Yarn Market

Yarn Market Size by Source (Animal, Chemical, Plant, and others), By Material (Natural Fiber, and Synthetic Fiber), By Application (Apparel, Home Textile, Industrial, and Others), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13082
  • Published Date: Nov, 2022
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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The yarn market was estimated at around USD 34.55 billion in 2021, growing at a CAGR of nearly 5.9% during 2022-2030. The market is projected to reach approximately USD 57.8 billion by 2030.

Yarn Market: Overview

A length of fibers is called a yarn. It is a continuous length of interlocking fibers used to make fabrics, as well as for knitting, crocheting, embroidery, and rope manufacturing. Both yarn (often referred to as balls of wool) and embroidery thread, which are purchased as long lengths, are used for sewing machines and embroidery. There are so many different fibers that may be used to create yarn. Both natural and synthetic fibers fall under this category. Cotton is the most widely used plant fiber. The synthetic polyester fiber is one of the two most widely used fibers, along with cotton. The primary drivers of market expansion are the rapid urbanization of the world's population and the industries' expanding needs. Demand for high-end materials like silk, viscose, and hemp is increased by the shift in customer preference toward inexpensive and comfortable clothes. Due to important qualities of both synthetic and natural yarn, blended forms of fiber are also experiencing massive growth in the market, supporting the expansion of the worldwide market. As people become more aware of the benefits of yarn, the industry is expected to experience significant expansion over the upcoming years. Positive market effects have also resulted from the rise in income throughout the key geographical areas. In addition, factors including rapid urbanization, increasing increase, and an expanding middle-class population with higher income levels are predicted to fuel market growth.

Yarn Market Size

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Yarn Market: COVID – 19 Impact Analysis

A wide range of sectors have been impacted as the COVID-19 pandemic spread around the world. Worldwide factories have had to close their doors and turn off their equipment out of necessity. The textile sector, which is among the most labor-intensive in the world, has not been an exception. However, after the epidemic is gone, the global character of the textile sector and the widespread use of the items it supports position it for long-term prosperity. Textiles and related industries may provide a solution to job losses and financial difficulties in many of the nations that are struggling as a result of COVID-19.

Yarn Market: Growth Drivers

Increased urbanization to accelerate the market’s growth

The two main drivers that are expected to propel market growth are the accelerated rate of urbanization and rising industrial demand. Demand for high-value materials like viscose, silk, and hemp is rising as consumers alter their preferences toward inexpensive and cozy clothes. Due to key characteristics of both synthetic and natural yarn, blended variants of fibers are also experiencing tremendous market expansion, creating new growth potential in the years to come.

Rising yarn demand

The growing demand for silk in the textile sector, shifting fashion trends, and expanding purchasing power in developing nations will all enhance yarn demand. The main growth engines of the worldwide market will be the developing countries, namely China and India, with both expanding by double digits. In the next days, China will grow to be a significant market for garments, with India coming in second. Silk is a truly eco-friendly product because it is made entirely of natural materials. Additionally, it is a long-lasting, skin-friendly, and healthy all-weather fabric. Silk consumption is anticipated to increase more quickly than other material types due to the expanding textile industry in emerging countries, which is raising people's purchasing power, and the material's user-friendliness.

Yarn Market: Segmentation Analysis

The yarn market is segmented into the source, material, and application. Based on source, the market for animal segment is estimated to lead the market during the forecast period. This is due to its shiny, smooth appearance. Animal yarn comes in many different varieties, including sheep, camels, yaks, and muskoxen, among others.

By material, the synthetic fiber segment is anticipated to dominant the yarn market during the forecast period. The majority of natural fibers are less durable than synthetic fibers, which also readily absorb various hues. Numerous synthetic fibers also provide consumer-friendly features including stretchability, waterproofing, and stain resistance. All fibers degrade and wear away due to sunlight, moisture, and human skin oils.

By application, the apparel segment is anticipated to dominant the yarn market during the forecast period. the huge demand for children's, women's, and men's clothing is to thank. One reason for the expansion of the clothes category is the short product life cycle, ephemeral fads, uncertain market trends, and buyers' propensity for impulse purchases.

