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Wine Cork Market

Wine Cork Market Size by Distribution Channel (Online and Offline), Product (Champagne Cork, Synthetic Cork, Natural Cork, Agglomerate Cork, Screw Cap Vino-Lok, and Others), Material Type(Wood, Aluminium, Plastic, Glass, Others), Technology (Extrusion Moulding, Injection Moulding, and Combination of Injection & Extrusion Process), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12751
  • Published Date: May, 2022
  • Pages: 235
  • Category: Food & Beverages
  • Format: PDF
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Global wine corkmarket is expected to reach USD 36.96 billion by 2030, at a CAGR of 6.55% from 2022 to 2030.The rising number of wineries drives the expansion of the wine cork market.

Market Overview:

Cork is a natural product, and cork is fabricated for sparkle wine and still wine. Corks are biodegradable and environmentally friendly. A cork includes 80% air, permitting the wine to evolve and breathe. Some corks can also impart a woody flavor to the wine. Corks also have varying rates of breathability, meaning that the same wine with various corks can have a diverse taste. Wine corks are a stopper utilized to seal wine bottles. Wine corks are stoppers made from the bark of a cork oak tree. Moreover, the wine cork is also an artificial cork created with plant-based polymers & plastics. Wine cork is scheduled to pop like a natural cork and is price advantageous to wine manufacturers.

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Market Dynamics:

Drivers:
  • Rising demand for alcoholic beverages:

The growing demand for alcoholic liquids globally is the driving factor of the market growth. The increasing demand for beverages across the globe due to the increase in customer demand for premium/super-premium products, the rise in disposable income, and the rising popularity of wine are assisting boost the market growth. Further, the development of beer & wine shops in the emerging economies and the emergence of the e-commerce industry is also propelling the market growth during the forecast period. Besides, the increasing awareness about the advantages of wine consumption, including lowering bad cholesterol, reduced risk of cancer, skin glow, and healthy heart, are assisting in driving the market growth.

Restraints:
  • High capacity capital and maintenance costs:

The high capacity capital & maintenance prices are one of the restraining factors of the market growth. Further, the high costs associated with top-quality cork & availability of substitutes like screwcap & synthetic plastic stoppers are also factors restraining the market growth. Besides, the prices incurred in readily countable units like corks & bottles are reported in those units. Further, the wine cork created out of wood is at the suitable risk of drying out, which could deteriorate the fragrance & the taste of the product inside. This factor is restraining the growth of the wine cork market.

Opportunities:
  • Growth in technological innovations in winemaking processes:

The growth in technological innovations in winemaking processes is an opportunity for market growth. Further, the new competition pushes wine companies to invest in new technologies. Besides, with advancements in machine learning technology, winemakers can now take photos of vine leaves & process them amidst an algorithm that accurately predicts the plant assortment. Moreover, the increasing number of wine apps at consumers' fingertips contain everything from reviews, varietal, region, tasting notes, and age. Additionally, the technological advancements in winemaking also contributed to the overall progress in the quality of the wine.

Segmentation Analysis:

The global wine corkmarket has been segmented based on distribution channel, product, material type, technologyand regions.

  • The distribution channelsegment is divided into online and offline. The offline distribution channel segment led the market with a market share of 56.13% in 2021 due to rising wine and beer shops. High visibility and an attractive variety of alcoholic liquids also help drive the segment growth. Further, by 2030, the online distribution channel segment will likely dominate the market due to the ease of delivery & the availability of diversified brands of wine on the online platforms.
  • The product segment comprises champagne cork, synthetic cork, natural cork, agglomerate cork, screw cap vino-lok, and others. The natural cork segment led the market with a market share of 23.06% in 2021 due to the ease of availability of wine cork.
  • The material type segment is divided into wood, aluminium, plastic, glass, and others.The wood segment led the market with a market share of 29.11% in 2021 due to the high resilience and high quality of Cork Oak.
  • The technology segment is divided into extrusion moulding, injection moulding, and combination of injection & extrusion process. The injection moulding segment led the market with a market share of 41.16% in 2021 due to the high demand from the wine enterprise.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region emerged as the largest market for the globalwine corkmarket, with a 46.17% share of the market revenue in 2021.

  • The increasing trend of online liquor shopping is expected to contribute to the market for wine cork. Furthermore, the rising personal disposable income by the major firms and growing wine affordability also help boost the market growth. Additionally, the proliferation in the marketing & promotional strategies and the rapid urbanization also help expand the market growth.
  • During the forecast period, the Asia Pacific region will record the highest growth due to wine consumption habits, helping boost the market growth in this region. Additionally, the changing lifestyle of customers and rising demand for premium quality wine also help drive market growth.

North America Region Wine Cork Market Share in 2021 - 46.17%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global wine cork industry.

