Wedding Services Market

Wedding Services Market Size by Type (Local Wedding, Destination Wedding), Booking Type (Offline Booking, Online Booking), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13815
  • Published Date: Nov, 2023
  • Pages: 237
  • Category: Consumer Goods
  • Format: PDF
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The global wedding services market was valued at USD 178.46 Billion in 2022, which is anticipated to grow at a CAGR of 13.74% from 2023 to 2032. The wedding services market is made up of several sub-group service organisations that work together to make wedding event planning a reality. These sub-groups of the wedding industry include bakeries for wedding cakes, jewellers for wedding rings, event photography and videography, event transportation, wedding planning services, wedding locations, formal wedding apparel, banquet/reception locations, and catering.

Market Introduction:

The market offers a wide range of services targeted at assisting and improving the marriage experience. Wedding services range from knowledge and coordination responsibilities that ensure a stress-free, memorable, and personalised wedding to unique platforms like Pearl by David's Bridal, which is an all-encompassing wedding planning and vendor connection tool. Marriage growth points to a hopeful future for the wedding service business. The market is also seeing an increase in innovation, with big corporations focusing on expanding their offers. While significant players such as BBJ Linen, Generation Tux, and David Stark Design continue to conceptualise and offer creative solutions, Asia-Pacific emerges as a vital region in the wedding service sector. The wedding market is diversified around the world, and there are different customs and styles of ceremonies that take place between countries, ethnic groups, and cultures. These customs are based on the personal preferences of the persons involved as well as the locality. Furthermore, the bulk of wedding rituals involve the couple exchanging and reciting vows. Furthermore, the demand for wedding services is influenced by the personal income of the couples and their families, as well as client preferences for their wedding celebration. The online sales channel is quickly becoming one of the most important sales channels in the retail industry. Many firms are currently implementing an omnichannel marketing strategy. Despite the COVID-19 pandemic, online sales of wedding materials have increased significantly. The simplicity of selecting, purchasing, and receiving doorstep delivery attracts consumers to online channels, and this trend in consumer behaviour is projected to continue in the future. Another advantage of online media is that geographic barriers are nearly eliminated. Customers are turning towards online channels due to the convenience and rise in accessible options, which is projected to be a lucrative prospect for business growth.

Wedding Services Market Size

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Recent Development
  • The Knot Inc., a famous US-based wedding coordinator, made a substantial acquisition in February 2023 when it paid an undisclosed price for Zankyou Ventures SL. This strategic decision allows The Knot to further grow and expand its worldwide product offerings for engaged couples and wedding planners. Zankyou Ventures SL, based in Spain, is well-known for its wedding planning services, and it brings essential expertise and capabilities to The Knot's portfolio.

Market Dynamics:


Increasing marriage rates- The wedding services market is expected to expand significantly, owing mostly to an increase in the number of marriages. Wedding services started up to help and enrich the marriage experience by providing expertise, decreasing stress, assuring smooth coordination, and producing personalised and memorable wedding activities. A noteworthy example of the influence of rising weddings can be found in countries where the total number of marriages has increased. This increase in weddings is likely to drive the expansion of the wedding services market.


Innovations- Innovation is a prevalent trend in the wedding service business, as big organisations are focused to inventing unique solutions to strengthen their market presence. For example, David's Bridal, a bridal clothing company based in the United States, debuted "Pearl" in January 2023. Pearl is an all-in-one management platform and vendor marketplace that is changing the way people plan weddings. It provides brides with a complete platform for wedding planning and connecting with thousands of local suppliers around the United States. Pearl effortlessly integrates all parts of a couple's wedding, simplifying the preparation, organisation, and enjoyment of this wonderful day.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global wedding services market, with a 40.52% market revenue share in 2022. It accounts for about half of the global market for wedding services.

Asia Pacific Region Wedding Services Market Share in 2022 - 40.52%

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Type Segment Analysis

The type segment is divided into local wedding and destination wedding. The local wedding segment dominated the market, with a market share of around 65.82% in 2022. The significance and emphasis placed on experiences first is driving couples to choose a local wedding.

Booking Type Segment Analysis

The booking type segment is divided into offline booking and online booking. The offline booking segment dominated the market, with a market share of around 72.95% in 2022. This is due to the fact that many couples prefer to see what they would be receiving in person rather than ordering online.

Some of the Key Market Players:
  • Colin Cowie
  • Fallon Carter
  • Nordic Adventure Weddings
  • Lindsay Landman
  • BAQAA Glamour Weddings and Events
  • Augusta Cole Events
  • A Charming Fête
  • Eventures Asia (Bali)
  • David Stark
  • JZ Events

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 178.46 Billion
Market size value in 2032 USD 646.65 Billion
CAGR (2023 to 2032) 13.74%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type, Booking Type

Frequesntly Asked Questions

As per The Brainy Insights, the size of the wedding services market was valued at USD 178.46 Billion in 2022 & USD 646.65 Billion by 2032.

Global wedding services market is growing at a CAGR of 13.74% during the forecast period 2023-2032.

Asia Pacific region emerged as the largest market for the wedding services.

Increasing marriage rates is a significant driving factor for the growth of the wedding services market.

Innovations is a significant opportunity for the growth of the wedding services market.

Key players are Colin Cowie, Fallon Carter, Nordic Adventure Weddings, Lindsay Landman, BAQAA Glamour Weddings and Events, Augusta Cole Events, A Charming Fête, Eventures Asia (Bali), David Stark, and JZ Events, among others.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global wedding services market based on below mentioned segments:

Global Wedding Services by Type:

  • Local Wedding
  • Destination Wedding

Global Wedding Services by Booking Type:

  • Offline Booking
  • Online Booking

Global Wedding Services by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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