Report Scope

Attribute Description
Base Year 2021
Forecast period 2022-2030
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Market Size(unit) USD Billion
CAGR (2022 to 2030) 5.9%
Segments Covered

By Source
By Material
By Application

Key Insights:

  • Based on source segmentation, the animal segment is estimated to hold the largest market share during the forecast period.
  • Based on material segmentation, the synthetic fiber segment is estimated to hold the largest market share during the forecast period.
  • Based on application segmentation, the  apparel segment is the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the Asia Pacific region was the leading revenue generator in 2021.

Recent Development

  • May 2019: In the Shandong region of China, Weiqiao Textile Company Limited invested an estimated RMB 820 million in the construction of a brand-new, fully automated, intelligent spinning and weaving manufacturing line.
  • August 2017: Sanbury textile mills were purchased by Glen Raven, Inc. for the creation of Sunbrella fabrics.

Regional Landscape

The Asia-Pacific region, which currently commands the majority revenue share in the market, is anticipated to continue to rank among the most enticing throughout the projection year. The availability of inexpensive labor in the fabrication industries in China, India, and South Korea is projected to be one of the key factors impacting the expansion of the yarn business. Yarn, especially cotton and polyester yarn, is one of the most popular products in Asia-Pacific. Additional important factors driving the yarn industry in this region include rising disposable income, a movement in consumer behavior toward branded clothing, and a major shift in buying habits. Significant change is occurring in the yarn industry due to global sourcing and fierce price competition.

List of the prominent players in the Global Yarn market:

  • Huntingdon Yarn Mill, Inc
  • Parkdale Mills Inc
  • Vardhman Textiles Ltd.
  • Weiqiao Textile Company Ltd
  • Huvis Corporation
  • Stoll America Knitting Machinery
  • Family Yarns Inc
  • Grasim Industries Ltd
  • Texpro SpA
  • Huntingdon Yarn Mill

The global Yarn market is segmented as follows:

By Source

  • Animal
  • Chemical
  • Plant
  • Others

By Material

  • Natural Fiber
  • Synthetic Fiber

By Application

  • Apparel
  • Home Textile
  • Industrial
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Source
          4.3.2. Market Attractiveness Analysis By Material
          4.3.3. Market Attractiveness Analysis By Application
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increased urbanization to accelerate the market’s growth
          5.2.2. Rising yarn demand
    5.3. Restrains
          5.3.1. Strict regulations
    5.4. Opportunities
          5.4.1. Rising population demand

6. Global Yarn Market Analysis and Forecast, By Source
    6.1. Segment Overview
    6.2. Animal
    6.3. Chemical
    6.4. Plant
    6.5. Others

7. Global Yarn Market Analysis and Forecast, By Material
    7.1. Segment Overview
    7.2. Natural Fiber
    7.3. Synthetic Fiber

8. Global Yarn Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Apparel
    8.3. Home Textile
    8.4. Industrial
    8.5. Others

9. Global Yarn Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
          9.3.6. Rest of Europe
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
          9.4.4. Australia
          9.4.5. South Korea
          9.4.6. Rest of Asia-Pacific
    9.5. Latin America
          9.5.1. Brazil
          9.5.2. Argentina
          9.5.3. Rest of South America
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa
          9.6.3. Egypt
          9.6.4. Kuwait
          9.6.5. Saudi Arabia
          9.6.6. Rest of Middle East & Africa

10. Global Yarn Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Yarn market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Source Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Huntingdon Yarn Mill, Inc
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Material Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Parkdale Mills Inc
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Material Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Vardhman Textiles Ltd.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Material Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Weiqiao Textile Company Ltd
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Material Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Huvis Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Material Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Stoll America Knitting Machinery
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Material Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Family Yarns Inc
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Material Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Grasim Industries Ltd
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Material Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Texpro SpA
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Material Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Huntingdon Yarn Mill
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Material Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Yarn Market, By Source, 2022-2030(USD Billion) 

