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The global adult diapers market is expected to grow from USD 18.31 billion in 2022 to USD 32.48 billion by 2030, at a CAGR of 7.43% during the forecast period 2022-2030. The increasing geriatric population will drive the global adult diapers market.
A diaper is usually a nappy or makeshift underwear made from natural or synthetic super-absorbent materials. They absorb the content and lock in moisture to avoid leakage. An adult diaper is manufactured for adults and is bigger than those made for infants. The primary purpose of an adult diaper is to improve the lifestyle of individuals who suffer from incontinence. Incontinence refers to loss of control of the urinary bladder. Adult diapers can also be used by individuals with restricted mobility or temporary mobility impairment due to an accident, illness or injury. Adult diapers are available in both disposable and reusable materials. They are available in different sizes and types. For instance, adult diapers are available as a pull-on version or pant style, which can be worn as underwear; they are also available in pad style, the same as the sanitary pads used by women during menstruation. Adult diapers are super absorbent. They are soft to offer comfort to users. The moisture lock technology prevents skin infections or rashes/itchiness/redness. Technological advancements have enabled manufacturers to use biodegradable materials to reduce the environmental impact of synthetic disposable diapers on earth. Technological advancement has also enabled manufacturers to produce products like odour control, leakage control and long-lasting protection.
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October 2022 - Henkel Qhesive Solutions: Digital diapers can enhance the patient's well-being through more timely changes while allowing staff to concentrate on providing better care. The conclusions are drawn after a long-term trial of Smart Adult Care recently conducted in an Italian nursing home. By printing flexible sensors directly onto the back sheet of the incontinence product, Smart Adult Care, a product of Henkel Qhesive Solutions and created in collaboration with Smartz AG, converts regular diapers into intelligent, connected medical devices. The printed sensor components connect with a reusable pod to enable remote monitoring of moisture, movement, and temperature on a web-based dashboard or app through the cloud. Additionally, the device can recognize falls and alert caretakers immediately.
April 2022 - A long-lasting fitted cloth diaper with washable absorbent pads and a waterproof cover has been developed by a German design team. Sumo, a completely biodegradable and reusable diaper system, debuted in May. The inventors claim that the plant-based fibres used in the Sumo diaper system and the Ufo detachable super-absorbent inlay surpass polyester and cotton, the primary materials used in most reusable diaper systems. Compared to polyester and cotton, the absorbent pad exhibits roughly a 40% reduction in rewet value and a 45% reduction in acquisition time. The item is air permeable, lighter, and thinner all at the same time.
Drivers:
The increasing prevalence of incontinence – Incontinence refers to an overactive bladder or having no control over the bladder. Incontinence is a common problem mostly witnessed in the senior population. The weakening of nerves or bladder or pelvic floor muscles is a cause that leads to incontinence in the elderly population. Furthermore, pregnancy, menopause, and neurological and urological diseases/conditions also lead to incontinence. The increasing geriatric population is expected to drive the global adult diapers market. The increasing awareness about personal hygiene in the population and the availability of these products at multiple offline and online channels will contribute to its growth. The rising marketing and advertisement spending to remove the stigma around adult diapers and their use is also expected to drive the market.
Restraints:
Skin problems result from using adult diapers regularly – Besides people with incontinence, patients with dementia and Alzheimer's also use adult diapers. However, adult diapers have a life cycle, and they must be changed regularly. The failure to do so can lead to redness, itchiness, soreness and other skin problems, which can turn serious if not treated immediately. The use of adult diapers makes the user more reliant on these products and prevents them from addressing the cause of the problem. The concerns, such as increased reliance and the likelihood of developing skin problems, will keep a significant population away from these products, thus hampering the market's growth.
