Two-Way Radio Equipment Market

Global Two-Way Radio Equipment Market Size By Product Type (Digital and Analog), By End-User (Government & Public Sector, Manufacturing, Utilities, Transportation & Logistics, Education, Hospitality, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12733
  • Published Date: Apr, 2022
  • Pages: 237
  • Category: Machinery & Equipment
  • Format: PDF
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The global two-way radio equipment market is expected to reach USD 12200.9 million by 2030, at a CAGR of 5.9% from 2022 to 2030. The two-way radio equipment market has been growing owing to the increasing demand for a reliable communication system during emergencies like natural disasters or war to get disaster relief measures in remote areas over the forecast period.

Market Overview:

A two-way radio is a radio that can transmit and receive radio waves from both ends. It is transceiver audio, with both the transmitter and receiver attached to one unit. It is usually used for a bidirectional voice talk between two persons with similar radios. These two-way radios are mobile, installed in vehicles, stationary from base stations, and hand-held portable models. Two-way radios are used by people who are separated geographically but need to keep in touch continuously, such as harbormasters and ship captains, air traffic controllers and aircraft pilots, personnel from emergency services like police officers, taxi and delivery services, firefighters, and ambulance paramedics, soldiers, and military units, etc. Two-way radios use a carrier frequency wave of ultra-high frequency (UHF) or very high frequency (VHF) to convey signals over a radio channel. There are two types of two-way radios, namely, analog, and digital.      The analog two-way radio equipment system decodes the spoken words using modulation of frequency into a wave that carries it further. But in the digital two-way radio equipment system, the voice signal goes through an extra step in decoding the message in binary packets before the voice signal reaches the carrier wave.

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Market Dynamics:

Drivers:
  • Rising application in various industries

There has been a significant rise in business opportunities across various sectors, which increases the need for accurate and real-time communication between the employees and the people concerned. Two-way radio equipment provides ease for communicating with different persons to get a real-time update regarding any emergency, driving its need in various industries.

Restraints:
  • Covid-19 pandemic

     The arrival of the Covid-19 pandemic led to disturbance in various industries such as logistics & transportation, retail, manufacturing, and education. Several restrictions were imposed by government to stop the spread of the deadly virus, like social distancing and travel restrictions. Due to this there was a temporary closure of several retail units, manufacturing units, educational institutions, etc., which negatively impacted the growth of the two-way radio equipment market.

Opportunities:
  • Increased features

These days, two-way radio equipment has various new features such as increased channel capacity, GPS tracking, better voice quality, longer range coverage, and longer battery life. These features come with digital radios widely being used in several industries. This offers a lucrative opportunity for the market's growth during the forecast period.

Challenges:
  • Growth of IoT devices

There has been significant development in the field of science and technology. One such technology is IoT which has penetrated in every sector and is widely used for developing communication devices. Several communication devices have been created using IoT technology which has become a challenge for the growth of the two-way radio equipment market.

Segmentation Analysis:

The global two-way radio equipment market has been segmented based on product type, end-user, and regions.

  • The product type segment is divided into analog and digital. The analog segment dominated the market, with a market share of around 64% in 2021.      Analog two-way radio is being highly used in mission-critical communications. It is a popular alternative for efficient and dependable communications due to its support for multipoint calls and short connection time. The analog two-way radios are simple to use, provide audio of high-quality, and are durable equipment during emergency situations. This offers lucrative growth opportunities for the segment during the forecast period.
  • The end-user segment is divided into government & public sector, manufacturing, utilities, transportation & logistics, education, hospitality, and others. Over the forecast period, the government and public sector segment is expected to grow at the fastest CAGR of 6.8%. The demand for two-way radio equipment is increasing in the government, and public sector as this sector is developing rapidly. Huge investments have been made by the government and other law regulating agencies to use tools for effective communication between departments and employees.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global two-way radio equipment market, with a 41.3% share of the market revenue in 2021.

  • North America currently dominates the two-way radio equipment market with a 41.3% share of the market revenue in 2021. North America currently dominates the two-way radio equipment market due to the well-established technology ecosystem and favorable economic policies. People in North America readily accept the advancements in technology and get used to them. Countries like the US have a high GDP, which also propels the market's growth in the North American region.

North America Region Two-Way Radio Equipment Market Share in 2021 - 41.3%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global two-way radio equipment market industry.

  • MOTOTRBO R7 by Motorola is digital two-way radio equipment helpful for connecting teams in harsh, loud, and dynamic environments. It has a small and rugged design with superior audio features.

List of Key Market Players:

  • Hytera Communications
  • BK Technologies
  • L3Harris technologies
  • Motorola Corporation
  • JVCKENWOOD Corporation
  • Midland
  • Cobra
  • Binatone
  • Uniden
  • Entel Group

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Two-Way Radio Equipment Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global two-way radio equipment market is based on revenue (USD Million). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global two-way radio equipment market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of two-way radio equipment based on product type, end-user, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global two-way radio equipment market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global two-way radio equipment market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global two-way radio equipment market) are covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the two-way radio equipment market was valued at USD 7283.3 million in 2021 and USD 12200.9 million in 2030.