2. Global Animal Yarn Market, By Region, 2022-2030(USD Billion)

3. Global Chemical Yarn Market, By Region, 2022-2030(USD Billion) 

4. Global Plant Yarn Market, By Region, 2022-2030(USD Billion) 

5. Global Others Yarn Market, By Region, 2022-2030(USD Billion) 

6. Global Yarn Market, By Material, 2022-2030(USD Billion) 

7. Global Natural Fiber Yarn Market, By Region, 2022-2030(USD Billion) 

8. Global Synthetic Fiber Yarn Market, By Region, 2022-2030(USD Billion) 

9. Global Yarn Market, By Application, 2022-2030(USD Billion) 

10. Global Apparel Market, By Region, 2022-2030(USD Billion) 

11. Global Home Textile Yarn Market, By Region, 2022-2030(USD Billion) 

12. Global Industrial Yarn Market, By Region, 2022-2030(USD Billion) 

13. Global Others Yarn Market, By Region, 2022-2030(USD Billion) 

14. Global Yarn Market, By North America, 2022-2030(USD Billion) 

15. North America Yarn Market, By Source, 2022-2030(USD Billion) 

16. North America Yarn Market, By Material, 2022-2030(USD Billion) 

17. North America Yarn Market, By Application, 2022-2030(USD Billion)

18. U.S. Yarn Market, By Source, 2022-2030(USD Billion) 

19. U.S. Yarn Market, By Material, 2022-2030(USD Billion)  

20. U.S. Yarn Market, By Application, 2022-2030(USD Billion)

21. Canada Yarn Market, By Source, 2022-2030(USD Billion) 

22. Canada Yarn Market, By Material, 2022-2030(USD Billion) 

23. Canada Yarn Market, By Application, 2022-2030(USD Billion)

24. Mexico Yarn Market, By Source, 2022-2030(USD Billion) 

25. Mexico Yarn Market, By Material, 2022-2030(USD Billion) 

26. Mexico Yarn Market, By Application, 2022-2030(USD Billion)

27. Europe Yarn Market, By Source, 2022-2030(USD Billion) 

28. Europe Yarn Market, By Material, 2022-2030(USD Billion) 

29. Europe Yarn Market, By Application, 2022-2030(USD Billion)

30. Germany Yarn Market, By Source, 2022-2030(USD Billion) 

31. Germany Yarn Market, By Material, 2022-2030(USD Billion) 

32. Germany Yarn Market, By Application, 2022-2030(USD Billion)

33. France Yarn Market, By Source, 2022-2030(USD Billion) 

34. France Yarn Market, By Material, 2022-2030(USD Billion) 

35. France Yarn Market, By Application, 2022-2030(USD Billion)

36. U.K. Yarn Market, By Source, 2022-2030(USD Billion) 

37. U.K. Yarn Market, By Material, 2022-2030(USD Billion)  

38. U.K. Yarn Market, By Application, 2022-2030(USD Billion)

39. Italy Yarn Market, By Source, 2022-2030(USD Billion) 

40. Italy Yarn Market, By Material, 2022-2030(USD Billion) 

41. Italy Yarn Market, By Application, 2022-2030(USD Billion)

42. Spain Yarn Market, By Source, 2022-2030(USD Billion) 

43. Spain Yarn Market, By Material, 2022-2030(USD Billion)

44. Spain Yarn Market, By Application, 2022-2030(USD Billion)

45. Rest of Europe Yarn Market, By Source, 2022-2030(USD Billion) 

46. Rest of Europe Yarn Market, By Material, 2022-2030(USD Billion)

47. Rest of Europe Yarn Market, By Application, 2022-2030(USD Billion)

48. Asia Pacific Yarn Market, By Source, 2022-2030(USD Billion) 

49. Asia Pacific Yarn Market, By Material, 2022-2030(USD Billion) 

50. Asia Pacific Yarn Market, By Application, 2022-2030(USD Billion)

51. Japan Yarn Market, By Source, 2022-2030(USD Billion) 

52. Japan Yarn Market, By Material, 2022-2030(USD Billion) 

53. Japan Yarn Market, By Application, 2022-2030(USD Billion)

54. China Yarn Market, By Source, 2022-2030(USD Billion) 

55. China Yarn Market, By Material, 2022-2030(USD Billion) 

56. China Yarn Market, By Application, 2022-2030(USD Billion)

57. India Yarn Market, By Source, 2022-2030(USD Billion) 

58. India Yarn Market, By Material, 2022-2030(USD Billion) 

59. India Yarn Market, By Application, 2022-2030(USD Billion)

60. Australia Yarn Market, By Source, 2022-2030(USD Billion) 

