Vape Catridge Market

Vape Catridge Market Size by Product (Plastic, Glass, Metal), By Distribution Channel (Online, Offline), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13214
  • Published Date: Dec, 2022
  • Pages: 236
  • Category: Chemicals & Materials
  • Format: PDF
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The Vape Catridge market was estimated at around 1.6 billion in 2021, growing at a CAGR of nearly 20% during 2022-2030. The market is projected to reach approximately USD 9.9 billion by 2030.

Vape Catridge Market: Overview

Growing interest in vape cartridges as an alternative to conventional tobacco is anticipated to be significantly inclined by growing doubts about vascular problems and an uptick in cancer transience globally. The growing accessibility of several vape cartridge flavours diversities through online and offline channels is expected to drive the market growth. The ability to regulate daily nicotine intake has caused consumers to turn more and more toward vape cartridges. Companies offer e-juice in a wide range of variations, from nicotine-free to high-strength. Customers can select exactly how much nicotine they want to vape.

While high-powered mods are better suited for cloud chasing, industry participants are producing smaller, low-vapor devices like pod vapes. By adjusting the airflow, power output, and coil type, vapour quantities may be tailored. In addition, it is anticipated that over the next few years, the market aimed at vape cartridges will grow as a result of the customization possibilities provided by numerous manufacturers and the quick development of new products.

The millennial generation is becoming more and more accustomed to using vape cartridges because of their appealing appearance and benign nature. raising consumer knowledge of the different research carried out by medical groups that claim that vaping and using an electronic cigarette are safer than smoking traditional cigarettes In nations like the U.S. and Germany, manufacturers of vape cartridges should expect strict regulatory controls.

Vape Catridge Market Size

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Vape Catridge Market: COVID – 19 Impact Analysis

It is projected that growing consumer knowledge of smokeless, safe, and ashless tobacco will propel market expansion. According to estimates, market growth in the post-COVID-19 pandemic period will be driven by the push toward COVID-19-based marketing techniques and sales through digital channels. Furthermore, as vaping is less harmful and produces vapours rather than smoke, there is growing understanding that it is an effective way to stop smoking traditional cigarettes. As a result, it is anticipated that more people will start using vape devices throughout the course of the projection period, especially smokers who smoke for fun and those trying to quit completely.

The COVID-19 pandemic has caused indoor smoking to rise in various nations around the world. However, amid the closure, vape shops continued to be open and operating in nations like Italy. Many retailers use cutting-edge marketing techniques and offer their goods online in an effort to take advantage of the growing demand for vape items. For instance, the British company MyVapery/Xyfil sells flavoured nicotine e-liquids in bottles that also contain freehand sanitizers.

Vape Catridge Market: Growth Drivers

Most suitable replacements for cigarettes will accelerate the market’s growth

A significant portion of the population worldwide favours vaping because it is thought to be one of the best alternatives to cigarettes and other goods that contain nicotine. Vaping has drawn a lot of interest and is anticipated to fuel market expansion during the projection period. The industry is expected to be driven by vape cartridge makers who are launching tasty vape liquid varieties.

Tetrahydrocannabinol (THC) oil is evaporated by heating and inhaling it through a vaporising device such as a vape pen or e-cigarette, therefore the use of vape pens will increase as more nations allow the use of marijuana for medical and recreational uses. Nevertheless, manufacturing of vape cartridges is subject to stringent regulatory controls in a number of nations. However, it is anticipated that severe government regulations on the production of vape cartridges in a number of nations will have limited the industry's expansion. Many nations forbid the sale and distribution of vapour products. Furthermore, vaping is prohibited in some way in more than 40 nations, whether it is through sales, importation, possession, use, or a combination of all of these. This limits the market's ability to expand during the projection period.

Because vapes only contain a small quantity of nicotine and gives a good-smelling aerosol, millennials incline to usage them more often. These gadgets track on series and consume a lengthier life than lighting conservative cigarettes. Additionally, the reduced need to purchase sticks makes vapes quite popular among millennials.

Vape Catridge Market: Segmentation Analysis

With a revenue of USD 332.4 million, plastic became the most profitable segment in 2020. The item is reasonably priced and easily accessible at supermarkets and convenience stores. Customers favour buying this product because it is portable and light. Though, it is expected that the major customers will continue to be a substantial portion of the middle-class population in nations like China, Japan, Brazil and Mexico, who require fashionable smoking alternatives like vape cartridges. In 2021, the offline channel generated US$450.9 million in revenue, making it the largest category. Before buying, customers can examine the eliquid and the gadget at vape shops. Customers can thus discover the benefits and drawbacks of a variety of vape cartridges in relation to their brands. Additionally, this market has a sizable number of contract manufacturers, which raises the amount of local brands. Due to their access to offline outlets, it has been exposed that a substantial helping of the middle and lower class populace chooses to buy vape cartridges from local businesses.