Opportunities:
Technological advancements – The increasing prevalence of incontinence has increased the demand for adult diapers in the market. The presence of several market players has led to market saturation, encouraging market players to develop better and more comfortable products to improve their sales. Technological advancement has enabled manufacturers to create super-absorbent materials with biodegradable components that benefit both the users and the environment. The advancements have also led to the production of diapers that can last long hours and have moisture lock technology to prevent skin problems. Introducing diapers that offer leakage protection or odour control/odour eradication is a few examples of developing the adult diaper market. Therefore, technological advancements improving the quality and comfort of adult diapers will propel the market's growth.
Challenges:
Negative environmental impact of adult diapers – The use of adult diapers has increased over the past few years, and so has the amount of waste generated with these disposable adult diapers. The increasing amount of solid waste generated, given the indiscriminate use of adult diapers and their improper disposal by the user, has led to several environmental and health concerns. For instance, the regular disposal of massive amounts of diaper waste leads to heaps of garbage which can cause environmental pollution. It also increases the risk of exposure to toxic chemicals used to manufacture diapers. The exposure to pathogens from human waste also increases. Therefore, the non-biodegradable nature and use of toxic chemicals in the production of adult diapers can lead to several environmental and health concerns, thereby hampering the market's growth.
Regional segmentation analysis:
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region emerged as the largest market for the global adult diapers market, with a 39.65% market revenue share in 2022. The region's massive population is one of the most significant contributing factors attributed to the dominance of Asia Pacific in the global adult diapers market. China, India and Japan have a significant proportion of their population above the age of 60 years. The geriatric population has witnessed a rise in China and Japan, given the low birth and death rate, attained from years of misguided as well as informed policies. The increasing geriatric population will drive the adult diapers market, given the rise in incontinence experienced by the elderly. Furthermore, the growing private brand initiatives aimed at removing the stigma surrounding incontinence and adult diapers through inclusive and informative advertisements and campaigns have contributed to the market's growth. Government initiatives to provide quality healthcare and palliative care to elderly patients in an at-home setting are also developing the market. The growing presence of market players investing heavily in new machines and technology to produce better products is paving the way for the region's dominance over the forecast years. The increasing disposable income of the population will augment the market's growth. The increasing awareness about the products and personal hygiene to prevent infections and other health problems will also propel the market's growth. The rise in retail supermarket chains offering these products has increased their accessibility, thereby contributing to their growth.
Asia Pacific Region Adult Diapers Market Share in 2022- 39.65%
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Product type segment analysis
The product type segment is divided into reusable diapers, disposable diapers, swim diapers, and others. The disposable diapers segment dominated the market with a revenue share of around 47% in 2022. Disposable diapers are used once, and then they are thrown away. The ease and convenience offered by disposable diapers are among the foremost reasons for their rising adoption in the market. A major chunk of adult diapers is consumed by the senior population in the market and are usually worn by individuals who face restricted mobility and incontinence. Therefore, disposable diapers are the ideal option as they do not need to be washed, cleaned, or dried, unlike reusable ones. Furthermore, they are super absorbent with technologies that lock the moisture and prevent leaks. They are long-lasting and affordable. Disposable diapers are offered by multiple brands and available at any supermarket, convenience, pharmacy, or other retail stores, offering accessibility and affordability to consumers. Using biodegradable and natural materials enables manufacturers to produce better products and meet their environmental obligations of proper waste disposal.
Type segment analysis
The type segment is divided into pad style, pant style, flat style, and others. The pant style segment dominated the market with a market share of around 46% in 2022. The pant style segment is also referred to as pull-on style adult diapers. Pant-style diapers can be worn as innerwear. They are available in multiple sizes and fabrics. They are available in disposable and reusable materials. The new technologies manufacturing these diapers enable faster absorbing, moisture-locking and long-lasting features. They offer convenience and comfort. The manufacturing technology aims at making them softer and more absorbent to prevent skin rashes or other problems. Pant-style diapers are offered in both online and offline stores. Significant players manufacturing adult diapers at an affordable price also contribute to its growth.
