Virtual/Online Fitness Market

Virtual/Online Fitness Market Size by Streaming Type (Live and On-demand), Session Type (Group and Solo), Device Type (Smart TV, Smartphones, Laptops & Desktops, and Tablets), End User (Corporate Institutions, Defense Institutes, Educational Institutes, Individuals, Professional Gyms, Sports Institutes and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13940
  • Published Date: Jan, 2024
  • Pages: 235
  • Category: Healthcare
  • Format: PDF
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The global Virtual/Online Fitness market generated USD 15.82 billion revenue in 2022 and is projected to grow at a CAGR of 32.15% from 2023 to 2032. The market is expected to reach USD 256.97 billion by 2032. Several factors, including the swift transition of consumers from traditional in-person gym workouts to online fitness solutions, propel the market growth. Further, online solutions are gaining increasing favour among crucial demographic segments, with millennials leading the trend. Moreover, heightened stress levels, growing health consciousness, and the enhanced flexibility and accessibility provided by remote workouts are anticipated to contribute significantly to the expansion of the market.

Market Introduction:

Virtual/online fitness represents a dynamic sector within the fitness industry that harnesses digital platforms to provide individuals with accessible and flexible means of participating in physical activity and wellness programs. In this fitness mode, users can engage in workouts, classes, and training sessions remotely through the Internet, offering a convenient alternative to traditional gym attendance. Typically delivered through live or on-demand video content, virtual/online fitness allows users to follow exercise routines from their homes. This aspect eliminates the geographical constraints associated with brick-and-mortar fitness facilities and caters to a diverse audience seeking the flexibility to exercise on their terms. Notably, virtual/online fitness has become increasingly relevant across different age groups, appealing to individuals of all backgrounds. It has transformed how people approach and engage with fitness activities, offering a contemporary and adaptable solution for those seeking personalized exercise experiences. The ongoing expansion of the virtual/online fitness market underscores its role in shaping the evolving landscape of fitness engagement.

Virtual/Online Fitness Market Size

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Recent Development
  • In November 2023: FitXR is introducing the Zumba Studio as an innovation for its VR workout platform, specifically designed for the Meta Quest platform, including the recently released Meta Quest 3. Collaborating across continents, the originators of Zumba in Colombia and the innovative minds behind FitXR in London aspire to generate buzz by incorporating Latin dance fitness routines. This fresh addition seeks to revolutionize the Zumba experience by seamlessly merging the exhilaration of dance with state-of-the-art virtual reality technology.
  • In May 2022: FitnessOnDemand has revealed its Virtual Fitness Station, aiming to offer hotel guests an elevated workout experience. The new "SO1O", short for "Solo," this new FitnessOnDemand interface is meticulously crafted for optimal versatility and straightforward, plug-and-play functionality. Its purpose is to effortlessly enhance or completely overhaul any hotel fitness facility, delivering guests a high-end workout experience.

Market Dynamics:


Convenience and Accessibility - Virtual fitness platforms allow users to work out at any time, catering to individuals with busy schedules. In addition, users can access virtual fitness classes and workouts from the convenience of their homes, eradicating the need to travel to a physical gym.

Cost-Effective Solutions - Virtual fitness options often come at a lower cost than traditional gym memberships, making them more accessible to a broader demographic. Many virtual fitness programs require minimal or no equipment, reducing the financial barrier for users.

Diverse Workout Options - Virtual platforms offer various workout classes, from traditional fitness routines to niche activities like yoga, dance, and specialized training programs. As a result, users can select workouts based on their fitness levels, goals, and preferences, creating a personalized fitness experience.


Limited Physical Interaction - Virtual fitness platforms may lack the hands-on guidance in-person trainers provide, which can be crucial for beginners or those requiring specific form corrections.

Technical Barriers - Not all individuals or communities have access to high-speed internet or the latest technological devices, limiting their ability to participate in virtual fitness classes. Also, technical issues, such as connectivity problems or software malfunctions, can disrupt the user experience and discourage regular participation.


