The global baby drinks market is expected to grow from 45.31 billion in 2021 to USD 109.66 billion by 2030, at a CAGR of 10.32% during the forecast period 2022-2030. Baby drinks market growth is driven by rising female workforce participation worldwide. Also, the growing number of nuclear families is a significant contributing factor to the development of the market. The rising awareness about the benefits of baby drinks in the growth and health of the infant/baby is increasing the popularity and adoption of baby drinks. The rise in disposable income of the population will also aid market growth. The affordable, accessible, easy, nutritious, and tasty nature of baby drinks can be considered one factor facilitating the market's development. Introducing new flavors in different sizes and innovative packaging will also impetus the market's growth. Government policies and initiatives aimed at improving infant health to produce a healthier demographic will also propel the market's growth.
The infant formula segment dominated the market with a market value of around 19.48 billion in 2021.
The product type segment is divided into baby juice, baby electrolyte, infant formula, growing-up milk, ready-to-drink, concentrated, and others. The infant formula segment dominated the market with a market value of around 19.48 billion in 2021.
The 6-12 months segment is expected to grow at the fastest CAGR of 13.52% over the forecast period.
The application segment is divided into less than 6 months, 6-12 months, 12-36 months, and more than 36 months of age. Over the forecast period, the 6-12 months segment is expected to grow at the fastest CAGR of 13.52%.
The supermarkets/hypermarkets segment dominated the market, accounting for around 25.82 billion of global revenue in 2021.
The distribution channel segment is divided into supermarkets/hypermarkets, online, convenience stores, pharmacy/medical stores, and others. The supermarkets/hypermarkets segment dominated the market, accounting for around 25.82 billion of global revenue.
Regional Segmentation Analysis:
The market is analyzed based on five regions: North America, Europe, Asia Pacific, South America, the Middle East, and Africa. During the forecast period, Asia Pacific is expected to grow the fastest. The baby drinks market in the Asia Pacific has been expanding rapidly. China and India dominate the baby drinks market in the Asia Pacific. The increasing female workforce participation has increased the number of working moms in the region. The increasing number of working moms will drive the baby drinks market in the Asia Pacific, given the busy lifestyle of the mothers. Baby drinks will act as the ideal supplement that will fulfill the nutrition requirements of infants in addition to breast milk. Higher quality baby drinks with dairy substitutes and multiple flavors are also witnessing a rise in demand, enabling the market's development during the forecast period. The increasing expansion of supermarket/hypermarket chains like reliance, big bazaar, and D-mart is a positive development for the baby drinks market as the maximum sales happen through these distribution channels. Furthermore, the growing presence of retail chains dedicated to baby products will propel the market's growth. The products are affordable, accessible, easy to make, and available in numerous flavors, which will facilitate the market's growth. The rising awareness about the benefits of baby drinks among parents will provide an impetus to the market.
The major players in the market include Abbott Laboratories, Arla Foods, Dana Dairy, Danone SA, FrieslandCampina Food Company, HIPP GmbH and Co., Mead Johnson & Company LLC, Nestle SA, The Hain Celestial Group, and The Kraft Heinz Company, and Unilever PLC among others.