Alcoholic Drinks Packaging Market

Alcoholic Drinks Packaging Market Size by Material (Plastic, Paper, Metal, Glass and Others), Packaging Type (Bottles, Metal Cans, Cartons, Pouches, and Others), Product Type (Beer, Spirits, Wine, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14223
  • Published Date: Mar, 2024
  • Pages: 237
  • Category: Consumer Goods
  • Format: PDF
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The global alcoholic drinks packaging market was valued at USD 40 billion in 2023 and grew at a CAGR of 4% from 2024 to 2033. The market is expected to reach USD 59.20 billion by 2033. The increasing demand for alcoholic drinks will drive the growth of the global alcoholic drinks packaging market.

Market Introduction:

Alcoholic drinks are beverages containing ethanol. They encompass various types like beer, wine, and spirits like vodka and whiskey. These drinks come in diverse packaging, including bottles, cans, kegs, and pouches. Packaging safeguards contents during transportation, enhances brand image, complies with regulations, and ensures consumer convenience. Alcoholic drink packaging serves multiple purposes, from preservation and protection to branding and marketing. It ensures beverages reach consumers in optimal condition. Packaging serves as a protective barrier against environmental factors, ensuring the freshness and stability of beverages. It also facilitates brand differentiation through unique designs and labels, attracting consumer attention and building brand loyalty. Additionally, packaging provides consumers with vital information about the product, including ingredients, alcohol content, and production methods, enabling informed purchasing decisions. Regulatory compliance ensures packaging meets safety and labelling standards, safeguarding consumer well-being. Furthermore, packaging is vital in promoting sustainability and environmental responsibility, with initiatives focused on eco-friendly materials and recycling.

Alcoholic Drinks Packaging Market Size

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Recent Development
  • Ireland created history by being the first nation to require health labels on alcoholic beverages. The ground-breaking law intends to educate consumers on alcohol's gramme count, calorie content, risks of cancer and liver illness, and the perils of drinking while pregnant. The purpose of this action is to give customers more knowledge about the health hazards connected to alcohol use so they can make wise choices.

Market Dynamics:


The increasing demand and consumption of alcoholic drinks – Increased disposable income allows consumers to spend more on discretionary items like alcoholic beverages, thereby increasing the demand for alcoholic drinks. Beverage companies ' effective marketing and branding efforts further increase awareness about these products. The combination of these factors drives the upward trajectory of demand for alcoholic beverages globally. As the demand for alcoholic drinks rises, there is a corresponding increase in the demand for alcoholic drinks packaging. This is because packaging plays a crucial role in meeting consumer expectations, ensuring product quality, and enhancing brand appeal. Additionally, as competition intensifies in the alcoholic beverage industry, brands invest in innovative packaging designs and formats to differentiate themselves, capture consumers' attention, and potentially expand market share. Therefore, the increasing demand for alcoholic drinks positively influences the demand for packaging.


The disposal of packaging leads to environmental concerns Manufacturing processes require significant energy and resources, which raises concerns about environmental degradation. Transportation of these materials emits greenhouse gases that contribute to climate change. Without proper laws and regulations governing the disposal of packaging, it often ends up as waste in landfills or as litter. Plastic packaging poses additional threats that harm wildlife and marine ecosystems and stays in the ecosystem for years to come. Recycling of Glass, aluminium or other metals faces contamination, inadequate infrastructure, and low recycling rates. These challenges hinder efforts to reduce waste and environmental harm. Therefore, the environmental concerns arising from manufacturing, transportation and disposal of alcoholic drink packaging will hamper the market's growth.


Advancements in packaging technology – Advancements in packaging technology offer functional innovations that enhance user experience and drive consumer demand. These innovations include temperature-sensitive labels and traceability systems, which all contribute to a more convenient drinking experience for consumers. Additionally, advanced packaging technologies facilitate traceability and authentication systems, providing transparency and assurance regarding the authenticity and origin of the product. Therefore, advancements in packaging technology are drawing the attention of market players, and this will contribute to the global alcoholic drinks packaging market's growth and development during the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global alcoholic drinks packaging market, with a 38% market revenue share in 2023.

The region is home to a large and varied consumer base, encouraging brands to meet evolving consumer demands for convenience, sustainability, and premium experiences with innovative packaging solutions. Regulatory bodies collaborate with industry stakeholders to establish standards and guidelines that promote packaging innovation while upholding quality and safety standards, which fosters a conducive market environment for the industry's growth. Collaboration and partnerships between brands, packaging manufacturers, and technology providers drive further innovation in alcoholic drinks packaging. Market competition also significantly drives packaging innovation as brands invest capital to gain a competitive edge and capture more market share in a saturated marketplace. Innovation, a diverse consumer base, a supportive regulatory environment, collaborative partnerships, and competitive market dynamics drive the region’s dominance in the market.