Distribution channel segment analysis
The distribution channel is divided into convenience stores, pharmacies, specialty stores, supermarkets/hypermarkets, online, and others. The online segment is expected to grow at the fastest CAGR of 11.33% during the forecast period. The COVID-19 pandemic increased the pace of growth of online shopping for all needs as it offered safety, security and convenience. The trend has continued as online shopping is easy, affordable and accessible, given the market's increased interest penetration and availability of smart connected devices. The telecom boom and the roll-out of 5G services will offer faster services in the future, thereby contributing to the market's growth. The growing instance of multiple brands expanding their business through online channels has contributed to the significant presence of several brands online. Online channels enable anonymity, unlike offline stores, which offer peace of mind and comfort to individuals who are insecure about their incontinence and other problems. The online segment will develop further with the growth of the online e-commerce market and better delivery platforms.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion), Volume (Kg) |
| Market size value in 2022 | USD 18.31 Billion |
| Market size value in 2030 | USD 32.48 Billion |
| CAGR (2022 to 2030) | 7.43% |
| Historical data | 2019-2020 |
| Base Year | 2021 |
| Forecast | 2022-2030 |
| Segments | The research segment is based on product type, type, and distribution channel. |
| Regional Segments | The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. |
As per The Brainy Insights, the size of the adult diapers market was valued at USD 18.31 billion in 2022 to USD 32.48 billion by 2030.
Global adult diapers market is growing at a CAGR of 7.43% during the forecast period 2022-2030.
The market's growth will be influenced by the increasing prevalence of incontinence.
Skin problems as a consequence of using adult diapers regularly could hamper the market growth.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Product Type
4.3.2. Market Attractiveness Analysis by Type
4.3.3. Market Attractiveness Analysis by Distribution Channel
4.3.4. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. The increasing prevalence of incontinence
5.3. Restraints
5.3.1. Skin problems as a consequence of using adult diapers regularly
5.4. Opportunities
5.4.1. Technological advancements
5.5. Challenges
5.5.1. Negative environmental impact of adult diapers
6. Global Adult Diapers Market Analysis and Forecast, By Product Type
6.1. Segment Overview
6.2. Reusable Diapers
6.3. Disposable Diapers
6.4. Swim Diapers
6.5. Others
7. Global Adult Diapers Market Analysis and Forecast, By Type
7.1. Segment Overview
7.2. Pad Style
7.3. Pant Style
7.4. Flat Style
7.5. Others
8. Global Adult Diapers Market Analysis and Forecast, By Distribution Channel
8.1. Segment Overview
8.2. Convenience Stores
8.3. Pharmacies
8.4. Specialty Stores
8.5. Supermarkets/Hypermarkets
8.6. Online
8.7. Others
9. Global Adult Diapers Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Adult Diapers Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in the Adult Diapers Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. Daio Paper Corporation
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. DSG International
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. Essity
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. First Quality Enterprises
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. Hengan International Group Co. Limited
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Kimberly-Clark Corporation
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. Medline Industries Inc.
