Adult Diapers Market

Adult Diapers Market Size by Product Type (Reusable Diapers, Disposable Diapers, Swim Diapers, and Others), Type (Pad Style, Pant Style, Flat Style, and Others), Distribution Channel, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13018
  • Published Date: Nov, 2022
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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The global adult diapers market is expected to grow from USD 18.31 billion in 2022 to USD 32.48 billion by 2030, at a CAGR of 7.43% during the forecast period 2022-2030. The increasing geriatric population will drive the global adult diapers market.

Market Introduction:

A diaper is usually a nappy or makeshift underwear made from natural or synthetic super-absorbent materials. They absorb the content and lock in moisture to avoid leakage. An adult diaper is manufactured for adults and is bigger than those made for infants. The primary purpose of an adult diaper is to improve the lifestyle of individuals who suffer from incontinence. Incontinence refers to loss of control of the urinary bladder. Adult diapers can also be used by individuals with restricted mobility or temporary mobility impairment due to an accident, illness or injury. Adult diapers are available in both disposable and reusable materials. They are available in different sizes and types. For instance, adult diapers are available as a pull-on version or pant style, which can be worn as underwear; they are also available in pad style, the same as the sanitary pads used by women during menstruation. Adult diapers are super absorbent. They are soft to offer comfort to users. The moisture lock technology prevents skin infections or rashes/itchiness/redness. Technological advancements have enabled manufacturers to use biodegradable materials to reduce the environmental impact of synthetic disposable diapers on earth. Technological advancement has also enabled manufacturers to produce products like odour control, leakage control and long-lasting protection.

Adult Diapers Market Size

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Recent Development

October 2022 - Henkel Qhesive Solutions: Digital diapers can enhance the patient's well-being through more timely changes while allowing staff to concentrate on providing better care. The conclusions are drawn after a long-term trial of Smart Adult Care recently conducted in an Italian nursing home. By printing flexible sensors directly onto the back sheet of the incontinence product, Smart Adult Care, a product of Henkel Qhesive Solutions and created in collaboration with Smartz AG, converts regular diapers into intelligent, connected medical devices. The printed sensor components connect with a reusable pod to enable remote monitoring of moisture, movement, and temperature on a web-based dashboard or app through the cloud. Additionally, the device can recognize falls and alert caretakers immediately.

April 2022 - A long-lasting fitted cloth diaper with washable absorbent pads and a waterproof cover has been developed by a German design team. Sumo, a completely biodegradable and reusable diaper system, debuted in May. The inventors claim that the plant-based fibres used in the Sumo diaper system and the Ufo detachable super-absorbent inlay surpass polyester and cotton, the primary materials used in most reusable diaper systems. Compared to polyester and cotton, the absorbent pad exhibits roughly a 40% reduction in rewet value and a 45% reduction in acquisition time. The item is air permeable, lighter, and thinner all at the same time.

Market Dynamics:

Drivers:

The increasing prevalence of incontinence – Incontinence refers to an overactive bladder or having no control over the bladder. Incontinence is a common problem mostly witnessed in the senior population. The weakening of nerves or bladder or pelvic floor muscles is a cause that leads to incontinence in the elderly population. Furthermore, pregnancy, menopause, and neurological and urological diseases/conditions also lead to incontinence. The increasing geriatric population is expected to drive the global adult diapers market. The increasing awareness about personal hygiene in the population and the availability of these products at multiple offline and online channels will contribute to its growth. The rising marketing and advertisement spending to remove the stigma around adult diapers and their use is also expected to drive the market.

Restraints:

Skin problems result from using adult diapers regularly – Besides people with incontinence, patients with dementia and Alzheimer's also use adult diapers. However, adult diapers have a life cycle, and they must be changed regularly. The failure to do so can lead to redness, itchiness, soreness and other skin problems, which can turn serious if not treated immediately. The use of adult diapers makes the user more reliant on these products and prevents them from addressing the cause of the problem. The concerns, such as increased reliance and the likelihood of developing skin problems, will keep a significant population away from these products, thus hampering the market's growth.

Opportunities:

Technological advancements The increasing prevalence of incontinence has increased the demand for adult diapers in the market. The presence of several market players has led to market saturation, encouraging market players to develop better and more comfortable products to improve their sales. Technological advancement has enabled manufacturers to create super-absorbent materials with biodegradable components that benefit both the users and the environment. The advancements have also led to the production of diapers that can last long hours and have moisture lock technology to prevent skin problems. Introducing diapers that offer leakage protection or odour control/odour eradication is a few examples of developing the adult diaper market. Therefore, technological advancements improving the quality and comfort of adult diapers will propel the market's growth.

