Urban Air Mobility Market

Global Urban Air Mobility Market Size By Vehicle Type (Air Taxis, Air Ambulances, Air Metro, Last-mile Delivery, and Others), By Range (Intercity, Intracity), By Operation (Piloted, Hybrid, Autonomous), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12821
  • Published Date: Jul, 2022
  • Pages: 236
  • Category: Automotive & Transportation
  • Format: PDF
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The global urban air mobility market is expected to reach USD 29.0 billion by 2030, at a CAGR of 33.9% from 2022 to 2030. The demand for urban air mobility has grown due to the increasing demand for an alternative mode of transportation in urban areas. Furthermore, the growing urban population propels the market's growth during the forecast period.

Market Overview:

Urban air mobility is the movement of passengers using a small, highly automated aircraft capable of carrying cargo and passengers at lower altitudes in suburban and urban areas that have been developed to help curb the traffic congestion on the road. Some of the air mobility vehicles also include the existing vehicles such as traditional helicopters, vertical-takeoff-and-landing aircraft (VTOL), electrically propelled vertical-takeoff-and-landing aircraft (eVTOL), and unmanned aerial vehicles (UAVs). Fly-by-wire systems characterize these urban air mobility vehicles to control them and use multiple electric-powered fans for propulsion and lift. The air transport mode benefits different commercial and civil applications in medical emergencies. Urban air mobility is considered a safer and faster mode of transport. Several aerospace companies are investing and focusing more on technological development at a high growth rate for advancing air mobility vehicles technologically. Various urban air mobility like eVTOLs, VTOLs, and STOLs have been introduced as an effective alternative mode of transport. eVTOL mainly helps in middle-mile, last-mile cargo delivery, and medical services. These types of aircraft are being considered ride-sharing aircraft also and are cheaper when compared to helicopters.

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Market Dynamics:

Drivers:
  • Rising demand for an alternative mode of transport

The increasing demand for an alternative mode of transportation is a significant factor driving the market's growth. According to research, it is expected that within a few years, most of the population will shift to urban areas, and the use of vehicles will also increase, so avoiding the traffic would work better. According to reports suggested by the International Air Transport Association (IATA), the number of passengers demanding air travel will double in some years. These aircraft are preferred in case of short trips and help quickly deliver medical services propelling the market's growth.

Restraints:
  • Lack of societal acceptance

The people estimate that increasing modes of air transportation like air taxis, air ambulances, last-mile delivery, and cargo deliveries would result in the loss of jobs for many people. Passengers are cautious about their safety and security in this transportation mode and prefer urban air mobility only for long-distance trips. This mode of transport seems to be accepted mainly by the younger generation and wealthier people, but the metropolitan areas are still unwilling to bring this to function. According to research, various psychological and potential societal barriers are not allowing to accept the concept entirely and restraining the market growth.

Opportunities:
  • Various environmental concerns

Transportation has many environmental concerns as it is responsible for energy consumption on a large scale and is the second-largest polluting factor. The greenhouse gas emitted from this field is affecting the climate as well. Urban Air Mobility uses electric vertical takeoff and landing (eVTOL) aircraft and provides a solution to this problem. Various development and technological advancements are being planned, which will increase the adoption of the Urban Air Mobility in different cities and is promising a positive growth opportunity for the market. IATA is planning to introduce sustainable aviation fuels (SAF) and new innovative propulsion technologies, which will help achieve zero carbon emission, providing an opportunity for the market's growth.

Challenges:
  • Lack of proper security against cyber threats

As urban air mobility is based mainly on software, many cyber security concerns are associated with it. The cost of introducing this system is very high, and more investments are needed. Attack on Air Traffic Control (ATC) datalinks and threats to onboard networks and code are some of the major cyber threats that the Urban Air Mobility system is yet to tackle. Many more security-related modeling and designs need to be considered. To introduce the safety proposals related to cybersecurity, new advanced technological safeguard is required for the aerial vehicles, which needs a considerable sum of money. All these are challenging the growth of the market.

Segmentation Analysis:

The global urban air mobility market has been segmented based on vehicle type, range, operation, and regions.