The global two-way radio equipment market is growing at a CAGR of 5.9% during the forecast period 2022-2030.

The global two-way radio equipment market has been segmented based on product type, end-user, and regions. The analog segment led the market in 2021.

North America region emerged as the largest market for two-way radio equipment.

The market's growth will be influenced by the rising application in various industries.

The growth of IoT devices could hamper the market growth.

Increased features will provide huge opportunities to the market.

The key players are Hytera Communications, BK Technologies, L3Harris technologies, Motorola Corporation, JVCKENWOOD Corporation, Midland, Cobra, Binatone, Uniden, and Entel Group.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By End-User
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising application in various industries
    5.3. Restraints
          5.3.1. Covid-19 pandemic
    5.4. Opportunities
          5.4.1. Increased features
    5.5. Challenges
          5.5.1. Growth of IoT devices

6. Global Two-Way Radio Equipment Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Analog
    6.3. Digital

7. Global Two-Way Radio Equipment Market Analysis and Forecast, By End-User
    7.1. Segment Overview
    7.2. Government & Public Sector
    7.3. Manufacturing
    7.4. Utilities
    7.5. Transportation & Logistics
    7.6. Education
    7.7. Hospitality
    7.8. Others

8. Global Two-Way Radio Equipment Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Two-Way Radio Equipment Market-Competitive Landscape
    9.1. Overview
          9.1.1. Market Share of Key Players in theTwo-Way Radio Equipment Market
          9.1.2. Global Company Market Share
          9.1.3. North America Company Market Share
          9.1.4. Europe Company Market Share
          9.1.5. APAC Company Market Share
    9.2. Competitive Situations and Trends
          9.2.1. Cancer Launches and Developments
          9.2.2. Partnerships, Collaborations, and Agreements
          9.2.3. Mergers & Acquisitions
          9.2.4. Expansions

10. Company Profiles
    10.1. Hytera Communications
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Component Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. BK Technologies
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Component Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. L3Harris technologies
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Component Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Motorola Corporation
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Component Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. JVCKENWOOD Corporation
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Component Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Midland
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Component Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Cobra
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Component Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Binatone
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Component Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Uniden
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Component Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Entel Group
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

2. Global Analog Two-Way Radio Equipment Market, By Region, 2019-2030 (USD Million) 

3. Global Digital Two-Way Radio Equipment Market, By Region, 2019-2030 (USD Million)

4. Global Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

5. Global Government & Public Sector Two-Way Radio Equipment Market, By Region, 2019-2030 (USD Million) 

6. Global Manufacturing Two-Way Radio Equipment Market, By Region, 2019-2030 (USD Million)

7. Global Utilities Two-Way Radio Equipment Market, By Region, 2019-2030 (USD Million) 

8. Global Transportation & Logistics Two-Way Radio Equipment Market, By Region, 2019-2030 (USD Million)

9. Global Education Two-Way Radio Equipment Market, By Region, 2019-2030 (USD Million)

10. Global Hospitality Two-Way Radio Equipment Market, By Region, 2019-2030 (USD Million) 

11. Global Others Two-Way Radio Equipment Market, By Region, 2019-2030 (USD Million)

12. Global Two-Way Radio Equipment Market, By Region, 2019-2030 (USD Million) 

13. North America Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

14. North America Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

15. U.S. Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

16. U.S. Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

17. Canada Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

18. Canada Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

19. Mexico Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

20. Mexico Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

21. Europe Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

22. Europe Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

23. Germany Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

24. Germany Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

25. France Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

26. France Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

27. U.K. Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

28. U.K. Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

29. Italy Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

30. Italy Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

31. Spain Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

32. Spain Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

33. Asia Pacific Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

34. Asia Pacific Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

35. Japan Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

36. Japan Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

37. China Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

38. China Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

39. India Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

40. India Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

41. South America Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

42. South America Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

43. Brazil Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

44. Brazil Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

45. Middle East and Africa Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

46. Middle East and Africa Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

47. UAE Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

48. UAE Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

49. South Africa Two-Way Radio Equipment Market, By Product Type, 2019-2030 (USD Million) 

50. South Africa Two-Way Radio Equipment Market, By End-User, 2019-2030 (USD Million) 

List of Figures 

1. Global Two-Way Radio Equipment Market Segmentation

2. Two-Way Radio Equipment Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Two-Way Radio Equipment Market Attractiveness Analysis By Product Type

9. Global Two-Way Radio Equipment Market Attractiveness Analysis By End-User

10. Global Two-Way Radio Equipment Market Attractiveness Analysis By Region

11. Global Two-Way Radio Equipment Market: Dynamics

12. Global Two-Way Radio Equipment Market Share by Product Type (2022 & 2030)

13. Global Two-Way Radio Equipment Market Share by End-User (2022 & 2030)

14. Global Two-Way Radio Equipment Market Share by Regions (2022 & 2030)

15. Global Two-Way Radio Equipment Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2022 to 2030. Brainy Insights has segmented the global two-way radio equipment market based on the below-mentioned segments:

Global Two-Way Radio Equipment Market by Product Type:

  • Analog
  • Digital

Global Two-Way Radio Equipment Market by End-User:

  • Government & Public Sector
  • Manufacturing
  • Utilities
  • Transportation & Logistics
  • Education
  • Hospitality
  • Others

Global Two-Way Radio Equipment Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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