhydrous milk fat has an average melting point higher than 40 °C. The anhydrous milk gradually changes into a transparent liquid with a bit of yellow colour due to the inclusion of carotene. When chilled, anhydrous milk fat crystallizes and becomes a soft, slightly coarse, pale white-yellow solid. Butter oil, also known as anhydrous milk fat (AMF), is a dairy product that is high in fat and is made by centrifuging cream or milk to separate the oil fat from it. It is characterized by a whitish-yellow colour and a moderately high-average melting point and is widely accessible in semi-liquid or liquid form. Along with having a lot of calcium and the vitamins A, D, E, and K2, it is also free of fatty acids, chemicals, and preservatives. It gives various cuisine preparations a rich, creamy, dairy flavour. Therefore it gets used in producing a wide variety of bakery goods and culinary practices in commercial and household markets. Anhydrous milk fat is a form of milk fat with no water. It is used to make ice cream, chocolate, and other dairy products and has a high melting point. Another name for anhydrous milk fat is anhydrous butterfat or anhydrous cream. It can be purchased as flakes, powders, or granules. Because lauric, myristic, and palmitic acids are present, it has a white or yellowish-white solid appearance with a fatty odour. Anhydrous milk fat is a concentrated version of butter that is 99.8% milk fat and inherently lactose-free. Additionally, it can be used in bread and confectionery products, dairy products, and dips and spreads. Due to its excellent stability and longer shelf life, anhydrous milk fat will experience rapid market growth due to expanding application use, government spending, and consumer demand. The way that consumers select healthier products is changing. Rather than concentrating only on functional ingredients, they are focusing on more natural products and avoiding those that contain many additives, preservatives, and stabilizers, even if the product advertises it is low in fat. Anhydrous milk fats are becoming increasingly common because they have unaltered flavour, texture, mouthfeel, structure, and anti-bloom qualities. Additionally, customers are prioritizing their health and refusing to compromise on taste, which is driving up demand for items with buttery flavours. Due to its longer shelf life and low moisture content, anhydrous milk fat is frequently stored for several months at room temperature and then quickly shipped throughout the globe. Additionally, it has various applications in the fast food sector, predicted to expand significantly over the coming years. Anhydrous milk fat will become highly in demand worldwide as a result.

Anhydrous Milk Fat Market Size

Get an overview of this study by requesting a free sample

Market Dynamics:

Drivers

Rising consumption due to extended shelf life- The prolonged shelf life of AMF, combined with the associated ease of transportation and storage, are the main factors driving the global market. Due to its low moisture content can be kept at low temperatures for several months without going stale. The product's expanding use in the food industry fuels the market even more. Dairy spreads are frequently made using AMF because it gives the finished product lubrication, hardness, plasticity, and viscosity. Other significant growth-promoting aspects are the simple access to products provided by the numerous e-retail platforms and increased production capacities by market participants. A favourable outlook on the market is also influenced by other reasons, including the dairy industry's rapid expansion and the rising use of the product in fusion dishes as a substitute for butter and other fats. Anhydrous milk fat is becoming increasingly in demand due to rising disposable incomes and a growing consumer preference for western cuisine, particularly in emerging economies. The product also has a variety of uses in the fast-food sector, which is anticipated to expand significantly throughout the forecast period, helping to drive the anhydrous milk fat market's overall expansion. The booming food and beverage sector drives the global market for anhydrous milk fat. The growth of this market is being encouraged by the rising demand for processed foods. The market is developing due to rising dairy product consumption, particularly in developed nations. Global market growth is anticipated due to the increasing investments in the dairy sector to increase production capacity.

Opportunities:

Increasing demand for the product in the food and beverage industry- Demand in the market has been significantly influenced by the ease with which anhydrous milk can be preserved. The use of preservatives in producing many dairy and pastry items, including packaged yoghurt, cakes, and chocolates, has increased. The popularity of milk-flavoured shakes and chocolates has also fueled the growth of the global market for anhydrous milk fat. The healthcare industry's attempts to educate the public have resulted in a greater awareness of the medical benefits of this milk. Additionally, the production of lactose-free milk has opened up new prospects for expansion in the global anhydrous milk fat market. Research into the food and beverage sector has increased in recent years. The global anhydrous milk fat market will also benefit from investments in these research areas. As a result, it is possible to predict that anhydrous milk fat will increase globally during the next ten years. Manufacturers have a lucrative potential to grow their operations in China and India due to the increasing average consumption of dairy products in the Asia-Pacific region. For instance, there has been a rise in the supply of butter and other items, such as anhydrous milk fat, to meet the rising demand, which indicates the enormous market potential. Additionally, in an established industry, manufacturers can concentrate on providing tailored solutions to their customers, such as segregated milk fats, to meet a constantly shifting pattern in the consumption of dairy items.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia-Pacific emerged as the highest in the global anhydrous milk fat market, with a share of 32.85% in 2022. The region offers many potential opportunities for suppliers of anhydrous milk fat. As a result of increased exports to China and Australia of anhydrous milk fat products, the market is expanding. Ghee, a kind of anhydrous milk fat, is widely consumed in India. It is also utilized in cooking and participates in the country's various religious activities. These factors have increased the need for items, including butter oil, which has stimulated the growth of the anhydrous milk fat market in Asia-Pacific.

Asia-Pacific Region Anhydrous Milk Fat Market Share in 2022 - 32.85%

 

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

Nature Segment Analysis

The nature segment is divided into conventional and organic. The conventional segment had the highest market share of 62.17% in 2022 in the anhydrous milk fat market. This is because the manufacturing process is simpler and shorter than organic materials, making it economically viable. The purest type of milk fat, anhydrous milk fat, is used as an ingredient in various foods and drinks since it is free of water. It smells and tastes unique. Although the product can be made from the milk of any animal, such as cows, sheep, or goats, it usually comes from cows.

Application Segment Analysis

The application segment is divided into bakery, dairy products, confectionery, flavours, and others. The dairy products segment had the highest market share of 23.84% in 2022 in the anhydrous milk fat market. Anhydrous milk fat is widely used in the production of reconstituted milk and other dairy items, including whole milk, cheese, spreads, ice cream, etc., in the dairy industry. In dairy products, anhydrous milk fat is essential because it influences viscosity, colour, texture, flavour, and taste development.

Distribution Channel Segment Analysis

The distribution channel segment is divided into online sales and offline sales. The offline sales segment had the highest market share of 67.04% in 2022 in the anhydrous milk fat market. Because speciality stores provide opportunities for savings and the benefit of rapid gratification, the anhydrous milk fat market is developing.

Some of the Key Market Players:
  • FrieslandCampina
  • Fonterra Co-operative Group Limited
  • Flechard
  • Groupe Lactalis
  • Glanbia ingredients
  • Flanders Milk
  • Meadow Foods
  • Arla Foods Ingredients
  • Murray Goulburn
  • Land O'Lakes
  • Marsh's Dairy Products
  • Uelzena Ingredients
  • Royal VIN Buisman
  • Dairy Crest Group
  • The Tatua Co-operative Dairy Company

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 4.07 Billion
Market size value in 2032 USD 9.05 Billion
CAGR (2023 to 2032) 8.33%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments Nature, Application, Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the anhydrous milk fat market was valued at USD 4.07 billion in 2022 & USD 9.05 billion by 2032.

Global anhydrous milk fat market is growing at a CAGR of 8.33% during the forecast period 2023-2032.

Asia-Pacific region emerged as the largest market for the anhydrous milk fat.

Rising consumption due to extended shelf life is a significant driving factor for the growth of the anhydrous milk fat market.

Increasing demand for the product in the food and beverage industry is a significant opportunity for the growth of the anhydrous milk fat market.

1. Introduction
    1.1. Objective of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Nature
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising consumption due to extended shelf life
    5.3. Opportunities
          5.3.1. Increasing demand for the product in the food and beverage industry

6. Global Anhydrous Milk Fat Market Analysis and Forecast, By Nature
    6.1. Segment Overview
    6.2. Conventional
    6.3. Organic

7. Global Anhydrous Milk Fat Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Bakery
    7.3. Dairy Products
    7.4. Confectionery
    7.5. Flavours
    7.6. Others

