3D Animation Market

3D Animation Market Size by Component (Software, Hardware, and Services), Technique (Visual Effects, 3D Modeling, 3D Rendering, and Motion Graphics), Deployment (On-Demand and On-Premise), End-User (Architecture & Construction, Media & Entertainment, Healthcare & Life Sciences, Manufacturing, Education & Academics, Government & Defense, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13559
  • Published Date: Jul, 2023
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global 3D animation market was valued at USD 20.18 billion in 2022, growing at a CAGR of 11.90% from 2023 to 2032. The market is expected to reach USD 62.11 billion by 2032. The increasing demand of customers for realistic & appealing content has made the public embrace 3D animation technology, coupled with the adoption of cloud-based technology by animation content producers, which is propelling growth in the market. 

Market Introduction:

Designing, preparing photographic sequences, drawing and making layouts are all part of the animation that is incorporated into multimedia and gaming productions. Cartoon characters, vehicles, props and other objects are brought to life with motion using 3D animation for films, games and TV shows. The creation of moving 3-dimensional images in a digital scope is called 3D animation. With 3D software, designers create computerized objects which appear in 3D, even on a 2D surface. The process of producing VFX content requires the involvement of 3D animators in the early stages. To ensure the accuracy of models, animators work on rigging, modelling, and animation, all of which are pivotal steps in creating a three-dimensional animated image. Video games can feel more authentic because of 3D animation, which strengthens the action for the player.

3D Animation Market Size 

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Market Dynamics:

Drivers

The growing media and entertainment industry: The growing acceptance of technology for visual effects in movies and the increasing demand for high-quality animation by customers propel the market growth. Moreover, the emergence of virtual reality and artificial intelligence technologies across the globe is helping to boost market growth. Further, the rising interest among the populace toward 3D animated movies, coupled with the incorporation of artificial intelligence and virtual reality in 3D technology, is expected to drive market growth. Additionally, the increasing investments by companies in developing advanced technologies are the driving factor of the market growth.

Restraints:

The lack of government support and low proficiency level: The lack of government support and low proficiency level is the restraining factor of market growth. Further, the threat of piracy coupled with corruption is the hampering factor of the market growth.

Opportunities:

The increased internet penetration across different regions: The raised internet penetration across various regions, coupled with the rising utilization of this software for 3D mapping and laser screening for geological, geospatial, geophysical, and mining applications, are the opportunities factor for market growth. Further, technological advancements in the technology and communications sectors across the globe are helping to boost market growth. Moreover, the increasing demand for High-Definition (HD) content, particularly for video marketing, as a substantially higher number of pixels, higher resolution, and enhanced range quality compared with standard-definition content having more influence on the audience is expected to drive the market growth.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest global 3D animation market, with a 42.23% market revenue share in 2022. Additionally, the deployment of 3D animation in the healthcare industry to support medical students and practitioners in getting medical training is expected to drive market growth. Moreover, the rise in demand for high-quality animation by customers, the increasing acceptance of cloud & IoT, and the increasing utilization of the web are also helping to boost the market growth in this region over the forecast period. Additionally, the growing need for a realistic virtual view of the product for marketing by small and medium businesses and government agencies is propelling market growth in this region. The Asia-Pacific region will account for the largest market share with revenue growth. This growth is attributed to the increased preferences in the automotive industry. Further, the surge in the use of 3D mobile applications and games and the increasing use of 3D animation in professional training are expected to propel the market growth over the forecast period in this region.

North America Region 3D Animation Market Share in 2022 - 42.23%

 

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Component Segment Analysis

The component segment is divided into software, hardware, and services. The software segment dominated the market, with a share of around 41.23% in 2022. This growth is attributed to the animated software's ability to create real-looking animations. Further, by 2032, the services segment will likely dominate the market due to the increasing applications of computer-generated graphics & visual effects in commercial advertisements and movies.

Technique Segment Analysis

The technique segment is divided into visual effects, 3d modeling, 3d rendering, and motion graphics. The motion graphics segment dominated, with a market share of around 32.16% 2022. This growth is attributed to the increasing demand for motion graphics in various end-use industries, such as marketing, education, and entertainment. Further, by 2032, the 3d modeling segment will likely dominate the market due to the large presence of key players & technologically advanced capabilities.