Global Reach and Market Expansion - Virtual fitness platforms can potentially reach individuals in geographically remote or underserved areas, expanding the market reach beyond traditional fitness centres. Additionally, customizing content and classes to cater to specific regional preferences and cultural differences can open up new opportunities for market penetration.

Technological Innovations - Continued integration of cutting-edge technologies such as AR, VR, and AI can enhance the virtual fitness experience, attracting tech-savvy users. Collaboration with wearable technology manufacturers can also provide seamless integration, offering users real-time data and personalized insights into their fitness journey.

Corporate Wellness Programs - Virtual fitness providers can partner with corporations to offer wellness programs/schedules as part of worker benefits, tapping into the corporate wellness market and promoting a healthier workforce.


Privacy and Security Concerns - Collecting and storing user data on virtual fitness platforms presents concerns about privacy and data safety. Managing these concerns is essential to building user trust. Furthermore, inappropriate use or sharing of user data can create legal issues and harm the reputation of virtual fitness providers.

Health and Safety Concerns - Lack of real-time supervision and feedback on form and technique during virtual workouts can increase the risk of injuries, especially for individuals with underlying health issues or incorrect forms. In addition, virtual platforms may not adequately address users' diverse health conditions and fitness levels, leading to potential health risks.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most prominent global Virtual/Online Fitness market, with a 41.06% market revenue share in 2022.

North America has one of the highest internet penetration rates, ensuring widespread access to high-speed internet required for seamless virtual fitness experiences. The region's tech-savvy population is quick to adopt new technologies, contributing to the rapid uptake of virtual fitness platforms. North America, including the United States, has historically pioneered the adoption and shaping of fitness industry trends. The region was early to embrace virtual fitness as part of the broader health and wellness movement. In addition, North American cities, particularly in Silicon Valley, are known as global hubs for technological innovation. The continuous innovation in virtual fitness technologies has contributed to the region's dominance. Furthermore, North America has a well-established fitness culture, with a considerable portion of the population prioritizing health and wellness. The influence of fitness trends, driven by a health-conscious society, has made virtual fitness popular among individuals seeking convenient and effective workout solutions. Additionally, the region boasts diverse virtual fitness platforms offering various workout styles, classes, and programs, catering to a broad spectrum of user preferences. Besides, the economic strength of North America, particularly in the United States, means that consumers have the spending power to invest in fitness subscriptions, equipment, and related products.

North America Region Virtual/Online Fitness Market Share in 2022 - 41.06%

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Streaming Type Segment Analysis

The streaming type segment is classified into live and on-demand. The on-demand segment dominated the market, with a share of around 56.11% in 2022. On-demand virtual fitness platforms allow users to access workouts anytime and from any location, catering to individuals with busy schedules and diverse lifestyles. Users appreciate the ability to choose workout times that align with their preferences, providing a convenient and hassle-free experience. Moreover, on-demand services often provide various workout options, allowing users to select routines based on their fitness levels, goals, and preferences. Features that track individual progress and suggest personalized workouts contribute to a more customized fitness experience. In addition, on-demand platforms typically offer diverse workout options, including strength training, yoga, cardio, and specialized programs. This variety caters to a broader audience with different fitness interests. On-demand services can also provide niche and specialized workout programs that may not be readily available in traditional fitness settings.

