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Urban Planning Software and Services Market

Urban Planning Software and Services Market Size by Deployment (Web-based, Cloud-based), Component (Service, Software), End User (Real Estate and Infrastructure Companies, Government), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-12620
  • Published Date: Nov, 2021
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global urban planning software and services market is expected to reach USD 244.13 billion by 2032, at a CAGR of 4% from 2023 to 2032. The rising construction of residential and commercial buildings in developing and developed region is the primary driver of the urban planning and software market. End-users are investing funds in deploying technical resources to construct planned buildings.

Market Overview:

City planners and urban designers utilize urban planning software, commonly referred to as city planning software, to construct virtual models for creating cities and other urban environments. It is intended to support planners as they assess, examine, and visualize various urban development concepts to ascertain their effects. The simulation of numerous scenarios, including land use, energy systems, transportation networks, and environmental circumstances, can be used to achieve this. To save time and resources, deploying urban planning software and services is necessary. The software seeks to make the design and communication process more straightforward and intuitive.

Urban Planning Software and Services Market Size

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Market Dynamics:

Drivers
  • Increasing use of urban planning software and services

Urban planning is more critical than ever since cities and towns continue to expand both in terms of physical area and population. To build livable, sustainable communities that prosper, urban planners must balance various issues, including housing, infrastructure, transportation, economic development, etc. The world needs more creative, inclusive, and accessible design solutions because of rising economic disparity, urbanization, and climate change. The creation and design of land use and the relationship between the built environment and communities are all aspects of urban design projects that can be pretty complicated. Due to this intricacy, the end-users rely on reliable tools to assist their urban planning process in visualizing the specific elements of the project they are working on.

Restraints:
  • High cost of software

The increasing cost of software installation will likely hamper the market's growth. Urban planning software and services are capital-intensive in nature, and thus most companies cannot invest in them due to budget constraints. Further, this software also requires regular updates and maintenance.

Opportunities:
  • Rising construction activities

Over the last few decades, global construction business trends have changed at a breakneck speed. Residential and commercial buildings have increased in developed and developing regions of America. The rapid urbanization and growing per capita income have further fuelled the market growth of urban planning software and services. Also, the regional government has increased its funding for infrastructural development. There are various plans launched by governments, especially in USA and Canada, for promoting the development of commercial spaces. Technology advancements, significant advances in construction processes, and the use of higher-quality raw materials are just a few of the factors that have increased the construction sector in recent years. The construction industry has been the most affected by the invention and use of urban planning software. Urban planning and software services have left their mark on construction, enabling feats of engineering and architecture that would not have been possible otherwise. There is a high gap in the infrastructure of emerging countries compared to developed countries. However, the rising investment in various infrastructures, such as roads, bridges, rail etc., in these countries is offering future growth opportunities for urban planning and software services in the coming years.

Challenges:
  • Lack of skilled professionals

The lack of skilled professionals in the urban planning software and services market is becoming a challenge for the players. The companies are sceptical about investing such an amount in software deployment because it requires training of employees to operate it efficiently.

Segmentation Analysis:

The global urban planning software and services market has been segmented based on deployment, component,end-user, and region.

  • The deployment segment is divided into web-based and cloud-based. The cloud segment led the market with a market share of 63.20% in 2022. Cloud-based software is a low-cost solution as compared to web-based software. Cloud software can be accessed from anywhere, which improves the accessibility for workers.
  • The component segment includes service and software. The service segment is anticipated to grow at the fastest CAGR of 5.87% over the forecast period. The service companies provide support and assistance in the planning and development urban infrastructure. There are various types of services the companies offer to the builders.
  • The end-user segment includes real estate and infrastructure companies and the government. The government segment led the market with a market share of 65.34% in 2022. Government agencies in most countries have invested significant amounts of money in constructing smart cities. These programmes require a massive amount of investment; thus, planning is necessary to efficiently use resources.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East and Africa. Asia Pacific region emerged as the largest market for the global urban planning software and services market, with a 36.28% share of the market revenue in 2022.