  • The vehicle type segment is divided into air taxis, air ambulances, air metro, last-mile delivery, and others. The air taxi segment dominated the market, with a market share of around 29% in 2021. The segment's growth can be attributed to the rapid technological advancement in the market. Furthermore, the highly efficient batteries and sophisticated manufacturing techniques used in the air tax fuel the segment's growth.
  • The range segment is divided into intercity and intracity. Over the forecast period, the intercity segment is expected to grow at the fastest CAGR of 34.8%. Intercity planes are equipped with technology that can help planes easily carry 20 to 40 kg of hand luggage and transport 2 to 4 passengers over 50 to 250 km, propelling the segment's growth.
  • The operation segment is divided into piloted, hybrid, and autonomous. In 2021, the autonomous segment dominated the market, accounting for around 39% of global revenue. Artificial intelligence and increased cost-saving will likely boost the independent segment's growth over the forecast period.
Regional Segmentation Analysis:

The regions analyzed for the urban air mobility market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North America emerged as the largest market for the global urban air mobility market, with a 41.8% share of the market revenue in 2021.

The North American region currently dominates the urban air mobility market with a 41.8% share of the market revenue in 2021. The presence of Boeing company in the region which is heavily investing in creating prototypes for the air mobility vehicles, fuels the growth of the market in the region. Furthermore, the rising adoption of air taxis for intercity travel propels the market's growth in the region.

The North America Aerosol Cans Market Share in 2018 - 35%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global urban air mobility market industry.

List of Key Market Players:

  • Bell Textron Inc.
  • Volocopter GmbH
  • Uber Technologies, Inc.
  • Airbus SE.
  • Lockheed Martin Corporation
  • Lilium Aviation GmbH
  • Carter Aviation Technologies LLC
  • Guangzhou EHang Intelligence Technologies Co. Ltd
  • AirspaceX
  • The Boeing Company

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Urban Air Mobility Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered the historic years and 2022 to 2030 are the forecast years. The global urban air mobility market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global urban air mobility market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of urban air mobility based on vehicle type, by range, by operation, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, and key developments, along with the crucial strategies adopted by key organizations catering to the global urban air mobility market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study of the company profiles of key organizations operating in the global urban air mobility market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & amp; innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global urban air mobility market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the urban air mobility market was valued at USD 2.1 billion in 2021 to USD 29.0 billion by 2030.

The global urban air mobility market is growing at a CAGR of 33.9% during the forecast period 2022-2030.

The global urban air mobility market has been segmented based on vehicle type, range, operation, and regions. The air taxi segment led the market in 2021. The intercity segment led the market in 2021.

North America emerged as the largest market for urban air mobility.

The market's growth will be influenced by the rising demand for an alternative mode of transport.

Lack of proper security against cyber threats could hamper market growth.

Various environmental concerns will provide considerable opportunities to the market.

Key players are Bell Textron Inc., Volocopter GmbH, Uber Technologies, Inc., Airbus SE., Lockheed Martin Corporation, Lilium Aviation GmbH, Carter Aviation Technologies LLC, Guangzhou EHang Intelligence Technologies Co. Ltd

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Vehicle Type
          4.3.2. Market Attractiveness Analysis By Range
          4.3.3. Market Attractiveness Analysis By Operation
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising demand for an alternative mode of transport
    5.3. Restraints
          5.3.1. Lack of societal acceptance
    5.4. Opportunities
          5.4.1. Various environmental concerns
    5.5. Challenges
          5.5.1. Lack of proper security against cyber threats

6. Global Urban Air Mobility Market Analysis and Forecast, By Vehicle Type
    6.1. Segment Overview
    6.2. Air Taxis
    6.3. Air Ambulances
    6.4. Air Metro
    6.5. Last-mile delivery
    6.6. Others

7. Global Urban Air Mobility Market Analysis and Forecast, By Range
    7.1. Segment Overview
    7.2. Intercity
    7.3. Intracity

8. Global Urban Air Mobility Market Analysis and Forecast, By Operation
    8.1. Segment Overview
    8.2. Piloted
    8.3. Hybrid
    8.4. Autonomous

9. Global Urban Air Mobility Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Urban Air Mobility Market-Competitive Landscape
    10.1. Overview
          10.1.1. Market Share of Key Players in the Urban Air Mobility Market
          10.1.2. Global Company Market Share
          10.1.3. North America Company Market Share
          10.1.4. Europe Company Market Share
          10.1.5. APAC Company Market Share
    10.2. Competitive Situations and Trends
          10.2.1. Product Launches and Developments
          10.2.2. Partnerships, Collaborations, and Agreements
          10.2.3. Mergers & Acquisitions
          10.2.4. Expansions