Deployment Segment Analysis

The deployment segment is divided into on-demand and on-premise. The on-premise segment dominated the market, with a share of around 56.17% in 2022. This growth is attributed to the widespread acceptance of VFX in the entertainment industry. 

End-User Segment Analysis

The end-user segment is divided into architecture & construction, media & entertainment, healthcare & life sciences, manufacturing, education & academics, government & defense, and others. The media & entertainment segment dominated, with a market share of around 23.12% in 2022. This growth is attributed to the increasing popularity of virtual creation in the media and entertainment business. Further, by 2032, the healthcare & life sciences segment will likely dominate the market due to the rise in demand for biologics. 

Some of the Key Market Players:
  • Pixar Animation Studios
  • Walt Disney Animation Studios
  • DreamWorks Animation LLC
  • Autodesk, Inc.
  • Corel Corporation
  • Studio Ghibli Inc.
  • Cartoon Network Studios
  • Nickelodeon Animation Studios
  • Warner Bros   

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 20.18 Billion
Market size value in 2032 USD 62.11 Billion
CAGR (2023 to 2032) 11.90%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Component, Technique, Deployment Industry, End-User

Frequesntly Asked Questions

As per The Brainy Insights, the size of the 20.18 market was valued at USD 20.18 billion in 2022 to USD 62.11 billion by 2032.

The global 3D animation market is growing at a CAGR of 11.90% during the forecast period 2023-2032.

North America region emerged as the largest market for 3D animation.

The market's growth will be influenced by the growing media and entertainment industry.

The lack of government support and low proficiency level could hamper the market growth.

The rapid growth of the media and entertainment sector across the world will provide huge opportunities to the market.

Key players are Pixar Animation Studios, Walt Disney Animation Studios, DreamWorks Animation LLC, Autodesk, Inc., Corel Corporation, Studio Ghibli Inc., Cartoon Network Studios, Nickelodeon Animation Studios, and Warner Bros and among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Component
          4.3.2. Market Attractiveness Analysis By Technique
          4.3.3. Market Attractiveness Analysis By Deployment
          4.3.4. Market Attractiveness Analysis By End-User
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The growing media and entertainment industry
          5.2.2. The rising adoption of VFX technology in motion pictures
    5.3. Restraints
          5.3.1. The lack of government support and low proficiency level
          5.3.2. The lack of investment and government support
    5.4. Opportunities
          5.4.1. The increased internet penetration across different regions
          5.4.2. The rapid growth of the media and entertainment sector across the world

6. Global 3D Animation Market Analysis and Forecast, By Component
    6.1. Segment Overview
    6.2. Software
    6.3. Hardware
    6.4. Services

7. Global 3D Animation Market Analysis and Forecast, By Technique
    7.1. Segment Overview
    7.2. Visual Effects
    7.3. 3D Modeling
    7.4. 3D Rendering
    7.5. Motion Graphics

8. Global 3D Animation Market Analysis and Forecast, By Deployment
    8.1. Segment Overview
    8.2. On-Demand
    8.3. On-Premise

9. Global 3D Animation Market Analysis and Forecast, By End-User
    9.1. Segment Overview
    9.2. Architecture & Construction
    9.3. Media & Entertainment
    9.4. Healthcare & Life Sciences
    9.5. Manufacturing
    9.6. Education & Academics
    9.7. Government & Defense
    9.8. Others

10. Global 3D Animation Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global 3D Animation Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global 3D Animation Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Pixar Animation Studios
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Walt Disney Animation Studios
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. DreamWorks Animation LLC
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Autodesk, Inc.
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Corel Corporation
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Studio Ghibli Inc.
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Cartoon Network Studios
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Nickelodeon Animation Studios
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Warner Bros
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis

