Wi-Fi 6 Market

Wifi-6 Market Size by Location Type (Outdoor and Indoor), Offering (Solution, Services, and Hardware), Vertical (Government, Consumer Electronics, Education, Manufacturing, and Healthcare), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-12822
  • Published Date: Jul, 2022
  • Pages: 238
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global Wifi-6 market was valued at USD 11.61 Billion in 2022 and grew at a CAGR of 18.01% from 2023 to 2032. The market is expected to reach USD 60.82 Billion by 2032. The growth of the Wifi-6 market can be attributed to the rise in smartphone demand. There is an increase in demand for larger bandwidth and lower latency across industries.

Market Introduction:

The newest WiFi technology standard is called WiFi 6. WiFi 6 is a significant improvement over earlier versions. The 802.11ac WiFi standard, commonly called AXE WiFi, is being built upon and improved by WiFi 6. These modifications may not significantly alter how the user utilizes wireless routers or wireless networking, but instead, they consist of numerous minor upgrades that add up to a significant improvement. WiFi 6 is being developed to improve bandwidth communication in response to the increasing number of gadgets worldwide. A WiFi 6 router can be the finest WiFi router for the user if they possess a VR device and several smart home gadgets. With the introduction of WiFi 6, several improvements have been made to the wireless network's efficiency and connectivity.

Wifi-6 Market Size

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Recent Development
  • In February 2022, a significant player, NETGEAR, launched WiFi-6 extenders, the Nighthawk ax600 and Nighthawk ax1800. These mesh extenders are equipped with orthogonal frequency division multiple access technology and are intended to widen the bandwidth.

Market Dynamics:

Drivers

Increased speed and less latency: WiFi 6 devices can benefit from quicker speeds. WiFi 6 can carry data faster due to several methods, including more innovative wireless spectrum usage and more effective data encoding, both made possible by more powerful computers. This is accomplished by handling heavy network traffic more effectively. This will result in quicker game downloads, faster upload rates for gameplay streaming, and more dependable media multitasking for gamers. WiFi 6 and WiFi 6E will significantly change how users use wireless gadgets. With improved traffic prioritization, increased security, and quicker speeds, WiFi 6 represents a significant advancement in wireless network technology.

Restraints:

Lack of compatibility: The lack of widespread adoption of WiFi 6 is one of its drawbacks. For instance, most laptops and cell phone gadgets are not equipped with WiFi 6 by default. Given that most devices do not yet support WiFi 6, even if the wireless routers can handle WiFi 5 and WiFi 6, they will currently automatically utilize the slower standard.

Opportunities:

Increasing investment in the telecommunication industry: Telecommunications investment has been identified as a promising source of economic growth and job creation. Investments in telecommunications infrastructure could provide the market with a boost in the immediate term while also laying the framework for enhanced long-term growth. Significant stimulus investments in digital infrastructure are included in many fiscal stimulus packages launched by national governments to alleviate the effects of the crisis and support economic recovery. Indeed, research shows that telecom investment has a far-reaching influence that extends beyond the industry, supporting growth in related businesses and creating new opportunities for the 5G connectors market. Thus this factor is promoting the use of the Wifi-6 market.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant Wifi-6 market, with a 35.91% market revenue share in 2022.

Asia Pacific region will account for the largest market share with revenue growth. The rising usage of smart devices is promoting the deployment of Wifi-6 among users. Many companies in the region are rolling testing their Wifi-6 for different smart devices. The increasing disposable income of consumers in countries such as China, Japan and India has led to high usage of Internet services.

Asia Pacific region Wifi-6 Market Share in 2022 - 35.91%

 

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Location Type Segment Analysis

The location type segment is divided into outdoor & indoor. The outdoor segment dominated the market, with a share of around 67.10% in 2022. WiFi-6 is generally deployed as an add-on in the existing WLAN network of the building. The end-users, such as hospitals, universities, colleges, etc., usually benefit from WiFi-6.

Offering Segment Analysis

The offering segment is divided into solutions, services, & hardware. The services segment dominated the market, with a share of around 37.11% in 2022. WiFi-6 services are currently utilized by businesses across regions to improve their network infrastructure and increase profitability.

