Agrigenomics Market

Agrigenomics Market Size by Application (Livestock, Crops), Sequencer Type (Sanger Sequencing, PacBio Sequencer, Illumina HiSeq Family, SOLiD Sequencer, Other Sequencer Types), Objectives, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2030

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12652
  • Published Date: Feb, 2022
  • Pages: 236
  • Category: Agriculture
  • Format: PDF
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Global Agrigenomics market is expected to reach USD 6.97 billion by 2030, at a CAGR of 8% from 2021 to 2030. Advancements in genomic technologies, as well as numerous post-sequencing analysis techniques and government support in developed countries, are key factors. Furthermore, the exponential rise in population, demand for crops and livestock, government initiatives to support research, and improved crop yield will all contribute to the global agrigenomics market's growth in the coming years. The rapid expansion of the agrigenomics industry will be bolstered in the coming years by rising global food demand and population increase. Furthermore, the agrigenomics industry will rise due to the growing use of sequencing technology that allows for higher throughput and lower cost per sample.

Market Overview:

Agricultural genomics, also known as agrigenomics (the application of genomics in agriculture), has and will continue to boost sustainable productivity and provide solutions to the world's growing food problems. Farmers, breeders, and researchers may quickly find genetic markers associated to desired features using modern technology, informing cultivation and breeding decisions.The study of the genetic makeup of crops and livestock, as well as how genes influence the produce, is known as agrigenomics. Agriculture can benefit from genomics by increasing the sustainability and productivity of livestock and crop production. The agrigenomics industry is growing due to significant advancements in technology that have led to a switch from single gene sequencing to whole genome sequencing, as well as an increase in research on genome composition and gene function.Agricultural genomics research necessitates the collaboration of domestic and international scientists, as well as a smooth connection to the biotechnology industry's development, torealize agricultural genomics' full potential.

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Market Dynamics:

Drivers:
  • Tools and techniques for advanced genome analysis

The global agrigenomics market is being driven by rapid advancements in the functional genomics sector, such as the adoption of massively parallel sequencing technology and the development of methodologies to efficiently analyze cellular behavior at the molecular level. In terms of crop selection speed, scope, and efficiency, molecular marker-assisted crop breeding outperforms traditional breeding methods. Advanced genome characterization tools have revealed that crops can have higher yield and qualitywhile using fewer herbicides, fertilizers, and water.

  • Rising demand for DNA sequencing in livestock and crops

Crop genomics research has contributed significantly to the successful application of contemporary molecular biology approaches for species genetic improvement. The genomes of major crops like rice, wheat, corn, soybean, rape, cotton, vegetables, and other crops have been sequenced or resequenced due to advancement of sequencing technology. The cloning and regulation of genes for key agronomic properties has now been completed based on this foundation.

Restraints:
  • Lackluster infrastructure support and sub-optimized multidisciplinary research approaches

In comparison to other fields such as human genetics, the adoption of automated methods in agrigenomics research has been relatively limited due to budgetary restrictions. As a result, while being aware of the advantages of automated systems, researchers in developing countries continue to choose manual approaches over automated ones. Similarly, it is difficult for academic research laboratories in emerging nations to invest in such systems. As a result, only developed countries can afford these high-cost automated systems, restricting the opportunity for continued market expansion in agrigenomics research automation.

Opportunities:
  • Food safety & authenticity

The expansion of the application range beyond food and nutrition security is necessary for the agrigenomics market to grow. Food safety challenges such as adulterationand economic fraud, spoilage and contamination, as well as traceability across the entire supply chain from farm to fork, can all be addressed with genome analysis tools and techniques. New Breeding Techniques based on applied genetics have transformed crop and livestock breeding techniques by offering unprecedented access to genomic information. Information on the biological status of vital resources such as crops,fisheries, and cattle health has also been provided by genomics.

Challenges:
  • Technological constraints

The agrigenomics sector's technology constraints are impeding its current full-fledged expansion and compromising its future growth trajectories. Overcoming species and genotype-dependent transformation, particularly in crops, hence widening the scope of targeted agricultural enhancements by genome editing and obtaining high-efficiency base replacement by changing the focus away from targeted mutagenesis are some of the hurdles. Plants' superior and desirable features are frequently influenced by genetic variants in single nucleotide polymorphisms. The main obstacle is quickly identifying and integrating all these features in elite varieties.

Segmentation Analysis:

The global agrigenomics market has been segmented based onapplication, sequencer type, objectives, and regions.