Challenges:

Negative environmental impact of adult diapers – The use of adult diapers has increased over the past few years, and so has the amount of waste generated with these disposable adult diapers. The increasing amount of solid waste generated, given the indiscriminate use of adult diapers and their improper disposal by the user, has led to several environmental and health concerns. For instance, the regular disposal of massive amounts of diaper waste leads to heaps of garbage which can cause environmental pollution. It also increases the risk of exposure to toxic chemicals used to manufacture diapers. The exposure to pathogens from human waste also increases. Therefore, the non-biodegradable nature and use of toxic chemicals in the production of adult diapers can lead to several environmental and health concerns, thereby hampering the market's growth.

Segmentation analysis:

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region emerged as the largest market for the global adult diapers market, with a 39.65% market revenue share in 2022. The region's massive population is one of the most significant contributing factors attributed to the dominance of Asia Pacific in the global adult diapers market. China, India and Japan have a significant proportion of their population above the age of 60 years. The geriatric population has witnessed a rise in China and Japan, given the low birth and death rate, attained from years of misguided as well as informed policies. The increasing geriatric population will drive the adult diapers market, given the rise in incontinence experienced by the elderly. Furthermore, the growing private brand initiatives aimed at removing the stigma surrounding incontinence and adult diapers through inclusive and informative advertisements and campaigns have contributed to the market's growth. Government initiatives to provide quality healthcare and palliative care to elderly patients in an at-home setting are also developing the market. The growing presence of market players investing heavily in new machines and technology to produce better products is paving the way for the region's dominance over the forecast years. The increasing disposable income of the population will augment the market's growth. The increasing awareness about the products and personal hygiene to prevent infections and other health problems will also propel the market's growth. The rise in retail supermarket chains offering these products has increased their accessibility, thereby contributing to their growth.  

Asia Pacific Region Adult Diapers Market Share in 2022- 39.65%

 

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Product type segment analysis 

The product type segment is divided into reusable diapers, disposable diapers, swim diapers, and others. The disposable diapers segment dominated the market with a revenue share of around 47% in 2022. Disposable diapers are used once, and then they are thrown away. The ease and convenience offered by disposable diapers are among the foremost reasons for their rising adoption in the market. A major chunk of adult diapers is consumed by the senior population in the market and are usually worn by individuals who face restricted mobility and incontinence. Therefore, disposable diapers are the ideal option as they do not need to be washed, cleaned, or dried, unlike reusable ones. Furthermore, they are super absorbent with technologies that lock the moisture and prevent leaks. They are long-lasting and affordable. Disposable diapers are offered by multiple brands and available at any supermarket, convenience, pharmacy, or other retail stores, offering accessibility and affordability to consumers. Using biodegradable and natural materials enables manufacturers to produce better products and meet their environmental obligations of proper waste disposal. 

Type segment analysis

The type segment is divided into pad style, pant style, flat style, and others. The pant style segment dominated the market with a market share of around 46% in 2022. The pant style segment is also referred to as pull-on style adult diapers. Pant-style diapers can be worn as innerwear. They are available in multiple sizes and fabrics. They are available in disposable and reusable materials. The new technologies manufacturing these diapers enable faster absorbing, moisture-locking and long-lasting features. They offer convenience and comfort. The manufacturing technology aims at making them softer and more absorbent to prevent skin rashes or other problems. Pant-style diapers are offered in both online and offline stores. Significant players manufacturing adult diapers at an affordable price also contribute to its growth.

Distribution channel segment analysis

The distribution channel is divided into convenience stores, pharmacies, specialty stores, supermarkets/hypermarkets, online, and others. The online segment is expected to grow at the fastest CAGR of 11.33% during the forecast period. The COVID-19 pandemic increased the pace of growth of online shopping for all needs as it offered safety, security and convenience. The trend has continued as online shopping is easy, affordable and accessible, given the market's increased interest penetration and availability of smart connected devices. The telecom boom and the roll-out of 5G services will offer faster services in the future, thereby contributing to the market's growth. The growing instance of multiple brands expanding their business through online channels has contributed to the significant presence of several brands online. Online channels enable anonymity, unlike offline stores, which offer peace of mind and comfort to individuals who are insecure about their incontinence and other problems. The online segment will develop further with the growth of the online e-commerce market and better delivery platforms.

Some of the Key Market Players:

  • Daio Paper Corporation
  • DSG International
  • Essity
  • First Quality Enterprises
  • Hengan International Group Co. Limited
  • Kimberly-Clark Corporation
  • Medline Industries Inc.
  • Nippon Paper Industries Co. Limited
  • Ontex Group
  • The Procter & Gamble Company

Report Description: 

Attribute Description
Market Size Revenue (USD Billion), Volume (Kg)
Market size value in 2022 USD 18.31 Billion
Market size value in 2030 USD 32.48 Billion
CAGR (2022 to 2030) 7.43%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments The research segment is based on product type, type, and distribution channel.
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the adult diapers market was valued at USD 18.31 billion in 2022 to USD 32.48 billion by 2030.