11. Company Profiles
    11.1. Bell Textron Inc.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Volocopter GmbH
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Uber Technologies, Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Airbus SE.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Lockheed Martin Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Lilium Aviation GmbH
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Carter Aviation Technologies LLC
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Guangzhou EHang Intelligence Technologies Co. Ltd
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. AirspaceX
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. The Boeing Company
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

2. Global Air Taxis Urban Air Mobility Market, By Region, 2019-2030 (USD Billion) 

3. Global Air Ambulances Urban Air Mobility Market, By Region, 2019-2030 (USD Billion)

4. Global Air Metro Urban Air Mobility Market, By Region, 2019-2030 (USD Billion)

5. Global Last-mile Delivery Urban Air Mobility Market, By Region, 2019-2030 (USD Billion)

6. Global Others Urban Air Mobility Market, By Region, 2019-2030 (USD Billion)

7. Global Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

8. Global Intercity Urban Air Mobility Market, By Region, 2019-2030 (USD Billion) 

9. Global Intracity Urban Air Mobility Market, By Region, 2019-2030 (USD Billion)

10. Global Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

11. Global Piloted Urban Air Mobility Market, By Region, 2019-2030 (USD Billion) 

12. Global Hybrid Urban Air Mobility Market, By Region, 2019-2030 (USD Billion) 

13. Global Autonomous Urban Air Mobility Market, By Region, 2019-2030 (USD Billion)

14. Global Engine Starting Urban Air Mobility Market, By Region, 2019-2030 (USD Billion)

15. North America Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

16. North America Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

17. North America Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

18. U.S. Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

19. U.S. Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

20. U.S. Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

21. Canada Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

22. Canada Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

23. Canada Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

24. Mexico Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

25. Mexico Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

26. Mexico Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

27. Europe Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

28. Europe Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

29. Europe Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

30. Germany Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

31. Germany Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

32. Germany Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

33. France Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

34. France Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

35. France Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

36. U.K. Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

37. U.K. Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

38. U.K. Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

39. Italy Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

40. Italy Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

41. Italy Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

42. Spain Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

43. Spain Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

44. Spain Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

45. Asia Pacific Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

46. Asia Pacific Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

47. Asia Pacific Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

48. Japan Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

49. Japan Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

50. Japan Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

51. China Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

52. China Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

53. China Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

54. India Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

55. India  Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

56. India Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

57. South America Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

58. South America Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

59. South America Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

60. Brazil Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

61. Brazil Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

62. Brazil Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

63. The Middle East and Africa Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

64. The Middle East and Africa Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

65. The Middle East and Africa Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

66. UAE Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

67. UAE Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

68. UAE Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

69. South Africa Urban Air Mobility Market, By Vehicle Type, 2019-2030 (USD Billion) 

70. South Africa Urban Air Mobility Market, By Range, 2019-2030 (USD Billion) 

71. South Africa Urban Air Mobility Market, By Operation, 2019-2030 (USD Billion) 

List of Figures 

1. Global Urban Air Mobility Market Segmentation

2. Urban Air Mobility Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Urban Air Mobility Market Attractiveness Analysis By Vehicle Type

9. Global Urban Air Mobility Market Attractiveness Analysis By Range

10. Global Urban Air Mobility Market Attractiveness Analysis By Operation

11. Global Urban Air Mobility Market Attractiveness Analysis By Region

12. Global Urban Air Mobility Market: Dynamics

13. Global Urban Air Mobility Market Share by Vehicle Type (2022 & 2030)

14. Global Urban Air Mobility Market Share by Range (2022 & 2030)

15. Global Urban Air Mobility Market Share by Operation (2022 & 2030)

16. Global Urban Air Mobility Market Share by Regions (2022 & 2030)

17. Global Urban Air Mobility Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global urban air mobility market based on the below-mentioned segments:

Global Urban Air Mobility Market by Vehicle Type:

  • Air Taxis
  • Air Ambulances
  • Air Metro
  • Last-mile delivery
  • Others

Global Urban Air Mobility Market by Range:

  • Intercity
  • Intracity

Global Urban Air Mobility Market by Operation:

  • Piloted
  • Hybrid
  • Autonomous

Global Urban Air Mobility Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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