Device Type Segment Analysis

The device type segment is split into smart TV, smartphones, laptops & desktops, and tablets. The smartphones segment dominated the market, with a share of around 33.49% in 2022. Smartphones have become nearly ubiquitous, with many people in the global population owning a smartphone. This high penetration ensures widespread access to virtual fitness platforms. Smartphones cater to diverse demographic groups, making virtual fitness accessible to people of various ages, backgrounds, and fitness levels. Furthermore, smartphones offer portability, allowing users to engage in virtual fitness activities anytime, anywhere. Users can carry their workout routines in their pockets, making it convenient for those with busy lifestyles. Unlike traditional gyms or fitness centres, smartphones provide flexibility, enabling users to work out at home, in the park, during travel, or wherever they feel comfortable. Besides, virtual fitness platforms often provide dedicated mobile apps with user-friendly interfaces optimized for smartphones. These apps make it easy for users to navigate, select workouts, and track their progress. Mobile apps seamlessly integrate with smartphone features such as touchscreens, cameras, and sensors, enhancing the overall user experience.

Session Type Segment Analysis

The session type segment is divided into group and solo. The group segment dominated the market, with a share of around 58.18% in 2022. Group sessions provide users with a sense of community and shared experience, fostering a supportive environment that can enhance motivation and adherence to fitness routines. The group dynamic creates a form of social responsibility, motivating participants to stay determined in their fitness goals. Moreover, live group sessions allow real-time interactions between participants and instructors, creating a dynamic and engaging atmosphere. Participants receive immediate feedback and corrections, and the effectiveness of workouts improves and reduces the risk of improper form. Apart from this, group sessions often offer a variety of workout styles, catering to different preferences and fitness levels within the same session. Virtual fitness platforms can incorporate specialized group sessions, such as dance workouts, high-intensity interval training (HIIT), and yoga, appealing to a broader audience.

End User Segment Analysis

The end user segment includes corporate institutions, defense institutes, educational institutes, individuals, professional gyms, sports institutes and others. The individuals segment dominated the market, with a share of around 34.69% in 2022. Individual-focused virtual fitness platforms often provide personalized workout routines based on users' fitness levels, goals, and preferences. As a result, users can customize their fitness plans, selecting specific exercises or programs that align with their individual goals, whether it's weight loss, muscle gain, flexibility, or overall wellness. Individual-focused virtual fitness platforms typically offer on-demand access to a library of workouts, allowing users to exercise at their convenience without adhering to fixed class schedules. Users can have the flexibility to choose workout times that suit their daily routines, accommodating busy schedules and varying time zones. Also, individual-focused virtual fitness allows users to work out in the comfort and privacy of their own homes, eliminating concerns about judgment or self-consciousness.

Some of the Key Market Players:
  • ClassPass
  • CFX
  • Éconofitness
  • FitnessOnDemand
  • Fitbit
  • GoodLife Fitness
  • Les Mills International Ltd.
  • Move Technologies Group Ltd.
  • MINDBODY, Inc.
  • Navigate Wellbeing Solutions
  • Reh-Fit Centre
  • Sworkit (Nexercise, Inc.)
  • Viva Leisure
  • Wellbeats Inc.
  • Wexer

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 15.82 Billion
Market size value in 2032 USD 256.97 Billion
CAGR (2023 to 2032) 32.15%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Streaming Type, Device Type, Session Type, and End User

Frequesntly Asked Questions

As per The Brainy Insights, the size of the virtual/online fitness market was valued at USD 15.82 billion in 2022 to USD 256.97 billion by 2032.

The global virtual/online fitness market is growing at a CAGR of 32.15% during the forecast period 2023-2032.

North America became the largest market for virtual/online fitness.

Convenience, accessibility and diverse workout options drives the market's growth.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global Virtual/Online Fitness market based on below-mentioned segments:

Global Virtual/Online Fitness Market by Streaming Type:

  • Live          
  • On-demand

Global Virtual/Online Fitness Market by Device Type:

  • Smart TV
  • Smartphones         
  • Laptops & Desktops
  • Tablets

Global Virtual/Online Fitness Market by Session Type:

  • Group              
  • Solo

Global Virtual/Online Fitness Market by End User:

  • Corporate Institutions
  • Defense Institutes
  • Educational Institutes
  • Individuals              
  • Professional Gyms
  • Sports Institutes
  • Others

Global Virtual/Online Fitness Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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