  • The applicationsegment is divided intolivestock, crops.Over the forecast period, the crops application is predicted to have the largest market share. To gain a better knowledge of the genetic variation that determines phenotypic traits, genotyping and next-generation sequencing (NGS) techniques are rapidly being applied in research on a wide range of agricultural species. Also, the growing demand for higher output from farmers is fuelling the crop application segment growth.
  • The sequencer typesegment is divided into sanger sequencing, PacBio sequencer, illuminaHiSeqfamily,SOLiDsequencer, other sequencer types. The illuminaHiSeq familysegment held the highest share of around 32.15% in 2020. It's an extremely powerful sequencing system that can handle a variety of tasks. Sanger sequencing was the second-most popular among service providers and research institutions in 2020, despite the presence of other next-generation sequencers, due to low machine costs. The Sanger technique uses a primer that binds to a denatured DNA molecule and starts the synthesis of a single-stranded polynucleotide using the denatured DNA as a template in the presence of a DNA polymerase enzyme. Targeting smaller genomic regions in a higher number of samples, sequencing of variable regions, and validating results from next-generation sequencing (NGS) studies are all examples of how Sanger DNA sequencing is used in research.
  • The objectivessegment is divided into DNA extraction & purification, RNA & DNA sequencing, genotyping, gene expression profiling, marker-assisted selection, GMO/trait purity testing, other objectives.Over the forecast period, the market for market-assisted selection is predicted to be the largest. Market-assisted selection is gaining traction in North America, due to strong research backing and the presence of key technology suppliers.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America region emerged as the largest market for the global agrigenomics market witha 34.7%share of the market revenue in 2020.

  • In 2020, the agrigenomics market was dominated by North America because of significant technological advancements, a well-established health-care infrastructure, and a strong emphasis on research and development.
  • In addition, the Asia Pacific region will have the fastest CAGR in the market. Rising demand for livestock and crops, as well as increased R&D spending in the field of agrigenomics, will have a beneficial impact on the region's agrigenomics market size.

North America Region AgrigenomicsMarket Share in 2020- 34.7%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global Agrigenomics industry.

LGC announced the addition of a high-resolution mass spectrometer, the SCIEX TripleTOF 6600 LC-MS/MS System, to their regulated bioanalytical LC-MS service in November 2020.

The Ion Torrent Genexus System, a new product from Thermo Fisher Scientific, was released in December 2019. It's the first fully integrated next-generation sequencing (NGS) platform with an automated specimen-to-report workflow that delivers results in one day at a decent cost.

List of Key Market Players:

  • Eurofins Scientific
  • Agilent Technologies, Inc.
  • Thermo Fisher Scientific Inc.
  • LGC Limited
  • Illumina, Inc.
  • Zoetis Inc.

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Agrigenomics Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2030 are the forecast years. The global agrigenomics market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global agrigenomicsmarket. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East &Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of agrigenomics based onapplication, sequencer type, objectives and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global agrigenomics market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global agrigenomics market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global agrigenomics market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the agrigenomics market was valued at USD 3.23 billion in 2020 to USD 6.97 billion by 2030.

Global Agrigenomics market is growing at a CAGR of 8% during the forecast period 2021-2030.

The global agrigenomics market has been segmented based on application, sequencer type, objectives and regions. Over the forecast period, the crops application is predicted to have the largest market share.

North America region emerged as the largest market for the agrigenomics.

The market's growth will be influenced by the tools and techniques for advanced genome analysis.

Lackluster infrastructure support and sub-optimized multidisciplinary research approaches could hamper the market growth.

Food safety & authenticity will provide huge opportunities to the market.

Key players are Eurofins Scientific, Agilent Technologies, Inc., Thermo Fisher Scientific Inc., LGC Limited, Illumina, Inc. and Zoetis Inc.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis ByApplication
          4.3.2. Market Attractiveness Analysis BySequencer Type
          4.3.3. Market Attractiveness Analysis ByObjectives
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Tools and techniques for advanced genome analysis
          5.2.2. Rising demand for DNA sequencing in livestock and crops
    5.3. Restraints
          5.3.1. Lackluster infrastructure support and sub-optimized multidisciplinary research approaches
    5.4. Opportunities
          5.4.1. Food safety & authenticity
    5.5. Challenges
          5.5.1. Technological constraints