List of Table

1. Global 3D Animation Market, By Component, 2019-2032 (USD Billion)

2. Global Software, 3D Animation Market, By Region, 2019-2032 (USD Billion) 

3. Global Hardware, 3D Animation Market, By Region, 2019-2032 (USD Billion) 

4. Global Services, 3D Animation Market, By Region, 2019-2032 (USD Billion) 

5. Global 3D Animation Market, By Technique, 2019-2032 (USD Billion)

6. Global Visual Effects, 3D Animation Market, By Region, 2019-2032 (USD Billion)

7. Global 3D Modeling, 3D Animation Market, By Region, 2019-2032 (USD Billion)

8. Global 3D Rendering, 3D Animation Market, By Region, 2019-2032 (USD Billion)

9. Global Motion Graphics, 3D Animation Market, By Region, 2019-2032 (USD Billion)

10. Global 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

11. Global On-Demand, 3D Animation Market, By Region, 2019-2032 (USD Billion)

12. Global On-Premise, 3D Animation Market, By Region, 2019-2032 (USD Billion)

13. Global 3D Animation Market, By End-User, 2019-2032 (USD Billion)

14. Global Architecture & Construction, 3D Animation Market, By Region, 2019-2032 (USD Billion)

15. Global Media & Entertainment, 3D Animation Market, By Region, 2019-2032 (USD Billion)

16. Global Healthcare & Life Sciences, 3D Animation Market, By Region, 2019-2032 (USD Billion)

17. Global Manufacturing, 3D Animation Market, By Region, 2019-2032 (USD Billion)

18. Global Education & Academics, 3D Animation Market, By Region, 2019-2032 (USD Billion)

19. Global Government & Defense, 3D Animation Market, By Region, 2019-2032 (USD Billion)

20. Global Others, 3D Animation Market, By Region, 2019-2032 (USD Billion)

21. North America 3D Animation Market, By Component, 2019-2032 (USD Billion)

22. North America 3D Animation Market, By Technique, 2019-2032 (USD Billion)

23. North America 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

24. North America 3D Animation Market, By End-User, 2019-2032 (USD Billion)

25. U.S. 3D Animation Market, By Component, 2019-2032 (USD Billion)

26. U.S. 3D Animation Market, By Technique, 2019-2032 (USD Billion)

27. U.S. 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

28. U.S. 3D Animation Market, By End-User, 2019-2032 (USD Billion)

29. Canada 3D Animation Market, By Component, 2019-2032 (USD Billion)

30. Canada 3D Animation Market, By Technique, 2019-2032 (USD Billion)

31. Canada 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

32. Canada 3D Animation Market, By End-User, 2019-2032 (USD Billion)

33. Mexico 3D Animation Market, By Component, 2019-2032 (USD Billion)

34. Mexico 3D Animation Market, By Technique, 2019-2032 (USD Billion)

35. Mexico 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

36. Mexico 3D Animation Market, By End-User, 2019-2032 (USD Billion)

37. Europe 3D Animation Market, By Component, 2019-2032 (USD Billion)

38. Europe 3D Animation Market, By Technique, 2019-2032 (USD Billion)

39. Europe 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

40. Europe 3D Animation Market, By End-User, 2019-2032 (USD Billion)

41. Germany 3D Animation Market, By Component, 2019-2032 (USD Billion)

42. Germany 3D Animation Market, By Technique, 2019-2032 (USD Billion)

43. Germany 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

44. Germany 3D Animation Market, By End-User, 2019-2032 (USD Billion)

45. France 3D Animation Market, By Component, 2019-2032 (USD Billion)

46. France 3D Animation Market, By Technique, 2019-2032 (USD Billion)

47. France 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

48. France 3D Animation Market, By End-User, 2019-2032 (USD Billion)

49. U.K. 3D Animation Market, By Component, 2019-2032 (USD Billion)

50. U.K. 3D Animation Market, By Technique, 2019-2032 (USD Billion)

51. U.K. 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

52. U.K. 3D Animation Market, By End-User, 2019-2032 (USD Billion)

53. Italy 3D Animation Market, By Component, 2019-2032 (USD Billion)

54. Italy 3D Animation Market, By Technique, 2019-2032 (USD Billion)

55. Italy 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

56. Italy 3D Animation Market, By End-User, 2019-2032 (USD Billion)

57. Spain 3D Animation Market, By Component, 2019-2032 (USD Billion)

58. Spain 3D Animation Market, By Technique, 2019-2032 (USD Billion)

59. Spain 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