61. Australia Yarn Market, By Material, 2022-2030(USD Billion) 

62. Australia Yarn Market, By Application, 2022-2030(USD Billion)

63. South Korea Yarn Market, By Source, 2022-2030(USD Billion) 

64. South Korea Yarn Market, By Material, 2022-2030(USD Billion) 

65. South Korea Yarn Market, By Application, 2022-2030(USD Billion)

66. Rest of Asia-Pacific Yarn Market, By Source, 2022-2030(USD Billion) 

67. Rest of Asia-Pacific Yarn Market, By Material, 2022-2030(USD Billion) 

68. Rest of Asia-Pacific Yarn Market, By Application, 2022-2030(USD Billion)

69. Latin America Yarn Market, By Source, 2022-2030(USD Billion) 

70. Latin America Yarn Market, By Material, 2022-2030(USD Billion)  

71. Latin America Yarn Market, By Application, 2022-2030(USD Billion)

72. Brazil Yarn Market, By Source, 2022-2030(USD Billion) 

73. Brazil Yarn Market, By Material, 2022-2030(USD Billion) 

74. Brazil Yarn Market, By Application, 2022-2030(USD Billion)

75. Argentina Yarn Market, By Source, 2022-2030(USD Billion) 

76. Argentina Yarn Market, By Material, 2022-2030(USD Billion)

77. Argentina Yarn Market, By Application, 2022-2030(USD Billion) 

78. Rest of Latin America Yarn Market, By Source, 2022-2030(USD Billion) 

79. Rest of Latin America Yarn Market, By Material, 2022-2030(USD Billion) 

80. Rest of Latin America Yarn Market, By Application, 2022-2030(USD Billion)

81. Middle East and Africa Yarn Market, By Source, 2022-2030(USD Billion) 

82. Middle East and Africa Yarn Market, By Material, 2022-2030(USD Billion) 

83. Middle East and Africa Yarn Market, By Application, 2022-2030(USD Billion)

84. UAE Yarn Market, By Source, 2022-2030(USD Billion) 

85. UAE Yarn Market, By Material, 2022-2030(USD Billion) 

86. UAE Yarn Market, By Application, 2022-2030(USD Billion)

87. South Africa Yarn Market, By Source, 2022-2030(USD Billion) 

88. South Africa Yarn Market, By Material, 2022-2030(USD Billion) 

89. South Africa Yarn Market, By Application, 2022-2030(USD Billion)

90. Egypt Yarn Market, By Source, 2022-2030(USD Billion) 

91. Egypt Yarn Market, By Material, 2022-2030(USD Billion) 

92. Egypt Yarn Market, By Application, 2022-2030(USD Billion)

93. Kuwait Yarn Market, By Source, 2022-2030(USD Billion) 

94. Kuwait Yarn Market, By Material, 2022-2030(USD Billion) 

95. Kuwait Yarn Market, By Application, 2022-2030(USD Billion)

96. Saudi Arabia Yarn Market, By Source, 2022-2030(USD Billion) 

97. Saudi Arabia Yarn Market, By Material, 2022-2030(USD Billion) 

98. Saudi Arabia Yarn Market, By Application, 2022-2030(USD Billion)

99. Rest of Middle East Yarn Market, By Source, 2022-2030(USD Billion) 

100. Rest of Middle East Yarn Market, By Material, 2022-2030(USD Billion) 

101. Rest of Middle East Yarn Market, By Application, 2022-2030(USD Billion)

List of Figures 

1. Global Yarn Market Segmentation

2. Yarn Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Yarn Market Attractiveness Analysis By Source

9. Global Yarn Market Attractiveness Analysis By Material 

10. Global Yarn Market Attractiveness Analysis By Application

11. Global Yarn Market Attractiveness Analysis By Region

12. Global Yarn Market: Dynamics

13. Global Yarn Market Share By Source(2022 & 2030)

14. Global Yarn Market Share By Material(2022 & 2030)

15. Global Yarn Market Share By Application(2022 & 2030)

16. Global Yarn Market Share by Regions (2022 & 2030)

17. Global Yarn Market Share by Company (2021)

By Source

  • Animal
  • Chemical
  • Plant
  • Others

By Material

  • Natural Fiber
  • Synthetic Fiber

By Application

  • Apparel
  • Home Textile
  • Industrial
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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