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. Nippon Paper Industries Co. Limited
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. Ontex Group
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. The Procter & Gamble Company
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
List of Table
1. Global Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
2. Global Reusable Diapers Adult Diapers Market, By Region, 2019-2030 (USD Billion)
3. Global Disposable Diapers Adult Diapers Market, By Region, 2019-2030 (USD Billion)
4. Global Swim Diapers Adult Diapers Market, By Region, 2019-2030 (USD Billion)
5. Global Others Adult Diapers Market, By Region, 2019-2030 (USD Billion)
6. Global Adult Diapers Market, By Type, 2019-2030 (USD Billion)
7. Global Pad Style Adult Diapers Market, By Region, 2019-2030 (USD Billion)
8. Global Pant Style Adult Diapers Market, By Region, 2019-2030 (USD Billion)
9. Global Flat Style Adult Diapers Market, By Region, 2019-2030 (USD Billion)
10. Global Others Adult Diapers Market, By Region, 2019-2030 (USD Billion)
11. Global Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
12. Global Convenience Stores Adult Diapers Market, By Region, 2019-2030 (USD Billion)
13. Global Pharmacies Adult Diapers Market, By Region, 2019-2030 (USD Billion)
14. Global Specialty Stores Adult Diapers Market, By Region, 2019-2030 (USD Billion)
15. Global Supermarkets/Hypermarkets Adult Diapers Market, By Region, 2019-2030 (USD Billion)
16. Global Online Adult Diapers Market, By Region, 2019-2030 (USD Billion)
17. Global Others Adult Diapers Market, By Region, 2019-2030 (USD Billion)
18. Global Adult Diapers Market, By Region, 2019-2030 (USD Billion)
19. North America Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
20. North America Adult Diapers Market, By Type, 2019-2030 (USD Billion)
21. North America Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
22. U.S. Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
23. U.S. Adult Diapers Market, By Type, 2019-2030 (USD Billion)
24. U.S. Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
25. Canada Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
26. Canada Adult Diapers Market, By Type, 2019-2030 (USD Billion)
27. Canada Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
28. Mexico Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
29. Mexico Adult Diapers Market, By Type, 2019-2030 (USD Billion)
30. Mexico Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
31. Europe Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
32. Europe Adult Diapers Market, By Type, 2019-2030 (USD Billion)
33. Europe Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
34. Germany Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
35. Germany Adult Diapers Market, By Type, 2019-2030 (USD Billion)
36. Germany Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
37. France Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
38. France Adult Diapers Market, By Type, 2019-2030 (USD Billion)
39. France Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
40. U.K. Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
41. U.K. Adult Diapers Market, By Type, 2019-2030 (USD Billion)
42. U.K. Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
43. Italy Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
44. Italy Adult Diapers Market, By Type, 2019-2030 (USD Billion)
45. Italy Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
46. Spain Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
47. Spain Adult Diapers Market, By Type, 2019-2030 (USD Billion)
48. Spain Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
49. Asia Pacific Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
50. Asia Pacific Adult Diapers Market, By Type, 2019-2030 (USD Billion)
51. Asia Pacific Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
52. Japan Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
53. Japan Adult Diapers Market, By Type, 2019-2030 (USD Billion)
54. Japan Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
55. China Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
56. China Adult Diapers Market, By Type, 2019-2030 (USD Billion)
57. China Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
58. India Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
59. India Adult Diapers Market, By Type, 2019-2030 (USD Billion)
60. India Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
61. South America Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
62. South America Adult Diapers Market, By Type, 2019-2030 (USD Billion)
63. South America Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
64. Brazil Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
65. Brazil Adult Diapers Market, By Type, 2019-2030 (USD Billion)
66. Brazil Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
67. Middle East and Africa Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
68. Middle East and Africa Adult Diapers Market, By Type, 2019-2030 (USD Billion)
69. Middle East and Africa Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
70. UAE Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
71. UAE Adult Diapers Market, By Type, 2019-2030 (USD Billion)
72. UAE Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
73. South Africa Adult Diapers Market, By Product Type, 2019-2030 (USD Billion)
74. South Africa Adult Diapers Market, By Type, 2019-2030 (USD Billion)
75. South Africa Adult Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
List of Figures
1. Global Adult Diapers Market Segmentation
2. Adult Diapers Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Adult Diapers Market Attractiveness Analysis by Product Type
9. Global Adult Diapers Market Attractiveness Analysis by Type
10. Global Adult Diapers Market Attractiveness Analysis by Distribution Channel
11. Global Adult Diapers Market Attractiveness Analysis by Region
12. Global Adult Diapers Market: Dynamics
13. Global Adult Diapers Market Share by Product Type (2022 & 2030)
14. Global Adult Diapers Market Share by Type (2022 & 2030)
15. Global Adult Diapers Market Share by Distribution Channel (2022 & 2030)
16. Global Adult Diapers Market Share by Regions (2022 & 2030)
17. Global Adult Diapers Market Share by Company (2021)
This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the adult diapers market based on below mentioned segments:
Adult Diapers Market by Product Type:
Adult Diapers Market by Type:
Adult Diapers Market by Distribution Channel:
Adult Diapers Market by Region:
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