8. Global Anhydrous Milk Fat Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Online Sales
    8.3. Offline Sales

9. Global Anhydrous Milk Fat Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Anhydrous Milk Fat Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Anhydrous Milk Fat Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. FrieslandCampina
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Fonterra Co-operative Group Limited
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Flechard
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Groupe Lactalis
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Glanbia ingredients
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Flanders Milk
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Meadow Foods
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Arla Foods Ingredients
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Murray Goulburn
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Land O'Lakes
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Marsh's Dairy Products
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Uelzena Ingredients
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Royal VIN Buisman
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Dairy Crest Group
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. The Tatua Co-operative Dairy Company
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
 

List of Table

1. Global Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

2. Global Conventional, Anhydrous Milk Fat Market, By Region, 2019-2032 (USD Billion) 

3. Global Organic, Anhydrous Milk Fat Market, By Region, 2019-2032 (USD Billion)

4. Global Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

5. Global Bakery, Anhydrous Milk Fat Market, By Region, 2019-2032 (USD Billion)

6. Global Dairy Products, Anhydrous Milk Fat Market, By Region, 2019-2032 (USD Billion)

7. Global Confectionery, Anhydrous Milk Fat Market, By Region, 2019-2032 (USD Billion)

8. Global Flavours, Anhydrous Milk Fat Market, By Region, 2019-2032 (USD Billion)

9. Global Others, Anhydrous Milk Fat Market, By Region, 2019-2032 (USD Billion)

10. Global Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion) 

11. Global Online Sales, Anhydrous Milk Fat Market, By Region, 2019-2032 (USD Billion) 

12. Global Offline Sales, Anhydrous Milk Fat Market, By Region, 2019-2032 (USD Billion)

13. Global Anhydrous Milk Fat Market, By Region, 2019-2032 (USD Billion) 

14. North America Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

15. North America Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion)

16. North America Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion) 

17. U.S. Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

18. U.S. Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

19. U.S. Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

20. Canada Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

21. Canada Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

22. Canada Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

23. Mexico Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

24. Mexico Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

25. Mexico Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

26. Europe Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

27. Europe Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

28. Europe Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

29. Germany Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

30. Germany Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

31. Germany Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

32. France Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

33. France Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

34. France Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

35. U.K. Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

36. U.K. Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

37. U.K. Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

38. Italy Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

39. Italy Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

40. Italy Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

41. Spain Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

42. Spain Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

43. Spain Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

44. Asia Pacific Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

45. Asia Pacific Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

46. Asia Pacific Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

47. Japan Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

48. Japan Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

49. Japan Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

50. China Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

51. China Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

52. China Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

53. India Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

54. India Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

55. India Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

56. South America Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

57. South America Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

58. South America Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

59. Brazil Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

60. Brazil Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

61. Brazil Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

62. Middle East and Africa Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

63. Middle East and Africa Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

64. Middle East and Africa Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

65. UAE Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

66. UAE Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

67. UAE Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

68. South Africa Anhydrous Milk Fat Market, By Nature, 2019-2032 (USD Billion) 

69. South Africa Anhydrous Milk Fat Market, By Application, 2019-2032 (USD Billion) 

70. South Africa Anhydrous Milk Fat Market, By Distribution Channel, 2019-2032 (USD Billion)

List of Figures 

1. Global Anhydrous Milk Fat Market Segmentation

2. Anhydrous Milk Fat Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Anhydrous Milk Fat Market Attractiveness Analysis By Nature

9. Global Anhydrous Milk Fat Market Attractiveness Analysis By Application

10. Global Anhydrous Milk Fat Market Attractiveness Analysis By Distribution Channel

11. Global Anhydrous Milk Fat Market Attractiveness Analysis By Region

12. Global Anhydrous Milk Fat Market: Dynamics

13. Global Anhydrous Milk Fat Market Share by Nature (2023 & 2032)

14. Global Anhydrous Milk Fat Market Share by Application (2023 & 2032)

15. Global Anhydrous Milk Fat Market Share by Distribution Channel (2023 & 2032)

16. Global Anhydrous Milk Fat Market Share by Regions (2023 & 2032)

17. Global Anhydrous Milk Fat Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global anhydrous milk fat market based on below mentioned segments:

Global Anhydrous Milk Fat by Nature:

  • Conventional
  • Organic

Global Anhydrous Milk Fat by Application:

  • Bakery
  • Dairy Products
  • Confectionery
  • Flavours
  • Others

Global Anhydrous Milk Fat by Distribution Channel:

  • Online Sales
  • Offline Sales

Global Anhydrous Milk Fat by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date