  • The construction industry is booming in regional countries such as China, India, Japan, Singapore, and Hong Kong. The regional governments are investing in smart city programmes and redevelopment of most of the urban towns. Private builders also utilize urban planning software and services to optimize their resources.
  • North America is expected to register a high growth rate during the forecast period. The region is already ahead in terms of urbanization and construction. Most players involved in software designing are eager to expand their research and development base in the U.S. due to the availability of a technological base and favourable policies.

Asia Pacific Region Urban Planning Software and Services Market Share in 2022 - 36.28%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global urban planning software and services industry.

In November 2020, Autodesk announced a contract to acquire Spacemaker, a cloud-based A.I. software provider based in Norway. With this acquisition, Autodesk aims to provide architects with AI-powered design capabilities to help them make better urban design decisions.

List of Key Market Players:
  • AECOM
  • Autodesk Inc.
  • Act-3D
  • Holistic City Limited
  • UrbanFootprint
  • BENTLEY SYSTEMS INCORPORATED
  • Boston Consulting Group
  • Ramboll Group A/S
  • SIMWALK
  • UrbanSim Inc.
Key Target Audience
  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Urban Planning Software and Services Market, Industry Analysis, Trends, Analysis and Forecast, 2023 to 2032, is a forthcoming/imminent research report to be published by The Brainy Insights.
  • 2022 is considered the base year of the report. 2019, 2020 and 2021 are the historical years, and 2023 to 2032 are the forecast years. The global urban planning software and services market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each segment, region and country catering to the global urban planning software and services market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East &Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information the leading industry professionals and experts across the globe have validated. The research report also delivers an outline of the attractiveness of urban planning software and services based on deployment, component, end-users, and regions, which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (quantitative and qualitative) analysis of historical data, revenues, and key developments, along with the crucial strategies adopted by key organizations catering to the global urban planning software and services market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study of the company profiles of key organizations operating in the global urban planning software and services market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter's five forces analysis and a SWOT analysis to provide business-related data and information. Porter's five forces model is analyzed to understand the prevailing competitive scenario in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development in order to sustain and survive in the long run.
  • The report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as the key potential for the investors.
  • Potential growth prospects, along with the penetration rate analysis of the product (market-related, i.e., global urban planning software and services market), are covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the urban planning software and services market was valued at from 158.71 Billion in 2022 to USD 244.13 Billion by 2032.

Global Urban Planning Software and Services market is growing at a CAGR of 4% during the forecast period 2023-2032.

The global urban planning software and services market has been segmented based on deployment, component, end-user, and regions. The cloud segment led the deployment segment in 2022.

Asia Pacific region emerged as the largest market for the urban planning software and services.

The market's growth will be influenced by using a centralized decision-making model.

The factor that open-source software is becoming more widely available could hamper the market growth.

Investments by several governments will provide huge opportunities to the market.

Key players are AECOM, Autodesk Inc., Act-3D, Holistic City Limited, UrbanFootprint, Bentley Systems, Incorporated, Boston Consulting Group, Ramboll Group A/S, Simwalk and UrbanSim Inc.

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  • Segmentation on the basis of any specific country or region
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  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
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  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Deployment
          4.3.2. Market Attractiveness Analysis By Component
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Several advantages
          5.2.2. Market Growth using a Centralized Decision-Making Model
    5.3. Restraints
          5.3.1. Open-source software is becoming more widely available
    5.4. Opportunities
          5.4.1. Investments by several governments
    5.5. Challenges
          5.5.1. COVID-19 pandemic

6. Global Urban Planning Software and Services Market Analysis and Forecast, By Deployment
    6.1. Segment Overview
    6.2. Web-based
    6.3. Cloud-based