Vertical Segment Analysis

The vertical segment is divided into government, consumer electronics, education, manufacturing, and healthcare. The consumer electronics segment dominated the market, with a share of around 29.11% in 2022. Consumer electronics are in high demand due to the rising disposable income in developed and developing countries. These electronics have become vital to be used in daily operations. WiFi-6 is being rolled out for consumer electronics across countries.

Some of the Key Market Players:
  • TP-Link Technologies Co., Ltd.
  • Samsung Electronics
  • Qualcomm Inc.
  • NETGEAR Inc.
  • Microsoft Corporation
  • Marvell Semiconductor Inc.
  • KAONMEDIA Co., Ltd.
  • Intel Corporation
  • Huawei Technologies Co. Ltd.
  • HP Enterprise
  • Fujitsu Ltd.
  • D-Link Corporation
  • Dell Inc.
  • Cypress Semiconductor Corp
  • Cisco Systems, Inc.
  • Broadcom Corp.
  • Apple Inc.

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 11.61 Billion
Market size value in 2032 USD 60.82 Billion
CAGR (2023 to 2032) 18.01%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Location Type, Offering and Vertical

Frequesntly Asked Questions

As per The Brainy Insights, the size of the WiFi-6 market was valued 11.61 billion in 2022 to USD 60.82 Billion by 2032.

Global WiFi-6 market is growing at a CAGR of 18.01% during the forecast period 2023-2032.

Asia-Pacific region emerged as the largest market for the WiFi-6.

The market's growth will be influenced by the growing deployment of WiFi-6.

The lack of compatibility can hamper the market growth.

The increasing investment in telecommunication is providing huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Location Type
          4.3.2. Market Attractiveness Analysis By Offering
          4.3.3. Market Attractiveness Analysis By Vertical
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. High speed and low latency of WiFi-6
    5.3. Restraints
          5.3.1. Lack of compatibility
    5.4. Opportunities
          5.4.1. Increasing investment in telecommunication industry
    5.5. Challenges
          5.5.1. Lack of required infrastructure

6. Global WiFi-6 Market Analysis and Forecast, By Location Type
    6.1. Segment Overview
    6.2. Outdoor
    6.3. Indoor

7. Global WiFi-6 Market Analysis and Forecast, By Offering
    7.1. Segment Overview
    7.2. Solution
    7.3. Services
    7.4. Hardware

8. Global WiFi-6 Market Analysis and Forecast, By Vertical
    8.1. Segment Overview
    8.2. Government
    8.3. Consumer Electronics
    8.4. Education
    8.5. Manufacturing
    8.6. Healthcare

9. Global WiFi-6 Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global WiFi-6 Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the WiFi-6 Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. TP-Link Technologies Co., Ltd.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Samsung Electronics
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Qualcomm Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. NETGEAR Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Microsoft Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Marvell Semiconductor Inc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. KAONMEDIA Co., Ltd.
          1.1.1. Business Overview
          1.1.2. Company Snapshot
          1.1.3. Company Market Share Analysis
          1.1.4. Company Product Portfolio
          1.1.5. Recent Developments
          1.1.6. SWOT Analysis
    11.8. Intel Corporation
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Huawei Technologies Co. Ltd.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. HP Enterprise
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Fujitsu Ltd.
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. D-Link Corporation
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Dell Inc.
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Cypress Semiconductor Corp
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Cisco Systems, Inc
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Broadcom Corp.
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Apple Inc
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
 