60. Spain 3D Animation Market, By End-User, 2019-2032 (USD Billion)

61. Asia Pacific 3D Animation Market, By Component, 2019-2032 (USD Billion)

62. Asia Pacific 3D Animation Market, By Technique, 2019-2032 (USD Billion)

63. Asia Pacific 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

64. Asia Pacific 3D Animation Market, By End-User, 2019-2032 (USD Billion)

65. Japan 3D Animation Market, By Component, 2019-2032 (USD Billion)

66. Japan 3D Animation Market, By Technique, 2019-2032 (USD Billion)

67. Japan 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

68. Japan 3D Animation Market, By End-User, 2019-2032 (USD Billion)

69. China 3D Animation Market, By Component, 2019-2032 (USD Billion)

70. China 3D Animation Market, By Technique, 2019-2032 (USD Billion)

71. China 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

72. China 3D Animation Market, By End-User, 2019-2032 (USD Billion)

73. India 3D Animation Market, By Component, 2019-2032 (USD Billion)

74. India 3D Animation Market, By Technique, 2019-2032 (USD Billion)

75. India 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

76. India 3D Animation Market, By End-User, 2019-2032 (USD Billion)

77. South America 3D Animation Market, By Component, 2019-2032 (USD Billion)

78. South America 3D Animation Market, By Technique, 2019-2032 (USD Billion)

79. South America 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

80. South America 3D Animation Market, By End-User, 2019-2032 (USD Billion)

81. Brazil 3D Animation Market, By Component, 2019-2032 (USD Billion)

82. Brazil 3D Animation Market, By Technique, 2019-2032 (USD Billion)

83. Brazil 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

84. Brazil 3D Animation Market, By End-User, 2019-2032 (USD Billion)

85. Middle East and Africa 3D Animation Market, By Component, 2019-2032 (USD Billion)

86. Middle East and Africa 3D Animation Market, By Technique, 2019-2032 (USD Billion)

87. Middle East and Africa 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

88. Middle East and Africa 3D Animation Market, By End-User, 2019-2032 (USD Billion)

89. UAE 3D Animation Market, By Component, 2019-2032 (USD Billion)

90. UAE 3D Animation Market, By Technique, 2019-2032 (USD Billion)

91. UAE 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

92. UAE 3D Animation Market, By End-User, 2019-2032 (USD Billion)

93. South Africa 3D Animation Market, By Component, 2019-2032 (USD Billion)

94. South Africa 3D Animation Market, By Technique, 2019-2032 (USD Billion)

95. South Africa 3D Animation Market, By Deployment, 2019-2032 (USD Billion)

96. South Africa 3D Animation Market, By End-User, 2019-2032 (USD Billion)

List of Figures 

1. Global 3D Animation Market Segmentation

2. Global 3D Animation Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global 3D Animation Market Attractiveness Analysis By Component  

9. Global 3D Animation Market Attractiveness Analysis By Technique 

10. Global 3D Animation Market Attractiveness Analysis By Deployment

11. Global 3D Animation Market Attractiveness Analysis By End-User

12. Global 3D Animation Market Attractiveness Analysis By Region

13. Global 3D Animation Market: Dynamics

14. Global 3D Animation Market Share By Component (2023 & 2032)

15. Global 3D Animation Market Share By Technique (2023 & 2032)

16. Global 3D Animation Market Share By Deployment (2023 & 2032)

17. Global 3D Animation Market Share By End-User (2023 & 2032)

18. Global 3D Animation Market Share By Regions (2023 & 2032)

19. Global 3D Animation Market Share By Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global 3D animation based on below mentioned segments:

Global 3D Animation Market by Component:

  • Software
  • Hardware
  • Services

Global 3D Animation Market by Technique:

  • Visual Effects
  • 3D Modeling
  • 3D Rendering
  • Motion Graphics

Global 3D Animation Market by Deployment:

  • On-Demand
  • On-Premise

Global 3D Animation Market by End-User:

  • Architecture & Construction
  • Media & Entertainment
  • Healthcare & Life Sciences
  • Manufacturing
  • Education & Academics
  • Government & Defense
  • Others

Global 3D Animation by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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