List of Key Market Players:

  • Wine Enthusiast Companies
  • Widgetco, Inc.
  • Elinek Cork Group
  • Waterloo Container Company
  • Precision Elite limited Company
  • M.A. Silva USA
  • Amorim Cork Composites S.A.
  • Bangor Cork Inc.
  • Helix Packaging
  • Keval Import Export private limited

Key Target Audience:

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Wine CorkMarket, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global wine corkmarket is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global wine corkmarket. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of wine corkbased on distribution channel, product, material type, technologyand regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global wine corkmarket. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global wine corkmarket and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global wine corkmarket) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the wine cork market was valued at USD 20.88 billion in 2021 to USD 36.96 billion by 2030.

Global wine cork market is growing at a CAGR of 6.55% during the forecast period 2022-2030.

The global wine cork market has been segmented based on distribution channel, product, material type, technology, and region. The offline segment led provider distribution channel segment in 2021.

North America region emerged as the largest market for the wine cork.

The market's growth will be influenced by the growing demand for alcoholic liquids globally.

The high capacity capital & maintenance prices could hamper the market growth.

The growth in technological innovations in winemaking processes will provide considerable opportunities to the market.

Key players are Wine Enthusiast Companies, Widgetco, Inc., Elinek Cork Group, Waterloo Container Company, Precision Elite limited Company,M.A. Silva USA, Amorim Cork Composites S.A., Bangor Cork Inc.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Distribution Channel
          4.3.2. Market Attractiveness Analysis By Product
          4.3.3. Market Attractiveness Analysis By Material Type
          4.3.4. Market Attractiveness Analysis By Technology
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing wine consumption
          5.2.2. The steady development of wine & beer shops in developing economies
          5.2.3. The rising number of wineries
    5.3. Restraints
          5.3.1. High capacity capital and maintenance costs
    5.4. Opportunities
          5.4.1. The growth in technological innovations in winemaking processes

6. Global Wine Cork Market Analysis and Forecast, By Distribution Channel
    6.1. Segment Overview
    6.2. Online
    6.3. Offline

7. Global Wine Cork Market Analysis and Forecast, By Product
    7.1. Segment Overview
    7.2. Champagne Cork
    7.3. Synthetic Cork
    7.4. Natural Cork
    7.5. Agglomerate Cork
    7.6. Screw Cap Vino-Lok
    7.7. Others

8. Global Wine Cork Market Analysis and Forecast, By Material Type
    8.1. Segment Overview
    8.2. Wood
    8.3. Aluminium
    8.4. Plastic
    8.5. Glass
    8.6. Others

9. Global Wine Cork Market Analysis and Forecast, By Technology
    9.1. Segment Overview
    9.2. Extrusion Moulding
    9.3. Injection Moulding
    9.4. Combination of Injection & Extrusion Process

10. Global Wine Cork Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Wine Cork Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Wine Cork Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Wine Enthusiast Companies
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Widgetco, Inc.
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Elinek Cork Group
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Waterloo Container Company
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Precision Elite limited Company
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. M.A. Silva USA
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Amorim Cork Composites S.A.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Bangor Cork Inc.
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Helix Packaging
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Keval Import Export private limited
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

