Watermelon Seeds Market

Watermelon Seeds Market Size by Source (Natural and Conventional), Type (Raw, Roasted and Others), Distribution Channel (Offline and Online), End-Use Industry (Food Industry, Nutraceuticals, Dietary Supplements, Personal Care and Cosmetics and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14278
  • Published Date: Apr, 2024
  • Pages: 237
  • Category: Agriculture
  • Format: PDF
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The global watermelon seeds market was valued at USD 3 billion in 2023 and grew at a CAGR of 10% from 2024 to 2033. The market is expected to reach USD 7.78 billion by 2033. The new health and wellness trends among modern consumers will drive the growth of the global watermelon seeds market.

Market Introduction:

Watermelon seeds are small black ovals found within the flesh of watermelons. They are versatile and nutritious components of the fruit. They can be roasted and consumed as snacks. They can also be ground into powders for culinary use and processed into oil for skincare products. They contain protein, healthy fats, vitamins, minerals like magnesium and iron, and dietary fibre. This nutrient density contributes to various health benefits, including heart health, digestion support, immune function, and skin and hair health. Watermelon seeds are sustainably sourced as they are a natural byproduct of watermelon consumption, minimizing waste in food production. Watermelon seeds offer versatility as they can be incorporated into sweet and savoury dishes. Roasted watermelon seeds make for a nutritious snack, while ground seeds can be used in bread, cakes, soups, and sauces. Watermelon seeds also provide storage stability. They have a relatively long shelf life when stored properly in a cool, dry place, making them a convenient pantry staple. This stability contributes to their accessibility and ease of use in various culinary and cosmetic applications. In addition to their culinary uses, watermelon seeds have traditional medicinal applications in some cultures. They are believed to aid in conditions like urinary tract disorders and diabetes.

Watermelon Seeds Market Size

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Recent Development
  • The Directorate General of Foreign Trade (DGFT) has invited fresh applications for licences to import watermelon seeds and outlined the procedure for doing so.

Market Dynamics:


The modern-day health and wellness trends – as people prioritize wellness, there's a growing preference for nutritious snacks and ingredients with proven health benefits. Watermelon seeds fit this criterion due to their rich nutritional profile of protein, healthy fats, vitamins, minerals, and fibre. They offer a natural, convenient snack option packed with essential nutrients for overall health. The surge in plant-based and vegan diets has propelled the demand for plant-derived protein sources, with watermelon seeds emerging as a popular choice. With consumers increasingly seeking functional foods that offer health benefits beyond basic nutrition, watermelon seeds are emerging as a popular choice for industry players integrating them into products like protein bars, snacks, and baked goods. Their incorporation into these products caters to the demand for convenient yet health-conscious food options, appealing to a wider audience. The broader shift towards health and wellness, plant-based eating, and the popularity of functional foods will drive the global watermelon seeds market.


The processing challenges of watermelon seeds the extraction process of watermelon seeds involves labour-intensive tasks such as seed extraction and cleaning, and this requires external manual labour or specialized machinery. Additionally, properly drying the seeds is essential to prevent spoilage and ensure optimal oil extraction. Achieving the ideal moisture content without damaging the seeds is tricky and complex and can be challenging, necessitating precise control of temperature and humidity during the drying process. The extraction process involves mechanical pressing or solvent extraction methods, requiring specialized equipment and expertise. This and rigorous quality control measures throughout the processing chain incurs significant costs. Therefore, the processing challenges and cost considerations may limit the market's growth.


The growing personal care and cosmetics industry – there is a prevailing trend towards natural ingredients in skincare and cosmetics. Watermelon seed oil is rich in essential fatty acids, vitamins, and antioxidants. It offers gentle yet effective properties, making it a sought-after ingredient in natural skincare solutions. The moisturizing properties of watermelon seed oil make it highly desirable in skincare formulations. Additionally, watermelon seed oil's antioxidant benefits contribute to its skincare popularity. Furthermore, watermelon seed oil is also used in hair care products. Its moisturizing and nourishing properties make it an attractive ingredient for shampoos, conditioners, and hair oils. The growth of the cosmetics and skincare industry translates into increased demand for watermelon seeds. As consumers prioritize natural and effective skincare solutions, the demand for watermelon seed oil is expected to remain strong.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global watermelon seeds market, with a 38% market revenue share in 2023.