List of Table

1. Global WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

2. Global Outdoor, WiFi-6 Market, By Region, 2019-2032 (USD Billion) 

3. Global Indoor, WiFi-6 Market, By Region, 2019-2032 (USD Billion) 

4. Global WiFi-6 Market, By Offering, 2019-2032 (USD Billion) 

5. Global Solution, WiFi-6 Market, By Region, 2019-2032 (USD Billion) 

6. Global Services, WiFi-6 Market, By Region, 2019-2032 (USD Billion) 

7. Global Hardware, WiFi-6 Market, By Region, 2019-2032 (USD Billion) 

8. Global WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

9. Global Government, WiFi-6 Market, By Region, 2019-2032 (USD Billion) 

10. Global Consumer Electronics, WiFi-6 Market, By Region, 2019-2032 (USD Billion) 

11. Global Education, WiFi-6 Market, By Region, 2019-2032 (USD Billion) 

12. Global Manufacturing, WiFi-6 Market, By Region, 2019-2032 (USD Billion) 

13. Global Healthcare, WiFi-6 Market, By Region, 2019-2032 (USD Billion) 

14. Global WiFi-6 Market, By Region, 2019-2032 (USD Billion) 

15. North America WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

16. North America WiFi-6 Market, By Offering, 2019-2032 (USD Billion) 

17. North America WiFi-6 Market, By Vertical, 2019-2032 (USD Billion)

18. U.S. WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

19. U.S. WiFi-6 Market, By Offering, 2019-2032 (USD Billion) 

20. U.S. WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

21. Canada WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

22. Canada WiFi-6 Market, By Offering, 2019-2032 (USD Billion) 

23. Canada WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

24. Mexico WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

25. Mexico WiFi-6 Market, By Offering, 2019-2032 (USD Billion)

26. Mexico WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

27. Europe WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

28. Europe WiFi-6 Market, By Offering, 2019-2032 (USD Billion)

29. Europe WiFi-6 Market, By Vertical, 2019-2032 (USD Billion)

30. Germany WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

31. Germany WiFi-6 Market, By Offering, 2019-2032 (USD Billion) 

32. Germany WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

33. France WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

34. France WiFi-6 Market, By Offering, 2019-2032 (USD Billion)

35. France WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

36. U.K. WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

37. U.K. WiFi-6 Market, By Offering, 2019-2032 (USD Billion)

38. U.K. WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

39. Italy WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

40. Italy WiFi-6 Market, By Offering, 2019-2032 (USD Billion)

41. Italy WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

42. Spain WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

43. Spain WiFi-6 Market, By Offering, 2019-2032 (USD Billion) 

44. Spain WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

45. Asia Pacific WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

46. Asia Pacific WiFi-6 Market, By Offering, 2019-2032 (USD Billion) 

47. Asia Pacific WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

48. Japan WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

49. Japan WiFi-6 Market, By Offering, 2019-2032 (USD Billion)

50. Japan WiFi-6 Market, By Vertical, 2019-2032 (USD Billion)

51. China WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

52. China WiFi-6 Market, By Offering, 2019-2032 (USD Billion)

53. China WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

54. India WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

55. India WiFi-6 Market, By Offering, 2019-2032 (USD Billion) 

56. India WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

57. South America WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

58. South America WiFi-6 Market, By Offering, 2019-2032 (USD Billion) 

59. South America WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

60. Brazil WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

61. Brazil WiFi-6 Market, By Offering, 2019-2032 (USD Billion) 

62. Brazil WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

63. Middle East and Africa WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

64. Middle East and Africa WiFi-6 Market, By Offering, 2019-2032 (USD Billion)

65. Middle East and Africa WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

66. UAE WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

67. UAE WiFi-6 Market, By Offering, 2019-2032 (USD Billion)

68. UAE WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

69. South Africa WiFi-6 Market, By Location Type, 2019-2032 (USD Billion) 

70. South Africa WiFi-6 Market, By Offering, 2019-2032 (USD Billion) 

71. South Africa WiFi-6 Market, By Vertical, 2019-2032 (USD Billion) 

List of Figures 

1. Global WiFi-6 Market Segmentation

2. WiFi-6 Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global WiFi-6 Market Attractiveness Analysis By Location Type

9. Global WiFi-6 Market Attractiveness Analysis By Offering

10. Global WiFi-6 Market Attractiveness Analysis By Vertical

11. Global WiFi-6 Market Attractiveness Analysis By Region

12. Global WiFi-6 Market: Dynamics

13. Global WiFi-6 Market Share By Location Type (2022 & 2032)

14. Global WiFi-6 Market Share by Offering (2022 & 2032)

15. Global WiFi-6 Market Share by Vertical (2022 & 2032)

16. Global WiFi-6 Market Share by Regions (2022 & 2032)

17. Global WiFi-6 Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2023 to 2032. The Brainy Insights has segmented the global Wi-Fi 6 market based on below mentioned segments:

Global Wi-Fi 6 Market by Location Type:

  • Outdoor
  • Indoor

Global Wi-Fi 6 Market by Offering:

  • Solution
  • Services
  • Hardware

Global Wi-Fi 6 Market by Vertical:

  • Government
  • Consumer Electronics
  • Education
  • Manufacturing
  • Healthcare

Global Wi-Fi 6 Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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