Report Scope

Attribute Description
Base Year 2021
Forecast period 2022-2030
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Market Size(unit) USD Billion
CAGR (2022 to 2030) 20%
Segments Covered

By Product
By Application

Key Insights:

  • Based on product segmentation, the Plastics segment is estimated to hold the largest market share during the forecast period.
  • Based on application segmentation, the offline segment is the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the North America region was the leading revenue generator in 2021.

Recent Development

  • Three new product lines were introduced by ORCHID VENTURES, INC. in California and Oregon in September 2020. These products have been designed and placed to appeal to different consumer groups. Orchid Vibes, Orchid Gold, and Orchid Classic are the three items.
  • Harborside, a vertically integrated cannabis business with headquarters in California, said in April 2022 that it had successfully acquired LPF JV Corporation ("Loudpack"), a significant producer, grower, and supplier of renowned cannabis brands in the state.

Regional Landscape

With a 45% sales share in 2021, North America dominated the market for vape cartridges. Most of the newer inhabitants wishes to use electric cigarettes and vape cartridges as an alternative of traditional tobacco products. Due to its fewer damaging features and as a style statement, it has been found that North Americans prefer to vape. One in five smokers in the US uses both vape pens and tobacco and cartridges. As per analysis, the number of students who use e-cigarettes climbed by over 1.5 million between 2017 and 2018. The North American vape market will, however, be driven by the introduction of enticing flavours and sensitivities of vape liquids by major vape cartridge producers.

List of the prominent players in the Global Vape Catridge market:

  • Select Oil
  • The Bloom Brand
  • Brite Labs
  • EEL River Organics
  • Avitas Natural
  • Airo Vapour
  • Kingpen
  • Evolab Chroma
  • Orchid Essentials
  • Absolute Extracts
  • Dutchy Oil
  • Level Elevate and
  • Honey

The global Vape Catridge market is segmented as follows:

By Product

  • Plastic
  • Glass
  • Others

By Application

  • Online
  • Offline

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Egypt
  • Kuwait
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Application
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Most suitable replacements for cigarettes will accelerate the market’s growth
    5.3. Restrains
          5.3.1. Availability of substitute materials would hamper the market
    5.4. Opportunities
          5.4.1. Growing market

6. Global Vape Catridge Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Plastic
    6.3. Glass
    6.4. Others

7. Global Vape Catridge Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Online
    7.3. Offline

8. Global Vape Catridge Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Vape Catridge Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Vape Catridge market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Select Oil
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Application Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. The Bloom Brand
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Application Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Brite Labs
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Application Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. EEL River Organics
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Application Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Avitas Natural
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Application Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Airo Vapour
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Application Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Kingpen
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Application Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Evolab Chroma
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Application Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Orchid Essentials
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Application Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Honey
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Application Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Vape Catridge Market, By Product, 2022-2030(USD Billion) 