6. Global Agrigenomics Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Livestock
    6.3. Crops

7. Global Agrigenomics Market Analysis and Forecast, By Sequencer Type
    7.1. Segment Overview
    7.2. Sanger Sequencing
    7.3. PacBio Sequencer
    7.4. Illumina HiSeq Family
    7.5. SOLiD Sequencer
    7.6. Other Sequencer Types

8. Global Agrigenomics Market Analysis and Forecast, By Objectives
    8.1. Segment Overview
    8.2. DNA extraction & purification
    8.3. RNA & DNA sequencing
    8.4. Genotyping
    8.5. Gene expression profiling
    8.6. Marker-assisted selection
    8.7. GMO/trait purity testing
    8.8. Other objectives

9. Global Agrigenomics MarketAnalysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Agrigenomics Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Agrigenomics Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Eurofins Scientific
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Agilent Technologies, Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Thermo Fisher Scientific Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. LGC Limited
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Illumina, Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Zoetis Inc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
 

List of Table

1. Global Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

2. Global Livestock Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

3. Global Crops Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

4. Global Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

5. Global Sanger Sequencing Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

6. Global PacBio Sequencer Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

7. Global Illumina HiSeq Family Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

8. Global SOLiD Sequencer Food Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

9. Global Other Sequencer Types Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

10. Global Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

11. Global DNA extraction & purification Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

12. Global RNA & DNA sequencing Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

13. Global Genotyping Agrigenomics Market, By Region, 2018-2030 (USD Billion)

14. Global Genotyping Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

15. Global Gene expression profiling Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

16. Global Marker-assisted selection Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

17. Global GMO/trait purity testing Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

18. Global Other objectives Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

19. Global Agrigenomics Market, By Region, 2018-2030 (USD Billion) 

20. North America Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

21. North America Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

22. North America Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

23. U.S. Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

24. U.S. Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

25. U.S. Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

26. Canada Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

27. Canada Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

28. Canada Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

29. Mexico Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

30. Mexico Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

31. Mexico Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

32. Europe Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

33. Europe Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

34. Europe Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

35. Germany Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

36. Germany Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

37. Germany Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

38. France Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

39. France Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

40. France Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

41. U.K. Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

42. U.K. Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

43. U.K. Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

44. Italy Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

45. Italy Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

46. Italy Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

47. Spain Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

48. Spain Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

49. Spain Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

50. Asia Pacific Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

51. Asia Pacific Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

52. Asia Pacific Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

53. Japan Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

54. Japan Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

55. Japan Agrigenomics Market, By Objectives2018-2030 (USD Billion) 

56. China Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

57. China Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

58. China Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

59. India Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

60. India Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

61. India Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

62. South America Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

63. South America Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

64. South America Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

65. Brazil Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

66. Brazil Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

67. Brazil Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

68. Middle East and Africa Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

69. Middle East and Africa Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

70. Middle East and Africa Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

71. UAE Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

72. UAE Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

73. UAE Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

74. South Africa Agrigenomics Market, By Application, 2018-2030 (USD Billion) 

75. South Africa Agrigenomics Market, By Sequencer Type, 2018-2030 (USD Billion) 

76. South Africa Agrigenomics Market, By Objectives, 2018-2030 (USD Billion) 

List of Figures 

1. Global Agrigenomics MarketSegmentation

2. Agrigenomics Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Agrigenomics MarketAttractiveness Analysis ByApplication

9. Global Agrigenomics Market Attractiveness Analysis BySequencer Type

10. Global Agrigenomics MarketAttractiveness Analysis ByObjectives

11. Global Agrigenomics MarketAttractiveness Analysis By Region

12. Global Agrigenomics Market: Dynamics

13. Global Agrigenomics MarketShare by Application (2020 & 2030)

14. Global Agrigenomics Market Share by Sequencer Type (2020 & 2030)

15. Global Agrigenomics MarketShare by Objectives (2020 & 2030)

16. Global Agrigenomics MarketShare by Regions (2020 & 2030)

17. Global Agrigenomics MarketShare by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2030. The Brainy Insights has segmented the global agrigenomics market based on below mentioned segments:

Global Agrigenomics Market by Application:

  • Livestock
  • Crops

Global Agrigenomics Market by Sequencer Type:

  • Sanger Sequencing
  • PacBio Sequencer
  • Illumina HiSeq Family
  • SOLiD Sequencer
  • Other Sequencer Types

Global Agrigenomics Market by Objectives:

  • DNA extraction & purification
  • RNA & DNA sequencing
  • Genotyping
  • Gene expression profiling
  • Marker-assisted selection
  • GMO/trait purity testing
  • Other objectives

Global Agrigenomics Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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