7. Global Urban Planning Software and Services Market Analysis and Forecast, By Component
    7.1. Segment Overview
    7.2. Service
    7.3. Software

8. Global Urban Planning Software and Services Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Real Estate and Infrastructure Companies
    8.3. Government

9. Global Urban Planning Software and Services Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Urban Planning Software and Services Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Urban Planning Software and Services Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Component Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. AECOM
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Autodesk Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Act-3D
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Holistic City Limited
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. UrbanFootprint
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Bentley Systems, Incorporated
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Boston Consulting Group
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Ramboll Group A/S
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Simwalk
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. UrbanSim Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

2. Global Web-based Urban Planning Software and Services Market, By Region, 2019-2032 (USD Billion) 

3. Global Cloud-based Urban Planning Software and Services Market, By Region, 2019-2032 (USD Billion) 

4. Global Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

5. Global Service Urban Planning Software and Services Market, By Region, 2019-2032 (USD Billion) 

6. Global Software Urban Planning Software and Services Market, By Region, 2019-2032 (USD Billion) 

7. Global Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

8. Global Real Estate and Infrastructure Companies Urban Planning Software and Services Market, By Region, 2019-2032 (USD Billion) 

9. Global Government Urban Planning Software and Services Market, By Region, 2019-2032 (USD Billion) 

10. Global Urban Planning Software and Services Market, By Region, 2019-2032 (USD Billion) 

11. North America Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

12. North America Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

13. North America Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

14. U.S. Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

15. U.S. Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

16. U.S. Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

17. Canada Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

18. Canada Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

19. Canada Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

20. Mexico Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

21. Mexico Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

22. Mexico Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

23. Europe Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

24. Europe Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

25. Europe Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

26. Germany Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

27. Germany Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

28. Germany Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

29. France Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

30. France Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

31. France Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

32. U.K. Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

33. U.K. Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

34. U.K. Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

35. Italy Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

36. Italy Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

37. Italy Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

38. Spain Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

39. Spain Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

40. Spain Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

41. Asia Pacific Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

42. Asia Pacific Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

43. Asia Pacific Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

44. Japan Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

45. Japan Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

46. Japan Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

47. China Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

48. China Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

49. China Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

50. India Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

51. India Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

52. India Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

53. South America Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

54. South America Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

55. South America Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

56. Brazil Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

57. Brazil Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

58. Brazil Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

59. Middle East and Africa Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

60. Middle East and Africa Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

61. Middle East and Africa Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

62. UAE Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

63. UAE Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

64. UAE Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

65. South Africa Urban Planning Software and Services Market, By Deployment, 2019-2032 (USD Billion) 

66. South Africa Urban Planning Software and Services Market, By Component, 2019-2032 (USD Billion) 

67. South Africa Urban Planning Software and Services Market, By End-User, 2019-2032 (USD Billion) 

List of Figures 

1. Global Urban Planning Software and Services Market Segmentation

2. Urban Planning Software and Services Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Urban Planning Software and Services Market Attractiveness Analysis By Deployment

9. Global Urban Planning Software and Services Market Attractiveness Analysis By Component

10. Global Urban Planning Software and Services Market Attractiveness Analysis By End-User

11. Global Urban Planning Software and Services Market Attractiveness Analysis By Region

12. Global Urban Planning Software and Services Market: Dynamics

13. Global Urban Planning Software and Services Market Share by Deployment (2023 & 2032)

14. Global Urban Planning Software and Services Market Share by Component (2023 & 2032)

15. Global Urban Planning Software and Services Market Share by End-User (2023 & 2032)

16. Global Urban Planning Software and Services Market Share by Regions (2023 & 2032)

17. Global Urban Planning Software and Services Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global urban planning software and services market based on below mentioned segments:

Global Urban Planning Software and Services Market by Deployment:

  • Web-based
  • Cloud-based

Global Urban Planning Software and Services Market by Component:

  • Service
  • Software

Global Urban Planning Software and Services Market by End-User:

  • Real Estate and Infrastructure Companies
  • Government

Global Urban Planning Software and Services Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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