2. Global Plastic Vape Catridge Market, By Region, 2022-2030(USD Billion) 

3. Global Glass Vape Catridge Market, By Region, 2022-2030(USD Billion) 

4. Global Others Vape Catridge Market, By Region, 2022-2030(USD Billion) 

5. Global Vape Catridge Market, By Application, 2022-2030(USD Billion) 

6. Global Online Vape Catridge Market, By Region, 2022-2030(USD Billion) 

7. Global Offline Vape Catridge Market, By Region, 2022-2030(USD Billion) 

8. Global Vape Catridge Market, By Region, 2022-2030(USD Billion) 

9. Global Vape Catridge Market, By North America, 2022-2030(USD Billion) 

10. North America Vape Catridge Market, By Product, 2022-2030(USD Billion) 

11. North America Vape Catridge Market, By Application, 2022-2030(USD Billion) 

12. U.S. Vape Catridge Market, By Product, 2022-2030(USD Billion) 

13. U.S. Vape Catridge Market, By Application, 2022-2030(USD Billion)  

14. Canada Vape Catridge Market, By Product, 2022-2030(USD Billion) 

15. Canada Vape Catridge Market, By Application, 2022-2030(USD Billion) 

16. Mexico Vape Catridge Market, By Product, 2022-2030(USD Billion) 

17. Mexico Vape Catridge Market, By Application, 2022-2030(USD Billion) 

18. Europe Vape Catridge Market, By Product, 2022-2030(USD Billion) 

19. Europe Vape Catridge Market, By Application, 2022-2030(USD Billion) 

20. Germany Vape Catridge Market, By Product, 2022-2030(USD Billion) 

21. Germany Vape Catridge Market, By Application, 2022-2030(USD Billion) 

22. France Vape Catridge Market, By Product, 2022-2030(USD Billion) 

23. France Vape Catridge Market, By Application, 2022-2030(USD Billion) 

24. U.K. Vape Catridge Market, By Product, 2022-2030(USD Billion) 

25. U.K. Vape Catridge Market, By Application, 2022-2030(USD Billion)  

26. Italy Vape Catridge Market, By Product, 2022-2030(USD Billion) 

27. Italy Vape Catridge Market, By Application, 2022-2030(USD Billion) 

28. Spain Vape Catridge Market, By Product, 2022-2030(USD Billion) 

29. Spain Vape Catridge Market, By Application, 2022-2030(USD Billion)

30. Rest of Europe Vape Catridge Market, By Product, 2022-2030(USD Billion) 

31. Rest of Europe Vape Catridge Market, By Application, 2022-2030(USD Billion)

32. Asia Pacific Vape Catridge Market, By Product, 2022-2030(USD Billion) 

33. Asia Pacific Vape Catridge Market, By Application, 2022-2030(USD Billion) 

34. Japan Vape Catridge Market, By Product, 2022-2030(USD Billion) 

35. Japan Vape Catridge Market, By Application, 2022-2030(USD Billion) 

36. China Vape Catridge Market, By Product, 2022-2030(USD Billion) 

37. China Vape Catridge Market, By Application, 2022-2030(USD Billion) 

38. India Vape Catridge Market, By Product, 2022-2030(USD Billion) 

39. India Vape Catridge Market, By Application, 2022-2030(USD Billion) 

40. Australia Vape Catridge Market, By Product, 2022-2030(USD Billion) 

41. Australia Vape Catridge Market, By Application, 2022-2030(USD Billion) 

42. South Korea Vape Catridge Market, By Product, 2022-2030(USD Billion) 

43. South Korea Vape Catridge Market, By Application, 2022-2030(USD Billion) 

44. Rest of Asia-Pacific Vape Catridge Market, By Product, 2022-2030(USD Billion) 

45. Rest of Asia-Pacific Vape Catridge Market, By Application, 2022-2030(USD Billion) 

46. South America Vape Catridge Market, By Product, 2022-2030(USD Billion) 

47. South America Vape Catridge Market, By Application, 2022-2030(USD Billion)  

48. Brazil Vape Catridge Market, By Product, 2022-2030(USD Billion) 

49. Brazil Vape Catridge Market, By Application, 2022-2030(USD Billion) 

50. Argentina Vape Catridge Market, By Product, 2022-2030(USD Billion) 

51. Argentina Vape Catridge Market, By Application, 2022-2030(USD Billion) 

52. Rest of Latin America Vape Catridge Market, By Product, 2022-2030(USD Billion) 

53. Rest of Latin America Vape Catridge Market, By Application, 2022-2030(USD Billion) 

54. Middle East and Africa Vape Catridge Market, By Product, 2022-2030(USD Billion) 

55. Middle East and Africa Vape Catridge Market, By Application, 2022-2030(USD Billion) 

56. UAE Vape Catridge Market, By Product, 2022-2030(USD Billion) 

57. UAE Vape Catridge Market, By Application, 2022-2030(USD Billion) 

58. South Africa Vape Catridge Market, By Product, 2022-2030(USD Billion) 

59. South Africa Vape Catridge Market, By Application, 2022-2030(USD Billion) 

60. Egypt Vape Catridge Market, By Product, 2022-2030(USD Billion) 

61. Egypt Vape Catridge Market, By Application, 2022-2030(USD Billion) 

62. Kuwait Vape Catridge Market, By Product, 2022-2030(USD Billion) 

63. Kuwait Vape Catridge Market, By Application, 2022-2030(USD Billion) 

64. Saudi Arabia Vape Catridge Market, By Product, 2022-2030(USD Billion) 

65. Saudi Arabia Vape Catridge Market, By Application, 2022-2030(USD Billion) 

66. Rest of Middle East Vape Catridge Market, By Product, 2022-2030(USD Billion) 

67. Rest of Middle East Vape Catridge Market, By Application, 2022-2030(USD Billion) 

List of Figures 

1. Global Vape Catridge Market Segmentation

2. Vape Catridge Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Vape Catridge Market Attractiveness Analysis By Product

9. Global Vape Catridge Market Attractiveness Analysis By Application

10. Global Vape Catridge Market Attractiveness Analysis By Region

11. Global Vape Catridge Market: Dynamics

12. Global Vape Catridge Market Share By Product(2022 & 2030)

13. Global Vape Catridge Market Share By Application(2022 & 2030)

14. Global Vape Catridge Market Share by Regions (2022 & 2030)

15. Global Vape Catridge Market Share by Company (2021)

By Product

  • Plastic
  • Glass
  • Others

By Application

  • Online
  • Offline

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Egypt
  • Kuwait
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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