2. Global Online, Wine Cork Market, By Region, 2019-2030 (USD Billion) 

3. Global Offline, Wine Cork Market, By Region, 2019-2030 (USD Billion)

4. Global Wine Cork Market, By Product, 2019-2030 (USD Billion)

5. Global Champagne Cork, Wine Cork Market, By Region, 2019-2030 (USD Billion)

6. Global Synthetic Cork, Cork Market, By Region, 2019-2030 (USD Billion)

7. Global Natural Cork, Wine Cork Market, By Region, 2019-2030 (USD Billion)

8. Global Agglomerate Cork, Wine Cork Market, By Region, 2019-2030 (USD Billion)

9. Global Screw Cap Vino-Lok, Wine Cork Market, By Region, 2019-2030 (USD Billion)

10. Global Others, Wine Cork Market, By Region, 2019-2030 (USD Billion)

11. Global Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

12. Global Wood, Wine Cork Market, By Region, 2019-2030 (USD Billion)

13. Global Aluminium, Wine Cork Market, By Region, 2019-2030 (USD Billion)

14. Global Plastic, Wine Cork Market, By Region, 2019-2030 (USD Billion)

15. Global Glass, Wine Cork Market, By Region, 2019-2030 (USD Billion)

16. Global Others, Wine Cork Market, By Region, 2019-2030 (USD Billion)

17. Global Wine Cork Market, By Technology, 2019-2030 (USD Billion)

18. Global Extrusion Moulding, Wine Cork Market, By Region, 2019-2030 (USD Billion)

19. Global Injection Moulding, Wine Cork Market, By Region, 2019-2030 (USD Billion)

20. Global Combination of Injection & Extrusion Process, Wine Cork Market, By Region, 2019-2030 (USD Billion)

21. North America Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

22. North America Wine Cork Market, By Product, 2019-2030 (USD Billion)

23. North America Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

24. North America Wine Cork Market, By Technology, 2019-2030 (USD Billion)

25. U.S. Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

26. U.S. Wine Cork Market, By Product, 2019-2030 (USD Billion)

27. U.S. Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

28. U.S. Wine Cork Market, By Technology, 2019-2030 (USD Billion)

29. Canada Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

30. Canada Wine Cork Market, By Product, 2019-2030 (USD Billion)

31. Canada Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

32. Canada Wine Cork Market, By Technology, 2019-2030 (USD Billion)

33. Mexico Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

34. Mexico Wine Cork Market, By Product, 2019-2030 (USD Billion)

35. Mexico Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

36. Mexico Wine Cork Market, By Technology, 2019-2030 (USD Billion)

37. Europe Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

38. Europe Wine Cork Market, By Product, 2019-2030 (USD Billion)

39. Europe Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

40. Europe Wine Cork Market, By Technology, 2019-2030 (USD Billion)

41. Germany Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

42. Germany Wine Cork Market, By Product, 2019-2030 (USD Billion)

43. Germany Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

44. Germany Wine Cork Market, By Technology, 2019-2030 (USD Billion)

45. France Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

46. France Wine Cork Market, By Product, 2019-2030 (USD Billion)

47. France Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

48. France Wine Cork Market, By Technology, 2019-2030 (USD Billion)

49. U.K. Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

50. U.K. Wine Cork Market, By Product, 2019-2030 (USD Billion)

51. U.K. Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

52. U.K. Wine Cork Market, By Technology, 2019-2030 (USD Billion)

53. Italy Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

54. Italy Wine Cork Market, By Product, 2019-2030 (USD Billion)

55. Italy Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

56. Italy Wine Cork Market, By Technology, 2019-2030 (USD Billion)

57. Spain Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

58. Spain Wine Cork Market, By Product, 2019-2030 (USD Billion)

59. Spain Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

60. Spain Wine Cork Market, By Technology, 2019-2030 (USD Billion)

61. Asia Pacific Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

62. Asia Pacific Wine Cork Market, By Product, 2019-2030 (USD Billion)

63. Asia Pacific Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

64. Asia Pacific Wine Cork Market, By Technology, 2019-2030 (USD Billion)

65. Japan Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

66. Japan Wine Cork Market, By Product, 2019-2030 (USD Billion)

67. Japan Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

68. Japan Wine Cork Market, By Technology, 2019-2030 (USD Billion)

69. China Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

70. China Wine Cork Market, By Product, 2019-2030 (USD Billion)

71. China Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

72. China Wine Cork Market, By Technology, 2019-2030 (USD Billion)

73. India Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

74. India Wine Cork Market, By Product, 2019-2030 (USD Billion)

75. India Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

76. India Wine Cork Market, By Technology, 2019-2030 (USD Billion)

77. South America Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

78. South America Wine Cork Market, By Product, 2019-2030 (USD Billion)

79. South America Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

80. South America Wine Cork Market, By Technology, 2019-2030 (USD Billion)

81. Brazil Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

82. Brazil Wine Cork Market, By Product, 2019-2030 (USD Billion)

83. Brazil Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

84. Brazil Wine Cork Market, By Technology, 2019-2030 (USD Billion)

85. Middle East and Africa Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

86. Middle East and Africa Wine Cork Market, By Product, 2019-2030 (USD Billion)

87. Middle East and Africa Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

88. Middle East and Africa Wine Cork Market, By Technology, 2019-2030 (USD Billion)

89. UAE Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

90. UAE Wine Cork Market, By Product, 2019-2030 (USD Billion)

91. UAE Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

92. UAE Wine Cork Market, By Technology, 2019-2030 (USD Billion)

93. South Africa Wine Cork Market, By Distribution Channel, 2019-2030 (USD Billion)

94. South Africa Wine Cork Market, By Product, 2019-2030 (USD Billion)

95. South Africa Wine Cork Market, By Material Type, 2019-2030 (USD Billion)

96. South Africa Wine Cork Market, By Technology, 2019-2030 (USD Billion)

List of Figures 

1. Global Wine Cork Market Segmentation

2. Global Wine Cork Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Wine Cork Market Attractiveness Analysis By Distribution Channel

9. Global Wine Cork Market Attractiveness Analysis By Product

10. Global Wine Cork Market Attractiveness Analysis By Material Type

11. Global Wine Cork Market Attractiveness Analysis By Technology

12. Global Wine Cork Market Attractiveness Analysis By Region

13. Global Wine Cork Market: Dynamics

14. Global Wine Cork Market Share By Distribution Channel(2022 &2030)

15. Global Wine Cork Market Share By Product (2022 &2030)

16. Global Wine Cork Market Share By Material Type (2022 &2030)

17. Global Wine Cork Market Share By Technology (2022 &2030)

18. Global Wine Cork Market Share By Regions (2022 &2030)

19. Global Wine Cork Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global wine cork based on below mentioned segments:

Global Wine Cork Market by Distribution Channel:

  • Online
  • Offline

Global Wine Cork Market by Product:

  • Champagne Cork
  • Synthetic Cork
  • Natural Cork
  • Agglomerate Cork
  • Screw Cap Vino-Lok
  • Others

Global Wine Cork Market by Material Type:

  • Wood
  • Aluminium
  • Plastic
  • Glass
  • Others

Global Wine Cork Market by Technology

  • Extrusion Moulding
  • Injection Moulding
  • Combination of Injection & Extrusion Process

Global Wine Cork Marketby Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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