The region benefits from favourable climates and fertile agricultural land, which enable optimal watermelon cultivation and abundant seed yields. Advanced agricultural technologies and practices further enhance seed production efficiency. North America's robust food industry, characterized by diverse consumer preferences and a growing demand for healthy, natural ingredients, drives market demand for watermelon seeds. Furthermore, North America benefits from well-established trade and distribution networks that facilitate the export and distribution of watermelon seeds to domestic and international markets.

North America Region Watermelon Seeds Market Share in 2023 - 38%



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Source Segment Analysis

The source segment is divided into natural and conventional. The conventional segment dominated the market, with a market share of around 75% in 2023. Watermelon seeds are conventionally sourced from the cultivation of watermelon plants. Conventional agriculture practices use synthetic fertilizers, pesticides, and genetically modified (GM) varieties to enhance crop yield and quality. These methods often result in larger seeds or higher yield per fruit, contributing to the dominance of conventional sources. Due to mechanised equipment and streamlined production processes, conventional sources are often more cost-effective and efficient. Established supply chains and distribution networks further reinforce the dominance of conventional sources in the market.

Type Segment Analysis

The segment is divided into raw, roasted, and other types. The roasted segment dominated the market, with a market share of around 47% in 2023. Roasted watermelon seeds are extracted, cleaned, and then roasted until crispy and golden brown. This enhances their flavour and texture. The roasting process involves heating the seeds in an oven or over an open flame. Roasted watermelon seeds are rich in protein, healthy fats, vitamins, minerals, and dietary fibre, providing a nutritious and satisfying snack. Their crunchy, nutty taste and versatility make them appealing for snacking. Roasted watermelon seeds can be seasoned with salt, spices, or herbs to create different flavour profiles, catering to diverse preferences. They are convenient and portable. They can be easily stored and are easy to carry for on-the-go snacking.

Distribution Channel Segment Analysis

The distribution channel segment is divided into offline and online. The online segment dominated the market, with a market share of around 68% in 2023. online channels offer several advantages, such as greater convenience, allowing consumers to browse and purchase watermelon seeds from the comfort of their homes or while on the go. This accessibility is particularly appealing in today's fast-paced. Furthermore, online channels offer more watermelon seed products than traditional brick-and-mortar stores. Consumers can explore various brands, varieties, and price points, enabling them to make informed purchasing decisions based on their preferences and needs.

End-use industry Segment Analysis

The end-use industry segment is divided into the food industry, nutraceuticals, dietary supplements, personal care and cosmetics and others. The food industry segment dominated the market, with a market share of around 46% in 2023. The food industry encompasses food processing, manufacturing, distribution, and retail. Watermelon seeds are prized for their nutritional value, making them a desirable ingredient for enhancing the nutritional profile of food products. Additionally, watermelon seeds are highly versatile and can be incorporated into various food items. Watermelon seeds possess functional properties that improve food products' texture, flavour, and nutritional content. They can be ground into flour or powder to boost protein and fibre content in baked goods and other products. The growing consumer interest in healthy, natural snacks has further propelled the usage of watermelon seeds in the food industry. Manufacturers and food producers constantly innovate with new ingredients to meet consumer demands.

Some of the Key Market Players:
  • Advanta Limited
  • Bayer AG
  • Corteva Agriscience
  • D.L.F. Seeds & Science
  • Groupe Limagrain Holding
  • Mahyco
  • Sakata Seed Group
  • Syngenta Crop Protection AG
  • TAKII & CO., LTD.
  • Western Bio Vegetable Seeds Ltd

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 3 Billion
Market size value in 2033 USD 7.78 Billion
CAGR (2024 to 2033) 10%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Source, Type, Distribution Channel and End Use Industry

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global watermelon seeds market was valued at USD 3 billion in 2023 to USD 7.78 billion by 2033.

Global watermelon seeds market is growing at a CAGR of 10% during the forecast period 2024-2033.

The market's growth will be influenced by the modern-day health and wellness trends.

The processing challenges of watermelon seeds could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global watermelon seeds market based on below mentioned segments:

Global Watermelon Seeds Market by Source:

  • Natural
  • Conventional

Global Watermelon Seeds Market by Type:

  • Raw
  • Roasted
  • Others

Global Watermelon Seeds Market by Distribution Channel:

  • Offline
  • Online

Global Watermelon Seeds Market by End Use Industry:

  • Food Industry
  • Nutraceuticals
  • Dietary Supplements
  • Personal Care and Cosmetics
  • Others

Global Watermelon Seeds Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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