North America Alcoholic Drinks Packaging Market Share in 2023 - 38%

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Material Segment Analysis

The material segment is divided into plastic, paper, metal, glass and others. The glass segment dominated the market, with a market share of around 44% in 2023. Glass ensures the preservation of product quality by being impermeable and inert, maintaining the beverage's flavour, aroma, and integrity. Its transparency allows consumers to visually inspect the contents, instilling trust and confidence in the quality of the drink. Moreover, glass is highly recyclable, aligning with consumer preferences for sustainable packaging options and contributing to environmental conservation. Glass bottles are considered premium packaging type and therefore add a superior class to their ownership further enhancing its popularity in the alcoholic beverage industry. Glass also offers versatility in design, allowing brands to create customized bottles in various shapes, sizes, colours, and finishes. Glass provides effective barrier properties against oxygen, moisture, and light, crucial for maintaining product freshness and stability. Glass packaging is considered safe for.

  • At Absolut, brand improvements are driven by sustainability, with the goal of introducing new designs and recyclable packaging made of sustainable paper. The consumer goods industry's inevitable demand for less plastic packaging has led to a transition towards paper-based packaging. 57% of the prototype vodka bottles are constructed of recycled paper, and 43% are made of plastic.
Packaging Type Segment Analysis

The packaging type segment is divided into bottles, metal cans, cartons, pouches, and others. The bottles  segment dominated the market, with a share of around 52% in 2023. Bottles excel in preserving the quality of alcoholic beverages by offering superior barriers against oxygen and light, thereby aligning with consumers' desire for high-quality products. Bottles also afford brands ample opportunities for customization and branding. They come in various shapes, sizes, and colours, allowing for unique designs that reflect the brand's identity and differentiate products on the shelf. Bottles are highly recyclable. They can be recycled indefinitely without compromising quality, contributing to environmental conservation efforts. Consumers perceive bottled beverages as more upscale and sophisticated, making them the preferred choice.

Product type Segment Analysis

The product type segment is divided into beer, spirits, wine, and others. The beer segment dominated, with a market share of around 37% in 2023. Beer is widely accessible and relatively affordable. Beer caters to a broad demographic with its diverse styles and flavours. Effective marketing campaigns by breweries and beer brands enhance consumer awareness and drive demand. In contrast, the perception of beer as a lighter and refreshing option contributes to its appeal among health-conscious consumers. Moreover, the craft beer trends have increased the interest in unique and artisanal brews, bolstering overall demand for beer. Beer's accessibility, variety, social appeal, cultural significance, marketing efforts and new trends collectively contribute to its enduring popularity and increasing demand worldwide. Therefore, beer's popularity and wide consumption make it the most dominant product type utilizing alcoholic drink packaging.

  • The future of wine retailing was showcased at ProWein by the British sustainable packaging company Frugalpac, which featured an interactive supermarket shelf display of its Frugal Bottles featuring wine and liquor companies worldwide. Compared to a typical glass bottle, the Frugal Bottle has a carbon footprint that can be up to six times smaller because it is composed of 94% recycled paperboard. To learn more about the brand, guests can also scan the QR codes for each wine and spirit on the shelf markers.
Some of the Key Market Players:
  • Amcor PLC
  • Ball Corporation
  • Berry Global Inc.
  • Krones AG
  • Mondi Group
  • ProAmpac
  • Saint Gobain SA
  • Sidel Group
  • Sonoco Products Company
  • Tetra Pak International SA

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 40 Billion
Market size value in 2033 USD 59.20 Billion
CAGR (2024 to 2033) 4%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Material, Packaging Type, and Product Type

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global alcoholic drinks packaging market was valued at USD 40 billion in 2023 to USD 59.20 billion by 2033.

Global alcoholic drinks packaging market is growing at a CAGR of 4% during the forecast period 2024-2033.

The market's growth will be influenced by the increasing demand and consumption of alcoholic drinks.

The disposal of packaging leading to environmental concerns could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global alcoholic drinks packaging market based on below mentioned segments:

Global Alcoholic Drinks Packaging Market by Material:

  • Plastic
  • Paper
  • Metal
  • Glass
  • Others

Global Alcoholic Drinks Packaging Market by Packaging Type:

  • Bottles
  • Metal Cans
  • Cartons
  • Pouches
  • Others

Global Alcoholic Drinks Packaging Market by Product Type:

  • Beer
  • Spirits
  • Wine
  • Others

Global Alcoholic Drinks Packaging Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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