Global adult diapers market is growing at a CAGR of 7.43% during the forecast period 2022-2030.

The market's growth will be influenced by the increasing prevalence of incontinence.

Skin problems as a consequence of using adult diapers regularly could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Type
          4.3.3. Market Attractiveness Analysis by Distribution Channel
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing prevalence of incontinence
    5.3. Restraints
          5.3.1. Skin problems as a consequence of using adult diapers regularly
    5.4. Opportunities
          5.4.1. Technological advancements
    5.5. Challenges
          5.5.1. Negative environmental impact of adult diapers

6. Global Adult Diapers Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Reusable Diapers
    6.3. Disposable Diapers
    6.4. Swim Diapers
    6.5. Others

7. Global Adult Diapers Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Pad Style
    7.3. Pant Style
    7.4. Flat Style
    7.5. Others

8. Global Adult Diapers Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Convenience Stores
    8.3. Pharmacies
    8.4. Specialty Stores
    8.5. Supermarkets/Hypermarkets
    8.6. Online
    8.7. Others

9. Global Adult Diapers Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Adult Diapers Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Adult Diapers Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Daio Paper Corporation
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. DSG International
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Essity
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. First Quality Enterprises
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Hengan International Group Co. Limited
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Kimberly-Clark Corporation
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Medline Industries Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Nippon Paper Industries Co. Limited
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Ontex Group
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. The Procter & Gamble Company
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

2. Global Reusable Diapers Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

3. Global Disposable Diapers Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

4. Global Swim Diapers Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

5. Global Others Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

6. Global Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

7. Global Pad Style Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

8. Global Pant Style Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

9. Global Flat Style Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

10. Global Others Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

11. Global Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

12. Global Convenience Stores Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

13. Global Pharmacies Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

14. Global Specialty Stores Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

15. Global Supermarkets/Hypermarkets Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

16. Global Online Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

17. Global Others Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

18. Global Adult Diapers Market, By Region, 2019-2030 (USD Billion) 

19. North America Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

20. North America Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

21. North America Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

22. U.S. Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

23. U.S. Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

24. U.S. Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

25. Canada Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

26. Canada Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

27. Canada Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

28. Mexico Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

29. Mexico Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

30. Mexico Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

31. Europe Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

32. Europe Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

33. Europe Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

34. Germany Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

35. Germany Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

36. Germany Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

37. France Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

38. France Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

39. France Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

40. U.K. Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

41. U.K. Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

42. U.K. Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

43. Italy Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

44. Italy Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

45. Italy Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

46. Spain Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

47. Spain Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

48. Spain Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

49. Asia Pacific Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

50. Asia Pacific Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

51. Asia Pacific Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

52. Japan Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

53. Japan Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

54. Japan Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

55. China Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

56. China Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

57. China Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

58. India Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

59. India Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

60. India Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

61. South America Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

62. South America Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

63. South America Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

64. Brazil Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

65. Brazil Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

66. Brazil Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

67. Middle East and Africa Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

68. Middle East and Africa Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

69. Middle East and Africa Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

70. UAE Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

71. UAE Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

72. UAE Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

73. South Africa Adult Diapers Market, By Product Type, 2019-2030 (USD Billion) 

74. South Africa Adult Diapers Market, By Type, 2019-2030 (USD Billion) 

75. South Africa Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion) 

List of Figures 

1. Global Adult Diapers Market Segmentation

2. Adult Diapers Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Adult Diapers Market Attractiveness Analysis by Product Type

9. Global Adult Diapers Market Attractiveness Analysis by Type

10. Global Adult Diapers Market Attractiveness Analysis by Distribution Channel

11. Global Adult Diapers Market Attractiveness Analysis by Region

12. Global Adult Diapers Market: Dynamics

13. Global Adult Diapers Market Share by Product Type (2022 & 2030)

14. Global Adult Diapers Market Share by Type (2022 & 2030)

15. Global Adult Diapers Market Share by Distribution Channel (2022 & 2030)

16. Global Adult Diapers Market Share by Regions (2022 & 2030)

17. Global Adult Diapers Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the adult diapers market based on below mentioned segments:

Adult Diapers Market by Product Type:

  • Reusable Diapers
  • Disposable Diapers
  • Swim Diapers
  • Others

Adult Diapers Market by Type:

  • Pad Style
  • Pant Style
  • Flat Style
  • Others

Adult Diapers Market by Distribution Channel:

  • Convenience Stores
  • Pharmacies
  • Specialty Stores
  • Supermarkets/Hypermarkets
  • Online
  • Others

Adult Diapers Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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